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Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …

Writing for SBC News, Tomas Ericsson, Abios VP of Odds, discusses FIFA and NBA2K as betting products and their future potential as filler products for regular sports.  When referring to esports, many think of games such as League of Legends, CS:GO or Dota 2, typically landing in the categories of first-person shooters or MOBAs. The games are indeed the most …

Cameron Conn, Founder and CEO of compliance and licensing management platform OneComply, delves into gaming company culture and asks if enough is being done to make it sufficiently customer-focused… Gaming and sports betting operators spend billions of dollars and massive resources to ensure they are providing an exemplary experience for their customers. From initial client acquisition to ongoing promotions, operators …

Regulus Partners observes that the UK government has remained silent on several key reviews ahead of the pending publication of its White Paper on Gambling Review recommendations… As with Monty Python’s Spanish Inquisition, it is extremely hard to know when to expect key events in the government’s review of the 2005 Gambling Act. This week’s non-barking dog was the Government …

With interest in esports as a betting product continuing to rise, Oliver Niner, PandaScore’s Head of Sales, highlights the importance of simplicity when promoting the market to the general consumer.  To read Oliver Niner’s interview with SBC about the distribution, consumption and operation of esports betting products, click here. Esports has seen consistent growth year-on-year, with more viewers, companies, consumer brands …

There’s a rumour going around that the UK government is poised to announce an affordability limit of £500, and that they will do it without waiting for a white paper or legislation. At London’s ICE 2022 Conference it was all anyone could talk about. But if it happened, would it really be the end for the industry as we know …

Artificial intelligence (AI) and machine learning (ML) are often referenced in discussions about the future of the igaming industry. We spoke to Nicky Abela, Producer at Fast Track, to get a better understanding of the applications for this technology in player engagement and how the company is helping operators prepare for a future of machine learning-powered CRM. SBC: Can you …

In 2019 the UK Gambling Commission (UKGC) launched its three-year National Strategy placing stakeholder collaboration at the forefront of minimising gambling harms. Come 2022, Regulus Partners observes that collaboration is no longer a desired discipline as stakeholders pursue individual actions to tackle gambling’s most complex and pressing matter.   Today is the final day of the National Strategy to Reduce …

As I write this, the global gambling industry community has this week once more descended on London for the return of the ICE 2022 conference. Many of them may have thought that, by now, the potential future UK gambling regulatory landscape would already have been made clear, bearing in mind initial indications that the Government White Paper on the Gambling …