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TXODDS confirms sponsorship deal with British Boxing champion

TXODDS - Langford

UK-based sports betting data provider TXODDS has confirmed its first ever sponsorship deal with undefeated British and Commonwealth middleweight champion, Tommy Langford. Already a supplier of real time odds data and statistics to leading betting organisations and professionals, TXODDS hopes that the agreement will highlight its specialist data to an even wider audience, and promote an advanced portfolio of products ... Read More »

‘Flying Finn’ Häkkinen joins Unibet Ambassadors

Ahead of this weekend’s start of the 2017 Formula One season (Australian Grand Prix – 26 March), European bookmaker Unibet (Kindred Group) has appointed former F1 World Champion racer Mika Häkkinen as its new Brand Ambassador. Known as ‘the Flying Finn’, Häkkinen is considered one of F1’s greatest ever drivers having secured back-to-back world championships in 1998 & 1999. The twenty-time ... Read More »

‘Enviable Domain’…Mansion rebrands Casino.com

Gibraltar-based gambling group Mansion Group (Mansion) has this week unveiled the rebrand of its flagship online casino brand, Casino.com Casino.com one of the industry’s oldest online casinos will feature a new website and logo forming part of Mansion’s wider group marketing strategy of re-communicating its subsidiaries and assets. Mansion marketing detailed that Casino.com had been repositioned with a new user-friendly ... Read More »

PDC confirms bwin as new Grand Slam of Darts sponsors

PDC - Copyright: sergign / 123RF Stock Photo

Professional Darts Corporation (PDC) Chairman Barry Hearn has confirmed that bwin will be sponsors of the Grand Slam of Darts in Wolverhampton for the next two years. The Grand Slam of Darts, a cross-code event for both PDC and British Darts Organisation (BDO) players, was introduced in 2007 and sees 32 players competing across nine days, with a round-robin group ... Read More »

William Hill tests ‘interactive shop windows’ for Cheltenham 2017

Bringing innovation and player engagement to its retail betting shops, bookmaker William Hill has launched a series of interactive shop window takeovers promoting its Cheltenham Festival 2017 offers and market odds. The project led by Leeds-based retail and leisure marketing agency Savvy, will see William Hill promote a live in-store campaign utilizing interactive holograms of racehorse and jockeys. The horses ... Read More »

Sky Bet Italia ups dynamic marketing capabilities with Betgenius

Sky Bet Italia (Sky Betting & Gaming) has today confirmed that it will enhance its digital marketing campaigns and onsite player engagement services with Betgenius marketing provisions. Partnering with industry data, software and content specialist Betgenius, SkyBet.it will push to drive player engagement and personalised messaging as the operator seeks to expand its profile and coverage within the licensed Italian ... Read More »

Noel Fehily to provide daily Cheltenham blogs for Bet Bonus Code

Fehily, Bet Bonus Code

Champion Hurdle-winning jockey Noel Fehily has signed a deal to become brand ambassador for affiliate site Bet Bonus Code until the end of the 2016-17 National Hunt season. The 41-year-old, who has ridden more than 1,000 winners, will provide daily blogs throughout the Cheltenham Festival, where he is set to partner Buveur D’Air, Unowhatimeanharry and Neon Wolf. Fehily will then ... Read More »

GIG strengthens affiliate portfolio with €11.5 million acquisition of Casinotopsonline.com

Oslo-listed Gaming Innovation Group (GIG) continues its M&A focused growth strategy and industry affiliate marketing services expansion by confirming the acquisition of Casinotopsonline.com for a total consideration of €11.5 million. Updating the market, GIG governance detailed that its takeover of Casinotopsonline.com and its related assets represented industry marketing subsidiary Innovation Labs biggest acquisition to date. On completing the deal, GIG ... Read More »

Casumo secures live partnership with SSE Arena Wembley

Gamification focused online casino Casumo has announced that it has signed a three-year brand partnership with the SSE Arena Wembley (London). Seeking to expand its brand profile within the UK gaming market, Casumo marketing has agreed with venue operator AEG Global to become a key sponsor the SSE Arena. The popular London entertainment venue has approximately 700,000 visitors each years ... Read More »

Ballr nets Asian DFS partnership with Juventus FC

Asian-focused live fantasy sports operator Ballr, has confirmed that it has reached a commercial agreement with Italian Serie A champions Juventus FC, becoming the Turin football club’s official ‘Regional Games Partner for Asia’.   The regional marketing deal, will see the Ballr brand promoted throughout Juventus’ Asian assets and initiatives, including the ‘Bianconeri’ future tours of Vietnam, Indonesia, Singapore, Thailand ... Read More »