Heavyweight Sport launches content production arm

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Heavyweight Sport, one of the shortlisted companies in the Marketing Agency of the Year category for this year’s SBC Awards, has launched a new content production division. ‘Pound-For-Pound’ is to be operated as an in house creative studio, with a particular focus to be placed upon digital content and video production. The new division is to be headed up by …

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Reaching new audiences: “Alexa, Enable Soccer Saturday Super 6”

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Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …

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David Clifton: Licensing Expert – Be mindful of protecting children

As I write this, we await the Government’s review of gaming machines and social responsibility measures that is due to be published later this month, according to comments by the Secretary of State when she appeared before the Digital, Culture, Media and Sport Committee on 11 October. She added that this would be followed by a full 12-week consultation that …

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Almost £600,000 scooped on Age of the Gods Live Roulette

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One lucky punter is celebrating after claiming a £599,380.45 jackpot on Playtech’s Age of the Gods Live Roulette. The European factory worker, playing on mobile after a night shift, scooped his prize on, meaning the omni-channel title has now paid out over £1m in prizes since its launch just two weeks ago. The winner of Age of Gods biggest …

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Aspire appoints new Head of Sports

In anticipation for the imminent launch of its new sports betting product, Aspire Global has announced the appointment of Morten Hauge as the company’s Head of Sports. The company revealed that it was seeking to recruit an experienced figure who had the knowledge and ability to leverage this new vertical and to drive growth across numerous key markets. Hauge has a …

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Strategic governance review sees Sportech put up for sale

Issuing a governance statement, London-listed betting systems provider Sportech Plc has today announced that it is seeking a corporate sale of its entire enterprise. Its decision follows a comprehensive strategy review undertaken by Sportech governance with a view to maximising shareholder value. Launching its bidding process, Sportech informs that it has appointed London investment firm Canaccord Genuity as lead financial …

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Industry big hitters make the shortlists for SBC Awards 2017

SBC Awards - shortlists

Bet365 is facing fierce competition to retain its Bookmaker of the Year title at this year’s SBC Awards, after the shortlists were announced for the sports betting industry’s annual end of year celebration. Vying with the Stoke-based bookmaker for the ceremony’s key award on Tuesday 5 December will be Sky Bet, William Hill, Unibet, Pinnacle, Betsafe, BetVictor and 10bet. Meanwhile the …

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Kindred Group: Why Responsible Gambling is a key part of sustainable business

One of the key aims of the week was to ensure that consumers are aware of the tools that are available to keep gambling safe, initiatives like the ‘Gambling Therapy app‘, that Scandinavian operator Kindred recently revealed that it was going to fund. Alexander Westrell, Head of Communications for Kindred, told SBC: “Responsible gambling is a key part of our …

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Perform Group bolsters football performance dynamics acquiring Scout7

Seeking to bolsters its football data dynamics, sports media firm Perform Group has moved to acquire Scout7 (undisclosed fee) a specialist software provider for professional football technologies focusing on athlete scouting, performance and monitoring. The acquisition of Scout7 assets will be integrated within Perform’s content division which includes leading football data and insights provider OptaPro which is currently used by …

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Paddy Power – Odds improve on Brexit deal agreement by 2019 deadline

A crucial EU summit kicks off today, with the UK government and 27 heads of EU member states’ seeking to make progress on the ‘Brexit agenda’, as the Conservative government aims to meet its target ‘March 2019 exit deadline’. Desperate to start negotiations on trade matters, tonight PM Theresa May will address EU peers on Britain’s exit strategy at a …

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