Marketing

All the news of marketing in the gaming sector including affiliate marketing

LeoVegas launches ‘LeoUniverse’ marketing initiative

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

Read More »

Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

Read More »

Fonbet scores Paris Saint-Germain regional partnership

Fonbet scores Paris Saint-Germain regional partnership

Fonbet has signed a long-term partnership with Paris Saint-Germain to become the team’s official betting partner across Russia and the CIS region. Through the agreement, Fonbet will help the Ligue 1 team expand its fan base across the region by offering increased odds for Paris Saint-Germain matches, as well as ‘special promotions’ which will be developed in collaboration with the …

Read More »

Svenska Spel tracks Team SOK Olympic journey 

Svenska Spel has launched its new nationwide campaign ‘Om Supporterskap’ (‘Our Support’) highlighting its commitment to funding Swedish athletes competing in this Summer’s Tokyo 2021 Olympic Games.   Om Supporterskap has been co-developed as a nationwide campaign and documentary mini-series with Svenska Spel, following six Swedish Olympic Committee (SOK) athletes as they prepare to compete in Tokyo 2021. Since 2019, …

Read More »

Felicity Barnard joins Ascot as Commercial Director

Ascot Racecourse has strengthened its board through the appointment of Felicity Barnard as Commercial Director. Barnard brings considerable experience to the role, having served as CEO at Tie Break Tens for four years, where she launched the new short format of tennis globally. Other notable roles throughout her 15 year career include working for Arsenal FC’s London and Singapore offices …

Read More »

BetVictor renews LeanConvert as lead optimisation agency  

BetVictor has confirmed that it has renewed partnership terms with LeanConvert as its lead digital optimisation and conversion agency.  The Gibraltar betting group will continue to work with LeanConvert for a fifth consecutive year, enhancing its digital marketing campaigns and all-round UX experience. Upon confirming the renewal of the contract  BetVictor noted that LeanConvert had achieved its partnership objective of …

Read More »

Superbet welcomes back Romanian sports with #SuperSport launch

Superbet has launched ‘The Magic Feeling of #SuperSport’ as its new lead advertising campaign within its home market of Romania. The campaign, developed by Bucharest creative marketing agency Rusu+Bortun, sees Superbet promote its full range of live betting markets covering Romania’s most popular sports.  Adjusting to a period with no sports activity during the 2020 pandemic, Superbet – Romania’s biggest …

Read More »

Luckbox appoints ‘HD Pro’ Nevzat Ucar as Head of Content 

Luckbox has continued its recent recruitment drive by announcing the appointment of former Red Bull and Riot Games video publishing executive Nevzat Ucar as its new Head of Content.  Ucar will be tasked with developing and leading Luckbox’s HD multimedia strategies, engaging the widest global audience for the fast-growth esports wagering platform. Luckbox has branded Ucar’s appointment as a critical …

Read More »

Horseracing.co.uk recruits Bryony Frost as first brand ambassador

British National Hunt jockey Bryony Frost has been named as Horseracing.co.uk’s first ever brand ambassador. The 25-year-old English jockey will contribute to the relaunch of the Horseracing.co.uk website, sharing insights and race knowledge, whilst collaborating with the editorial team on the creation of digital content. Frost, who was nominated for BT Sport’s 2019 Action Woman of the Year accolade, became …

Read More »

SBC Digital Italy: Operators must become ‘more than a betting brand’

Navigating the restrictions of the Italian market has proved challenging for operators amid a ban on gambling advertising. However, betting companies have begun to place increased emphasis on consumer engagement and remarketing as ‘media brands’. In July 2019, the Italian communications authority introduced the Dignity Decree which prohibited all sports leagues and clubs from promoting or advertising gambling-related brands. Discussing …

Read More »