Ahead of SBC Summit Rio, SBC News and Affiliate Leaders caught up with Tarcio Santos, Marketing Manager at Adsterra, who will speak on the “Master Localised Marketing and CRM for a Winning Entry” panel as part of the Affiliate Leaders track. Santos shared insights into Adsterra’s approach to Brazil’s gambling market, emphasising its ability to provide brands with extensive non-mainstream …
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Leads Global: Personalised Experiences are Essential for Success
In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Fatima Gonçalves, Project Manager at Leads Global, who will be attending the event. During the conversation, Gonçalves shared how Leads Global leverages market research, cultural trends, and player data to craft highly effective, region-specific marketing campaigns. She also reflected on Brazil’s rapidly …
Read More »Betconnect strikes early in Brazil prior to Bets launch
In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Amanda Emmerick, CEO of Betconnect Brasil, who will be attending the event with her entire team. During the conversation, Emmerick reflected on Betconnect’s decision to launch in 2023 and shared insights into the company’s focus on diversified traffic strategies like influencer campaigns, …
Read More »Rocahead: “The longer you have been doing something, the harder it is to think outside of the box.”
With over a decade of experience in the digital marketing landscape, Rocahead has firmly established itself as a forward-thinking and innovative affiliate marketing network. In the lead-up to her appearance at SBC Summit Rio, SBC News sat down with Rocahead’s Co-founder and CEO, Jenny Gonzalez, to discuss how looking beyond the gambling industry can elevate a brand’s marketing output and …
Read More »Odds Scanner Group: “Timing Played a Crucial Role in our Expansion Plans”
As SBC Summit Latinoamérica approaches, we caught up with Filippo Anzalone, Head of Sales at Odds Scanner Group, who will be attending the event to represent the company. With Odds Scanner expanding its presence across Latin America, Filippo shared insights with SBC News and Affiliate Leaders on the company’s recent partnership with OneFootball, its strategic growth across emerging markets, and …
Read More »3C Gaming: “The regulatory framework in Brazil has been a blessing to our operations”
As the race for innovation intensifies across the gaming industry, 3C Gaming is emerging as a trailblazer with two pioneering initiatives announced in 2024, poised to reshape Brazil’s gaming landscape. Established in 2020 amid a global pandemic, 3C Gaming has swiftly built a reputation in the sector, boasting an impressive client portfolio that includes Heineken and Amazon, while fostering a …
Read More »Maior Apostas Brasil: Regulation will separate the men from the boys
In this interview with SBC News, Thamillin Valery Klen, CEO of Maior Apostas Brasil and Maior Apostas Portugal, shares her insights into the rapidly evolving Brazilian sports betting market and her journey as an affiliate. As she prepares to attend the highly anticipated SBC Summit Rio, Klen reflects on the major shifts the industry has experienced since the inception of …
Read More »Giancarlo Vial del Pozo: “Flashscore Drives Engagement with Extended User Interaction”
As the SBC Summit Latinoamérica approaches, the industry is preparing for another year of networking, partnerships, and insights into the fast-evolving Latin American markets. Among the key players attending is Flashscore, a global powerhouse in real-time sports data and fan engagement, which has grown significantly since its inception in 2006. Giancarlo Vial del Pozo, Flashscore’s Regional Manager for LATAM, offers …
Read More »Vita Media Group: Innovation disrupts all standard affiliate practices
In this exclusive interview with SBC News, Jimmi Meilstrup, CEO of Vita Media Group, reflects on the company’s remarkable growth and its role in shaping the future of affiliate marketing. The interview comes ahead of the company’s participation in the Affiliate Leaders Summit, part of the wider SBC Summit taking place at Feira Internacional de Lisboa from September 24 to …
Read More »Will Armitage, BestOdds: “Whale customers lurk where big sharks don’t hunt!”
As the SBC Summit and Affiliate Leaders Summit in Lisbon draw near, we had the pleasure of sitting down with Will Armitage, Co-Founder of BestOdds. Drawing from a passion that dates back to his youth, Armitage offers a fresh and unique viewpoint. He highlights the essential need for adaptability and diversification in a landscape dominated by major players, discusses the …
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