South America

South American News

SBC Leaders – Combining education and differentiation with sporting passion

Latin America is a prominent emerging market in the international sports betting sector, with countries such as Colombia having already embraced regulation, whilst others such as Argentina, Mexico and Brazil are beginning to open their sectors.. Speaking to SBC Digital – Latinoamerica, the SBC Leaders Panel outlined the significance of the emerging market and highlighted key factors for success, in …

Read More »

SBC Digital Latinoamérica to shine light on emerging opportunities

SBC Digital Latinoamérica 2021 Event Preview

This week’s SBC Digital Latinoamérica 2021 conference and exhibition is set to provide an in-depth analysis of the evolving regulatory picture in the region and a wealth of information about the emerging opportunities in multiple markets. The online event on 2-3 March 2021 will feature content in Spanish, Portuguese and English, as an audience of regional and global operators, regulators, …

Read More »

Betsson nets Peru Liga 1 title naming rights

Peru’s Liga 1 football championship is set to undertake its first name change in more than 20 years as Betsson Peru, becomes forms a strategic alliance with the Peruvian Football Federation (FPF), confirmed this week. The partnership will see Liga 1 Peru’s top division of professional football renamed as the ‘Liga 1 Betsson‘, as the European online gambling group becomes …

Read More »

Betbazar offers revenue boost with unique sports coverage

Betbazar

More and more gambling operators are turning to Betbazar to boost their product portfolios with unique table tennis and esports content.  With many sports events last year wiped out by Covid-19, and those that remained played out with no audience, gambling operators looked to change up their product portfolios to increase player engagement and recover lost revenues. As a result, …

Read More »

SBC Digital Latinoamérica’s expert speakers to share insights on multiple local markets

SBC Digital Latinoamérica Speaker Preview

The SBC Digital Latinoamérica conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists with unrivalled experience in the betting, casino and lottery markets across the region.  The agenda for the event on 2-3 March 2021 will examine the key issues shaping the growth of the industry in Brazil and Argentina, regulatory progress in …

Read More »

SBC Digital Latinoamérica agenda to focus on the region’s major opportunities

SBC Digital Latinoamérica

The SBC Digital Latinoamérica conference and exhibition is set to deliver a comprehensive analysis of the vast potential of the region’s betting and gaming markets, as more countries embark on the path towards regulated online gambling.  The virtual event on 2-3 March 2021 will feature content in Spanish, Portuguese and English, as it brings together the Latin American industry and …

Read More »

Angel Calderón, SIS: Tapping into the LatAm racing heritage

racing

Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …

Read More »

Betmotion expands sponsorship portfolio with Mackenzie Dern deal

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

Read More »

Bally’s strengthens international market position with SportCaller takeover

US gambling operator Bally’s Corporation has acquired B2B free-to-play (F2P) games provider SportCaller in a bid to expand its international presence. Bally’s is hopeful that the acquisition of SportCaller will assist with international expansion plans, having strengthened its position in the US market via its takeovers of Bet.Works and Monkey Knife Fight as well as its partnership with Sinclair Broadcast …

Read More »

Aspire Global carries out platform rebrand to target iGaming market

Aspire Global has moved to enhance its status in the iGaming sector with the unveiling of its new rebranded AspireCore platform. The new product is already live in 25 regulated markets across the US, Europe, Latin American and Africa, and features a range of services intended on assisting operators with brand building and general operations. In order to achieve this, …

Read More »