Marketing

Australia ASX-listed horseracing specialist bookmaker TopBetta has announced that it will relaunch its affiliate partnership program utilising NetRefer performance marketing software. TopBetta becomes the latest industry operator to integrate NetRefer’s 360 Unified Performance Marketing Platform, with a view to optimise its horseracing markets across a number of affiliate portals. We are delighted to partner with NetRefer to not only power ... Read More »

Ken Robertson is set to leave Paddy Power Betfair (PPB) as Group Director of Advertising, a role he had been promoted to last April 2016 following the post-merger combination of Paddy Power and Betfair marketing divisions. Confirming his departure to the Irish Times, Robertson further detailed that he is seeking to create his own ‘creative marketing business’ targeting new social ... Read More »

LeoVegas is betting big on tennis this summer, with the mobile betting specialist operator announcing its ‘Summer of Tennis’ campaign. Launched this week, LeoVegas Sports will allow for ‘its customers to bet on every single point made across all tennis competitions this summer’. As a player incentive, LeoVegas is adding hundreds of pounds of free bets and a chance for ... Read More »

Updating the market, Toronto-listed Amaya Inc has confirmed the promotion of David Carrion to the leadership position of Director of Marketing for its PokerStars division. Carrion has been involved with PokerStars marketing and operations since 2010, joining the online poker room under the management of Rational Group. Carrion has worked on a number of international expansion projects for the PokerStars ... Read More »

The Federação Portuguesa de Futebol (FPF) has become the first national football federation to join sports social content platform Dugout. The FPF joins Dugout’s growing portfolio of social media sports content publishers, which at present stands at 100 professional football players and 51 of the world’s biggest football clubs. The partnership will see FPF utilise Dugout to publish content covering ... Read More »

The UK Gambling Commission (UKGC) has issued a response to yesterday’s news that the English Football Association (FA) has ended all commercial ties with the betting/gambling industry. Following a governance review, the FA has decided to end its £4 million per year betting partnership with Ladbrokes, just one year into its four-year contract. English football’s governing body is reported to ... Read More »

The Competition and Markets Authority (CMA) is launching enforcement action against a number of online gambling operators suspected of breaking consumer law with their labyrinthine bonus terms and conditions. As part of an ongoing investigation, the CMA is acting because it believes people aren’t getting the deal they expect from sign-up promotions and operators are unfairly holding on to people’s money. The ... Read More »

English Premier League side Manchester City FC has announced that Asian focused firm Kai-Fa Yule operator of the K8.com sports betting brand has secured a ‘multi-year’ agreement becoming its ‘Official Asia Betting Partner’. Philippines-based bookmaker K8.com, will receive premium placement within all Manchester City, Asian related coverage, and will further be promoted throughout the Etihad Stadium (capacity: 55,000) on match ... Read More »

Amsterdam Dutch Eredivisie football club AFC Ajax has confirmed that Asian focused online bookmaker KB88 will serve as its new ‘Asia Betting Partner’ for a period of two seasons. This week, Ajax officials presented KB88 as a new Asian market partner. Ajax, Dutch football’s most historic side, will focus on promoting KB88 channels through its social media assets, with the club’s ... Read More »

Irish bookmaker Paddy Power has erected a 110-ft statue of UK Prime Minister Theresa May on the White Cliffs of Dover promoting its ‘Bet on Brexit’ markets. As an embattled Tory government begins EU exit negotiations this week, the mischievous Paddy Power stated that it wanted to offer some ‘strong and stable’ support for PM May and her UK negotiating ... Read More »