Europe

Argyll revives SportNation dormant accounts with Enteractive  

Argyll Entertainment has partnered with ‘customer reactivation specialist’ Enteractive to revive its ‘dormant player accounts’. Enteractive, a provider of ‘retention-as-a-service’ support for igaming incumbents, has been tasked with executing customised Argyll reactivation campaigns for its UK flagship brand SportNation. The reactivation campaign will focus on reviving ‘hard-to-reach lapsed’ and ‘churned players’ registered on SportNation’s customer database. Furthermore, the initiative will …

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BoscaSports builds content muscle with PA Betting Services 

Licensed betting office (LBO) display technology specialist BoscaSports has revamped its content and editorial capacities by partnering with PA Betting Services – the betting division of international news agency PA Media. The partnership will see BoscaSports’ display screens upgraded with a custom range of real-time premium sports betting updates provided by PA Betting Services. Premium content services will include ratings, …

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Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet bolsters marketing team with Pablo Ferreira appointment

Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer. Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the …

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Inside Edge: Is there magic to be found in the FA Cup fourth round?

Inside Edge: Is there magic to be found in the FA Cup fourth round?

Rounding off the week, Joe Mellor and Nick Haynes at Form Labs – a division of Bettorlogic – take a look at how the top-tier teams fare against lower league opposition in the FA Cup, and where the magic might be in this year’s round four. FA Cup fourth round – Where’s the value? Dating back to the 1998/99 season, there …

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UKGC confirms there is ‘no evidence of a sustained increase in gambling activity’

The UK Gambling Commission (UKGC) has published data delving into the potential impact thatCOVID-19 lockdowns have had on gambling activity. Data from the report has demonstrated that ‘there has not been a significant or sustained increase in gambling activity since the COVID-19 pandemic began’. Breaking down the statistics in a nationally representative sample of over 3,000 adults, six in 10 …

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NHL nets first European betting partnership with Tipsport

The NHL has licensed Tipsport as its first European sportsbook partner, allowing the Czech betting group to utilise its official brand logo and matchday data. The partnership will see Tipsport serve as the NHL’s ‘official betting partner’ for the markets of the Czech Republic and Slovakia. Recognised as the Czech Republic’s largest betting agency, Tipsport will be allowed to promote …

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Czech gambling reforms brightened by ‘bank-ID’ approvals 

Czech Republic gambling stakeholders hope that the government will proceed with regulatory adjustments to banking and customer verification requirements that will allow for a smoother market entry.  Following 2017 amendments to the ‘Czech AML Act’ in connection with the implementation of a new ‘Czech Gambling Act’ – the Ministry of Finance enforced the requirement for operators to impose ‘face-to-face’ customer …

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Broadcasting of all Premier League fixtures to continue

As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …

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IGT and MGA Games lead the way in Italy and Spain on SlotJava

SlotJava

International Game Technology (IGT) was one of the big winners at an online awards show hosted by igaming affiliate Infinileads SL, which was put on to recognise the most popular slot developers and slot titles across the company’s SlotJava brands in 2020. The prizes were determined by the total number of free plays across more than 1,700 slots from over …

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HSBC announces extension of gambling block feature to 72 hours

HSBC UK has confirmed that the cooling off period for its gambling block feature has been extended from 24 hours to 72 hours. The announcement follows the UK Gambling Commission’s (UKGC) revelation that there has been a month-on-month increase of 29% in gross gambling yield (GGY) and a 7% increase in active accounts. Maxine Pritchard, Head of Financial Inclusion and …

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