Marketing

Sports stars help launch Betsafe’s Walk of Adversity

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A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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Calls for companies to provide gambling support backed

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Asian sports betting and online casino company LeTou, the gaming shirt sponsor of Premier League side Swansea City, has backed calls for professional sportsman to receive problem gambling education and support. The Professional Players Federation (PPF) and GambleAware has called for added guidance to be provided, with the PPF urging bookmakers to ensure any sponsorship agreements include a provision for …

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Portugal’s online gambling law ‘fails to reduce unregulated market’

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A report commissioned by the Remote Gambling Association, has estimated that 68% of Portuguese online gamblers wager via unlicensed operators within the country. The Eurogroup Consulting Report, based on an online gamblers survey, “demonstrates that the Portuguese legislation has not achieved one of its key objectives, namely reducing the unregulated offer.” Regulator Serviço Regulação e Inspeção de Jogos do Turismo …

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Broadway Gaming to pay £100,000 penalty package

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Broadway Gaming is to pay a penalty package of £100,000, relating to an exclusion of significant terms linked to a number of promotional adverts on five of its gaming websites. As well as the financial penalty, which would otherwise be imposed for a breach of license conditions, Broadway are to also pay a contribution to the costs of the investigation. …

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LV BET strikes another volley with Polish partnership

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LV BET has strengthened its commitment to volleyball in Poland after becoming the Official Partner of the Polish Women’s Volleyball League and PlusLiga, the highest level of men’s volleyball in the country. The deal, which runs until the end of the current season, represents the latest volleyball partnership for LV BET, after the operator also sponsored the CEV EUROVOLLEY POLAND …

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Grosvenor Casinos donates Fulham shirt sponsorship

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Grosvenor Casinos, main team partner for Fulham Football Club, has donated its front of shirt logo space back to the club ahead of the clubs charity match this weekend. Players of the Craven Cottage based side will now wear shirts emblazoned with the Fulham Football Club Foundation (FFCF) logo, instead of the club sponsor. Aaron O’Sullivan, Head of Marketing (Digital) …

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Betway extends Snooker sponsorship

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Snooker’s UK Championship is to remain part of the Betway portfolio of sponsorship’s, after the global online gaming company agreed a fresh three-year deal. Forming part of the sports Triple Crown, alongside the Masters and World Championship, this latest partnerships continues the initial two year £850,000 deal agreed two years ago. Barry Hearn, World Snooker Chairman, said: “We are delighted …

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Betway in £1,000 Bradley Lowery Foundation donation

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Betway is to make a £1,000 donation to the Bradley Lowery Foundation, after ex-England forward Jermain Defoe was left off this year’s Sports Personality of the Year (SPOTY) shortlist. The current Bournemouth striker hit headlines up and down the country after building a heartening friendship youngster Bradley Lowery, who was bravely battling neuroblastoma and sadly passed away in July of …

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Betway announces ‘UK media review’ following end of partnership with Starcom

Online betting group Betway has this morning confirmed that it is reviewing its current ‘media agency arrangements’, following the conclusion of its lead media planning and buying account with Starcom UK. Betway management informs that it is currently compiling a list of marketing agencies with the assistance of AAR, the operator expects to announce its agency shortlist by the end …

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Kindred Group looks to make inroads Down Under with new marketing drive

Online gambling operator Unibet, part of the Malta-based Kindred Group, intends to use aggressive marketing techniques to increase its share in the Australian gambling market, according to The Australian Financial Review.   Despite entering the market back in 2012 after purchasing local firm Betchoice, Unibet is still relatively small in the Australian market, particularly in comparison to the likes of …

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