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Two overlooked sports for your bookmaker offering in 2019

sports

If you are still wondering how to make your online betting offer standout from your competitors, you can go in a couple of directions, according to Jakub Myszkorowski, Chief Commercial Officer at STATSCORE. The simple one is, of course, to make your odds more competitive but does this put your bottom line at financial risk? The second offer is, he …

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Winning Post – Kenya bringing down the big beasts

Regulus Partners details how the tables have turned on Kenyan sports betting incumbents, operating in a market which was formerly branded as the ‘leading example’ for further regulated African gambling jurisdictions… ________________    The Kenyan government has reportedly written to telcos including Safaricom, the country’s leading mobile (and therefore payments) provider, with a list of operators that have not had …

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Dylan Mitchard: Betgenius – Live basketball betting a data-driven success

As turnover on in-play basketball continues to rise, Dylan Mitchard, Business Development Manager at Betgenius, looks at how further investment into data capture technology will deliver an even more engaging and profitable product for bookies… ______________ A regular in the top-three betting sports in key European markets, basketball’s importance to bookmakers has never been greater. The majority of our clients …

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Martin Lycka: Online gambling regulation – quo vadis?

QPAs - Copyright: georgejmclittle / 123RF Stock Photo

In the first of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the history of gambling law and identifies the key elements that link the most successful regulations. When I joined the online gambling industry ten years ago one of the ultimate regulatory goals was to convince the European …

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Winning Post – Different defensive strategies will lead to the same outcome

Industry strategic consultancy Regulus Partners reviews a week of conflict and consequences for UK betting incumbents adjusting to new FOBTs and social responsibility realities. _______________________ Last week saw optically conflicting news coming from the GB LBO sector as to the impact of the B2 ban (primarily) on likely shop closures. First, William Hill guided that around 700 shops (30% of …

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Round table – Metric Gaming: The future of sportsbook personalisation

Metric

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Metric Gaming, represented by its Chief Commercial Officer, Keith Hayes. SBC: What role does pricing and risk have to play in the differentiation …

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David Clifton: Licensing Expert – Question Time… A review of the UKGC’s second ‘Enforcement Report’

I have lost count of the number of times over the last year that I have urged clients, potential clients, conference audiences (and, quite frankly, anyone else involved in the UK gambling industry who is prepared to listen) to read the Gambling Commission’s first-ever Enforcement Report, published back in June 2018. I’ve told them that it is essential reading material …

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The future of pre-game betting: Should we pay our last respects?

pre-game

The development of technology in the 21st century, particularly from a sports betting standpoint, has been geared around providing customers with instant rewards. As Jakub Myszkorowski, Chief Commercial Officer at STATSCORE, aptly puts it. “We’re living in a time where people do a few push-ups and expect that the very next day they will turn into strongmen. The betting industry …

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Jeevan Jeyaratnam, Abelson Odds: Too Big to go Under?

Ascot

Two ‘titans’ of the sports betting industry in the UK – bet365 and Sky Bet – came under fire for refusing certain four-horse and all five-horse accumulators on Frankie Dettori’s rides for the final two days at Royal Ascot. However, restricting such bets came as little surprise to Jeevan Jeyaratnam, Head of Compilation at Abelson Odds, who believes – given …

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Why Sportradar believes technology and human expertise is key for sports trading

trading

For years, people have been breaking down sports mathematically based on the probabilities of various outcomes. It’s a popular topic amongst fans keen to discuss, engage and predict elements of their favourite sport. Thanks to technology, the ability for bookmakers to serve this interest by providing as many betting markets as possible has become a lot more efficient. As Artificial …

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