Marketing

William Hill appoints Kirsty Gallacher as new Brand Ambassador

William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’. Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing). In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and …

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Betway enhances european reach with two-year C.D. Leganés deal

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Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …

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Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

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IGRG sets November date for Responsible Gambling Week 2018

The Industry Group for Responsible Gambling (IGRG) has announced that Responsible Gambling Week 2018 will take place from 1st-7th November and that, for the first time, organisations and businesses from Ireland and Northern Ireland will join those from Great Britain in supporting the event. The IGRG brings together every sector of the gambling industry through its member trade associations, covering …

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32Red handed £2m penalty package for consumer failings

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32Red has been handed a £2m penalty package by the UKGC, for failing to protect a consumer from gambling-related harm and money laundering failures. Focusing its investigation on dealings with a customer between November 2014 and April 2017, it’s detailed that the individual and the online gambling firm, acquired by Kindred Group in June 2017, established a business relationship from …

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ASA bans animated Coral Interactive ads for under-18s appeal

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The Advertising Standards Authority (ASA) has reprimanded Coral Interactive, following a complaint that challenged whether the content of three adverts would have a particular appeal to children. Ads in question were seen on February 20 of this year and related to the Rainbow Riches, Fishin’ Frenzy and Lucky Wizard titles, which feature animated images, including that of a leprechaun, pot …

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The Stars Group triggers new public share offering to close Sky Bet acquisition

Issuing a corporate update, Toronto TSX-listed The Stars Group Inc, has today disclosed its supplementary prospectus related to its proposed new public share offering. Updating the market, the Stars Group’s treasury will move to implement a 15 million common share placement, which will be additionally supported by secondary 6 million share disposal undertaken by existing corporate shareholders. Stars Group governance …

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Midlands football clubs embrace W88 and 888sport

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Premier League new boys Wolverhampton Wanderers have agreed a new two-year sponsorship deal, the largest of its kind in the clubs history, with W88, who are to feature on the front of shirt in Wolves‘ return to the English top flight. In addition, the online gaming firm are to also prominently feature upon full range of training wear, to be released …

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Paddy Power & Chime Sports seek ‘No Nonsense’ Russia 2018

The first weekend of World Cup Russia 2018, saw Paddy Power launch its first TV advertising campaign under the guidance of new creative agency Chime Sports. The Irish bookmaker debuted the first TV advert of its new campaign series ‘Paddy Power – Enough of the Nonsense’, competing for brand coverage during a saturated Russia 2018 opening weekend. “While VAR is …

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Ladbrokes launches ‘Bettors of Britain’ under new creative guidance of Cravens Newcastle

Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle. In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed. “For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen …

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