Marketing

ASA: Children’s exposure to gambling ads lowest since 2008

The Advertising Standards Authority (ASA) has revealed that under-18’s exposure to gambling advertising is now at the lowest level since 2008. The report entitled ‘Children’s exposure to age-restricted TV ads: 2019 update’ found that the number of TV adverts that children aged 4-15 saw in 2019 dropped to 115.9 ads per week, dropping considerably from the peak of 229.3 ads …

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Camelot launches new ad campaign to thank National Lottery players

Camelot Group has launched a new TV advertising campaign, which looks to thank National Lottery players for supporting local and national projects during the coronavirus crisis. Up to £600m has been raised so far in support of charities and organisations affected by the pandemic, with the National Lottery raising £30m each week on average. The TV advert will form part …

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Betway eyes Sevilla FC sponsorship amid changing Spanish advertising climate 

Betway is gearing up for its biggest Spanish marketing commitment, after reportedly entering discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season.  Spanish football news source Palco23 has reported that Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest …

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Belgium BAGO adopts EGBA code of conduct on advertising 

BAGO, Belgium’s trade association for gaming operators, has confirmed that it will endorse the European Gaming and Betting Association’s (EGBA) responsible advertising code of conduct as its guiding policy for advertising and marketing standards. With its current membership covering 70% of Belgium’s licensed online and land-based gambling incumbents, BAGO has become the first European industry trade association to endorse and …

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GeoComply named title sponsor of Remote Darts League

With the second Remote Darts League due to begin today, geo-location technology specialist GeoComply has been named as the title sponsor of the tournament. The RDL will welcome 16 players, consisting of the four finalists from the first RDL, and 12 top-ranked players from around the world: four women and eight men. “It’s great to see four top North American …

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LeoVegas launches home campaign against the black market

LeoVegas AB has launched a Swedish public awareness campaign promoting safe play with licensed online gambling incumbents.  The Stockholm-listed online gambling group said it has chosen to launch the campaign to defend the industry against common misconceptions and falsehoods. LeoVegas wants to drive awareness of licensed online gambling incumbents, after independent reports highlighted that the Swedish government has failed in …

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Snack Media boosts global audience with GIVEMESPORT acquisition

Snack Media has strengthened its offering to advertisers, rights holders and independent media owners after acquiring GIVEMESPORT. The combined business will have an audience of over 210 million unique users across all platforms, and will offer coverage from football, Formula 1, tennis, golf, combat sports and esports. Niall Coen, CEO of Snack Media, commented: “We are delighted to have acquired …

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GVC doubles down on LeanConvert’s optimisation capacity

GVC Holdings has confirmed that it will expand its existing relationship with customer conversion and campaign optimisation specialist LeanConvert. The FTSE250 online gambling group has worked with LeanConvert teams for the past two years, with the optimisation outfit becoming a key stakeholder in the firm’s strategic alignment of its marketing divisions, post-GVC 2018 acquisition of Ladbrokes Coral. LeanConvert will work …

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SBC Digital Summit: SEO trends and the importance of preparation

On the final day of SBC’s Digital Summit, a panel of Search Engine Optimisation (SEO) experts analysed why SEO is integral to driving new and existing customers on to a user webpage.  Lee Beirne, Ladbrokes Coral’s Head of SEO, highlighted the importance of following some of the latest trends which relate to the betting industry. Beirne explained: “What we have …

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Sportal365 to power efbet’s multi-market content strategy

Sportal365

CMS platform provider Sportal365 has expanded its partnership with efbet, Bulgaria’s largest sportsbook and casino operator, to engage a wider set of sports audiences and increase player conversion through editorial content. Already deployed in Bulgaria, efbet CEO and founder Tzvetomir Naydenov confirmed that it is planning to use the Sportal365 platform as a lead generation tool in markets where there …

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