North America

Betfred boosts US racing coverage with XB Net deal renewal

XB Net has confirmed that it will extend its ongoing distribution agreement with Betfred, giving the Warrington-based bookmaker access to live pictures, data and betting services from over 50 North American tracks. Through the extended agreement, Betfred will be able to offer ‘a robust pipeline’ of betting markets for customers, while also increasing digital dwell time. Craig Reid, Trading Director …

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Playtech goes live in the US with bet365

Playtech has entered the US market after agreeing to make its entire casino content suite available with long-term strategic partner bet365 in New Jersey. bet365 first entered the New Jersey market in 2019, making its sportsbook and online casino services to customers in the Garden State. A bet365 spokesperson, said: “We’re excited to partner with Playtech in order to expand …

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Optimove upgrades customer journey ‘self-optimisation’ capacities

Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’. Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’. …

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Erik Nyman joins EveryMatrix as US lead

B2B technology provider EveryMatrix has strengthened its US expertise after selecting Erik Nyman to join its leadership team and lead the opening of the company’s first US office. As part of his new role, Nyman will take responsibility for leading EveryMatrix’s expansion in the US market ‘by building the organisation as President Americas’. Erik Nyman, President Americas at EveryMatrix, commented: …

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Bet.Works agrees new partnership with Sports IQ

Sports IQ has agreed to make its full suite of products available to Bet.Works after the duo secured a new partnership. As part of the agreement, Bet.Works’ sports betting clients will benefit from Sports IQ’s innovative pre-match and in-play markets covering all NFL, NBA, MLB & NHL events plus college and international variants. Commenting on the partnership, David Wang, CEO …

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IGT ‘prudent on recovery’ as company absorbs H1 losses of $291m

International Game Technology (IGT) cited the ‘intense impact’ of casino and gaming hall closures on its business, as the New York-listed gambling technology group recorded H1 2020 operating losses of $291 million. Absorbing Q2 double-digit declines across its core business segments of lotteries, International, North America and Italy, IGT recorded a 48% decline in revenues, falling from $1.23 billion in …

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Fun88 drives cricket engagement through CPL deal

Copyright: flynt / 123RF Stock Photo

Fun88 has strengthened its network of partnerships after being named the official partner for the Hero Caribbean Premier League (CPL) 2020 season. Under the terms of the agreement, Fun88 will work alongside the CPL to deliver ‘exciting content for fans to enjoy’, while also boosting the cricket tournament’s engagement. . Jamie Stewart, Commercial Director of the CPL, stated: “It’s a …

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IGT secures major FanDuel retail sportsbook agreement

International Game Technology (IGT) has secured its biggest US wagering partnership to date, becoming the lead sports betting and igaming platform provider for FanDuel Group’s retail sportsbook properties until September 2024. The deal sees IGT expand its existing platform arrangement with FanDuel, which to date has covered nine US regulated states since 2018’s repeal of PASPA laws, including FanDuel’s flagship …

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SportCaller grows US footprint with Betfred USA Sports deal

Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports. Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up …

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SBC announces digital future for Europe, America, CIS & Africa

SBC has finalised its autumn 2020 conference & exhibition calendar, with two new regional showpieces focusing on Africa and the CIS added to its highly popular Digital Summit series. Meanwhile SBC’s two successful sports betting events Betting on Sports Europe and Betting on Sports America will also be transferred to the virtual environment as a response to the continuing COVID-19 …

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