Europe

Ladbrokes debuts ‘Balloon’ as first brand-led campaign for casino  

Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games.  Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …

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Stable CIRSA refinances corporate debt bonds  

The board of Grupo CIRSA has announced that it has agreed to terms on a new €615 million debt-bond placement, helping the Spanish gambling group improve its financial liquidity by refinancing its previous debt arrangements.    The bond placement will carry an annual interest rate of 4.5%, with its maturity clause triggered from 2027 onwards, and has been underwritten by the …

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188bet secures two top-flight sponsorship arrangements

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …

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Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

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Betsson seeks new CEO as Lindwall completes turnaround objectives 

The board of Betsson AB has informed that it has begun an executive search to find a replacement for Group Chief Executive Pontus Lindwall. The leadership succession has been authorised as Betsson’s board concludes that Lindwall has achieved all objectives of the group’s ‘Back on Track’ strategy under his stewardship. In September 2017, Lindwall re-took leadership of Betsson as the …

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William Lövqvist: Parlaybay is going beyond gamification for sports betting

William Lövqvist: Parlaybay is going beyond gamification for sports betting

ParlayBay will fill a gap in the market by going ‘beyond basic gamification’ and delivering a ‘game designed’ sports betting product, the company’s Commercial Manager William Lövqvist told SBC News. Ahead of SBC Summit Barcelona, Lövqvist (pictured, below) spoke with Rasmus Sojmark – CEO of SBC – about the brand’s launch, creating an engaging experience for players and how ParlayBay plans …

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beBettor launches new ‘V-Check’ Financial Vulnerability Check in response to latest UKGC guidance

beBettor

In response to the UKGC’s latest Customer Interaction Consultation Update, the new beBettor ‘V-Check’ assesses customer’s Financial Vulnerability, enabling operators to identify potential risk earlier in the customer journey. To help operators stay ahead of changing affordability regulation, independent UK technology and data science company beBettor has developed a new check designed to take place earlier in operator workflows that …

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Whittingdale exits DCMS as gambling awaits Ministerial re-assignment

John Whittingdale, the DCMS minister overseeing the review of the 2005 Gambling Act, has been removed from his position in PM Boris Johnson’s latest cabinet reshuffle. The minister will be returning the backbenches, and will allegedly be replaced by former Cabinet Office Parliamentary Secretary Julia Lopez, MP for the Greater London constituency of Hornchurch and Upminster. Despite her promotion to …

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SIS takes A McLean partnership digital with online racing content

SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and …

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