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Betfair to appear on ‘important space’ of Cruzeiro men and women’s shirts

SBC News Betfair to appear on ‘important space’ of Cruzeiro men and women’s shirts

Betfair has announced a shirt sponsorship of Campeonato Brasileiro Série A club, Cruzeiro Esporte Clube. The betting company’s branding is placed on the chest of the team’s shirt, which after three years, is back in top flight of the Brazilian Championship after a recent promotion. “We are very excited about this partnership, as we will have the opportunity to support …

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Sorare to give Premier league fans a new way to engage

SBC News Sorare to give Premier league fans a new way to engage

Sports entertainment company Sorare has announced a four-year digital card partnership with the English Premier League.  The agreement will allow the platform to release collectibles of players from all 20 English top-flight clubs as part of its free-to-play online fantasy football game. Nicolas Julia, CEO and Co-Founder of Sorare, commented: “The Premier League is a truly global competition and has …

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Codere expands Argentine Primera División presence with Club Lanús deal

SBC News Codere expands Argentine Primera División presence with Club Lanús deal

Codere has inked an agreement with Argentinian football team, Club Atlético Lanús, becoming an official sponsor from February onwards. The European and Latin American gaming and sports betting company’s branding is set to appear on the number of the Buenos Aires-based team’s official kit. The pair have maintained a relationship between 1999 and 2016, when Codere was for the first …

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IMG to bring ‘distinctive tone’ to Channel 4’s international football coverage

SBC News IMG to bring ‘distinctive tone’ to Channel 4’s international football coverage

IMG has revealed it is producing Channel 4’s streams of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies for the next two years The sports, events and media company will create the live match feed and highlights show for the channel’s remaining 14 games throughout 2023 and 2024, starting with England’s European Qualifier against defending champions Italy …

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City Bet Club projects ‘pessimistic outlook’ for Q4 despite ‘bookie friendly’ World Cup

BetGames: ‘the stars have aligned’ for Africa’s World Cup betting experience

A wave of turbulence is expected for the UK betting sector as firms prepare their Q4 trading reports with the Gambling Act review White Paper on the horizon, according to City Bet Club. The tipster service anticipates that despite the ‘bookie friendly’ turnover of the World Cup in November and December, high marketing costs associated with the tournament will negatively …

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Chris Maguire receives six-week ban for betting violations

SBC News Chris Maguire receives six-week ban for betting violations

The FA has announced the suspension of Chris Maguire from all football activities for six weeks. The news is consequential of the Scottish player’s multiple breaches of the governing body’s gambling rules, and allegedly by placing 52 bets on football matches between 17 March 2017 and 12 February 2022. Maguire partially denied the charges and requested a personal hearing. Subsequently, …

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EstrelaBet builds on Brazilian presence with Championship of Mineiro

SBC News EstrelaBet builds on Brazilian presence with Championship of Mineiro

EstrelaBet inked an agreement to become the new sponsor of Brazil’s Championship of Mineiro. The sports betting company continues to expand its presence in the country, with the league including notable teams such as Atlético Mineiro, Cruzeiro and America-MG. EstrelaBet Head of Sponsorships, Rafael Zanette, regarded the Campeonato Mineiro as “a great showcase with great games and players” that will …

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Bulgarian football says no to gambling advertising ban  

bulgaria

The Bulgaria Football Union (BFU) has publicly stated that it does not support a ban on gambling advertising to be imposed on Bulgarian sports.  A divided National Assembly carries an agenda to reform Bulgaria’s existing gambling laws, in which MPs have been urged to consider a ban on gambling advertising and the privatisation the state-owned Bulgarian Sports Totalisator (BST). Last …

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IMG Arena bolsters football offering with Norway’s Eliteserien and OBOS-Ligaen

SBC News IMG Arena bolsters football offering with Norway’s Eliteserien and OBOS-Ligaen

IMG Arena has secured the global betting streaming rights for Norwegian football’s top two divisions – Eliteserien and OBOS-Ligaen. The sports data and technology business – for the betting, media and performance sectors – will access 485 matches across the two leagues, which are played between April and November. Mark Wrigley, Senior Director of Rights at IMG Arena, commented: “This …

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Betsson becomes title sponsor of Chilean First Division football

SBC News Betsson becomes title sponsor of Chilean First Division football

Betsson has announced its sponsorship of the Chilean First Division football league, in partnership with the National Association of Professional Football (ANFP). The agreement, signed on the eve of the upcoming season of the Campeonato Nacional, will see the league rebranded as the Campeonato Betsson. Ronni Hartvig, Chief Commercial Officer of the Betsson Group, commented: “Through this latest collaboration, we …

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