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The Senet Group details success in core messaging of ‘When the Fun Stops’ campaign

Issuing a market update, industry independent watchdog The Senet Group has published the results of its survey measuring public awareness of responsible gambling messages relating to its ‘When the Fun Stops’ campaign. Officially launched in2015 ‘When the Fun Stops’ was the Senet Group’s first UK-wide national marketing campaign. Public awareness of core messages is the highest on record, with between ... Read More »

ARC racecourses get LIVE with Sun Bets

Seeking to further engage audiences at its racecourses during 2017, Arena Racing Company has formed a ‘live entertainment’ partnership with new UK online bookmaker Sun Bets. Starting this Saturday 20 May at Doncaster Racecourse ARC and Sun Bets launch ‘Sun Bets Music Live’ which will see international chart topping performers appearing across ARC’s racecourses this summer. Sun Bets have booked ... Read More »

Everton FC signs biggest commercial partnership with SportPesa

Everton - Copyright: moovstock / 123RF Stock Photo

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat ... Read More »

Fun88 Asia nets 3-year Newcastle United shirt sponsorship

Newcastle United has confirmed that Asia-focused online gambling brand Fun88 has signed a three-year agreement becoming the ‘Magpies’ official shirt sponsor. Fun88 replaces UK quick loans operator as Newcastle United shirt sponsor, for the upcoming Premier League Season 2017/2018, in which the football club will celebrate its 125th anniversary.    Securing its new partner, Newcastle United management revealed to ... Read More »

Betsafe UK goes big for boxing this May

Betsafe UK, has announced that it will be the headline sponsor of two boxing world championship bouts this May as the online bookmaker goes ‘big for boxing’. Starting this Saturday 13 May, Betsafe, which currently holds a 3/5 performance rating on Bookmaker Ratings, will sponsor the WBA Super Flyweight fight between champion Khalid ‘Kal’ Yafai vs Japan’s Suguru Muranaka at ... Read More »

Steven Gerrard signs up for Betsafe backed Star Sixes

Star Sixes - Copyright: katatonia / 123RF Stock Photo

Former Liverpool and England captain Steven Gerrard is just one of the star names pulling on their national jerseys again as part of the inaugural Star Sixes tournament in London, backed by Betsafe. Betsafe has been confirmed as the official Principal Partner of the six-a-side football tournament, which will be shown live on Sky Sports from the O2 Arena (13-16 ... Read More »

ASA bans Bear Group Daily Star Wins TV advert

The UK Advertising Standards Authority (ASA) has banned a TV advert by online casino operator Bear Group Ltd promoting casino white-label brand Daily Star Wins ( The advertising watchdog deemed that the TV-advert ‘Star Wins 30’ produced by Bear Group breached UK gambling services promotional standards on the counts of ‘objectifying woman’ and suggesting that betting can enhance consumer ‘personal ... Read More »

Betsafe launches UK campaign ‘Passion Overcomes the Odds’ with Tony Bellew

Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador ... Read More »

#bofcon2017 – Exploring marketing value outside of the Premier League

deal - Copyright: andreypopov / 123RF Stock Photo

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, ... Read More »

TXODDS lands sponsorship deal with PDC player Daryl Gurney

Gurney - Copyright: sergign / 123RF Stock Photo

Just over a month after confirming its first ever sponsorship deal with British boxer Tommy Langford, TXODDS has announced a new deal with darts player Daryl Gurney. Gurney, who is in the top 20 on the Professional Darts Corporation (PDC) Order of Merit for 2017, will be showcasing the TXODDS logo on his chest for the biggest televised tournaments. The ... Read More »