Football

The FA is looking into bets placed during the FA Cup match between Oxford United and Arsenal on Monday, which have been deemed suspicious. The governing body has ‘a dossier of evidence’ relating to corruption, according to Sportsmail, which includes alleged phone messages before the match kicked off. The game, held at the Kassam Stadium, saw League One defender Ciaron …

Parimatch has revealed a deal with Botafogo de Futebol e Regatas as the operator takes the main branding spot on the team’s kit for the next two years.  The deal has been labelled ‘of great importance’ in Parimatch’s growth plans in the country, and is also the Campeonato Brasileiro Série A club’s biggest sponsorship contract in its 128-year history. Although …

Stake.com has enhanced its live sports streaming offering, now allowing global customers to watch the FA Cup. In addition to this, the operator has also signed partnerships with Cardiff City, Gillingham and Sheffield Wednesday, ahead of the EFL clubs’ games against Premier League sides Leeds United, Leicester City and Newcastle during the competition.  Dominic Rae, Sponsorship Manager at Stake.com, said: …

Dafabet is targeting continued exposure in the emerging Brazilian betting space, securing a renewal of its partnership with Coritiba Foot Ball Club. Running until December 2023, the extended contract will see the sportsbook’s branding displayed on Coritiba’s team shirts for the remainder of the season.  John Cruces, Head of Sponsorships at Dafabet, said: “We are delighted to extend our partnership …

EstrelaBet has reached an agreement with Brazilian football team América Futebol Clube to become the main sponsor of the club. The two-year deal will see the operator’s branding ‘significantly’ placed on the top-tier team’s shirts. Named the biggest sponsorship deal in the Belo Horizonte -based club’s history, EstrelaBet will also be featured on the women’s team shirts and in the …

Southampton FC, in partnership with Sport Republic and Yolo Group, has launched ‘The Future of Football’ challenge to find and accelerate the next group of sportstech disruptors.  A first-of-kind accelerator competition hosted by a Premier League football club, The Saints will welcome all “early-stage sportstech to test their solutions to innovate football and create new experiences”. Led by Yolo Group …

The 2022 FIFA World Cup saw a dramatic decrease in the number of betting adverts shown on ITV, according to the Betting and Gaming Council (BGC). In an update issued after the tournament, the UK’s betting trade association and standards body outlined that the number of ads fell by 34% from 167 in the 2018 World Cup to 110 in …

With the huge upsurge of the Metaverse and Web3 in 2022, the emerging space is creating unparalleled opportunities for the sports and betting industry particularly in terms of engagement. Max Proctor, Managing Director at Doppelgänger, spoke to SBC News about his experiences of implementing these strategies to put fans quite literally ‘at the heart of the action’, and how gambling …

William Hill has revealed that it has become Aston Villa FC’s official in-stadium betting partner for the next two EFL seasons. The collaboration sees the pair enhance the matchday experience for fans, with the operator offering betting facilities inside the Premier League team’s Villa Park stadium. “We’re thrilled to be teaming up with Aston Villa and to be delivering our …

Tipster service City Bet Club has suggested that this year’s World Cup has been the most bookie-friendly tournament in recent history. The Qatar-based competition did not see a single day during the group stages that all favourites won their games, which helped lead the company, founded by betting industry veterans, to its conclusion. Operators saw significant revenue netted far earlier …