Europe

Game Changer! The Stars Group agrees to acquire Sky Bet for $4.7 billion

Toronto TSX-listed The Stars Group Inc, continues its M&A drive, confirming this morning that it has reached an agreement with private equity firm CVC Capital Partners and Sky Plc to acquire Sky Betting & Gaming (SB&G) outright. Seeking to create the world’s ‘most valuable, listed online gambling enterprise’, the Stars Group governance has put forward a ‘cash and stock transaction …

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William Hill unveils new guarantee on ITV races

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Commencing this week, William Hill will start trialling a new bet guarantee offer on TV races for retail and online customers. William Hill has outlined that its shops will lay customers to lose a minimum of £5,000 for win bets on all races that are shown on ITV Racing and in online customers will be able to bet to win …

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Betsson hires Peter Zäll as Chief Strategy Officer with Swedish focus

Stockholm-listed online gambling group Betsson AB continues its executive management team restructure confirming the appointment of Peter Zäll as new Chief Strategy Officer (CSO). Zäll joins Betsson’s executive team from Swedish state-owned gambling operator Svenska Spel, where he served as Group VP of Product & Marketing (2012-2017). Updating the media, Betsson governance confirmed that Zäll’s appointment would initially prioritise the …

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BetVictor enhances #PriceItUp market with two fresh features

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BetVictor has announced the delivery of two exciting new features within the operator’s popular #PriceItUp market. #PriceItUp Builder gives customers the opportunity to browse and combine thousands of possible outcomes as they build their own #PriceItUp bet whilst the introduction of an ‘Edit’ feature will allow customers to tweak and build upon existing #PriceItUp outcomes to create a personalised bet. …

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Sportdec CEO Bruce Bale – Addressing non-betting football fans

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Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

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Defender hit with six year ban after breaching betting rules

The Football Association has banned former Lincoln footballer Bradley Wood for six years and fined the defender £3,725, after he was found guilty of 25 betting related breaches. The two most damning charges which Wood denied, related to events that occurred during Lincoln’s memorable 2016‑17 FA Cup run, when the player was ruled to have purposely picked up two yellow …

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Stanleybet Romania appoints Kambi to build its omni-channel muscle

Stockholm-listed, betting platform and software provider Kambi Group Plc, has expanded its presence within the regulated Romanian gambling market in partnership with Stanleybet. Updating the market, Kambi leadership confirms that it has secured the lead omni-channel platform supplier agreement for Stanleybet Romania’s digital and retail properties. The agreement follows an extensive tender process undertaken by StanleyBet governance, seeking a sportsbook platform …

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Mr Green launches Express features to improve efficiency

To minimise the time spent on registration, login and withdrawals when visiting Mr Green, the igaming operator is releasing a range of Express features. Starting today, Swedish customers can create an account with Mr Green by simply using their BankID. Existing Mr Green users are also able to use the express functions making both login and withdrawals. With this service, …

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Luton Town enriches fan experience with Sportego partnership

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Luton Town FC and Sportego have agreed a fresh partnership which will see the data-driven sports analytics agency, help the Hatters forge better relationships with fans, improve fan engagement and increase sponsorship revenue. Sportego has proven its ability to deliver impressive results for its clients by uncovering actionable insights by breaking down sales and membership data. The group’s client, Derbyshire …

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6 of the Best – InBet Games’ Natalie Merezhkovskaya

InBet

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

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