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Winning Post: Appeasement on advertising helps nobody

Regulus Partners warns that early 2022 regulatory developments have set a dangerous precedent on the future of gambling advertising. Despite visible flaws across multiple jurisdictions, operators should defend their right to advertise rather than face the dire consequences of caving into regulatory appeasement… The New Year has opened with a number of threatened or delivered changes to gambling advertising. Gambling …

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Betinvest: Embracing new challenges in 2022

As the new year gets underway, Kateryna Tkachenko, Head of Marketing at Betinvest, explains why the company’s focus has shifted towards delivering betting content and how this strategic change will allow the company to welcome new challenges in a post-COVID era. For more than 20 years now, Betinvest Ltd. has been delivering industry-wide programming, up-to-date functionalities, efficient end-to-end software development, …

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Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…

Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …

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Winning Post: Will New York become US sportsbooks’ rotten apple?

Regulus Partners returns to action this 2022, examining the hazardous playing field of the high tax and compliance New York sportsbook marketplace that made its debut this weekend. Investors and stakeholders await to see how NY’s nine licensed incumbents will proceed in a market that holds a visibly flawed model for participants… While the New Year has been marred by …

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Bill South: Tackling sports corruption requires an organised operator approach

As the complexity of the sports betting industry has increased with a shift towards online and mobile gaming, a huge range of markets available and more jurisdictions opening up to the sector, it would be easy to assume that maintaining integrity and countering match fixing is harder than ever. This is not the case, however, for Bill South, Group Director …

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Daniel Kustelski: 2021 a big year for African sports betting

Daniel Kustelski, CEO at Chalkline underscores African sports betting’s continued boom,  during the past 12 months and takes a closer look at three distinct trends that have driven growth across the continent’s unique market make-up.    The industry’s attention has been firmly fixed on the North American market for the past 12 months, but many other jurisdictions have made incredible …

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How do you serve a nation of 17 million experts?

In Issue 17 of SBC Leaders Magazine, Dennis ter Harmsel, Netherlands Country Manager for performance marketing agency TBD.Media, provides a native’s take on Dutch online customs and consumer peculiarities to help new operators find their edge when entering the new igaming regime. Kijken, kijken, niet kopen ‘Browsing, bargain hunting, looking around’, it’s every shop owner’s nightmare – especially when the …

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Essential preparation for stakeholders: The impacts of a gambling shirt ban

With talks escalating of a ban on sports betting and gambling firms from Premier League football shirts, operators are becoming increasingly aware of the repercussions that look to follow the current 2005 Gambling Act review. As speculation shifts to inevitability, experts claim that stakeholders should be prepared for a ‘probable change’ when it comes to gambling sponsorships, whilst it has …

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Scott Longley: 2021… Chasing up the Big Mo’

Providing further year-end perspectives, SBC has enlisted the help of Scott Longley of the Wagers.com Earnings+ More Substack to summarise the M&A, IPOs and boardroom shake-ups that have reformed gambling’s playing field make-up…  When the Earnings+More newsletter (as it was then) launched in April, it was partly as a response to the expansion of the US-listed betting and gaming sector …

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