The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …
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Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis. Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average. The TV advert will form part …
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Betway is gearing up for its biggest Spanish marketing commitment, after reportedly entering discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season. Spanish football news source Palco23 has reported that Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest …
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BAGO, Belgium’s trade association for gaming operators, has confirmed that it will endorse the European Gaming and Betting Association’s (EGBA) responsible advertising code of conduct as its guiding policy for advertising and marketing standards. With its current membership covering 70% of Belgium’s licensed online and land-based gambling incumbents, BAGO has become the first European industry trade association to endorse and …
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With the second Remote Darts League due to begin today, geo-location technology specialist GeoComply has been named as the title sponsor of the tournament. The RDL will welcome 16 players, consisting of the four finalists from the first RDL, and 12 top-ranked players from around the world: four women and eight men. “It’s great to see four top North American …
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LeoVegas AB has launched a Swedish public awareness campaign promoting safe play with licensed online gambling incumbents. The Stockholm-listed online gambling group said it has chosen to launch the campaign to defend the industry against common misconceptions and falsehoods. LeoVegas wants to drive awareness of licensed online gambling incumbents, after independent reports highlighted that the Swedish government has failed in …
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Snack Media has strengthened its offering to advertisers, rights holders and independent media owners after acquiring GIVEMESPORT. The combined business will have an audience of over 210 million unique users across all platforms, and will offer coverage from football, Formula 1, tennis, golf, combat sports and esports. Niall Coen, CEO of Snack Media, commented: “We are delighted to have acquired …
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GVC Holdings has confirmed that it will expand its existing relationship with customer conversion and campaign optimisation specialist LeanConvert. The FTSE250 online gambling group has worked with LeanConvert teams for the past two years, with the optimisation outfit becoming a key stakeholder in the firm’s strategic alignment of its marketing divisions, post-GVC 2018 acquisition of Ladbrokes Coral. LeanConvert will work …
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On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage. Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …
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CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …
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