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Football
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Africa
Time to read: 2 min
1xBet ‘shares a desire to succeed’ as it reveals PSG marketing campaigns
August 3, 2022
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Europe
Time to read: 2 min
Socios unlocks 'immersive digital ecosystems’ in enhanced Barcelona deal
August 2, 2022
Sky Bet, Dan Colton
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Europe
Time to read: 4 min
Sky Bet to use ‘largest sponsorship inventory to date’ for responsibility promotion
August 1, 2022
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Europe
Time to read: 1 min
FC Nantes and ZEbet promote sports betting in a ‘recreational’ way
August 1, 2022
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Europe
Time to read: 3 min
Fortuna fights for Czech Liga renewal against mounting suitor interests 
July 29, 2022
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Europe
Time to read: 3 min
Entain: Lionesses' roaring success translating to the betting slip
July 29, 2022
00:33
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Football
Time to read: 2 min
Codere to move to front of shirt in enhanced River Plate deal
July 29, 2022
fluminense player
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Europe
Time to read: 2 min
Betano maintains LatAm visibility via Fluminense renewal
July 28, 2022
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Europe
Time to read: 2 min
Betcris makes Polish top-flight football debut with Pogon Szczecin
July 14, 2022
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Europe
Time to read: 2 min
SkyBet initiates pre-season prep with Spotlight Sports’ microsite
July 13, 2022
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Europe
Time to read: 2 min
Stats Perform provides enhanced Opta data to Polish football
July 13, 2022
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Europe
Time to read: 2 min
FDJ’s betting brands offer ‘immersive experiences’ to PSG fans
July 8, 2022
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Asia
Time to read: 2 min
Man City names 8XBet Asian-betting partner but regulation concerns are raised
July 6, 2022
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Football
Time to read: 2 min
CopyBet heads towards ‘exciting season’ working with QPR
July 5, 2022
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Europe
Time to read: 3 min
Premier League secures own terms to phase out betting sponsorships
July 1, 2022
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Football
Time to read: 2 min
Betsson supports gender equality in CONMEBOL partnership
July 1, 2022
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Europe
Time to read: 2 min
Sunderland AFC nets Spreadex as principal partner
June 29, 2022
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Football
Time to read: 2 min
AFC Bournemouth nets Dafabet as shirt sponsor for EPL return
June 27, 2022
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Marketing
Time to read: 2 min
Ronaldo Nazário joins Rivaldo as Betfair’s latest brand ambassador
June 27, 2022
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Sportsbook
Time to read: 2 min
Betcris enhances ‘historic’ commitment to Mexican market with FC Juárez
June 21, 2022
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Sportsbook
Time to read: 2 min
Sportsbet.io unveils ‘football legend’ Nwankwo Kanu as global ambassador
June 20, 2022
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Features
Time to read: 5 min
A World Cup with adjusted goalposts - BOSE examines Qatar 2022 marketing
June 14, 2022
Premier League side Everton Football Club has secured its highest ever value front-of-shirt deal with Stake.com.
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Latest News
Time to read: 3 min
Everton agree ‘highest ever’ front-of-shirt sponsorship via Stake.com deal
June 9, 2022
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Featured Articles
A Kalshi advertisement a in New York City street
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Featured News
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Kalshi to lap Flutter and Las Vegas Sands if it lands $40bn valuation
June 26, 2026
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Reports
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REPORT: What do media buyers actually value in 2026?
June 25, 2026
Entain regains Netherlands foothold as BetCity takeover completed
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VBET aims for Dutch breakout during World Cup summer
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Meta and predictions - a savvy business move or a step too far?
June 24, 2026