Marketing

Betway teams up West Ham & NiP stars for first ‘Esports Challenge’

For its latest social media campaign, online bookmaker Betway has teamed up its two biggest sports partnership; Premier League football club West Ham United and leading esports team Ninjas in Pyjamas (NiP). Launching its latest ‘Betway Esports Challenge’, West Ham United players Javier ‘Chicharito’ Hernandez and Michail Antonio ‘swap pitches for PCs’ battling head-to-head in a game of CS:GO, a …

Read More »

National Lottery rethink sees Camelot call for creative pitch

UK National Lottery operator Camelot Group has called for its first creative agency pitch in over 10-years, as the firm’s new leadership looks to revitalise the brand and messaging of the UK Lottery. To date, Camelot’s multi-million advertising account has been serviced by London marketing agency AMV BBDO (BBDO Group) who have acted as creative lead for National Lottery and EuroMillions …

Read More »

BetVictor appoints Karmarama as World Cup 2018 creative lead

Gibraltar-based online bookmaker, BetVictor has confirmed the appointment of London marketing agency Karmarama as its lead creative account. Confirming its new creative agency, BetVictor details that Karmarama has been tasked with developing the bookmaker’s upcoming World Cup 2018 marketing campaign, as BetVictor seeks to ramp up its brand coverage during a critical period for all bookmakers. Moving forward, Karmarama will …

Read More »

CAP announces new restrictions on free bets, bonuses and calls to action

UK bookmakers will have to revamp their marketing after the Committees of Advertising Practice (CAP) tightened up gambling advertising standards, with particular emphasis on live betting promotions. While bookmakers will still be able to advertise live odds, CAP says the advertisement should not unduly pressure the audience to gamble; so urgent calls to action – such as “Bet Now!” – …

Read More »

Gambling Commission hands ElectraWorks £350,000 fine

Online gambling business ElectraWorks has been fined £350,000 by the Gambling Commission for repeatedly misleading consumers with adverts relating to free bonuses. Additionally, the operator has also received a formal warning from the Commission for failing to ensure that the person responsible for marketing at the business was in possession of a personal management licence. On 17 August 2016 the …

Read More »

Nigel Quadros – Supabet – “Africa is the new frontier of business”

It’s no secret that Africa, as a continent, encompasses a number of the world’s fastest-growing economies. With that in mind, it’s little wonder that companies from across the globe have identified it as a region to focus on. The sports betting industry is no different, and at last week’s ICE Totally Gaming conference, a panel entitled “Localising your African expansion …

Read More »

Metal Casino Live to fuse gaming experiences and rock music

Metal Casino, launched last year and part owned by ‘The Prince of Darkness’ Ozzy Osbourne, is to launch a dedicated gaming and music show. The live broadcast is set to be streamed on the Twitch and YouTube platforms, and well feature music, chat, audience interaction, live games and opportunities to win big prizes. Set to be broadcast twice a week, …

Read More »

Gambling.com bolsters group board of directors

Copyright: mariakraynova / 123RF Stock Photo

Gambling.com, the providers of digital marketing services for the global iGaming industry, has announced a new duo of appointments. Taking its total of independent non-executive directors to three, the firm has brought Susan Ball and Pär Sundberg on board. Ball, an experienced senior executive and board member in the online gambling industry, has previously led the Initial Public Offering (IPO) …

Read More »

LeoVegas ups German profile and presence in 2018

Stockholm-listed online gambling group LeoVegas AB has moved to expand its presence within the German market, confirming the acquisition of Malta-based firm World of Sportsbetting Ltd for €2.6 million. The strategic acquisition sees LeoVegas secure World of Sportsbetting assets which holds both a sports betting licence and casino licence in the German state of Schleswig-Holstein. Undertaking the transaction through its …

Read More »

Australian pay TV firm seeks gambling ad dispensation

Copyright: somartin / 123RF Stock Photo

Australian pay TV firm Foxtel is pushing for exemptions to its governments gambling advertisement reforms, details the Australian Broadcasting Corporation (ABC). The upcoming gambling ban, set to take effect from next month, was pushed through by the government as it promises to ban sports betting ads during the viewing hours of children. Stating that it seeks to “provide a clear …

Read More »