Marketing

W88 secures Crystal Palace front-of-shirt sponsorship

Crystal Palace FC has secured a new partnership with W88 which will see the online gaming brand become the front-of-shirt sponsor for the Premier League team. Under the terms of the agreement, the W88 logo will feature on the front of the Club’s adult home, away and third shirts. Steve Parish, Crystal Palace FC Chairman, said: “We are delighted to …

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Betway continues CD Leganés sponsorship

Betway has secured a sponsorship extension with CD Leganés which will see the gambling operator act as the main sponsor for the team during the upcoming season. The agreement, which was initially signed in 2018, comes at a time when the Spanish Ministry of Consumer Affairs is considering proposals which will toughen up regulations on betting companies, including restrictions to …

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Betfred debuts new rockabilly TV campaign promoting ‘Nifty Fifty’ live draws

Betfred has launched its new national TV advertising campaign ‘Great Balls of Fire’ to promote its new ‘Nifty Fifty’ daily live draw game. Developed by Liverpool-based creative marketing agency Zut Media, the 30-second TV-spot takes place in a 1950s dance hall, with Betfred promoting its new daily draw to Jerry Lee Lewis’ rockabilly anthem of ‘Great Balls of Fire’. Launched …

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KSA issues ‘conduct warning’ following covid marketing breaches

Kansspelautoriteit (KSA), the Netherlands regulatory authority for gambling, has issued a market warning stating that it will not tolerate ‘COVID-19 gambling advertising’.  The KSA stated that it has taken 14 direct actions against unlicensed online operators advertising ‘Corona-Free Gambling messages’ during national lockdown. René Jansen, KSA Chairman, said that the regulatory agency will ‘apply the heaviest penalties’ against offending operators, …

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Ashkenazi joins BlueRibbon as strategic advisor

Rafi Ashkenazi, the former Chief Executive of The Stars Group, has joined BlueRibbon Software as its strategic advisor, supporting the B2B marketing platform provider in strengthening its foothold across a range of global gaming markets. BlueRibbon praised Ashkenazi’s expertise in the igaming industry, and hopes that his experience from holding a series of c-suite management positions will ‘add to the …

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Dafabet grows cricket portfolio with Durham and Sussex deals

Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements with the Durham and Sussex county teams. The new partnerships, facilitated by SEM Global, preempt the Vitality Blast T20 campaign and will see the operator’s name feature prominently on the two teams’ shirts. As part of the agreement with Sussex Cricket, Dafabet’s logo will feature …

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Interwetten signs Yakubu as first Nigeria ambassador

DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …

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Carolyn Harris: Banning gambling sponsorships ‘one of the most obvious things to do’

Carolyn Harris MP, Chair of the All-Party Parliamentary Group on Gambling Related Harm (GRH APPG) has spoken out about gambling sponsorships, reiterating that banning gambling companies from being front-of-shirt sponsors is ‘one of the most obvious things to do’. Reported by the Guardian, Harris expressed that a new Gambling Act should prohibit shirt sponsorships across all English football leagues – …

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EGBA – Black market looms on Spain if government proceeds with its advertising blackout

The European Gaming and Betting Association (EGBA) has responded after the Spanish government radically altered its Royal Decree on Advertising mandate by adding further marketing and sports sponsorship restrictions on licensed incumbents. Last week, a European Commission filing revealed that the Spanish government had drafted a series of new amendments to its approved Royal Decree on Advertising, banning betting sponsorships …

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Snack Media drives digital growth with Wisden partnership

Snack Media has strengthened its network of partnerships after signing a new agreement with international cricket almanac Wisden. Lauded as the ‘independent voice of cricket’, the new partnership with Wisden will allow Snack Media to grow its digital revenue by monetising content, driving traffic via its fan engagement tools, and utilising SEO strategies. James Murphy, Head of Partner Network at …

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