Marketing

Anthony Joshua stars in William Hill’s first ‘brand-led’ advert

William Hill is to launch a new advertising campaign this week featuring the unified world heavyweight champion Anthony Joshua with a new style of ad for the gambling industry which has come under fire for the aggressive tone in a typical betting advert. The multimedia campaign is the first of its kind for William Hill as it is brand-led, with …

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ISG scores La Liga matchday virtual ads deal with Mediapro

Live sports advertising specialist Interregional Sports Group (ISG) has significantly expanded its European football profile, announcing that it has secured the publishing rights for Spain’s La Liga  pitch-side virtual perimeter and virtual goal-side advertising inventory. Updating stakeholders, ISG informs that it has secured a three-season partnership with sports agency Mediapro managing pitch-side advertising for 53 La Liga games. ISG details …

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Befred online bingo advertisement not upheld by ASA

The Advertising Standards Authority (ASA) has decided against upholding a complaint against a recent Betfred advert, after an individual questioned whether the broadcast normalised gambling. The advert in question featured a woman in the bath, a man preparing a meal and a woman exercising, all while playing online bingo on mobile devices. A voice-over could be heard during the advert, stating: …

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Parimatch continues UFC commitment securing Alexey Oleynik as Ambassador

CIS region online bookmaker Parimatch continues to expand its brand profile and coverage through the UFC, announcing the appointment of Russian heavyweight contender Alexey Oleynik as its latest Brand Ambassador. Parimatch has served as the official EMEA betting partner of the UFC since July 2018, agreeing with the leading mixed-martial-arts organisation a multi-year agreement. Furthermore, expanding its presence within the …

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Betmotion backs Brazil’s ‘Dream Duo’ of Solberg & Elisa

LatAm online bookmaker Betmotion has moved to expand its Brazilian market profile, confirming that it will sponsor beach Volleyball stars Carol Solberg and Maria Elisa. The pair are the current reigning Brazil Beach Volleyball Tour champions for 2018, winning six of seven tour tournaments. Having partnered only last year, Solberg and Elisa are considered Team Brazil’s lead female volleyball pairing …

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NZ ASA launches new ‘Gambling Advertising Code’ emphasising ‘fair representation’

NZRB

New Zealand’s Advertising Standards Association (ASA) has published its new advertising code, updating, policy, guidance and standards on promoting gambling services. Updating NZ media and gambling stakeholders, ASA details that its new code will be effective from 5 August 2019 for new adverts, with all incumbents expected to comply with the new laws by 4 November 2019. The new code …

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Interwetten continues management refresh appointing Lukas Reichl as sponsorship lead

DACH region online betting group Interwetten Sports, continues its senior management restructure, announcing the appointment of Lukas Reichl as new Sponsorship & Public Relations lead. Reichl joins Interwetten leadership from Sportradar Austrian live sports streaming platform LAOLA1, where he formerly served as Head of Sponsorship for Austria, overseeing the management of key partnerships with Austrian ice hockey, basketball and handball …

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Svenska Spel terminates all online casino advertising

Issuing a personal statement, Patrik Hofbauer – Chief Executive of Swedish state-owned gambling operator Svenska Spel – has confirmed that from April 2019, Svenska Spel will terminate all forms of online casino advertising. Updating stakeholders, Hofbauer detailed that the decision to ‘stop online casino advertising across all media channels’ has been undertaken by Svenska Spel’s executive team following ‘intensive internal discussions’. The …

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Digital Fuel accelerates US profile securing New Jersey ASCIE licence

Industry full-service online marketing agency Digital Fuel continues to press forward with its US-market strategic initiatives having been granted approval to operate services in New Jersey securing its Ancillary Casino Service Industry Enterprise (ACSIE) licence. The ACSIE License is granted by the State of New Jersey’s Gaming Enforcement Division and State Assembly. The License will approve Digital Fuel to secure commercial …

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Codere Apuestas seeks to broaden appeal with ‘Nube’ campaign

Bolsa Madrid-listed Grupo Codere SA has taken a new creative approach in promoting its Codere Apuestas online sportsbook property. This April, Codere Apuestas released its new home market TV and digital advertising campaign ‘Nube’ (translated – ‘The Cloud’) –  publishing/broadcasting the campaign across multiple Spanish media portals. Continuing to work with Madrid-based creative advertising agency El Ruso de Rocky, the …

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