South America

Kambi continues LatAM expansion

Sports betting provider Kambi has deepened its relationship with media conglomerate Televisa, through the debut of its sportsbook to the Mexican online market. Televisa’s gaming arm PlayCity has unveiled its new sports betting site, and the launch of PlayCityApuestas.com follows last year’s deal, which saw 16 of its land based casinos furnished with the retail product suite of Kambi. Kristian …

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BetRegal diary – Defining our acquisition strategy

BetRegal acquisition

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

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NetEnt continues expansion with Caliente deal

NetEnt has continued its global expansion by signing an agreement with Mexican online gaming operator Caliente, its second customer in the Latin American nation. Caliente, the largest online operator on the regulated Mexican market, will see a wide selection of NetEnt’s digital games supplied to its online casino, following a similar deal with Codere. Björn Krants, Managing Director of NetEnt …

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Pronto…Colijuegos approval sees Gaming1 launch Zamba Colombia

Updating the market, European online gambling group Gaming1 has informed that it been approved a Colombia online gambling/betting licence by national regulator Colijuegos. Gaming1 management states that its is the ‘first international operator’ to gain a license for Colombia’s a newly regulated online gambling market. The company will now move to launch new 50-50 joint venture Zamba.co in partnership with …

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BetRegal diary – Defining our go to market strategy

BetRegal acquisition

Former Pinnacle Marketing Director Aly Lalani is one of the drivers behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. After creating the brand, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. Having worked …

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Mexico & Argentina expansions bear fruit for Codere this H1 2017

Presenting its H1 2017 interim results, restructured Spanish gambling operator Grupo Codere has detailed a solid corporate performance driven by the growth of its South American assets. The Spanish operator would report a 7% gain in H1 2017 group revenues to €814 million (H1 2016: €760 million) reporting strong revenue gains within the markets of Argentina (€300 million) and Mexico …

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BetRegal diary – The genesis of a new bookmaking brand

BetRegal acquisition

Former Pinnacle Marketing Director Aly Lalani is one of the key stakeholders behind the launch of BetRegal.com, a new European facing sportsbetting and gaming brand created to provide its customers with the “best possible value” in prices. In a new regular column, Lalani will share his experiences about the challenges of bringing a new brand to the market. After several …

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Win Systems appoints Manuel Wladdimiro as Central America & Caribbean sales lead

Updating the market, Lottery and gaming technology supplier Win Systems has confirmed the appointment of Manuel Wladdimiro as commercial lead for its Central America and Caribbean regions. Wladdimiro, who takes the title of  ‘Sales Director for Central America and the Caribbean’ (Gaming Division), joins from WMS, now a part of Scientific Games, where he spent four years as the Sales …

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Sportium readies for Colombia market launch

Spanish licensed online sports betting operator Sportium (sportium.es) continues its South American expansion, announcing that it will enter the Colombian online betting market. The Ladbrokes and Grupo Cirsa Spanish joint-venture launch in Colombia follows a successful South American debut in Panama, where its services have gained a strong foothold. Speaking to Spanish media, Sportium CEO Alberto Eljarrat detailed that his …

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Hot Contest…Brazil opens up tender process for LOTEX instant win games

Brazil’s Finance Ministry has confirmed that it will begin the tender process for the privatization of its state-owned lottery instant-win games operator Loteria Instantânea Exclusiva (LOTEX). The LOTEX tender process will be open to national and international gambling operators and will be handled by Brazil’s National Bank for Economic & Social Development (BNDES). Brazilian business news reports have detailed that …

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