Asia

M88 on board with Leicester City as official betting partner

Copyright: moovstock / 123RF Stock Photo

Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …

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Betway enhances esports presence with Invictus Gaming deal

Invictus Gaming

Online bookmaker Betway has strengthened its esports presence, inking a deal with the Invictus Gaming (IG) team for the upcoming Dota 2 pro season, including this month’s The International 2018. Under the terms of the agreement Betway is to have exclusive access to the team for content creation purposes, whilst IG is to also have the bookies logo emblazoned on …

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La Liga aims to become India’s most popular football league with new Facebook partnership

La Liga has chosen to partner with Facebook, as Spain’s top flight football league seeks to significantly expand its profile within the Indian sub-continent. Beginning this weekend, La Liga will stream all season 2018/19 matches (total 380 matches) on Facebook’s social media platform, making its content available to audiences in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan. …

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Sportradar’s Lorenzo Caci: The best bet for curbing illegal activity in India

India - Copyright: corund / 123RF Stock Photo

Last month, the Law Commission of India (LCI) found that arguments in favour of relaxing the country’s gambling ban far outweigh those highlighting its immorality. As things stand, gambling in India is heavily restricted except for selective categories such as lotteries and horse racing. However, the LCI’s 267th report recommended the full legalisation of regulated betting and gambling activities, albeit …

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Filipino betting firm LETOU announced as Inter Milan sponsor

LETOU has announced a partnership deal with Serie A giants Inter Milan to become the club’s first ever Asian online gaming partner. The Filipino firm will become the club’s Official Regional Online Gaming Partner, in an agreement that will see the club’s image and identity used as part of LETOU’s promotions in Asia. Hugely popular across Asia, the betting and …

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HKJC appoints Raymond Tam Chi-Yuen as Corporate Affairs Director

The Hong Kong Jockey Club (HKJC) has confirmed the appointment of Raymond Tam Chi-Yuen as Executive Director of Corporate Affairs. The former Minister of Hong Kong for mainland China is expected to join the legacy racing operator on 15 August, taking leadership of HKJC corporate communications, governmental stakeholder guidance and wider corporate affairs. HKJC further details that Chi-Yuen will work …

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SBOBET and Borussia Dortmund deal “a huge step” for Asian fans

SBOBET has agreed to become Borussia Dortmund’s official betting partner in Asia, a deal described by the Head of the Ruhr giants’ Asia office as “a huge step” that will help the club get “even closer” to its Asian fans.  In a landmark deal, the Celton Manx-operated SBOBET and BVB‘s partnership will kickoff at the start of the 2018-19 Bundesliga …

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Sportradar expands Asia HQ in Singapore

Multinational sports data and media rights firm Sportradar has moved to expand its Asian operations, opening a new 2,800-sqft office in the heart of Singapore. The Singapore office will support a number of new Asian partnerships secured by the technology group in 2017 and 2018, which include: the Asian Football Confederation (AFC), the Philippines Basketball League (PBA), Liga Indonesia, the …

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Betting on the subcontinent: Will India legalise gambling?

India - Copyright: stillfx / 123RF Stock Photo

Earlier this month, the Law Commission of India published a 145-page report that recommended the licensing and regulating of gambling in the vast South Asian nation, as a way of curbing the rise of online betting activity. We caught up with two of the sports betting world’s most respected legal figures, Giulio Coraggio and Vincenzo Giuffre of DLA Piper, to find …

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Hong Kong Jockey Club sees turnover hit new heights

Zac Purton sealed the Hong Kong jockeys’ title on Sunday, on a day that saw turnover rise to £186.4 million (HK$1.938 million), the highest ever for an 11-race card, while commingling for the day set a record at £32.2 million (HK$335 million). Turnover for the 2017-18 season of £11.9 billion (HK$124.2 billion) represents a 5.8% increase year-on-year, while the total …

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