Marketing

Scottish FA sponsorship deal with William Hill to end

The Scottish FA and William Hill have announced that their partnership will not be renewed at the end of the current agreement after almost a decade of working together. William Hill has been title sponsor of the Scottish Cup and Official Betting Partner of the Scotland National Team since 2011, and the national bookmaker became sponsor of the South Stand …

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Paddy Power… England & Ireland need a deep chat ahead of Cheltenham

Paddy Power launches its 2020 Cheltenham Festival advertising campaign, stating that ‘neighbour to neighbour’, Ireland and England ‘need to have a chat’. Moderating proceedings, Paddy Power marketing has recruited the help of Irish acting royalty as Colm Meaney delivers the bookmaker’s urgent message to English sports fans. The Irish bookmakers 2020 Cheltenham Festival (10-13 March) campaign will make its debut tonight, …

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German media association lambasts gambling advertising blackout

VAUNET, Germany’s media owners’ association, has become the latest market stakeholder to demand a redraft of the nation’s inbound ‘Fourth State Treaty on Gambling’. Representing 150 German media firms operating across all broadcast formats, VAUNET governance has stated that Treaty provisions on gambling advertising will undermine ‘regulated market channelling efforts’ serving as counterproductive measures to consumer safeguards. In January, Germany’s …

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William Hill boosts MMA presence with Bellator partnership

Strengthening its commitment to mixed martial arts, William Hill has been named as the new exclusive gambling partner of Bellator MMA. Under the terms of the new partnership, William Hill will support the MMA promotions company with all Bellator’s European Series events throughout 2020. It comes as Bellator enters the second year of its broadcast relationship with Channel 5. Liam …

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Poker legend Molly Bloom in for CasinoBeats Malta

Molly Bloom to host Molly's Malta Game at CasinoBeats Malta

Molly Bloom, the American entrepreneur, author and legendary organiser of high-stakes VIP poker games featuring Hollywood A-listers, is to deliver a keynote at CasinoBeats Malta in March and host the event’s very own poker tournament. Bloom, whose memoir Molly’s Game was turned into an Oscar-nominated hit movie in 2017 starring Jessica Chastain, will open the second day of the event …

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Everton cuts ties with SportPesa

Premier League football club Everton FC has issued a statement confirming that it has mutually ended its shirt sponsorship with Kenyan online betting group SportPesa. On Sunday night, Everton management announced that by mutual consent SportPesa would not fulfil its five-year principal shirt sponsorship agreement, secured in May 2017 as a club-record deal for The Toffees. In its statement, Everton …

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David Da Silva: Easyodds.com – A ‘modern romance’ with Vinnie Jones

Leading odds comparison site Easyodds.com has struck a partnership with actor and former  footballer Vinnie Jones, in which the FA Cup winner will write weekly articles on the firm’s website. To find out how this unlikely partnership came into fruition we caught up with Easyodds.com’s CEO David da Silva to discuss how Jones first got involved with the company, the …

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Matchbook Betting Podcast repeats best in show performance

For a second consecutive year, online betting exchange Matchbook’s ‘Matchbook Betting Podcast’ has been recognised as the ‘Best Betting Podcast’ by members of tipster community the ‘Smart Betting Club’. Securing 24% of votes, Smart Betting Club members acknowledged the Matchbook Betting Podcast for its ‘Consistent expertise and insight on football, horse racing, the NFL, and a wide range of other sports’. …

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BetConstruct delivers A-Z industry guide through Spring BME App

Spring BME App

BetConstruct has produced an A-Z guide to gaming and betting business through Spring BME App, designed to shed light upon the entire industry. Available for both iOS and Android devices, the app brings the latest updates from the most trusted sources on gaming, sports betting, casinos, regulators, hardware manufacturers and more. It has a community feel whereby people can freely …

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Spain to enforce four-hour gambling advertising window

Spain’s Consumer Affairs Ministry has recommended that gambling-related content be limited to a ‘four-hour advertising period’ implemented federally from 1-5 am across all Spanish communities. The Ministry’s strict advertising window follows a meeting with the leaders of Spanish gambling trade associations CeJuego (retail) and Jdigital (online gambling). The ‘after-hours’ restriction will be initially implemented across TV and radio formats, forming the …

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