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Martin Lycka – Responsibility is resilience during these testing times 

GVC Holdings Director of Regulatory Affairs Martin Lycka explains how 2020 events have handed the industry a crisis agenda that incumbents must accept and match with responsibility and good faith… The stakes have never been placed this high on operator conduct. ______________________ Sunday morning – end of winter. With the NHL and the NBA regular seasons entering their final quarter, …

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Seven key considerations when picking a real-time marketing automation platform

automation

Today’s online gaming market is ever-competitive, both for punters and for providers. This level of competition is the same for the onboarding of players, the implementation of retention measures and then maximising engagement throughout the player journey.   Marketing automation platforms more than play their part, as they give betting and gaming companies the chance to offer the most relevant, exciting …

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Winning Post: When the going gets tough …

As COVID-19 continues to dominate global headlines, Regulus Partners kicks off the week by looking at how the gambling industry has stepped up to the plate in supporting its staff and global efforts in tackling the spread of the virus. Global: When the going gets tough – many gambling businesses step up to the plate It is said that a …

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Cillian Barry: SportCaller – How FTP is adapting to the new world with soft-touch engagement

Cillian Barry, SportCaller’s Managing Director, underlines why free-to-play games (FTP games) can help fill in the void for both sportsbooks and their social responsibility initiatives during the untimely hiatus of global sports disrupting all business components… ___________________ When we eventually look back at this time of tragedy and unsettling uncertainty which has defined the coronavirus pandemic, it seems The Great …

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Can anyone top Trump? Better Collective’s part in the US presidential race

There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform.  US-bookies.com is best known for offering …

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David Clifton: Licensing Expert – Gambling faces a pivotal moment

This is a pivotal moment for the online gambling sector. It’s not a moment it could have foreseen, nor is it a moment it has actively sought! However, whilst it has not been slow to identify an unexpected opportunity to market its non-sports betting wares to a new audience, it is essential that it fully recognises the associated threats to …

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Winning Post – Covid-19… Testing the industry to its breaking point?

As the UK enters its third week of lockdown,  Regulus Partners assess the devastating impact of Covid-19, in which reality indicates that betting incumbents will never see a ‘return to normal’… NB – Helping industry stakeholders, Regulus Partners has produced a free UK sector-by-sector guide to impact which we will update due to the fluidity of the situation. Email Regulus directly for …

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Leadstar Media: Adapting to new betting trends in Italy

Leadstar

As citizens of a proud nation, Italians love staying true to their traditions. And this is no different when it comes to routines around betting and gaming, according to Leadstar Media CEO and Founder Eskil Kvarnström. Despite the explosion of online gambling in so many countries around the world, data first collected by Statista (presented here by Eurispes) found that …

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Jake Pollard – Crisis can’t hide industry’s VIP deficiencies

COVID-19 disruptions dominate all global businesses agenda. Nevertheless, industry communications expert Jake Pollard details that betting leadership should expect higher scrutiny on VIP player engagements and interactions  during a time of global crisis.  _____________________ As the Coronavirus pandemic bulldozes into every facet of our lives, the £11.6m fine meted out to online sportsbook Betway by the Gambling Commission this month …

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No matches, no problem: Sportradar delivers year-round MLB engagement

MLB

At an exclusive roundtable meeting last summer, SBC Magazine learned that Sportradar and Major League Baseball (MLB) would be developing and distributing exciting new products, which included an extension of the in-game betting markets available. However, we were unaware at the time that this official data partnership would produce a new virtual baseball offering for licensed gaming operators in the …

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