Marketing

LeoVegas signs first German betting partnership with Bochum

VfL Bochum 1848 of the 2. Bundesliga has become the first German betting partner of Stockholm based operator LeoVegas. The deal, which has been signed on an initial two year basis, will see LeoVegas Sport take over from Sportwetten.de as official betting partner of the second division club. Hardy Eberle, LeoVegas’ country manager for Germany, commented: “We are proud to accompany such an …

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Betfred underlines Spanish commitment by sponsoring RCD Mallorca

Betfred has become the latest UK betting incumbent to expand its Spanish football profile, after striking a two-season shirt sponsorship deal with La Liga football club RCD Mallorca. The bookmaker confirmed its first-ever non-UK sponsorship by securing a partnership with the Balearian football club – facilitated by Sportradar’s marketing solution ad:s – ahead of the start of this season’s La Liga …

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New ‘Bet Regret’ sees GambleAware ask bettors to rethink behaviours

Targeting UK football fans, this weekend industry charity GambleAware launches the next phase of its ‘Bet Regret’ safer gambling campaign, which will encourage audiences to reconsider their gambling habits. Launching new Bet Regret marketing inventory, GambleAware will accompany the campaign with the tagline of ‘Think Twice or You’ll Bet Regret it’. GambleAware has run its Bet Regret campaign since February …

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Betfred deepens commitment to rugby with Women’s Super League

Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …

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Responsibility mandate sees Ladbrokes end SPFL legacy sponsorship

Serving GVC Holdings’ group-wide ‘Changing for the Bettor’ social responsibility mandate, Ladbrokes informs that it will not renew its legacy title sponsorship of the Scottish Professional Football League (SPFL). The bookmaker, who has served as SPFL sponsor since the 2015/16 season, had previously chosen to donate its £2 million per season sponsorship to industry charity GambleAware, promoting its ‘Bet Regret’ …

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BetConstruct signs Andriy Shevchenko as brand ambassador

Shevchenko

AC Milan legend and 2004 Ballon d’Or winner Andriy Shevchenko has been signed as a brand ambassador for BetConstruct and its data feed subsidiary FeedConstruct. The company said that Shevchenko will be used to introduce the technological capabilities of both BetConstruct and FeedConstruct, an artificial intelligence (AI) and machine learning (ML) enhanced feed solution for live scouting data. The Ukrainian, …

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19.com nets Leicester City betting partnership

Premier League-side Leicester City has confirmed a new agreement with 19.com, which will see the Asian betting operator become the club’s new Official Betting Partner.  The Global Gaming subsidiary will have its branding displayed across Leicester’s matchday LED boards, as well as the club’s interview backdrops.  The new agreement is hoped to boost the exposure of the betting operator across …

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Sky Bet bolsters fan engagement by backing Sky Media YouTube shows

Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …

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William Hill continues ‘Segunda gamble’ by sponsoring Real Oviedo

William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile. A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts. …

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Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …

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