Opta and Sky Bet bring football stats into the fan conversation

Opta Sky Bet

Three astonishing things happened in the Premier League on 4 March 2018. Firstly, Manchester City broke the record for most passes in a match. Secondly, City’s German midfielder Ilkay Gundogan broke the records for most touches, most passes and most completed passes. But perhaps most astonishing of all was the number of international broadcasters, newspapers and social media posts highlighting …

Read More »

Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

Read More »

Brendan O’Kane – OtherLevels – A winning strategy

OtherLevels - Copyright: yuran-78 / 123RF Stock Photo

An operator whose in-play messaging isn’t personalised to bettors or tailored to the circumstances of the game is leaving revenues on the table, according to OtherLevels CEO Brendan O’Kane. With this summer’s football World Cup set to generate record turnover for the sports betting industry, the race to capture the hearts and minds of bettors around the globe will be …

Read More »

Agipro’s Italian View – New government faces same old industry dilemmas  

Whatever form the next Italian government takes following this March’s ground-breaking general election results, Italy’s new political taskmasters’ will have to revamp the country’s existing gambling framework. A coalition government, led by the legislative novices of the 5-Star Movement has a daunting task in creating a more cohesive industry framework, in-line with business provisions set out by Italy’s new ‘Stability …

Read More »

Winning Post – British gambling industry undergoes structural changes

Matchbook - Copyright: ventdusud / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. UK: 2017 Participation statistics – profound structural change continues The latest Gambling Commission Participation Data demonstrates a GB sector continuing to evolve along relatively established lines. There are few …

Read More »

World Cup diary – Localizing the product to BetRegal’s target markets

Localization - BetRegal, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia …

Read More »

Standards Matter… William Hill’s Bowcock seeks to follow Flint’s path

 Scott Longley details why industry leaders Philip Bowcock (Group CEO of William Hill Plc) and Richard Flint (CEO of Sky Betting & Gaming) share an aligned vision and solidarity in raising industry social responsibility standards. In 2018, the betting industry has more to lose than just a punishing FOBTs judgement… ______________ William Hill has just endured one of those weeks. …

Read More »

SBC Bookies’ Corner – Pricing the unpredictable Oscars 2018

Deemed as the most unpredictable ‘Oscars Race’ in Hollywood’s history, how confident are bookmakers of predicting the winners of this weekend’s 90th Academy Awards (4 March). Bookies Corner gets the lowdown on Hollywood’s eclectic field of movie contenders, and what factors are weighed up when pricing Oscar markets. Does box office success or critical opinion even matter, and do political …

Read More »

David Clifton: Licensing Expert – William Hill this week…Who will it be next week?

The Gambling Commission has found “systemic” failings within the AML and social responsibility processes of WHG (International) Limited (that trades as William Hill Online). Those failings resulted in it repeatedly, over a 21 month period between 2014 and 2016, breaching (a) its licence condition requiring compliance with the Money Laundering Regulations 2007 and (b) LCCP social responsibility code provision 3.4.1 (customer interaction) in its dealings …

Read More »

Winning Post – GVC hit with heavy fine for misleading adverts

Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column. UK: advertising regulation – tough love Amongst the organisations likely to lose out if ever a ban on gambling adverts is instituted is the fines department at HM …

Read More »