Africa

Racing Post continues global growth with South Africa launch

Racing Post B2B has unveiled the expansion of its international portfolio, launching a South African racing content package, adding to its growing international stable that already includes Hong Kong and the UAE. The launch comes a week after the South African government’s Committee on Trade and Industry accepted the National Gambling Amendment Bill, which placing a specific emphasis on “existing …

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Fortune Bets Nigeria enhances retail engagement with Vermantia live racing channel

Nigerian bookmaker Fortune Bets has enhanced its betting shop retail dynamics fully launching Vermantia’s premium content ‘Ultimate Live Greyhound Channel’. One of Nigeria’s fastest growing bookmakers, Fortune Bets boosts its in-store betting capacity securing comprehensive coverage of more than 40,000 greyhound races per year from countries including the United Kingdom, United States, and Australia. Moving forward, Fortune Bets retail portfolio …

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Revamped website to support Golden Race’s global growth

website

Golden Race has backed up a recent bid for global growth, which has seen it gain both a UK supplier licence and associate membership to NASPL in North America, by launching a new website to provide clearer information for prospective customers, partners and media organisations across target territories. Having made its name through a popular range of products across emerging …

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Betway strengthens sponsorship portfolio with T20 partnership

Betway has strengthened its cricket sponsorship portfolio, agreeing a three-year-deal to become the official betting partner of the Mzansi Super League T20. The deal sees Betway become the official global betting partner of the Mzansi Super League T20, which takes place in Johannesburg, Tshwane, Durban, Nelson Mandela Bay, Cape Town and Paarl, it is broadcast live in the UK and …

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Steven Spartinos – Kiron – Providing ‘must have’ virtual products to global operators

Kiron

Steven Spartinos, co-founder and co-CEO of Kiron Interactive, spoke to SBC News about the technical challenges to producing virtual content, a UKGC statistic that helps to explain the virtual transition from retail to digital in the UK, the corresponding picture in emerging markets such as Africa and LatAm, and the key differences in regulation or content to consider for virtual …

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SportPesa showcases its intensity with ‘Take Every Opportunity’

Kenyan betting group SportPesa has launched its first UK multi-media marketing campaign ‘Take Every Opportunity – #Makeitcount ’ developed under the creative guidance of sports marketing agency Chime Sports London. Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring …

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Hull City FC builds Kenyan community profile with SportPesa

Kenyan bookmaker SportPesa, the lead sponsor of Championship football club Hull City FC, has deemed The Tigers pre-season of tour of Kenya ‘a roaring success’. Ahead of the start of the English football season, Hull City FC’s first team and management toured Kenya as part of the club’s social commitment with sponsor SportPesa. The tour saw The Tigers’ first-team visit …

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BtoBet announces STM Africa as first White Label partner

Industry developing markets platform and systems provider BtoBet has announced STM Gaming as the first partner of its ‘White Label Certification Program’. This October, BtoBet announced the launch of its White Label program, allowing its client base to broaden the new business opportunities in developing markets, utilising BtoBet technologies. As a new BtoBet syndicated partner, STM Gaming will launch its first …

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SportPesa denies outright Nairobi IPO rumours

Ronald Karauri, Chief Executive of Kenyan betting group SportPesa has moved to quash rumours that his firm will seek an IPO in 2019. On Thursday, citing unnamed sources, Bloomberg and Reuters Africa reported that Karauri and SportPesa investors were planning to list Kenya’s leading bookmaker as a Nairobi Securities Exchange (NSE) enterprise. Speculation had mounted within the Kenyan business community …

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BtoBet powers Dear Group Nigeria’s ‘234bet’ brand

Industry next-generation platform provider BtoBet continues its African market expansion, confirming Nigerian media and communications operator Dear Group as its latest sportsbook partner. Utilising its media and marketing channels, Dear Group will launch new sportsbook brand ‘234bet’, seeking to become a leading destination for Nigerian sports betting consumers. 234bet will be led by Nigerian media executive Raymond Dokpesi, who backs …

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