Comment Archives

Labour party leader and UK Prime Minister Keir Starmer

Time to read: 8 min

Starmer’s resignation and Burnham’s favourable odds give UK bookies a lot to consider

Spain lifting Euro 2024 trophy, as SBC News speaks to Codere Online as part of its World Cup Betting Tour

Time to read: 9 min

World Cup Betting Tour: Codere’s hopes reinvigorated after Spain demolish Saudi Arabia

A football touches the back of the net, going with the article's topic, the World Cup.

Time to read: 5 min

How Kambi is raising the bar for live betting at the World Cup

Australia football team, as betr speaks to SBC News for the World Cup Betting Tour

Time to read: 7 min

World Cup Betting Tour: betr and Australia looking to build on Turkey win against USA tonight

Piled up blocks with symbols that represent aspects of affiliates' work.

Time to read: 6 min

Legal affiliates can't out-SEO the black market so they'll have to out-trust it

Meta-owned Facebook and Instagram logos, two of the platforms which will be banned for under-16s under UK government plans

Time to read: 9 min

Is the UK’s under-16 social media ban a win for online bookmakers?

Bosnia and Herzegovina World Cup

Time to read: 9 min

World Cup Betting Tour: Premier on Bosnia and Herzegovina’s start as national team eyes first-ever knockout stage

A beam of colour lights, illustrating fast sports betting data streaming.

Time to read: 6 min

When every play matters: Rethinking fan engagement in the era of sports betting

How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap

Time to read: 7 min

Closing the credibility gap: why operators are ignoring your PR fluff

Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup

Time to read: 8 min

World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period

Boomerang Partners looks at the primary strategies for affiliates at the FIFA World Cup.

Time to read: 9 min

Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing

Croatia World Cup, as Entain CEE's SuperSport talks to the World Cup Betting Tour

Time to read: 9 min

World Cup Betting Tour: Chance for Croatia as national team and Entain's SuperSport look to defy odds again

A football on a field, to illustrate Opta Betting's take on sports data.

Time to read: 8 min

Opta Betting data pricing provider roundtable: FIFA World Cup 2026

Boomerang Partners discusses the changing rules of sports marketing.

Time to read: 7 min

Boomerang Partners’ case study: exploring the new rules of sports marketing

Scotland World Cup, as McBookie speaks to SBC News for the World Cup Betting Tour

Time to read: 8 min

World Cup Betting Tour: McBookie on Scotland’s excitement after 28 years away

John Cook: data is the most powerful marketing tool in iGaming

Time to read: 6 min

John Cook: data is the most powerful marketing tool in iGaming

Cityscape of Helsinki, capital of Finland

Time to read: 5 min

Get planning, or die tryin’ - words of advice for Finland’s 2027 market launch

Stadium of Light, home of Premier League club Sunderland AFC

Time to read: 6 min

Bookies Corner: looking back on a Premier League season to remember ... or forget

Various sports, representing SBC News' Sponsor Spotlight

Time to read: 5 min

Sponsor Spotlight: Betano, Betfred and FanDuel land huge deals

Time to read: 7 min

“Arsenal almost certainly 26/27 favourites” - Paddy Power, Betway and Betfair’s Premier League reflections

graph with positive trend, representing Macquarie's outlook on Flutter Entertainment

Time to read: 5 min

Analysts remain bullish on Flutter Entertainment despite recent turbulence

UK newspapers covering the politics news of the past two weeks

Time to read: 7 min

UK gambling in 2026: reform, regulation and the rest is politics …

John Cook as part of SBC's 'how to get away with marketing' series

Time to read: 8 min

John Cook: Why most iGaming supplier marketing gets ignored - and how to fix It

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