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Global Reviews – The 7 most important drivers for online sports betting customers

  What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final ... Read More »

David Clifton: Licensing Expert – Gambling participation & public perceptions of gambling

In last month’s article for SBC News, I wrote about the Gambling Commission’s consultation “Changes to our enforcement strategy: putting the consumer first” that runs until 21 April 2017. I referred to recent speeches given by the Commission’s Chief Executive Sarah Harrison in November and February that, foreshadowing the Commission’s new enforcement mission statement, set out its reinforced focus on ... Read More »

Authentic betting experience draws people to virtuals

Golden Race - ICE 2017

From a giant sand castle to cheerleaders, superheroes, sporting superstars and one of the world’s strongest men, the exhibition at ICE Totally Gaming never ceases to amaze. With a total net space of 40,925 sqm, representatives of 67 jurisdictions and sovereign states, and in the presence of 42 accredited media organisations, piquing interest and standing out from the crowd at ... Read More »

Susan O’Leary – Alderney – Defining a harmonious approach for new market entry

Susan O’Leary, Director of eCommerce for Alderney eGambling, on some of the pitfalls operators face when entering new markets and why a harmonious approach to regulation is the key to success    ___________________ New and emerging markets are providing operators and suppliers with an exciting and lucrative opportunity to put their brands and products in front of more players than ... Read More »

Breon Corcoran – Paddy Power Betfair considering all options to build a Global Legacy

Breon Corcoran has told Paddy Power Betfair (PPB) investors and the media that his company will not shy away from corporate acquisitions, as he expects further consolidation within the global gambling market. Speaking to investors following the presentation of PPB’s full-year 2016 results, Corcoran detailed that PPB governance was keeping an eye on market M&A activity, despite undertaking the integration ... Read More »

SBC Bookies Corner – Strange World…Trump The Reality!

Last October SBC covered the betting phenomenon of Donald Trump who had shaken up bookmaker political markets. His surprise US Election victory rocked global politics, the media, public and bookmakers who now have to adapt to a Trump Presidency and Administration.    Following the first two months of Trump’s volatile presidency, SBC’s latest ‘Bookies Corner’ asks bookmakers and industry stakeholders ... Read More »

Ladbrokes Coral CEO Jim Mullen: ‘take a serious look at the facts’ on FOBTs

Ladbrokes Coral CEO Jim Mullen has appealed to politicians to ‘step back from the fray’ and take a serious look at the facts in highly fractious debate around FOBTs. Writing a piece in the Daily Telegraph, replicated below, Mullen argues that the only impact that cutting stakes to £2 from £100 will have is the loss of thousands of jobs and ... Read More »

Fredrik Elmqvist – Yggdrasil success shows industry underdogs can win through innovation & effective output

Industry games and platform provider Yggdrasil has declared 2016 as its most successful year in business, with the company reporting a staggering 332% increase in corporate revenues to SEK 87 million (£7.7 million). Significantly strengthening its commercial pipeline, Yggdrasil has signed twenty new industry clients during the year (eleven of them in the UK market). The commercial boost would see ... Read More »

Bernard Marantelli – Colossus Bets – Building a Crowd Pleaser with Colossus Syndicates

Bringing new player engagement dynamics to its football pools product, Colossus Bets has announced the launch of its ‘Colossus Syndicates’ feature which will enable users to propose crowdfunded tickets which will compete for Colossus jackpots. Colossus Bets Founder & CEO Bernard Marantelli speaks to SBC on the challenges of developing an effective crowdfunded game for the sports betting market and how his ... Read More »

Henrik Tjärnström – Kindred success cannot be copied by competitors

Speaking to Kindred Group investors and corporate stakeholders, CEO Henrik Tjärnström described 2016 as a transformative year for the enlarged operator which has successfully incorporated new assets and expanded its existing verticals. Closing his firm’s most successful year in business, Tjärnström states that 15-brand Kindred Group (formerly Unibet Group Plc) has achieved its long-term goal of becoming a ‘true European ... Read More »