Marketing

Are Lottoland on the verge of an Australian lifeline?

Copyright: mityaypg / 123RF Stock Photo

The Newsagents Association of NSW and ACT (NANA) has announced that it is considering a profit sharing agreement from Lottoland, which has been previously dismissed by the Australian Lottery and Newsagents Association (ALNA). In a move that would see newsagents receive a 20% share of profits from overseas bets, when they refer customers to the site, Lottoland aims to strike a …

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BT maps out plans for new box office channel

BT Sport has announced that later this year it plans on launching BT Sport Box Office, a pay-per-view channel which will be available on BT TV and the Sky platform. This season, BT Sport retained the rights to Premier League football for a further three years, however, it appears unlikely for now that football coverage will be affected by the …

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GiG sprints to Maltese Marathon headline sponsorship

Gaming Innovation Group (GiG) is embracing the island life of its new Maltese home, by becoming the main sponsor of the Malta Marathon. Taking over from previous incumbent Vodafone, the iGaming firm has signed an initial five year deal to partner with “one of the island’s largest annual sports events”. Robin Reed, GiG’s CEO and Founder, stated that he wanted …

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Global Gaming appoints Tre Kronor Stockholm to up media profile

Stockholm-listed online gambling group Global Gaming has confirmed the appointment of Tre Kronor as its lead media agency, tasked with expanding the coverage of its industry portfolio. Updating the market, Global Gaming informs that the company has secured a significant increase in its marketing budget, planning for heightened exposure of its online gambling properties ahead of the Swedish market’s re-regulation …

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Intralot’s Totolotek sees European Lotteries renewal

Greek lottery and gaming systems provider’s Intralot Group has announced that one of its subsidiary’s, Polish firm Totolotek S.A, has been re-certified by European Lotteries (EL) for its responsible gaming (RG) principles. The country’s “longest running omni-channel betting” company, Totolotek successfully passed the certification through an external audit, carried out by the independent EL-approved assessor TUV, for offering players the …

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GambleAware reaches record breaking funding donations

MontBleu Casino Resort & Spa in South Lake Tahoe

GambleAware’s Chief Executive Marc Etches has penned an open letter to the industry, praising the response to last year’s concerns regarding funding for problem gambling initiatives. Detailing its voluntary donation system was, at the time, 60% below its funding target, Etches states that, despite ultimately falling below its £10m objective, a record breaking £9.4m was reached. Announcing donations are being …

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Crystal Palace becomes first PL club to work with GambleAware

Crystal Palace

Crystal Palace FC has become the first Premier League club to take part in a GambleAware initiative addressing concerns over gambling-related harm within football. The football club, one of nine Premier League clubs that are currently sponsored by gambling companies, has entered into a new partnership with the charity to produce advertisements and promotion materials to raise awareness of the …

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Game Lounge marketing acquires SEO agency TodaysWeb

Game Lounge the marketing and player acquisition arm of Stockholm-listed Cherry AB has acquired international ‘search’ agency TodaysWeb for a total consideration of SEK 14 million (€1.4 million). Confirming the acquisition, Game Lounge details that it will move to incorporate TodaysWeb’s search-engine-optimisation (SEO) tools, services and content portfolio of 1,500 websites. Updating the market, Jonas Cederholm, CEO of Game Lounge, details; “The …

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Betfair appoints Leo Burnett London as new creative lead

UK marketing news source The Drum has reported that FTSE100 betting group Paddy Power Betfair (PPB) has appointed Leo Burnett London as new creative lead for its Betfair brand. This February, Betfair marketing called for a creative review as PPB’s new leadership team moved to restructure the group’s marketing agency set-up, preferring for its lead brands to be serviced by …

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Groundbreaking sponsorship deal agreed in Scottish football

Copyright: stevanovicigor / 123RF Stock Photo

The seven year partnership between online sportsbook and casino operator, Bodog and Scottish League one leaders Ayr United has come to an end, as Bodog will step aside allowing CoinGeek.com take over the shirt branding of the club. Supporter of both The Honest Men and Bitcoin Cash (BCH), CoinGeek.com is the backer behind the deal but the club shirt will …

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