Asia

Betting on Sports presents ‘biggest and most comprehensive agenda’

‘Our biggest and most comprehensive agenda yet’ is how SBC Managing Director Andrew McCarron describes the fourth edition of the Betting on Sports conference and exhibition. There will be eight bumper tracks held across the two days of SBC’s flagship conference, which takes place at Olympia London from 17-20 September, including the second running of the PaymentExpert Forum. Betting on …

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Gamification Guru Yu-Kai Chou joins Incentive Games advisory

Edinburgh-based industry software development studio Incentive Games, has announced that it has significantly expanded its gamification capacities, appointing renowned digital games strategist Yu-kai Chou to its corporate advisory. The author of ‘Actionable Gamification’, Chou is the designer of the ‘Octalysis Framework’, a leading strategy for the effective gamification of products and services across multiple sectors. Considered a trusted figurehead in …

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Paytm targets number 1 fantasy sports status in India

Paytm

Having rebranded its gaming platform from Gamepind to FirstGames, parent company Paytm has set about delivering India’s number one fantasy sports destination. The fintech firm is also looking to raise $30 million to fund the continued expansion of the platform – a joint venture with AGTech Holdings Limited. Despite only launching in February 2018, it reached over 30 million users …

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Parimatch boosts esports presence through Team Spirit agreement

CIS region online bookmaker Parimatch has continued to boost its presence in the esports industry after inking a new six-month agreement with Russian esports organisation, Team Spirit. Under the new agreement, Parimatch will see their logos displayed across team apparel, while also gaining brand exposure via the Team Spirit social media platform. In addition, the operator will offer their support to the teams across the …

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Dafabet hires Shane Warne as new brand ambassador

Cricket commentator and former-Australia cricket captain Shane Warne has penned a new five-year deal with Dafabet which will see him named as the operator’s sports representative and brand ambassador. Warne has been recognised as a top cricketer for Australia, and continues to lead on cricket commentary following his retirement in 2013. Announcing the appointment, Dimitris Karatzas, chief executive of Dafabet, …

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WatchandWager signs new deal with Hong Kong Jockey Club

London-listed Webis Holding has penned a new three-year deal with the Hong Kong Jockey Club (HKJC) which will see the betting and racetrack operator allow its customers bet directly into the pools offered at Hong Kong’s famous racecourses, Sha Tin and Happy Valley. The partnership, which originally began in 2013, will allow customers of Webis’ advance deposit wagering (ADW) business, …

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ManBetX aims for ‘huge impact’ with Wolves partnership

Online gambling operator, ManBetX has expanded its portfolio of sponsorships, unveiling a record partnership with English Premier League side, Wolves. As part of the long-term agreement, which is the the largest in the club’s history, and is signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years, ManBetX will see the international gaming company …

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LoveBet strikes sponsorship deal with Burnley FC

Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …

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Gamepind launches cricket-focused fantasy product

As the ICC Cricket World Cup 2019 kicked off yesterday, Gamepind, a joint venture between AGTech Holdings Limited and One97 Communications Limited (Paytm), has launched Gamepind Fantasy Sports. The fantasy sports platform is set to have a focus upon cricket, which is currently the most followed and popular sport across India. Gamepind has grown in popularity in recent months, having …

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Sportito launches fantasy platform in India

Fantasy sports platform Sportito has bolstered its position in the Indian market after attracting over 500 registrations to its Sportito India platform in its first 2 hours of operation. The platform has attributed its recent uptake in followers to the  fantasy contest on the ICC Cricket World Cup, which has just started. While operating in the new market, Sportito India …

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