Football

Betano has revealed that it will be holding the naming rights for the Copa do Brasil until 2025. Whilst the deal was announced by local news outlet Maquina do Esporte, the bookmaker was aided by Brax in its decision – the agency that holds the commercial rights of the championship for the next three years. The Kaizen Gaming-owned company is …

Throughout the duration of the ongoing 2022 FIFA World Cup, the Belgian National Lottery will not show any advertisements for sports betting products. Local media outlined that Minister of Finance Vincent Van Peteghem has taken a more restrictive approach towards betting similar to his colleague in the Ministry of Justice, Vincent van Quickenborne. Van Peteghem has decided that the National …

Spotlight Sports Group (SSG) has signed an agreement with existing partner LiveScore Group, covering distribution of its Superfeed Pre-Play football solution. Under the latest renewal, the partnership will be enhanced with the addition of Spotlight’s football offering, covering betting-led verdicts and insights from prominent football leagues. The duo first began cooperating in July, launching SSG’s Superfeed Racing across the LiveScore …

Betfair has linked up with Press Box PR in organising what has been described as a ‘world first’ horse race which predicts the winner of the 2022 FIFA World Cup. Called the Betfair Race to the World Cup Stakes, the digital PR agency staged the race at Haydock Park Racecourse last Saturday which featured six runners, representing the top teams …

FIFA has announced a major milestone in its commercial history, naming an official betting partner of the World Cup for the first time. Betano, the sportsbook brand of multinational operator Kaizen Gaming, has been selected by the football governing body, which will leverage this partnership to ‘engage and excite’ football fans around the world during the ongoing Qatar-based tournament. Kaizen …

Asian online gambling firm Asaa88 has scored a partnership with former Brazilian professional footballer, Rivaldo Vitor Borba Ferreira. In being named the first brand ambassador of the Asaa88, the operator gains advertising rights to Rivaldo for the entirety of its advertising and marketing campaigns in the continent. “I’m excited to start this collaboration with Asaa88 because they express my great …

As the 2022 FIFA World Cup gets underway, Flutter Entertainment has confirmed that the Qatar-based competition is set to be the most popular betting event of the calendar year for the group. The sports betting, gaming and entertainment provider’s UK and Ireland brands – Sky Betting & Gaming, Paddy Power and Betfair UK – have predicted over £300m in overall …

Sportradar has launched an artificial intelligence and machine learning-driven social engagement solution – Sportradar Virtual Stadium. The solution looks to help sportsbook operators to connect more deeply with bettors and ‘enrich the user experience’ throughout the upcoming World Cup in Qatar, particularly trying to create a personalised betting experience. Operators will be able to choose which social components to include …

AFUN has secured Brazilian footballer Raphinha (Raphael Dias Belloli) as a brand ambassador. The forward has recently been called up to play for his national team at the 2022 Qatar World Cup and through the partnership, will aim to bring ‘passion, fun and entertainment of football’ to fans in the country.  Focusing on the Brazilian market, AFUN launched its online …