Marketing

Heavyweight Sport launches content production arm

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Heavyweight Sport, one of the shortlisted companies in the Marketing Agency of the Year category for this year’s SBC Awards, has launched a new content production division. ‘Pound-For-Pound’ is to be operated as an in house creative studio, with a particular focus to be placed upon digital content and video production. The new division is to be headed up by …

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Juventus tie up F66.com partnership

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Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …

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Best Odds Marketing enters MintBet partnership

Best Odds Marketing has entered a partnership with McBride Racing, the Irish operator of online sports betting brand MintBet. The UK based digital marketing consultancy, which focuses on the iGaming and retail betting sectors, are to manage MintBet’s online marketing and affiliate programme promotions, ahead of its official launch. Thomas McBride, Head of Marketing at MintBet, said: “We’ve partnered with …

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Uniting sports with LeoVegas

https://www.leovegas.com/en/#sportsbook/home

LeoVegas.com has been helping to build a bridge between Norfolk based sports outfits Leicester Tigers and Norwich City. The Swedish mobile gaming and sports betting operator is the shirt sponsor of City and official betting and gaming partner of the Tigers. They presented England internationals Ben and Tom Youngs, fellow Tigers Will Evans and George Catchpole and development talents Harry …

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12BET boosts brand exposure with World Taekwondo partnership

Taekwondo - Copyright: hxdbzxy / 123RF Stock Photo

12BET has secured another association with a sport played successfully across Asia, after being recognised as an official partner of this year’s World Taekwondo Grand Prix and World Para Taekwondo Championships (19-22 October). The partnership between GB Taekwondo and 12BET was arranged by Sport Collective, a UK based sports marketing agency, for an event which will see the best Taekwondo …

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Ladbrokes to sponsor forthcoming FFos Las Welsh Champion Hurdle

Grosvenor Sport

Ladbrokes has been announced as the new sponsor of the Welsh Champion Hurdle, which takes place at Ffos Las Racecourse on Saturday 21 October. Revived by the West Wales racecourse in 2011, last year’s edition saw it shift from its traditional February schedule to a new October date, with a victory for Philip Hobb’s Garde La Victoire. This year’s feature …

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Star Wars latest offering hotly tipped as 2017’s highest grossing film

With the recently-released trailer creating a considerable buzz amongst fans, William Hill has tipped ‘The Last Jedi’, the latest instalment in the Star Wars franchise, to become the highest-grossing film of 2017. The British bookmaker has given odds of 1/6 on the film surpassing the $1.10 billion (£831.38 million) grossed by Beauty And The Beast back last March, but believes it …

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Unibet revamps ‘By players, For Players!’ campaign

Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign. The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on …

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Bwin nets Eurosport Deutschland Bundesliga sponsorship

GVC Holdings’ sports betting subsidiary Bwin has extended its existing partnership with European sports broadcaster Eurosport (Discovery Networks) becoming the lead sponsor of all its Bundesliga coverage. Agreeing on sponsorship terms, Bwin will boost its coverage across all Eurosport Deutschland channels, becoming the principal sponsor of Bundesliga Friday, Sunday and Monday night football matches on Eurosport’s HD network. Further to …

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‘Big on Darts’ Unibet secures multi-year title sponsorship of PDC Premier League

European online bookmaker Unibet (Kindred Group Plc) has confirmed that it has secured a 3-year deal to become the ‘title sponsor’ of the Professional Darts Corporation (PDC) Premier League. The bookmaker extends its relationship with the PDC expanding its existing darts sponsorship portfolio which includes; the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts …

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