Marketing

Digital Gaming Corporation (DGC), the US partner of Super Group, has announced the appointment of Deutsch NY as lead creative agency of Betway for North American markets. Forming its partnership in 2021, DGC has led Betway’s US market activations, securing Super Group’s flagship sportsbook property licences in the seven US wagering states of New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, …

Spreadex has been named Sunderland AFC’s new principal partner ahead of the 2022-23 football season. The Spreadex Sports logo will be featured on the Championship team’s home and away shirts until summer 2025. “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to the Championship,” said David MacKenzie, …

AFC Bournemouth has marked a return to English football’s top flight by detailing a two-year agreement that will see Dafabet serve as its principal sponsor. Under the terms of the collaboration, the online casino and sports betting operator will feature on the front of the men’s playing shirts in what is lauded as “an important part” of the club’s commercial …

Betfair International, part of Flutter Entertainment, has named Brazilian national footballer, Ronaldo Nazário, as the firm’s latest brand ambassador. The three-time FIFA World Player of the Year and two-time World Cup winner joins Betfair on 30 June – witch shares the date of the 20th anniversary of Brazil’s fifth World Cup win in Japan in 2002. Kimberley Daly, Managing Director …

Public debate on the prevalence of gambling advertising in the Netherlands following last year’s re-regulation continues, as the Kansspelautoriteit (KSA) regulator issued another update. Releasing a statement, Rene Jansen, Chairman of KSA – the Dutch Gambling Authority (DGA) – asserted that some operators in the country ‘look for the edges of the law’ with regards to marketing their products.  Firms …

The media contracts of French-licensed bookmakers are to be examined and evaluated by a ‘working group’ reporting to l’Autorité Nationale des Jeux (ANJ) – France’s Unified Gambling Authority. This week, ANJ announced that it had established its ‘working group of experts’ that will examine bookmaker’s planned marketing campaigns as part of the regulator’s ongoing review of advertising standards. The initiative …

bet365 has secured its presence at the front of pro-golf, becoming the Official Betting Operator of the PGA Tour.  Securing a 3-year partnership through to 2024, the PGA announced that bet365 would serve as its first betting partner outside of the USA. In its remit, bet365 will serve as the exclusive source for odds on the leaderboard and player pages …

Kindred Group has announced that its flagship brand Unibet has become a community partner of AFC Ajax, Dutch football’s most historic and prestigious club.  Ajax will join Unibet’s roster of European football sponsorships, promoting safer gambling, mental health awareness, community engagement and social mobility/access to football. “Kindred Group plc (Kindred) and its flagship brand Unibet enter a commercial partnership with …

The Dutch Gaming Authority, Kansspelautoriteit (KSA), has issued a reminder to operators active in the country’s marketplace of the immediate ban on ‘role models’ in marketing.  From 30 June onwards, Dutch market incumbents will be prohibited from using any public figures familiar with younger consumers in their marketing and advertising campaigns.  This will include footballers and other prominent sports stars, …

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …