Marketing

B2B betting technology group GR8 Tech is leveraging its partnership with world heavyweight champion Oleksandr Usyk to maximise engagement ahead of his next bout. The duo have launched a new cinematic video, entitled ‘Inspired to Greatness’, focusing on the modern history of boxing from the 1960s to the 2020s and from Miami and New York in the US to Usyk’s …

International Game Technology (IGT) has announced its rebrand as Brightstar Lottery as the firm looks to become a “premier pure play lottery business”. The sale of the global lottery tech supplier’s Gaming and Digital business to Voyager Parent is expected to occur on 1 July 2025. Designed to both elevate lotteries and inspire players, the firm has said that it …

Tabcorp has been hit by a AU$4m (€2.3m) penalty for breaching Australian spam laws while also facing political scrutiny for a recent plan to shake up how it works with the country’s pub industry. The Australian Communications and Media Authority (ACMA) issued the penalty after Tabcorp sent 5,700 marketing messages to its VIP programme customers, something which the regulator states …

A legal advisor has cautioned UK operators like Ladbrokes to always ensure they remain on the safe side when it comes to advertising. Felix Faulkner, solicitor at licensing law firm Poppleston Allen, gave his two cents on the recent Ladbrokes fallout with the UK’s Advertising Standards Authority (ASA) by highlighting the importance of placing a promotion within a wider social …

Ladbrokes has named Atomic London its new lead creative agency in the UK to develop what it calls a ‘major new brand platform’. The Entain-owned operator stated that the decision was made following a competitive pitch overseen by the company’s Chief Marketing Officer, Charlotte Emery. Emery praised the depth of Atomic London’s understanding of the space that Ladbrokes occupies in …

The UK’s Advertising Standards Authority (ASA) has warned LiveScore and LiveScore Bet about advertising to minors. Two ads were flagged down by a complainant, who observed the betting promotions on LiveScore’s under-18 Android and iOS apps. Users who clicked on the ads were subsequently redirected to LiveScore Bet.  It is important to note that LiveScore is a sports data app, …

Bet365 hosted its final Big Ticket Giveaway Game at the UEFA Champions League over the weekend, having now given away a total 2,600 tickets to fans from online and in-person activations. The bookmaker has been an official global partner of Europe’s top tier competition for exactly one year, and represented the Champions league’s first ever betting partnership in a deal …

The football season may be over but sports betting continues to see promotions and relegations, with William Hill, Unibet and Betfred moving up Oddschecker’s table. As one of the UK’s largest affiliate and odds comparison sites, Oddschecker serves as a gateway to online bookmakers for a large sway of Britain’s extensive betting population. According to the UK Gambling Commission (UKGC) …

The Dutch gambling regulator, Kansspelautoriteit (KSA), has issued an official reprimand to BetMGM over an ad featuring 17-year old footballer Lamine Yamal. The ad picturing the FC Barcelona winger violated Dutch advertising laws which prevent betting firms from using images of or partnering with individuals seen as having a lot of influence over younger demographics. The use of football players …

Kenya has used a buffer ban on gambling adverts to enforce a brand new list of directives that will implement multiagency scrutiny of the market. A 30-day blanket ban was introduced on 29 April by Kenya’s Betting Control and Licensing Board (BCLB), which suspended all forms of gambling advertisements across media platforms. This was used as sort of a regulatory …