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Everton FC signs biggest commercial partnership with SportPesa

Everton - Copyright: moovstock / 123RF Stock Photo

SportPesa will become the main shirt sponsor for Everton FC in a five-year deal described as the biggest commercial partnership in the club’s 140-year history. Starting on 1 June, the new partnership is at the heart of an ongoing global expansion for SportPesa, which includes its recent investment in a new European HQ on Liverpool’s waterfront, after the city beat ... Read More »

50% Kenyan tax charge sees SportPesa seek business in Tanzania

Kenyan sports betting operator SportPesa will seek to expand its commercial footprint in East Africa by launching its services and operations in neighboring Tanzania. This week, SportPesa governance confirmed that the company had been granted an operational licence by the Gaming Board of Tanzania (GBT). Kenyan business news sources report that SportPesa governance has been reviewing its growth strategy following ... Read More »

La Liga confirms SportPesa as African betting partner

La Liga the governing body of Spain’s highest tier of professional football has confirmed Kenya-based bookmaker SportPesa as its first ever ‘African Sports Betting Partner’.   Securing a three-year deal as an official La Liga partner,  SportPesa will seek increase its coverage throughout key African markets as an official La Liga partner. The partnership agreement was confirmed by La Liga President Javier ... Read More »

SBC delivers global market perspective at Betting on Football

Market Profile #bofcon2017

The final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May). The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil ... Read More »

Golden Race sees gateway to African gaming market

Golden Race - Africa

An event that has been described as the “gateway to Africa’s gaming market” was always likely to attract interest from expansion-seeking virtual betting provider Golden Race. CEO Martin Wachter made the trip to the Kampala Serena Hotel in Uganda for the Sports Betting East Africa Summit from 10-11 April, alongside salesman Christoff Sattler, and partner and client for Uganda Shamir ... Read More »

Kenya TNA hierarchy open to industry tax review

Kenya’s National Alliance (TNA) government may move to review its 50% tax hike on all licensed gambling activities, following backlash from industry and sporting stakeholders. Kenyan news sources report that President Uhuru Kenyatta is aware of industry concerns and the potential liability of over taxing an effective industry. Kenyatta and his advisors are reported to be open to an industry review, ... Read More »

SportPesa investor issues multiple lawsuits against Kenya Treasury’s ‘improper’ tax hike

SportPesa investor Bradley Trading has moved to challenge the Kenyan government regarding its increased gambling/betting industry tax hike to 50%. Presenting its 2017/18 Kenyan National Budget last March, Treasury Secretary Henry Rotich shocked industry stakeholders by announcing a blanket 50% tax on all licensed betting and gambling services. The majority of industry stakeholders expected the Treasury to announce an increase ... Read More »

BtoBet enters Nigeria with Sahara YangaBet platform partnership

Malta-based industry platform and software provider BtoBet has announced that it has signed a supplier provisions agreement with Nigerian licensed gambling group Sahara Game Technology (Sahara). The agreement will see BtoBet become the lead betting and gaming platform supplier for new sports betting brand ‘YangaBet’ (, as Sahara looks to expand its profile and services within the Nigerian betting market. ... Read More »

Crippled… Kenya Treasury hits bookmakers with blanket 50% tax charge

Kenyan betting and lottery operators are by far the ‘biggest losers’ of the 2017/18 Kenya National Budget presented by Treasury Secretary Henry Rotich. The worst nightmares of Kenyan betting industry stakeholders came to life, as Rotich and the National Alliance (TNA) government announced a ‘uniformed 50%’ industry revenue tax on all verticals, more than tripling current gambling tax charges of ... Read More »

African Ambitions…Dafabet opens Nairobi hub office

Philippines and Isle of Man based bookmaker Dafabet has made its first play within the African betting market by opening a ‘hub office’ in Nairobi Kenya. The Asian-focused bookmaker views the Kenyan market as its best entry point for the African market, detailing that consumers are knowledgeable of products and that the betting sector is mature due to established competition. The ... Read More »