South America

BtoBet targets Peru expansion for next LATAM chapter

Industry betting developing markets platform provider BtoBet has confirmed that it will further expand its LATAM presence, targeting growth within Peru. Updating the market, BtoBet management details that it has studied a number of potential South American markets in which to grow its services and provisions. The supplier, which has established its commercial pipeline within the developing markets of South America …

Read More »

Luiz Gustavo Zonca: Sportradar AG: Insiders Take… Colombia’s Open Opportunity

The opening of the US sports betting market is dominating the industry’s current context and agenda. However, all betting stakeholders should keep a close eye on Colombia’s liberalised and revamped betting marketplace.  Gaining an insiders take, SBC speaks to Luiz Gustavo Zonca, Managing Director of LATAM Sportradar AG on Colombia’s initial progress, and how its agenda could impact and influence …

Read More »

Organic Cirsa fails to escape LATAM currency woes

Presenting its final trading update as an independent enterprise, Spanish gambling operator Grupo Cirsa SA reports progress on its home and LATAM expansion projects, despite its corporate performance being hindered by severe LATAM currency impacts. Reporting strong growth across its Spanish home market properties (Spanish EBIT up 10%), Cirsa reports combined group revenues of €4.17 billion. Nevertheless, Spanish growth could …

Read More »

World Cup diary – Finding the volume to ‘absorb’ the sharpest punters on BetRegal

BetRegal, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the fifth diary of this series, the company’s Head of Marketing Aly Lalani discusses avoiding a simple bonusing strategy, reflecting on the ’cause’ and ‘effect’ of decisions made at brand inception, …

Read More »

OPTIMA’s Javier Manceñido: Differentiation and flexibility to drive LatAm success

LatAm - Copyright: dikobrazik / 123RF Stock Photo

Companies looking to enter LatAm need to look well beyond the hype about size and potential. Successful penetration of this vibrant region will require patience, attention to detail and a tailored approach to doing business. Find out more from Javier Manceñido, Vice President of Sales at OPTIMA, including why LatAm represents such a challenge for its new market incumbents, and …

Read More »

Codere’s 2018 opening hurt by severe South American currency declines

Steep South American currency declines against the US dollar, having impacted Bolsa Madrid gambling firm Grupo Codere’s Q1 2018 performance. Publishing its Q1 2018 trading update (period ending 31 March), Codere reveals a corporate revenue and earnings decline, despite growth in its home market of Spain. Group operating revenues, declined by 5.5% to €383 million (Q1 2017: €405 million), as …

Read More »

Power of football utilised to drive Sportradar CSR initiative

Sportradar have partnered with streetfootballworld, an organisation utilising the power of football to change the world for good, in a bid to pool motivation and expertise to drive social change through a mutual passion of football. In line with a commitment to enhance its global corporate social responsibility (CSR), as well as corporate citizenship, Sportradar is to engage its offices …

Read More »

eGamingServices ready to reach out to Brazilian leaders

Brazilian - Copyright: believeinme33 / 123RF Stock Photo

LatAm specialist eGamingServices has set about reaching out to leaders in the “vibrant” Brazilian market. The firm’s CEO Tiago Almeida was the first member of a high profile panel at the Brazilian Gaming Congress to speak about marketing opportunities for operators targeting Brazil, both pre and post regulation in the country. The brief was to talk in detail about the …

Read More »

Betgenius appoints Alonso Jibaja as LATAM commercial lead

Industry technology and platform provider Betgenius (Genius Sports subsidiary) has confirmed the appointment of Alonso Jibaja as its strategic Head of Business Development for the Latin America (LATAM) region. Jibaja joins Betgenius’ commercial management team from BetConstruct, where he most recently served as Regional Director for South America. Matt Stephenson, Managing Director at Betgenius, commented on the appointment of Jibaja …

Read More »

6 of the Best – InBet Games’ Natalie Merezhkovskaya

10Bet - Oshri Kostiner

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

Read More »