Marketing

Tipstrr acquired by Natural Intelligence

Midlands based tipster platform Tipstrr.com has been acquired by intent marketing specialist Natural Intelligence for an undisclosed sum. The sports betting tips platform, founded in 2014 by Damien Fearn, Andy Jones, and Liam Cooper, will be the latest addition to the Natural Intelligence platform which currently includes BetterPlay. Tipstrr co-founder Fearn, who serves as the platform’s chief executive, added: “I’m …

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Sportsbet.io named premier sponsor for CONIFA World Football Cup 2020

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has been named as the premier sponsor for the World Football Cup 2020, strengthening its partnership with the Confederation of Independent Football Associations (CONIFA).  Sportsbet.io’s sponsorship of the tournament, which will take place in Skopje, the Republic of North Macedonia, follows the CONIFA Sportsbet.io European Football Cup 2019, which was hosted in the Republic of …

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FavBet signs Filip Hrgović as new brand ambassador

Copyright: wimage72 / 123RF Stock Photo

Ukrainian-based FavBet has signed unbeaten European senior and world junior champion Filip Hrgović as its new brand ambassador as part of a new two-year agreement. As part of the partnership, Hrgović’s boxer shorts will be branded with FavBet logo and the boxer will also work alongside the operator in developing many projects related to corporate social responsibility. Oleg Smityuk, Head …

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ECA praises positive impact of ‘Did You Know?’ campaign

Land-based gambling trade body, the European Casino Association (ECA), has branded the results of its first public communications campaign as “a positive outcome”. Launching the “Did You Know?” campaign last May, the ECA aimed to shed a positive light on the image of the licensed land-based casino incumbents operating across regulated European markets. During the course of the past months, the ECA …

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Receptional – The search for successful player acquisition

Google Ads

Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right.  Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet …

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Raketech appoints ‘proven pro’ Klas Winberg as new CMO

Stockholm-listed industry affiliate marketing network Raketech Group Plc has confirmed the appointment of Klas Winberg as new Chief Marketing Officer (CMO). Winberg joins Raketech’s executive management team from competitor Catena Media, where he formerly served as VP of Sales & Marketing, leading the firm’s commercial disciplines. A proven industry leader in player acquisition, market development and developing effective marketing strategies, Winberg …

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Schmitt joins Schmeichel for STS ‘Bet with the leaders’ campaign

Schmitt

Three-time Olympic ski jump medallist Martin Schmitt has joined Peter Schmeichel as part of the STS ‘Bet with the Leaders’ campaign.  Together with the legendary former Manchester United and Denmark goalkeeper, Schmitt – who won ski jumping gold for Germany in 2002 – will help to drive the STS international expansion through TV and digital platforms in all markets in which …

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Dan Towse: Marathonbet – Trust fading as brands turn to influencers

Marathonbet’s Head of Brand Marketing Dan Towse has warned that the use of influences as marketing tools is causing gaming brands to lose the trust of their audience, ahead of his appearance on the Advertising and Marketing Conference stream at ICE VOX. The Head of Brand for the gambling company compared influencers to world-class sports stars in regards to driving …

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Spanish betting operators reach consensus on advertising controls

Spanish online gambling trade association Jdigital has communicated that it has reached consensus amongst its partners, who will adhere to new advertising/marketing ‘control measures’ strengthening its code of conduct. Jdigital’s new provisions have been approved by the DGOJ’s joint committee on gambling standards, conduct and activities, a research body monitoring the behaviour and ethics of licensed gambling enterprises operating across …

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AsianLogic selects PartnerMatrix as affiliate system lead for sports betting brands

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has secured AsianLogic flagship betting subsidiary Dafabet as a new marketing client. Updating stakeholders, AsianLogic confirms that PartnerMatrix will power the affiliate marketing programmes of Dafabet and its subsidiary brand Nextbet, upgrading the online bookmaker’s all-around player acquisition capacities. Following a competitive review, AsianLogic has selected PartnerMatrix as affiliate …

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