Africa

African news

Genius Sports partners BetKing as in-play betting grows in Africa

SBC News Genius Sports partners BetKing as in-play betting grows in Africa

Genius Sports has announced that it will power growth with in-play trading services for BetKing. The KingMakers-owned Nigerian operator will benefit from the sports technology company’s portfolio of in-play content. Head of Business Development at Genius Sports, Will Westcott, commented: “Every year, we continue to invest in delivering the highest-quality trading services for the African market.  “With the value of …

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Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

SBC News Liliana Almeida, Clever Advertising: the industry has awoken to African sleeping giant

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

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Sportsbet.io & eVulpa support growth of basketball in West Asia

SBC News Sportsbet.io & eVulpa support growth of basketball in West Asia

eVulpa and Sportsbet.io have partnered with the FIBA West Asia Super League (WASL) to ‘revolutionise’ the sports and basketball ecosystem in the West Asia region. Sportsbet.io will have access to a multitude of features, including the presence in 12 different basketball arenas of the region, where elite clubs play each other in a home and away system for the first …

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AI picks up speed against match-fixing in latest Sportradar integrity report

SBC News AI picks up speed against match-fixing in latest Sportradar integrity report

Sportradar’s Integrity Services unit has released its latest anti-corruption report on suspicious betting activity spanning throughout 2023. For that year alone, the match-fixing prevention specialist managed to monitor around 850,000 events and matches across 70 sports with the help of AI. A total of 1,329 matches were lit up as suspicious, constituting 11 sports across 105 countries. This rate ‘remains …

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Kiron strengthens position in South Africa with SuperSportBet deal

SBC News Kiron strengthens position in South Africa with SuperSportBet deal

Kiron Interactive is strengthening its presence in South Africa after collaborating with SuperSportBet – a new operator in the market. The deal allows the operator’s customers to access a ‘comprehensive selection’ of virtual sports titles, with the current offerings including football, horse racing, motor racing and jump racing. This encompasses betting on live sports events 24/7 with Kiron’s portfolio of …

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Nigeria’s House of Representatives corrects “ban misconceptions” on sports betting debate

SBC News Nigeria’s House of Representatives corrects “ban misconceptions” on sports betting debate

Rep. Kelechi Nwogu of Nigeria’s People’s Democratic Party has issued a correction to the widely circulated news that the House of Representatives is making moves to ban sports betting in the West African nation.  The House of Representatives held a plenary meeting in Abuja last week where it directly addressed the National Lottery Regulatory Commission (NLRC), which is in charge …

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Optimove partners with 888AFRICA for enhanced growth and player retention

SBC News Optimove partners with 888AFRICA for enhanced growth and player retention

Optimove has partnered with 888AFRICA to strengthen its footprint in the African continent.  888AFRICA is part-owned by 888 Holdings PLC which has a presence in the Democratic Republic of Congo, Tanzania, and Mozambique through the 888bet and 888bets brands, together with BetLion in Zambia.  Peter Miles, Director of Sales at Optimove, commented: “We are honoured to have been selected as …

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FSB and SuperSportBet unveil partnership for tailored South African content

SBC News FSB and SuperSportBet unveil partnership for tailored South African content

Sports betting platform provider FSB has strengthened its South African presence by signing a new deal with SuperSportBet.  With the partnership, FSB will be able to distribute its sportsbook, casino and platform products through the multimedia capabilities of the South African brand owned by KingMakers Group.  Adam Smith, Chief Executive Officer at FSB, said: “This landmark partnership has been many …

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Joel Anyaegbu to oversee West African growth for SIS

UK Tote racing

SIS (Sports Information Services) has appointed Joel Anyaegbu as Commercial Manager for West Africa. Overseeing commercial development and international growth in the region, Anyaegbu has ‘significant industry experience’ and will help elevate the SIS profile in an area which the supplier emphasised is of strategic importance.  Joe Andrews, Head of Sales – Africa at SIS, commented: “Joel’s proven commercial acumen …

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Playtech inks new Hollywoodbets deal to drive South African engagement

SBC News Playtech inks new Hollywoodbets deal to drive South African engagement

Playtech has bolstered its presence in South Africa by unveiling a new partnership with betting provider Hollywoodbets.  The Playtech suite of Live Casino and Slots offering will be integrated into Hollywoodbets’ gambling options on both desktop and mobile for a diversified player choice.  Diane Crookes, Senior Commercial Director at Playtech, said: “We are thrilled to announce our partnership with Hollywoodbets, …

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