Exclusive insights from industry decision-makers on where marketing budgets are really being spent — and what formats deliver.
Marketing in our industry is noisy. Channels are multiplying, budgets are scrutinised, and expectations are higher than ever.
So we asked the people who matter most — media buyers themselves.
This report cuts through opinion and surfaces real preferences, real spend behaviour, and real priorities across print, digital, podcasts, events and more.
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What You’ll Learn
- Where budgets are actually being allocated across channels
- How buyers rank print vs digital vs audio vs video
- The formats driving the strongest engagement and ROI
- What makes a media partner worth investing in
- How buying behaviour is shifting heading into 2026
Why It Matters
If you sell marketing solutions, this report shows you what your buyers are actually looking for.
If you buy media, it benchmarks your strategy against your peers.
Either way, it gives you a clearer view of what cuts through — and what gets ignored.
