Comment Archives

Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms

Time to read: 5 min

Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on

John Cook discusses how AI is the secret to redefining B2B marketing

Time to read: 7 min

AI: the secret to redefining B2B marketing?

No 10 Downing Street, the residence of the UK Prime Minister, currently Andy Burnham

Time to read: 8 min

The big four Andy Burnham cabinet choices for the UK betting industry

Time to read: 6 min

Banijay's JOA deal returns spotlight to French iCasino

John Cook: are events still at the centre of the marketing universe?

Time to read: 8 min

John Cook: are events still at the centre of the marketing universe?

A football in a stadium, illustrating sportsbooks prolliferation.

Time to read: 10 min

Why casino-first operators are adding sportsbooks, and what they need to get right

Gaming M&A in 2026

Time to read: 9 min

Gaming M&A in 2026 and the return of strategic discipline

England World Cup 2026, SBC News' World Cup Betting Tour

Time to read: 8 min

World Cup Betting Tour: England fans’ lack of optimism continues ahead of DR Congo clash

Skyline of Dublin, focal point for the Irish betting sector

Time to read: 9 min

What Irish betting operators need to know as biggest reform “since formation of the state” plays out

Wimbledon tennis courts, representing SBC News' Bookies Corner pre-Championships

Time to read: 8 min

Bookies Corner: bet365, Betway and Betfair prep for ‘most important’ two weeks of tennis as Wimbledon 2026 arrives

Time to read: 7 min

Meta and predictions - a savvy business move or a step too far?

A crystal ball and tarot cards, used to make predictions of the future

Player Protection

Time to read: 4 min

Predictions, finance and a brewing storm of problem gambling

Andy Burnham, Labour politician

Time to read: 7 min

The three Andy Burnham opinions betting companies should be aware of

Labour party leader and UK Prime Minister Keir Starmer

Time to read: 8 min

Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider

Spain lifting Euro 2024 trophy, as SBC News speaks to Codere Online as part of its World Cup Betting Tour

Time to read: 9 min

World Cup Betting Tour: Codere’s hopes reinvigorated after Spain demolish Saudi Arabia

A football touches the back of the net, going with the article's topic, the World Cup.

Time to read: 5 min

How Kambi is raising the bar for live betting at the World Cup

Australia football team, as betr speaks to SBC News for the World Cup Betting Tour

Time to read: 7 min

World Cup Betting Tour: betr and Australia looking to build on Turkey win against USA tonight

Piled up blocks with symbols that represent aspects of affiliates' work.

Time to read: 6 min

Legal affiliates can't out-SEO the black market so they'll have to out-trust it

Meta-owned Facebook and Instagram logos, two of the platforms which will be banned for under-16s under UK government plans

Time to read: 9 min

Is the UK’s under-16 social media ban a win for online bookmakers?

Bosnia and Herzegovina World Cup

Time to read: 9 min

World Cup Betting Tour: Premier on Bosnia and Herzegovina’s start as national team eyes first-ever knockout stage

A beam of colour lights, illustrating fast sports betting data streaming.

Time to read: 6 min

When every play matters: Rethinking fan engagement in the era of sports betting

How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap

Time to read: 7 min

Closing the credibility gap: why operators are ignoring your PR fluff

Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup

Time to read: 8 min

World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period

1 2 3 … 66 Next