Asian centric online betting and gambling site M88 has agreed a deal with English Premier League outfit Leicester City, that sees the firm become the club’s official betting partner. Under the terms of the deal the company is to leverage the 2015/16 Premiership champions global brand across its marketing activities, as M88, who offers sports betting, casino and slots based …
Read More »
League one favourites, Sunderland have announced the two year extension of their partnership with UK betting operator Coral. As part of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2018-19 and 2019-2020 seasons. Through its association with Sunderland, Coral aims to further strengthen its …
Read More »
German sports betting operator, bwin has announced it will be the exclusive sports betting partner of FC Cologne from the 2018/19 season. The contract is initially for three years, running until the end of the Bundesliga 2020/2021 season. As an exclusive sports betting partner, bwin will be visible on TV via the three channels/networks with relevant broadcast rights. In addition …
Read More »
US daily fantasy sports operator DraftKings has launched its first sportsbook-centric advertising campaign ‘Dr.AftKings’ featuring NBA legend ‘Sir Charles’ Barkley. Promoting its New Jersey licensed sportsbook app, DraftKings introduces the character of ‘Dr.AftKings’ who diagnosis Sir Charles with a number of ‘sports-related disorders’. DraftKings new campaign has been co-developed by New York-based creative agency Deutsch and seeks to introduce the …
Read More »
With the Premier League making its much anticipated return last weekend, Mansion Group has announced that re-signing of its partnership with AFC Bournemouth in the pair’s fourth consecutive season working together. Since the Cherries’ debut season in one of the world’s most thrilling and viewed football leagues, the online gaming group have been proud to support the Bournemouth team. The …
Read More »
Grosvenorsport.com has announced a legendary last minute signing, with Sir Geoff Hurst getting enlisted by the online bookmaker to help launch Grosvenor Goals for the 2018/19 season. Hurst, who famously scored a hat-trick in the 1966 World Cup final, will be providing weekly picks, blogs, and other content as a brand ambassador for Grosvenor Goals, which gives users the chance to win …
Read More »
LeoVegas has pointed to a near six million audience for Norwich’s FA Cup clash with Chelsea last season to explain its heavy sponsorship focus on Championship sides in 2018/19. The mobile gametech group now has an involvement in front-of-shirt sponsorship for four of the league’s sides, with LeoVegas branding adorning the kits of Norwich and Brentford, while LeoVegas owned Royal …
Read More »
Reports are suggesting that The Football Association of Ireland (FAI) is going to follow the lead of the English Football Association, in cutting ties with gambling companies. The FAI’s current deal with Ladbrokes culminates this year, however a report in the Times is suggesting that Irish football’s governing body may cut the deal short in the same way the English …
Read More »
Last weekend with the help of UK sportsbook operator FansBet, Shrewsbury Town FC made history launching a safe standing area at the club’s all seater stadium. FansBet sponsored the campaign which was led Shrewsbury Town’s fan group, the Supporters’ Parliament, who pushed the case for 555 railing seats at the Montgomery Waters Meadow Stadium. Unfortunately for last season’s League One play-off …
Read More »
Betfred launches its ‘The Agony…The Ecstasy’ multi-media marketing campaign ahead of the start of the new English Premier League season (10 August 2018). The campaign has been developed by Liverpool-based creative marketing agency Zut Media and seeks to capture punters emotions for the start of a new football season. Betfred’s ‘The Agony…The Ecstasy’ has been launched across TV, radio and …
Read More »
SBC News Voice of the Sports Betting Industry