Africa

Stratagem inks its first operator deal with Worldstar Betting Africa

Stratagem a new industry data supplier seeking to bring new AI dynamics to the sports betting sector, has today announced its first partnership with African operator Worldstar Betting. The partnership will see Stratagem will become the lead in-play data provider for fully-automated, real-time prices across all tennis, major football and basketball markets. A big data specialists for sports betting Stratagem’s …

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Social betting platform SportKenya aims to conquer Africa

SportKenya

Social betting technology developer Oddslife has entered the African market by taking its B2B social betting platform into Kenya with one of the continent’s largest sports betting affiliates. Launched in partnership with WinDrawWin.com and PredictZ.com and sponsored by local operator Betin.co.ke, www.SportKenya.co.ke will be launched in Kenya before moving into countries such as Nigeria, Ghana, Tanzania and Uganda to create …

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SpiffX expands African footprint with Supabets integration

SpiffX - Copyright: rawpixel / 123RF Stock Photo

SpiffX will distribute hybrid games to one of the largest operators in South Africa, after reaching an agreement to integrate its products with Intelligent Gaming (Pty) Ltd. Intelligent Gaming, which operates Supabets, is a South African-based company with thousands of employees, several affiliates and millions of paying players across Africa. Having launched its new B2B games at this year’s Betting …

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SportPesa launches new UK casino

Kenyan sports betting group SportPesa has expanded its provisions for the UK betting market, announcing that it has launched it’s new online casino portal (https://casino.sportpesa.uk/) The bookmaker’s new casino vertical will feature over + 200 games, from industry games provider Microgaming. Updating the market, SportPesa development stated that it had created an ‘uncluttered and easy to navigate’ online casino property, …

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One to watch: Sirplay continues global expansion

Sirplay - Copyright: mindscanner / 123RF Stock Photo

Over recent months, Sirplay has continued to expand its presence across world betting markets. Following the signing of new, high-profile deals in Africa and Latin America, SBC caught up with Bart Esposito, CEO of the Malta-based sportsbook and online gaming group, who discussed the company’s plans for the remainder of 2017 and beyond. SBC: Could you provide a brief history …

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SportPesa expands into South Africa with Cape Town City FC sponsorship

Kenyan sports betting group SportPesa has announced its entry into the South African gambling market by agreeing a four-year ‘Official Title Sponsorship’ deal with Cape Town City FC. The bookmaker secures its four season shirt sponsorship deal, ahead of the start of a new South Africa Premier Soccer League (PSL) season beginning this 18 August. Updating the media, SportPesa management …

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‘Kenya & Uganda’ bookmaker Betin launches affiliate program with Income Access

Kenya and Uganda market focused gambling group Betin will launch its affiliate marketing platform utilising Paysafe Group’s Income Access software. Seeking to optimise its partner marketing channels, BCLB-licensed Betin will move to integrate Income Access marketing and player tracking software across its sports betting and online casino products. Betin seeks to become the ‘best value sports betting operator’ within the …

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OPTIMA continues to build on prosperous year

OPTIMA - horse racing

Seville based supplier of platforms, OPTIMA has built on what has so far been a potentially record breaking year, by recording another successful month. At the EXPOJOC in Valencia earlier in the month, the company introduced a new range of platforms that have undoubtedly aided the growth that OPTIMA has  enjoyed. The new product range follow on from OPTIMA’s plans …

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Bet9ja Nigeria partners with Income Access for marketing expansion

Nigerian licensed sports betting operator Bet9Ja has launched its new affiliate marketing programme in partnership with Income Access (Paysafe Group).  The bookmaker which acts as current title sponsor of the Nigeria National League (second professional tier of Nigerian football), seeks to expand its digital presence launching its partnership programme utilising Income Access’ marketing software. Tunji Meshioye, Bet9ja Marketing Manager, commented …

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Sports Betting West Africa – SPWA…We United West Africa!

If you missed it, then you truly missed out. This year’s Sports Betting West Africa is one for the history books. We had record shattering attendance, and an African first by uniting regulatory boards from four nations. Representatives of the National Lottery Regulatory Commission (Nigeria), The Gaming Commission of Ghana, The Sierra Leone State Lottery Company and the National Lottery …

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