Europe

Betsson rebrands ‘Oranje & Kroon’ Dutch online casino properties

Stockholm-listed Betsson AB has confirmed that it will rebrand its two Dutch-facing online casino properties of Oranje Casino and Kroon Casino. Moving forward, Kroon Casino will operate under its new identity of ‘Casino Winner’, whilst Oranje Casino will be rebranded to ‘Loyal Casino’. Betsson has operated both online casinos since 2014, forming part of its €40 million acquisition of Oranje …

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Digital Fuel boosts US Vision with Pennsylvania trusted approval

Industry full-service marketing agency Digital Fuel, announces its second major ‘US win’ of the month, confirming that it has been authorised to operate marketing services for the state of Pennsylvania. Updating the market, Digital Fuel confirms that it has been sanctioned as a ‘wagering industry specialist’ by state regulators, allowing to the company to service marketing provisions. News of Pennsylvania’s …

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SBC Spotlight: UK & US partnerships point towards gambling’s new frontier

The eyes of gambling leadership in the UK are increasingly on the market of the United States, as opportunities are likely to knock following last year’s repeal of the federal Professional and Amateur Sports Protection Act (PASPA), after a challenge by New Jersey enabled states to allow sports betting. In recent years there has been a steady trail of merger …

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GVC pushes for complete ban on TV Advertising

Issuing a corporate statement, the governance of FTSE100 gambling group GVC Holdings has this morning called for an end to all ‘UK sports-betting broadcast advertising, at any time of the day’. In its statement, GVC declares that it believes that the inbound ‘TV whistle-to-whistle’ advertising ban, set to be implemented from 1 July will not serve the industry for its …

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David Stanton – Ireland hurt by gambling reform delays

Addressing Irish Parliament last week, David Stanton Fine Gael MP detailed to a Justice Committee his frustrations at delays in introducing new gambling laws to Ireland. Although the Irish government has approved the mandate of the  Gaming & Lotteries (Amendment) Bill, which will establish a new independent regulator monitoring the Irish gambling industry – Stanton maintains that Ireland has been hurt …

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Biztech Software strikes long-term Paddy Power deal

Biztech

Biztech Software has secured a landmark long term agreement with Paddy Power to continue the delivery of its ‘next generation’ sports betting EPOS acceptance and settling solution for the operator’s 600+ betting shops. Biztech, who first secured a multi-year deal with the Irish operator in April of last year, launched Arkle in 2007 to secure and streamline the betting shop, while …

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Swedish government calls for review of ‘excessive’ gambling advertising

Hosting a press conference, Sweden’s Minister for Public Administration Ardalan Shekarabi has confirmed that the government will undertake a review of ‘aggressive marketing practices’ attached to licensed gambling incumbents. The Swedish government has sanctioned the Gaming Market Commission – Spelmarknadsutredningen to carry out the review – assessing whether to implement new tools or restrictions on ‘overly aggressive’ marketing practices. In …

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Raketech appoints Oskar Mühlbach as operations lead

Issuing a market update, Stockholm-listed industry affiliate marketing network Raketech Group Plc confirms the appointment of Oskar Mühlbach as Chief Operations Officer (COO) A seasoned industry executive in marketing and enterprise planning, Mühlbach is the former Chief Ventures Officer and Managing Director of Green Media, the previous digital marketing and player acquisition arm of igaming group Mr Green & Co. …

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EveryMatrix player management services to power mybet revival

German legacy online betting brand mybet will relaunch its player operating services/functions utilising EveryMatrix software provisions. Issuing a market update, EveryMatrix informs that its GamMatrix system will be used as mybet’s lead player management platform – providing services and extensions for seamless wallet integrations, CMS, in-depth customizable reporting, fraud detection and prevention tools. In addition, mybet will be further serviced …

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The US sets “new benchmark” for extracting value from sports betting

sports betting

As the post-PASPA revolution rolls on, the US will “set a new benchmark” for how sports leagues and rights holders try to extract value from its nascent sports betting market. That was a prediction made by David Lampitt, Managing Director of Group Operations at Sportradar, as part of last month’s Betting on Football conference. Speaking on the ‘Data – do …

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