Marketing

GalaBingo lands prime time advertising slot

GalaBingo.com has strengthened its relationship with Channel 5, after becoming the new broadcast sponsor of Australian soaps, Neighbours and Home & Away in a deal brokered by Sky Media and 7 Stars. Expanding its media deal with the British commercial television network, the new agreement will extend the brand’s visibility, as well as heightening its messaging amongst its key audience. …

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Playtika agrees partnership with Spain’s oldest football club

The first social gaming company to offer free-to-play casino style games, Playtika has agreed to become the primary sponsor of Spain’s oldest football club, Sevilla. As part of the deal, Playtika will advertise the World Series of Poker’s free to play poker room on the iconic Sevilla shirt throughout the 2017/18 season.   Playtika branding will also appear around Sevilla’s …

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Ladbrokes extends title sponsorship of Rugby League’s ‘Challenge Cup’

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

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Howzat: SportNation.bet partners with England’s Barmy Army

Barmy Army - Copyright: hypermania2 / 123RF Stock Photo

SportNation.bet, the sportsbook owned and operated by Argyll Entertainment, has partnered with the Barmy Army, England’s internationally renowned cricket supporters club. Brokered by Reg & Co., the deal was officially launched at the Barmy Army Awards ceremony on the second day of the first ever day/night test match in the UK between England and West Indies at Edgbaston, hosted by …

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‘Big on Football’ Ladbrokes nets Leicester City FC ‘UK & Ireland’ betting partnership

Ladbrokes has announced its second football betting partnership of the day, confirming that it has agreed to become the ‘Official UK & Ireland Bookmaker Partner’ of English Premier League side Leicester City FC. Seeking to push its brand and products to Premier League fans this 2017/18 season, Ladbrokes will gain high exposure throughout Leicester City’s King Power Stadium (capacity: 33,000). …

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Scale focused Catena Media posts H1 2017 revenue & profits boost

Powered by the growth in scalability of its industry affiliate networks, Stockholm-listed Catena Media has detailed a strong H1 2017 performance (period ending 30 June). Updating investors, Catena would record total H1 2017 group revenues of €30 million, representing an increase 78% on corresponding 2016’s €17 million. Having grown its affiliate networks through strategic M&As, Catena governance is confident of …

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Ladbrokes nets Burnley FC UK betting partnership

Ladbrokes has announced that it will be the ‘Official UK Betting Partner’ of Premier League football club Burnley FC. Continuing to expand its profile within English football, Ladbrokes marketing has secured a three-year deal with The Clarets.  The partnership will also see Ladbrokes provide betting points at Burnley’s Turf Moor stadium (capacity: 22,000). The partnership will also give Ladbrokes a …

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Betway expands its football sponsorship portfolio with former German champions

BetBright - Copyright: ramirezom / 123RF Stock Photo

Betway has signed a three-year deal to become the official betting partner of four-time German champions, Werder Bremen. The deal marks Betway’s continued expansion into German football, as the online bookmaker has already sponsored four Bundesliga 2 clubs – St. Pauli, Union Berlin, Eintracht Braunschweig, Dynamo Dresden. The new agreement is part of Betway’s commitment to driving brand awareness with …

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Riot Games restrictions see Betway end Ninja’s in Pyjamas sponsorship

Betway marketing has decided to part ways with professional esports team Ninja’s in Pyjamas (NiP), following the news that esports games developer & tournament organiser Riot Games will no longer permit betting advertising within its syndicated events. Seeking to boost its esports profile, last September Betway become the lead sponsor of Team NiP, at the time signing the biggest pro-team sponsorship in …

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BetBright ups football social reach with uMAXit

Entering a new European football season, independent online bookmaker BetBright has moved to boost its social media profile and coverage by sponsoring the YouTube channel of uMAXit Football. Launched in 2016, uMAXit’s YouTube channel which features high-quality illustrations of football tactics, news, trends and history has quickly gained popularity amassing a significant audience on social media channels. At present, the …

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