Marketing

The latest marketing news for the gambling industry

Catena wipes FY EBITDA forecast as Google changes disrupt media partnerships

SBC News Catena wipes FY EBITDA forecast as Google changes disrupt media partnerships

Catena Media has notified investors that changes in Google’s algorithm have impacted Q2 earnings performance. The warning comes via a Q2 update, in which the Stockholm-listed affiliate media publisher disclosed that the “industry-wide impact of changes in Google’s organic search policies has reduced the effectiveness of some strategic media partnerships.” The impact reflects Google’s core algorithm update, activated from March …

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Snaitech’s Happybet makes major DACH play with Sport1

SBC News Snaitech’s Happybet makes major DACH play with Sport1

Snaitech subsidiary Happybet has become the principal betting partner of Sport1, Germany, and DACH markets’ free-to-air sports broadcaster. Declared as a long-standing commitment, Happybet has begun its sponsorship of Sport1 programming, which includes fixtures and highlights of the UEFA Euro 2024 championships hosted in Germany. The partnership is launched with Happybet, promoted as the “Partner of Sport1” across the broadcasters’ …

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GiG Media stands alone as ‘new rebel’ Gentoo Media

SBC News GiG Media stands alone as 'new rebel' Gentoo Media

Gaming Innovation Group (GiG) has announced the spin-off of its Media unit, which will now operate under the standalone identity of ‘Gentoo Media’. This morning’s announcement sees GiG complete its corporate directive to split its Tech and Media units into separate businesses, as GiG Media becomes Gentoo. Investors were informed: “The rebrand marks a significant milestone in the company’s history …

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Ladbrokes pays homage to the wave for Euro 2024

SBC News Ladbrokes pays homage to the wave for Euro 2024

Ladbrokes has debuted ‘Bring Your Wave’, its new TV and multi-media advertising campaign for the UEFA Euro 2024 Championships and the upcoming 2024/2025 football season. The campaign sees Ladbrokes pay “homage to football’s most iconic celebration, as a Mexican wave escalates and ripples throughout the city”. Bring Your Wave is Ladbrokes’ second multi-media campaign devised by creative agency Neverland, working …

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Argentina begins talks to reduce youth gambling

SBC News Argentina begins talks to reduce youth gambling

Argentina’s Chamber of Deputies has kicked-off discussions on stricter gambling regulations after reports of increased engagement from minors.  The idea to curb minor participation in gambling and sports betting on a national level has been tossed around ever since the COVID-19 pandemic, when the country collectively launched its regulated online gambling market.  As reported by SBC Noticias, the most recent …

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Xtremepush: The industry’s fast pace requires real-time response

SBC News Xtremepush: The industry’s fast pace requires real-time response

Catching up with Xtremepush at SBC Summit North America, Joe Streeter of CasinoBeats met with the company’s co-founders to try and find out more about its latest ventures.  Tommy Kearns, CEO and Co-Founder of Xtremepush, shared details around the company’s new vision looking into the future and shared observations on the company’s successful trajectory eight years after establishment.  “We’ve had …

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ASA: Children’s exposure to TV gambling ads declining, lowest in England

SBC News ASA: Children’s exposure to TV gambling ads declining, lowest in England

The Advertising Standards Authority (ASA) has published its latest report on the rate of gambling TV ads that reach children, showing a significant decrease in exposure.  Monitoring of ads has been recently moved to a frequency of reporting once every two years. This was done as part of ASA’s efforts to test the effectiveness of its restrictions and detect any …

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FairPlay eyes gold for Brazil launch of Oddschecker

Oddschecker

FairPlay Sports Media (FairPlay) is accelerating the global expansion of its flagship Oddschecker property by launching in Brazil. A key objective for 2024, FairPlay has launched oddschecker.com/br to provide a fully localised version of its market-leading sportsbook odds comparison and price-movement services to Brazilian audiences. Oddschecker Brazil builds on successes in Mexico, Chile, Colombia, and Peru, where Oddschecker has become …

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ASA strikes down Festival Free Bets under-25 ad

SBC News ASA strikes down Festival Free Bets under-25 ad

The UK’s Advertising Standard Authority (ASA) has issued a warning over a social media gambling ad featuring a person under 25 years of age.  According to a statement, ASA launched an investigation into amateur female boxer Astrid Wett’s Twitter account after a complaint was made over her promotion of Festival Free Bets – a company collating betting offers.  The complaint …

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