Europe

The World Cup’s Finest With Kindred’s Eric Konings

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. A Dutch theme descends over The World Cup’s Finest this afternoon, as Eric Konings, a Sports Betting Integrity Officer at Kindred Group, …

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BetVictor punter on track to land £1 million jackpot

One BetVictor punter is on course to become a millionaire after an extraordinary World Cup bet which netted them €3,360 from a €1 stake. The anonymous punter placed the bet through the UK operator’s new #PriceItUp Builder ahead of Brazil vs Switzerland. In doing so they were automatically entered into The Million Pound Bet – BetVictor’s World Cup competition for …

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William Hill appoints Kirsty Gallacher as new Brand Ambassador

William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’. Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing). In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and …

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Betway enhances european reach with two-year C.D. Leganés deal

Copyright: argus456 / 123RF Stock Photo

Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …

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Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Lotteriinspektionen seeks to publish Swedish online gambling application forms on 10 July

Updating the market, Swedish gambling regulator Lotteriinspektionen has confirmed that it will publish its online gambling licence application forms on 10 July. The forms will be published on the regulator’s website as soon as the Swedish government settles on the final enactment of Gambling Ordinance, a mandate which has previously been published and notified to the European Commission. The Gambling …

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Severe online restrictions see change at Norwegian regulator

Norwegian gambling regulator Lotteri- og Stiftelsestilsynet has reappointed Gunn Merete Paulsen as its Director General, as pressure increases on the government to further restrict remote online gambling services. Paulsen retakes leadership of the regulator, replacing former incumbent Atle Hamar who has been repositioned as Norway’s Environment Secretary. A former PWC executive, Paulsen had served as Deputy Director General of Lotteri- og …

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Unibet joins forces with French champions Paris Saint-Germain

Unibet is to combine its “market leading digital experience” with that of Paris Saint-Germain’s (PSG) “rich footballing heritage,” as part of a new relationship which sees the online betting brand become the French club’s official betting partner. The two year deal with PSG, the seven time French Ligue 1 champions, is designed to “create an unrivalled strategic partnership”. Marc Armstrong, …

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The World Cup’s Finest with NCPG Executive Director Keith Whyte

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we head across the pond to the USA, recently announced as joint hosts (alongside Canada and Mexico), of the 2026 World …

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Buzzed Up! Playtech secures Gala Leisure omni-channel lead systems agreement

FTSE industry technology group Playtech Plc has confirmed that it will act as lead omni-channel systems provider for Gala Leisure, as the UK bingo operator transitions to its new identity as Buzz Bingo. Updating the market, Playtech will become the lead bingo and casino platform provider for Gala Leisure, servicing the retail and land-based provisions of Buzz Bingo future enterprise. …

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