Marketing

Tomorrow, Wednesday, September 11th, 2024 at 15:00 BST, SBC Webinars in collaboration with Xtremepush present an unfiltered look at the current state of CRM marketing in what is considered a ‘High Stakes’ iGaming industry, in a session entitled “From Silos to Success: The Power of Unified CRM Marketing”. The consensus is, that due to a currently siloed approach to CRM …

Buenos Aires City Legislator Gabriel Solano has put forward a proposal to annul the local regulated online gambling market out of concerns for childrens’ health.  Solano was quoted as acting on behalf of concerned citizens who have witnessed an increasing number of minors participating in games of chance, or being exposed to gambling advertisements, SBC Noticias wrote.  “Today we see …

Argentina’s National Communications Entity (ENACOM) has confirmed that it has blocked a total of 1,000 illegal online gambling sites so far into the year. As reported by SBC Noticias, the main goal of the prohibition efforts is to protect vulnerable people and children from the websites, which are often highly likely to not have any gambling harm prevention tools implemented …

The Sun has announced that its ‘Never Mind the Ballots’ online show will be sponsored by Betfair for its remaining coverage of the US 2024 election. Launched in March, Never Mind the Ballots is the new politics show from The Sun hosted by editor Harry Cole. The show is recognised as The Sun’s most successful online series, generating over 30 …

UK broadcasting regulator Ofcom has recognised an improvement in Twitch’s accuracy in labelling mature content after reviewing the streaming platform’s classification guidelines. In June 2023, Twitch updated its content classification guidelines due to a rise in content aimed at mature audiences, including gambling streams. The platform now requires streamers to apply content classification labels that indicate the presence of mature …

The Dutch TV advertising market is shrinking, and this might be due to a decline in demand for gambling ads, according to research agency Screenforce.  In total, the spend on TV advertising in the Netherlands was around €426m for H1 of this year, which is 3% less than the previous corresponding period.  As per Screenforce data, commercial ads remain the …

Google has issued an update specifically for Germany, informing advertisers that it will restrict the promotion of gambling services to businesses licensed by the Glücksspielbehörde (GGL), the Federal Gambling Authority of Germany. As part of the update to its German market Gambling and Games policies, advertisers were informed that GGL licensing certification for gambling services will be required from 25 …

Members of the Dutch Parliament continue the debate around a potential online gambling advertising ban over target audience concerns.  As reported by Casinonieuws.nl, Dutch Secretary of State for Legal Protection Teun Struycken responded to several questions during a Parliamentary Q&A session regarding research done by media firm De Groene Amsterdammer.  De Groene Amsterdammer suggested that there is currently a high …

LaLiga has agreed a landmark multi-year partnership with SportyBet as new official betting partner for African audiences. The African markets bookmaker will gain advertising and marketing exposure during broadcasts, including billboards and cam carpets featuring its branding. S SportyBet has been stepping up its activities in football recently, with LaLiga clearly being the firm’s primary marketing target for now. The …

The Australian Communications and Media Authority (ACMA) has warned streaming service provider 10 Play over breaching gambling advertising regulations. The breach in question is about airing gambling advertisements outside of the allowed times during two live sports events.  An investigation was launched by the ACMA into the Network Ten Pty-owned company over complaints from viewers in relation to a couple …