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David Clifton: Licensing Expert – What to do if you received “that letter”…

In my recent SBC News article “Be mindful of protecting children”, I commented on the Sunday Times article entitled “Cartoons lure kids to online gambling”,  published on 8 October. I had no knowledge that at the same time I was writing that, the Gambling Commission had joined forces with the Committee of Advertising Practice, the Advertising Standards Authority and the Remote …

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OPTIMA’s Jacob Lopez: The evolving relationship between online, OTC and self service betting

OPTIMA - horse racing

As CEO of OPTIMA, a leading supplier of sports betting and gaming provisions, Jacob Lopez is in an optimal position to analyse how betting platforms will develop and maintain relationships between retail, digital and self-service stakeholders as consumer demands and technologies evolve.  The Seville based supplier, which boasts partners in Europe, Asia, Africa and America, has gone from strength to …

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Ohad Narkis: Taking a ‘no nonsense’ approach to PlayOJO launch

PlayOJO - Copyright: jirsak / 123RF Stock Photo

Can an operator’s ability to remain as open and transparent as possible become a unique identifier within the online casino industry? Ohad Narkis, Co-Founder of Maple Marketing, has bet big on ‘player responsibility’ with the launch of new online casino PlayOJO. Will his gamble pay off? Launching a new online gambling property will always test the hardest of stomachs, as …

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David Clifton: Licensing Expert – Be mindful of protecting children

As I write this, we await the Government’s review of gaming machines and social responsibility measures that is due to be published later this month, according to comments by the Secretary of State when she appeared before the Digital, Culture, Media and Sport Committee on 11 October. She added that this would be followed by a full 12-week consultation that …

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Alessandro Fried – BtoBet – A digital transformation in the sports betting industry

Fried - BtoBet

Alessandro Fried believes that the sports betting industry is “undergoing a digital transformation” driven by a combination of changing consumer demand and the emergence of disruptive technology. Writing in a new white paper report for BtoBet, an advanced omni-channel platform provider for the industry, Fried suggests that every iGaming and sports betting brand should be focusing their own digital transformation …

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Willkommen… Betting’s football shirt solace in Germany

In the realm of sports sponsorship, at least, the online gambling sector is finding a more relaxed attitude to shirt sponsorship in Germany than it is in the increasingly riven UK __________________ Away from the numerous cry havocs and blasts of war echoing in our ears as the debate in the UK around gambling reaches yet another pitch it is …

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George Kidd – The Senet Group – Squabbling helps no-one

Senet - Copyright: pogonici / 123RF Stock Photo

Senet Group, the lead responsibility body for gambling in the UK, has marked the first Responsible Gambling Week by launching its Quarter Four awareness campaign. This will include stand-alone responsible gambling advertising at a number of live football matches and 2,000 more adverts across channels that are known to be popular with those who are likely to gamble online. George …

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Graham Cooke – Qubit – Straight shooting on AI as a technology and business matter

Artificial intelligence will revolutionise global business, but how should industry stakeholders approach this complex and often misunderstood technology? SBC speaks to Qubit CEO & Co-Founder Graham Cooke on the current context of AI and how to gain inclusive learnings on the subject matter without distractions or disruptions.  Leading Qubit, Cooke has worked and consulted on a number of ‘Tier1’ industry …

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BetRegal diary – Defining our acquisition strategy

BetRegal acquisition

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

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Scott Longley – City eyes ‘machine mitigation’ for Ladbrokes Coral

Awaiting the outcome of the UK government’s triennial review on maximum stakes on gaming machines, analysts at Morgan Stanley see light at the end of the tunnel for Ladbrokes Coral __________________________________  To accompany the incendiary comments from Paddy Power Betfair on fixed odds betting terminals (FOBTs) in a letter to the government’s triennial review last week, the company gave a …

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