Marketing

The latest marketing news for the gambling industry

Fonbet deepens ice hockey marketing with Severstal link-up

In a continuation of its ice hockey focused marketing in its home sector, Fonbet has partnered with Cherepovets-based ice hockey club Severstal. As a result of the four-year agreement, the Russian sports betting operator will become an official partner with the team, which competes in the Tasarov Division of the Kontinental Hockey League (KHL). “Severstal is one of those clubs …

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Ladbrokes Amplify backs British talent returning to live shows  

Ladbrokes has launched the live shows of its ‘Amplify’ campaign, bringing live music experiences to football audiences across the UK.  Amplify sees Ladbrokes continue its work with #WeMakeEvents, helping UK live music and entertainment venues return to business following more than a year under lockdown orders.   The first Ladbrokes Amplify show will see Liverpool indie rising stars Red Rum Club …

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TAB secures Australia-facing NBA partnership

TAB has moved to strengthen its brand visibility in its home market, becoming the official wagering partner of the National Basketball Association (NBA) in Australia. The partnership will see TAB and the NBA collaborate on production of an Australia-facing version of the league’s betting focused alternate telecast, NBABet Stream, marking the service’s debut outside of the US. Additionally, TAB will …

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Gala Bingo continues brand makeover with Ice Queen 

Gala Bingo has debuted ‘Ice Queen’, the next TV advertising instalment of its nationwide ‘Bingo like a Boss’ campaign.     Last year, Entain Plc ordered a refresh of Gala Bingo’s marketing to reconnect the heritage brand with UK bingo audiences.   London-based Antidote was appointed as Gala Bingo’s new creative marketing agency, winning the £13 million valued advertising account. The ‘Bingo like …

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MansionBet and Coral join Betway as ARC All Weather Championship partners

BetBright - Copyright: gabe123 / 123RF Stock Photo

The Arena Racing Company (ARC) has made a number of changes to the format of the All-Weather Championship, including adding MansionBet and Coral to its portfolio of partners. In preparation for the ninth season of the championship, the two operators will join longstanding partner Betway as sponsors of races throughout the campaign. Coral will sponsor the Fillies & Mares and …

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Kaizen appoints proven talent Pablo Puertas as Marketing Director

Kaizen Gaming, the online gambling subsidiary of OPAP SA, has confirmed the appointment of Pablo Puertas as Group Marketing Director.  The executive will form part of Kaizen’s new marketing leadership team, led by Chief Marketing Officer (CMO) Panos Konstantopoulos, that is charged with leading the strategic oversight and performance of Kaizen’s flagship Stoiximan and Betano brands   Puertas joins Kaizen from …

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SBC Summit CIS: Sports sponsorship shows consumers operators ‘are not the bad guys’

A key objective for any betting operator when entering a new regional market is to raise brand awareness and promote its business, which can see sports sponsorship deals play a key role – and the CIS region is no exception to this. Discussing the topic at the SBC Summit CIS event, a group of industry experts engaged each other on …

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Liga Stavok strengthens position in sports and esports with AS Monaco

Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …

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Slovak lottery renews partnership with country’s Olympic Committee

TIPOS, the Slovakian national lottery, will extend its collaboration with the Slovak Olympic and Sports Committee (SOSV) by a further five years. The partnership renewal will see the lottery continue to support Slovakian athletes, with the duo focusing on the training of the country’s Olympic competitors as well as the support of secondary school projects and activities to promote healthy …

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Fast Track to power Stanleybet’s player engagement

Stanleybet has become the latest company to select Fast Track CRM to fuel player engagement across its online portfolio. The Fast Track CRM platform will enable Stanleybet to increase ROI on marketing campaigns, as well as directly target groups of players, boost player engagement and less churn, all in real-time. By accessing Fast Track’s machine learning capabilities and segmentation model, …

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