Marketing

Mikel López de Torre, President of Spanish online gambling trade body jDigital, has warned the government that implementing stringent restrictions on gambling/betting advertising and marketing will be an ‘unnecessary step back for Spain’s gambling market’. Last week, the PSOE minority government agreed with socialist party counterpart Podemos on the provisions of Spain’s 2019 budget, which is set to carry a number …

Online casinos 32Red and www.21.co.uk, operated by LeoVegas Gaming, have seen one complaint each dismissed by the Advertising Standards Authority (ASA). For the latter of the two it was challenged whether the ad “ portrayed gambling in a context of toughness,” with the TV broadcast for the site featured a man in a tuxedo playing blackjack, whilst a heartbeat sounded over …

Stockholm-listed LeoVegas AB confirms that it has undertaken a restructuring of its marketing division, seeking to strengthen its internal operations and leadership. Following July’s promotion of Louise Nylén, to the position of Deputy CEO, LeoVegas governance has moved to split the executive’s former Chief Marketing Officer (CMO) responsibilities. Updating stakeholders, LeoVegas has placed Petra Blixt as one of two Marketing …

The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

On the back of securing a deal to become title sponsor snooker’s English Open for the very first time, BetVictor has announced a further deal alongside the Euroleague Basketball in Germany. Becoming the competitions official betting partner until 2020, BetVictor is hoping it can draw upon its three quarter century strong base of expertise, to further boost the appeal and …

Industry affiliate marketing compliance software Rightlander has announced the launch of two new features further safeguarding its client marketing procedures. Rightlander enhances its platform compliance capacity launching its new smart ‘PPC Brand Bidding module’. A tool which scans Google Ads monitoring pay-per-click (PPC) activity related to an operator’s brand terms and key search criteria. The software firm details that it …

Vadim Fedotov, a veteran of the iGaming industry, has joined ConversionBet as the behavioural marketing experts’ new chief marketing officer. As CMO, Fedotov will oversee the strategy, partnerships, marketing, and monetisation of new product launches for ConversionBet, a provider of customisation and behavioural-driven products to operators including Betsson Group, GiG, Mr Green and Jackpotjoy. Having worked for the likes of …

Betway marketing has confirmed that it has extended its sponsorship of leading esports team ‘Ninjas in Pyjamas’ (NiP) for a further two years. Issuing a market update, Betway marketing confirms that it has entered a new seven-figure agreement with NiP covering sponsorship for the next three years. Betway will continue to be a prominent partner of NiP, with the bookmaker …

BetVictor has announced it will be the title sponsor of snooker’s prestigious English Open for the first time. The BetVictor English Open will run from October 15 to 21 at K2 Crawley in London, with top stars including defending champion Ronnie O’Sullivan, world number one Mark Selby, world champion Mark Williams, John Higgins and Judd Trump among the field. In …

Three tennis chair umpires have been banned for life from officiating at or attending any professional tennis events, after being found guilty of match-fixing and betting offences. Announced by the Tennis Integrity Unit (TIU), the trio in question, Anucha Tongplew, Apisit Promchai and Chitchai Srililai, admitted to betting on tennis matches at ITF Futures tournaments held in 2017, as part …