Europe

Better Collective hires ‘media pro’ Pernille Holbøll to lead global brand development 

Better Collective AS has confirmed the inbound appointment of Pernille Holbøll as Senior Director of Group Media & Branding of the Stockholm-listed global sports betting and igaming publishing group. Holbøll will join Better Collective senior management from 1 March 2022, as she finalizes her duties as Editor-in-Chief of Danish tabloid newspaper Ekstra Bladet. A figurehead in Danish media and journalism, …

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EPIC Risk Management extends partnership with boxing prospect Quarless

Gambling harm consultancy EPIC Risk Management has announced an extension of its sponsorship arrangement with boxer Nathan Quarless. The contract renewal will see the partners cooperate on gambling harm reduction and awareness programmes, building on the Merseyside-born fighter’s own experience with gambling addiction. Lived-experience focused organisation EPIC has been sponsoring Quarless for the past two years as part of a …

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Betway serves ‘engaging content’ in sponsoring Rio Open

Betway has announced its sponsorship of the 2022 and 2023 editions of The Rio Open, becoming the tennis tournament’s premium betting partner. The new collaboration sees the Super Group-owned brand gain association rights as well as courtside branding throughout the competition. Anthony Werkman, CEO of Betway, noted: “Adding to our already enviable existing portfolio of tennis sponsorships, we’re delighted to …

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Flutter Entertainment enlists BtoBet to support Brazilian DFS expansion

Aspire Global has entered into a deal with Flutter Entertainment, agreeing to support the expansion of the latter’s FanDuel operator into Brazil via its BtoBet brand. The partnership will see FanDuel integrate BtoBet’s Player Account Management platform into its daily fantasy sports (DFS) offering, which it is launching in the Brazilian market via a collaboration announced yesterday with Rio de …

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Codere launches global CSR campaign against gender violence

Grupo Codere has launched its new corporate social responsibility campaign ‘Red Bank’ supporting international charities to end violence against women. The Bolsa Madrid gambling group has adopted the tagline ‘violence is never love’ to launch its new CSR initiative promoting direct initiatives against gender violence, raising awareness to the social problem and promoting a culture of equality and respect for …

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Pavlos Sideris, Double Up Media: Operators should be doing more to treat players fairly

Operators can, and should, be doing more to treat players fairly, writes Pavlos Sideris, Director of Double Up Media, as he explains the benefits of ‘fair promotions’ for both the player, as well as an operator’s bottom line. The past several years have seen a dramatic change in the way operators advertise their promotions.  Some have reduced the frequency of …

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IBAS: Same Ole story… Why manager markets are still a point of conflict

The decision by Manchester United to sack Ole Gunnar Solskjaer will not have come as a surprise to many fans, nonetheless, it created stir within sports betting markets.  Reports on Thursday that Ralf Rangnick would assume the position on an interim basis have not silenced bookmakers, with many pricing ‘Next Permanent Manager’ odds –  a market that commentators have observed …

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David Willetts joins BGC as new communications chief

The Betting and Gaming Council (BGC) has appointed David Willetts to coordinate its press and public relations operations as Director of Communications and Digital. In his new position, Willetts will hold the aforementioned responsibilities of maintaining media relations, whilst also working towards the BGC’s objective of ‘building consumer and public trust in the betting and gaming industry’ with assistance from …

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Entain sells Betdaq back to Dermot Desmond

Entain Plc has confirmed the sale of the online betting exchange Betdaq to former owner Dermot Desmond for an undisclosed fee.  The FTSE100 gambling group issued a one-line statement, informing media of its divestment of Betdaq to the Irish billionaire financier and horseracing magnet. Desmond retakes control of Betdaq, a venture the businessman backed in the early 2000s, during the …

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TLCBet renews Asia-focused partnership with Sevilla FC

TLCBet has moved to strengthen its sports focused marketing operations, TLCBet has renewed its agreement with Sevilla FC. The contract extension will see the online sports betting operator continue to serve as the Asian betting partner of the LaLiga football club, with fan engagement for Sevilla in the region playing a role in the partnership. Under the terms of the …

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