Asia

Asian news

TAB secures Australia-facing NBA partnership

TAB has moved to strengthen its brand visibility in its home market, becoming the official wagering partner of the National Basketball Association (NBA) in Australia. The partnership will see TAB and the NBA collaborate on production of an Australia-facing version of the league’s betting focused alternate telecast, NBABet Stream, marking the service’s debut outside of the US. Additionally, TAB will …

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M88 expands esports offering via BETER partnership

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.

BETER will extend its footprint across the Asian market after teaming up with M88 to enhance the sportsbook’s esports coverage.  Through the new partnership, BETER will distribute its portfolio of 30,000+ global esports tournament events as well as content from 200,000 ESportsBattle matches each year.   BETER will also provide M88 with customised quarter markets, including live streams, data, odds and …

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IBIA records 14% decrease in suspicious sports fixtures

The number of suspicious sports matches has declined by 14%, according to the International Betting Integrity Association (IBIA). Publishing its Q3 2021 report, the IBIA reported 65 cases of suspicious betting activity to relevant authorities, as opposed to 76 during the corresponding time period one year prior. Geographically, Europe accounted for 60% of all alerts during the third quarter of …

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FIBA signs global sports betting partnership with J9

The International Basketball Federation (FIBA) has named Philippines-based sports betting and gaming operator J9 as its new global partner until 2024. Under the terms of the agreement, J9 will gain commercial rights across FIBA competitions, including the men’s and women’s FIBA Continental Cups, the FIBA Womens’ Basketball World Cup 2022 and the FIBA Basketball World Cup 2023. Identifying globalisation as …

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bwise Media: Brazil the priority but new opportunities emerge

Building on a strong footprint in Brazil remains a key priority for global marketing agency bwise Media, but it also has eyes firmly set on emerging and ‘freshly’ regulated gambling markets across the world. bwise Media delivers igaming advertisers with highly targeted inventory on the most relevant sports platforms and social channels, but also owns a collection of its own …

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BK8 regains sporting foothold with Kelly Smith partnership

Asia-focused operator BK8 has secured a brand ambassador partnership with former England and Arsenal Ladies player Kelly Smith. The partnership marks BK8’s debut appointment of a female brand ambassador, as well as a strengthening of its sports sponsorship portfolio following the collapse of its previous agreement with Premier League club Norwich City FC. Following fan complaints regarding the operator’s social …

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HKJC reports record football betting turnover

The Hong Kong Jockey Club (HKJC) has experienced an upsurge in football betting, with wagering on the sport in the 2020/21 financial year higher than on horse racing for the first time in the operator’s history. Publishing its annual report for the financial year ending 30 June 2021, the HKJC reported total revenues of HK$280 billion (€30 billion), a 27.9% …

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PandaScore: No magic solution to live data disconnect in esports

PandaScore

There are two ways of approaching the stream and live data disconnect in esports, said PandaScore CEO Flavien Guillocheau, but neither are ‘magic’ solutions. As a follow up to this analysis of the relationship between latency and stream delay in esports, he went even further into the concept’s ‘crazy’ betting climate, where players are seeing action on their screens that …

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Ebbe Groes, EveryMatrix: Locking in the margin

EveryMatrix

With domestic European football just underway and the realisation that Qatar 2022 will be here before we know it, Ebbe Groes, Group CEO at EveryMatrix, digs into the vital issue of sportsbook profitability.  Whether it is professional football, table tennis or FIFA, one aspect of a sports fan’s passion is always placed above all else. It isn’t the skill of …

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