Football

DAZN Group has finalised acquiring ELEVEN Group businesses, seeking to enhance its European football portfolio and in turn broaden its footprint in sports broadcasting.  As well as offering local sports content in Germany, Italy, Japan, Spain, Canada, US and UK, DAZN adds Belgium, Portugal and Taiwan to its list of territories.  Belgium includes the domestic football league (Jupiler Pro League) …

Betway has extended its sponsorship with the Ghana Football Association (GFA) relating to its Women’s Premier League. The online betting and gaming brand will continue to be the official development partner of the league, enhancing its brand recognition in the country. Kwabena Oppong Nkrumah, Country Manager at Betway, stated: “We are delighted to announce an extension of our sponsorship with …

OlyBet has revealed that it has become an official European partner of Spanish football team, Club Atlético Osasuna. The collaboration originally began last year following the club’s participation at the Virsliga Forum in Riga. The partnership was then cemented at Osasuna’s home stadium – El Sadar in Pamplona – where the friendly match between Estonia and Argentina took place in …

Betfair has announced a shirt sponsorship of Campeonato Brasileiro Série A club, Cruzeiro Esporte Clube. The betting company’s branding is placed on the chest of the team’s shirt, which after three years, is back in top flight of the Brazilian Championship after a recent promotion. “We are very excited about this partnership, as we will have the opportunity to support …

Sports entertainment company Sorare has announced a four-year digital card partnership with the English Premier League.  The agreement will allow the platform to release collectibles of players from all 20 English top-flight clubs as part of its free-to-play online fantasy football game. Nicolas Julia, CEO and Co-Founder of Sorare, commented: “The Premier League is a truly global competition and has …

Codere has inked an agreement with Argentinian football team, Club Atlético Lanús, becoming an official sponsor from February onwards. The European and Latin American gaming and sports betting company’s branding is set to appear on the number of the Buenos Aires-based team’s official kit. The pair have maintained a relationship between 1999 and 2016, when Codere was for the first …

IMG has revealed it is producing Channel 4’s streams of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies for the next two years The sports, events and media company will create the live match feed and highlights show for the channel’s remaining 14 games throughout 2023 and 2024, starting with England’s European Qualifier against defending champions Italy …

A wave of turbulence is expected for the UK betting sector as firms prepare their Q4 trading reports with the Gambling Act review White Paper on the horizon, according to City Bet Club. The tipster service anticipates that despite the ‘bookie friendly’ turnover of the World Cup in November and December, high marketing costs associated with the tournament will negatively …

The FA has announced the suspension of Chris Maguire from all football activities for six weeks. The news is consequential of the Scottish player’s multiple breaches of the governing body’s gambling rules, and allegedly by placing 52 bets on football matches between 17 March 2017 and 12 February 2022. Maguire partially denied the charges and requested a personal hearing. Subsequently, …

EstrelaBet inked an agreement to become the new sponsor of Brazil’s Championship of Mineiro. The sports betting company continues to expand its presence in the country, with the league including notable teams such as Atlético Mineiro, Cruzeiro and America-MG. EstrelaBet Head of Sponsorships, Rafael Zanette, regarded the Campeonato Mineiro as “a great showcase with great games and players” that will …