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Ladbrokes seeks to extend key SPFL sponsorship

FTSE-listed Ladbrokes Coral has informed that it will extend Ladbrokes title sponsorship of all Scottish professional football divisions, by agreeing on further terms with the Scottish Professional Football League (SPFL). Ladbrokes has acted as SPFL lead sponsor since 2015. The bookmaker detailed that it wanted to extend its existing £2 million a year sponsorship agreement with SPFL for the upcoming 2017/18 ... Read More »

Snapshot – how bookies are using free bets with football

EPFL - Copyright: ayvengo / 123RF Stock Photo

At last year’s European Championships in France, enhanced odds for new customers around the biggest games was recognised as the ‘go to’ offer for leading operators. Now, at a time where high profile ‘season-defining’ matches are coming thick and fast, we cast our eye over the football specific bookmaker offers demanding market attention. Whilst the standard welcome offer of matched ... Read More »

High Performance…TipBet launches new website driving player engagement

European sports betting operator Tipbet ( has announced the launch of its new website, which will feature a number of new player features incorporated within a new website layout designed to improve player engagement. Updating the market and corporate stakeholders, Tipbet marketing detailed that the new design was needed in order to drive player engagement and interaction with new TipBet ... Read More »

188BET expands UK racing presence with Chester Cup sponsorship

188BET Chester Cup

Godolphin stable runner Natural Scenery and Sea of Heaven are the early favourites for the 2017 Chester Cup on Wednesday 10 May, which will be sponsored by 188BET. Sports betting and casino operator 188BET expressed its delight at being involved with such a “prestigious and historic race”. The seven-race meet will get underway at 13:50, with the feature 188BET Chester ... Read More »

Former Camelot digital creative lead Matt Loomis launches specialist industry creative agency

Matt Loomis former Digital Creative Lead for National Lottery operator Camelot UK has set up a new creative agency ‘The Hand of Aces’ specialising in industry marketing and design capabilities. Launching the London-based specialist agency, Loomis details that The Hand of Aces will focus on creative delivery for Lottery, Casino, eGaming sector clients. To date, the agency has handled creative work for ... Read More »

‘The Next Level’…Intertops revamps affiliate marketing program

Antigua-based sportsbook Intertops (, one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, ... Read More »

Wayne Bridge & Stephen Hendry launch BetStars ‘Big Calls’ social media campaign

Amaya Inc online betting subsidiary BetStars has announced the launch of its latest social media campaign ‘Big Calls’ which will star former England football international Wayne Bridge, and Seven-time World Snooker Champion Stephen Hendry as brand ambassadors. Launching this week, the social media campaign sees each sports star make a ‘big call’ via video phone, as Bridge and Henry share ... Read More »

Coral hosts ‘SPLASH-IONAL’ ahead of this weekend’s Grand National

To celebrate this year’s Grand National, bookmaker Coral has staged its own aquatic version of the race at the Liverpool Water Sports Centre featuring six graceful flyboarders dressed as jockeys and holding model horses’ heads as they flew towards the finishing line. The 300m race, that took place beside the Mersey against a backdrop of Liverpool’s most iconic buildings, saw ... Read More »

Camelot launches ‘winner-focused’ and ‘real stats’ campaign for UK National Lottery

This week UK National Lottery operator Camelot has announced the launch of its new nationwide campaign ‘Surprise & Delight’, focusing on its real winner life changing stories. The campaign has been developed by international marketing agency AMV BBDO and will be initially launched on radio, ‘out-of-home’ and social media channels. Updating the market, Camelot marketing detailed that it wants the ... Read More »

New UK casino PlayOJO launches first ever TV Campaign

New UK-licensed online casino PlayOJO ( has launched its first ever UK TV advertising campaign ‘Not Bad for an Online Casino’.  The campaign has been created by London creative marketing agency 101 and stars British actor Geoff Bell star of movies’ ‘The Business’ and ‘Green Street Hooligans’. ‘Not Bad for an Online Casino’ will be broadcast on Channel 4, Sky and ... Read More »