Marketing

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

Ascot Racecourse has strengthened its board through the appointment of Felicity Barnard as Commercial Director. Barnard brings considerable experience to the role, having served as CEO at Tie Break Tens for four years, where she launched the new short format of tennis globally. Other notable roles throughout her 15 year career include working for Arsenal FC’s London and Singapore offices …

BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency.  The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience. Upon confirming the renewal of the contract  BetVictor noted that LeanConvert had achieved its partnership objective of …

Luckbox has continued its recent recruitment drive by announcing the appointment of former Red Bull and Riot Games video publishing executive Nevzat Ucar as its new Head of Content.  Ucar will be tasked with developing and leading Luckbox’s HD multimedia strategies, engaging the widest global audience for the fast-growth esports wagering platform. Luckbox has branded Ucar’s appointment as a critical …

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador. The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content. Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became …

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …