SBC Bookies’ Corner – All on the Line for Mayweather vs McGregor

This Saturday’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor has surpassed all bookmaker expectations. Grabbing the general public’s attention Mayweather vs McGregor looks to break all combat sports records (PPV, wagering, global audience etc…). SBC’s Bookies’ Corner details how bookmakers have approached this unique fight, regarding market pricing, public expectations, hype and rumour. Furthermore, should McGregor achieve …

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David Clifton – Don’t gamble on your affiliates

Glazier - Copyright: kentoh / 123RF Stock Photo

In my December 2016 article for SBC News, I wrote about affiliates coming into the ICO’s firing line, which in turn leaves gambling operators facing liability for affiliates’ data protection misdemeanours – a situation that will hit home even harder when the recently announced Data Protection Bill is published by Parliament and, subsequently, when the General Data Protection Regulation comes …

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Andrew Morgan – Independent Content Services – The local lingo

content - Copyright: lyricsai / 123RF Stock Photo

Andrew Morgan, International Manager and Senior Editor at Independent Content Services, says proper translation is key to bookmakers succeeding in their plans for global expansion. Online bookmakers are now truly global. They operate in markets from Europe to America via Asia and Africa, with many looking to extend their reach further as new jurisdictions open their doors to online betting …

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Scott Longley – William Hill chief: ‘Drop TV ads’

William Hill - Copyright: micchaelpuche / 123RF Stock Photo

Philip Bowcock, chief executive at William Hill, suggests that his company has the brand presence to withstand the loss of TV advertising, writes Scott Longley. _________________________ Philip Bowcock, chief executive of William Hill, said he personally would like to see the gambling industry reined in when it comes to TV advertising and suggested his company would benefit from the general …

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Dominic Matthews – SIS – Clear Vision on racing customer approach

Taking over as the first Chief Operating Officer for industry live racing content and data supplier SIS (Sports Information Services), SBC speaks to Dominic Matthews on joining the ambitious SIS executive team  As part of his new leadership remit, Matthews will be responsible for all the operational and commercial teams across the business, ensuing alignment of both SIS’ strategic direction and …

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Mybet’s Sean Keogh: industry is ‘over-delivering to consumers’ #boscon2017

Having led the redevelopment of European betting operator mybet Holdings’ IT Platform, the firm’s major technology development for 2016 & 2017, Sean Keogh Chief Product Officer speaks to SBC on current industry product development dynamics. Ahead of Betting on Sports 2017 (12-15 September), Keogh an industry technology veteran breaks down the industry’s current development framework, operator trends with regards to product …

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OPTIMA continues to build on prosperous year

OPTIMA - horse racing

Seville based supplier of platforms, OPTIMA has built on what has so far been a potentially record breaking year, by recording another successful month. At the EXPOJOC in Valencia earlier in the month, the company introduced a new range of platforms that have undoubtedly aided the growth that OPTIMA has  enjoyed. The new product range follow on from OPTIMA’s plans …

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Spectrum Gaming & Gaming Economics: Go West…The opportunities for European providers as land-based gaming meets online in US

As European betting and gaming markets saturate and see industry-wide costs driven up, the USA may provide fertile land for European betting stakeholders as US gambling giants redefine their customer propositions.  In a soon to be published industry White Paper, Spectrum Gaming and Gaming Economics assess current market dynamics, issues and stakeholder opportunities.  ______________________ Overseas online operators and providers who hope …

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Ulrik Bengtsson – Betsson fine tuning casino & betting products for UK expansion

Presenting to investors Betsson AB’s H1 2017 interim report, company CEO Ulrik Bengtsson states that his firm has recovered and further progressed its position from a turbulent 2016 in which the operator faced multiple operational challenges. Having emphasised product development and strategic acquisitions, Bengtsson states that Betsson has comeback stronger, ‘increasing its market share in the ultra-competitive Scandinavian online gambling market‘ and …

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Guy Harding – Oddschecker: ‘Overround Erosion’ understanding the industry’s imbalance between price & margin control

At last week’s iGaming Super Show, Guy Harding Head of Commercial for Oddschecker gave an extensive presentation on the issue of price and margin controls and their impacts on a bookmaker’s bottom-line. Harding refers to the dynamic as the ‘overround erosion’, detailing the imbalance between customer offers/incentives and the impact they have on operators final margin. Put simply ‘overround’ is …

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