Marketing

All the news of marketing in the gaming sector including affiliate marketing

Indian watchdog urges members to adopt new standards on advertising real money games

The Advertising Standards Council of India (ASCI) has published its first set of guidelines on responsible advertising with regards to promoting ‘real-money gaming’. The non-governmental body has advised its members to exercise caution when promoting real money games, an advertising segment deemed to be high-risk by the watchdog.  ASIC maintains that its guidelines aim to develop a safe and coherent …

Read More »

Optimove signs BlueRibbon integration deal

Optimove signs BlueRibbon integration deal

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

Read More »

ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

Read More »

Fitzdares pays tribute to racing icons with new ‘Honour’ series

Fitzdares has launched a new series of short documentaries, the first of which will pay tribute to the late British flat racing horse trainer Sir Henry Cecil. The documentary series, entitled ‘Honour’, will be launched on 20 November across Fitzdares social media platforms, with the series voiced by BAFTA and Olivier award-winning actor Toby Jones. Discussing the new series, Fitzdares …

Read More »

Lockdown lift 2.0: Where do alternative sports fit into retail’s ‘digitised’ betting future?

lockdown

Playtech Sports terminals took a quarter of a million bets on darts and table tennis totalling close to €6 million in the first month after the UK’s betting shops reopened from the first national lockdown in June. These numbers, said Lee Drabwell from Playtech Sports (pictured), show that the demand for these ‘alternative sports’ – which enjoyed such an unexpected …

Read More »

Football Index donates Nottingham Forest and QPR shirt sponsorships to YGAM

Football Index donates Nottingham Forest and QPR shirt sponsorships to YGAM

Football Index has donated its shirt sponsorship for Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education Trust (YGAM). Marking Safer Gambling Week, QPR will wear a special edition shirt for their London derby against Watford on 21 November, while Nottingham Forest will be sporting the shirts for their game against Bournemouth on 24 November. The …

Read More »

Codere modifies high coverage AS partnership to obey Spanish advertising laws

Codere has confirmed that it has renewed its media partnership with Spanish sports daily AS (AS.com) that will see the two companies continue to develop exclusive football content, despite the Spanish government enforcing new federal restrictions on betting advertising. Working with AS, last season Codere launched its interactive football show ‘Mister Underdog’ which proved a success, securing a following of …

Read More »

Fun88 partners with Dota 2 champions OG

Fun88 has expanded its esports presence by securing a ‘multi-year agreement’ to become the ‘global betting partner’ of Dota 2 pro-team OG. The Isle of Man online bookmaker has, therefore, undertaken its biggest esports sponsorship commitment to date by partnering with the back-to-back champions (2018 and 2019) of ‘The International’, Dota 2’s annual world team championships hosted by Valve.   …

Read More »

GiG upgrades GiG Comply with language detection feature

GiG Comply

Gaming Innovation Group (GiG) has enhanced the capabilities of its marketing compliance tool, GiG Comply, by adding a new language detection feature. The new feature will allow operators to ensure that they are compliant with regulatory guidelines in particular markets by identifying which language a website is using to promote their brand. Ben Clemes, Chief Commercial Officer at GiG, said: …

Read More »

Javier Tebas: Decree blackout hurts La Liga at its crisis point

La Liga president Javier Tebas has urged Spain’s coalition government to suspend its prohibition of betting sponsorships as the league clubs face an immediate funding crisis. Speaking at the “Marca Sports Weekend” digital conference, Tebas laid out the devastating consequences of the COVID-19 pandemic on La Liga finances, which leaves clubs facing a ‘€500 million funding shortfall to finish the …

Read More »