Marketing

Sportsbet.io secures Flamengo sponsorship deal

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has strengthened its presence in Brazillian football after securing a sponsorship agreement with Clube de Regatas do Flamengo.  Sportsbet.io has previously signed a three-month betting partnership with the club, which primarily focused on media and digital activations.  The extension to the agreement will see the sportsbook boost its investment into the sponsorship of the team, …

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onload media launches seeking to lead compliant advertising disciplines

New ad-network ‘onload media ’ has launched its services seeking to become a leading player in online gambling advertising for regulated market incumbents. The onload network is founded by acquisition marketing expert Justin Chamberlain, a former executive of Sky Betting and Gaming games studio Core Gaming and mobile ‘reverse auction’ platform BidNation. In its mission statement, onload details that it seeks …

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Racing Post B2B boosts bookmaker football packages

Racing Post

Racing Post B2B has enhanced its operator ‘football content packages’, with the addition of further engagement features bringing punters closer to the action than ever before. Boosting bookmaker engagement, Racing Post B2B has strengthened its football content with the inclusion of confirmed line-ups, audio commentaries and new audio goal alerts. Furthermore, bookmakers will have access to pre-match expert analysis provided …

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Adthena: Dancing in the dark… why competitive visibility is a US winner

When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …

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Sergey Portnov: McGregor and Tyson have helped Parimatch reach new demographics

Using renowned athletes such as Conor McGregor and Mike Tyson is key for an operator to help distinguish themselves from others, according to Parimatch CEO, Sergey Portnov. Speaking at the recent Betting on Sports event, Portnov explained to SBC some of the benefits that Parimatch has seen from its partnerships with McGregor and Tyson, and how the two athletes have helped the operator reach two entirely …

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BBH London takes over as Ladbrokes Coral creative agency

GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …

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JBO scores Bologna FC sponsorship agreement

JBO has boosted its European presence after signing a new sponsorship agreement with Serie A club Bologna FC, which will see the operator named as the club’s regional betting partner for Asia.  The operator’s portfolio already includes already includes title sponsorship of the Dota 2 esports property, the JBO Asian Masters League, with this latest acquisition of Bologna allowing JBO to acquire a …

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Jose Mourinho teaches Paddy Power how to be ‘Special’

Out-of-work football manager,  Jose Mourinho fronts Paddy Power Games’ new campaign ‘Special’, promoting the bookmaker’s £40,000 daily jackpot prize. The nationwide campaign co-developed by creative advertising agency VVCP London sees a ‘humble Mourinho’ detail to audiences advice on ’what it takes to be special’ – spoofing the most controversial moments of Mourinho’s career. Publishing a blog post announcing the campaign, Paddy …

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Sportradar powers up ad:s launching new programmatic ad-solution

Sportradar AG has announced the launch of its new programmatic ad-solution which will be operated and serviced by its newly founded marketing division ad:s. Utilising its data-gathering capabilities, Sportradar informs that it developed a purpose-built digital ad solution for sports stakeholder needs, applying the firm’s analytical capacities to optimise partner campaigns, ‘maximising media investment and further eliminating ineffective inventory’. Addressing …

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Oddschecker ups football reach by acquiring WhoScored

Sky Betting & Gaming (Sky Bet) affiliate marketing subsidiary Oddschecker Global Media has expanded its football publishing portfolio by acquiring popular match information portal WhoScored.com. Undertaking an undisclosed sum transaction, Oddschecker adds the high coverage WhoScored portal to its portfolio, securing a leading destination for football live scores, statistics and proprietary player ratings generated by Next-Game Limited. Confirming the acquisition, Toby …

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