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EstrelaBet continues Brazilian football venture with Internacional extension

SBC News EstrelaBet continues Brazilian football venture with Internacional extension

EstrelaBet has extended its sponsorship of Campeonato Brasileiro Série A’s Sport Club Internacional until March 2026.  The Brazilian sports betting operator has supported the top-flight team since June 2022, but the brand will be present on the back of the men’s first team kit. Head of EstrelaBet Sponsorships, Rafael Zanette, described this agreement as “a bet won even before signing …

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‘A dream fit’ for JBO as Dimitar Berbatov extends ambassadorial role

SBC News ‘A dream fit’ for JBO as Dimitar Berbatov extends ambassadorial role

Just Bet Online (JBO) has announced the renewal of its partnership with former Tottenham Hotspur and Manchester United star Dimitar Berbatov as a brand ambassador. In continuing his role for the Asian sports and eSports betting operator, the Bulgarian former forward will continue to be the face and force behind a series of promotions and activations. A JBO spokesperson said: …

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William Hill and Sam Allardyce return to the dugout for Checkd Media

Checkd Media No Tippy Tappy Football, sponsored by William Hill

Checkd Media has brought its ‘No Tippy Tappy Football with Sam Allardyce’ podcast back for the final stages of the football season, sponsored by William Hill. Distributed via Checkd’s Footy Accumulators platform, the video podcast will continue to be hosted by Natalie Pike and former West Ham and Everton manager Allardyce, set to feature a series of ‘high profile’ guests.  …

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Ivan Toney denies ‘press speculation’ of FA betting breach confession

Ivan Toney charged with 30 additional betting breaches by FA

Brentford footballer Ivan Toney has expressed concern about recent reports claiming that he has confessed to breaching FA betting rules. A statement released by the 26-year-old striker on his Instagram (IG) account informed followers that his lawyer’s were ‘writing to the FA to request that they conduct a leak inquiry’. The Daily Mail reported yesterday that Toney had confessed to …

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Better Collective strikes betting media partnership with Goal 

SBC News Better Collective strikes betting media partnership with Goal 

Better Collective continues to expand its B2B services, having entered into an exclusive agreement to support global football media publisher Goal.  Launching the partnership on 1 March, Better Collective has been charged with providing new commercial sports betting content, tech and data insights for Goal domains, which attract an average of 64m monthly visitors. The partnership was struck with Footballco, …

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Mojabet develops fan connections with Olympique de Marseille

SBC News Mojabet develops fan connections with Olympique de Marseille

Mojabet has signed an agreement with Olympique de Marseille (OM) to become the Ligue 1 club’s official African betting partner for the next six years. The collaboration aims to pursue the operator’s ambitions of expanding its online offerings for African sports fans.  MOJA Group CEO, Paris Anatolitis, commented: “Olympique de Marseille is a world-renowned club that has deep roots within …

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Fans to be ‘put at heart of football’ in govt White Paper

football fans white paper

The UK government has published one of two long-awaited White Papers – the first concerning the current structure and management of English football,  revelead this morning.  Initiated by the government in the aftermath of the European Super League (ESL) backlash back in May 2021 under then-PM Boris Johnson, the Fan-Led Review Of Football was led by Tracey Crouch CBE MP …

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Entain enhances LatAm offering in triple CONMEBOL sponsorship

SBC News Entain enhances LatAm offering in triple CONMEBOL sponsorship

Entain has been named the official sponsor of CONMEBOL Libertadores, CONMEBOL Sudamericana and CONMEBOL Recopa for the next three seasons. Through its Sportingbet and bwin brands, the operator aims to reinforce its commitment to supporting responsible football and betting in Latin America. Adam Lewis, Entain’s Managing Director for LatAm, stated: “We are proud to be official sponsors of CONMEBOL Libertadores, …

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