Marketing

32Red nets Leeds United centenary sponsorship

Championship football club Leeds United has confirmed that it has secured a two-year extension with Kindred Group Plc promoting the firms 32Red brand. Online bookmaker 32Red will serve as Leeds United official shirt sponsor for the Yorkshire club’s upcoming centenary season. The agreement sees 32Red continue its existing relationship Leeds United, first established in 2016. Leeds United Executive Director Paul …

Read More »

William Hill takes on ‘Segunda gamble’ amid imminent Spanish shake-up

William Hill Plc will significantly expand its Spanish market coverage and profile, as Spanish news reports that the FTSE bookmaker will sponsor seven La Liga 2 (Segunda) football clubs. This weekend, the management of UD Las Palmas and UD Almeria revealed that they had reached an agreement with the UK betting group becoming their lead betting partner for the upcoming …

Read More »

Slovak Hockey praises Tipsport’s vital support

Hosting a press conference in Bratislava, Richard Lintner, Director General of Hockey Slovakia, has personally thanked bookmaker Tipsport for its support of the ‘pro-league’ during a crucial transitional period for the sport in Slovakia. Leading Slovak pro-hockey, Lintner announced that Hockey Slovakia had secured its most important commercial partnerships to date. Tipsport would remain as title sponsor of its ‘Slovenská …

Read More »

HockeyAllsvenskan sponsorship sees Unibet continue Swedish sports mission

Kindred Group Plc’s flagship sports betting brand Unibet has stated its ongoing commitment to ‘investing in Swedish sports’, confirming that it has become ‘main sponsor’ of the HockeyAllsvenskan league. HockeyAllsvenskan represents the second highest level of Swedish professional ice hockey, maintaining a 14-club league with an audience of ‘over one million people’. Mirroring Unibet’s ‘record-breaking’ sponsorship of Swedish football’s Elitfotboll …

Read More »

William Hill seeks new European appeal with 72andSunny Amsterdam

William Hill marketing has disclosed that Amsterdam agency 72andSunny has won its ‘four-way pitch’, becoming the creative lead of its £ multi-million advertising account. Issuing a corporate update, William Hill confirms the appointment of 72andSunny as ‘Lead European creative agency’, working on a remit of establishing William Hill betting and gaming brands as ‘first choice in the gambling category’. This …

Read More »

Coljuegos launches public awareness campaign for Copa America 2019

Juan Pérez Hidalgo, the President of Colombian gambling regulator Coljuegos has launched new national campaign #LaJugadaPerfecta (#theperfectgame), raising public awareness of Colombia’s new gambling laws and licensed incumbents. Coljuegos’ public awareness campaign was launched this weekend, ahead of the start of the CONMEBOL Copa America 2019 football tournament hosted in Brazil. Entering what is anticipated to be Colombian betting’s busiest …

Read More »

Sportsbet.io scores ‘landmark’ deal with Watford F.C.

Bitcoin-centric online sportsbook Sportsbet.io has brokered a new ‘landmark’ deal with Watford F.C. which will see them become the main club partner for the team. The three-year deal, which is said to be ‘the largest in Watford’s history’, will mean that the Coingroup subsidiary’s logo will be shown across Watford F.C.’s home, away and goalkeeping shirts, as well as training …

Read More »

Better Collective ups media profile by hiring Shane Anderson as Group Content lead

Stockholm-listed industry affiliate marketing publisher Better Collective AB has appointed racing figurehead Shane Anderson as ‘Senior Director of Group Content & Brand’. Anderson, the founding Editor-in-Chief of Australian racing portal Racing.com (2014-2019), will be tasked with overseeing Better Collective’s content and editorial strategy across multiple formats and new markets. Holding an extensive broadcasting background, Anderson has worked as TV host …

Read More »

Unibet ‘chess proposition’ triggers Norway drama

A potential tie-up between Norges Sjakkforbund (NSF) – Norway’s Chess Federation – and online bookmaker Unibet may turn into a political showdown for multiple national stakeholders. Norwegian media reports that NSF has been approached by Kindred Group Plc’s flagship sportsbook property Unibet, offering the federation a NOK 50 million (€5m) partnership – Norwegian Chess’ biggest ever sponsorship. Reacting to the news, …

Read More »

Betfred backs deeper Racing Post content engagement

Betfred has optimised its retail-to-digital customer engagements after becoming the first bookmaker to roll out Racing Post’s ‘sports content package’ across its website and mobile properties. The update sees the bookmaker ‘amplify’ its existing relationship with the Racing Post, following a number of successful product launches enhancing Betfred’s retail and digital betting platforms. Lewis McMillan, Head of Digital Product at Betfred, describes …

Read More »