Marketing

The latest marketing news for the gambling industry, sponsored by bet365

Winamax returns to sponsor FC Bordeaux 

French online poker and sportsbook operator Winamax has returned to serve as principal shirt sponsor of FC Girondins de Bordeaux.  Winamax, which is France’s biggest online poker room, had previously branded the Les Girondins front of shirt for the period spanning 2015 to-2019. The new partnership will see Winamax replace French leisure and hospitality group Bistro Régent as principal sponsor …

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Digitain partners to benefit from AstroPay portfolio

Digitain has strengthened its network of partnerships after securing a new joint marketing referral deal with AstroPay.

Digitain has strengthened its network of partnerships after securing a new joint marketing referral deal with AstroPay.  Through the new agreement, Digitain’s partners will benefit from access to AstroPay’s portfolio of payment products, including the AstroPay Card and its OneTouch wallet. Arin Andriazian, Payment Product Manager for Digitain, commented: “We’re very pleased to have made this agreement with AstroPay.  “As …

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VBET further strengthens Ukraine marketing with Football Cup deal

VBET has signed an arrangement with the Ukrainian Association of Football (UAF), securing the title sponsorship of the Ukrainian Football Cup. The three-season agreement will see both partners collaborate on the development of the knock-out tournament as well as Ukrainian football in general, and builds on VBET’s previous deals with the UAF. Anton Svitlychny, Head of VBET Ukraine Partnership Development, …

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Fonbet nets FC Rubin Kazan sponsorship

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …

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Ladbrokes commences with pre-season ‘Drummers’ marketing campaign

Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be featured across TV and digital …

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Italian football authorities call for suspension of betting sponsorship ban

The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items and influencer marketing are banned …

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Betway enhances German visibility with VfB Stuttgart sponsorship

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

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ASA calls on gambling to improve its age targeting performance

The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts.  The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …

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Stats Perform empowers clients with 13 Strides acquisition

Stats Perform has announced the acquisition of 13 Strides, a visual sports content studio, in a move towards the sports tech company’s strategic focus on fan engagement. The firm, which has partnered with various media companies, sports leagues, teams and brands to empower a range of clients with the ability to create visual content and graphics, addresses the challenge of …

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Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

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