iSport Genius and Sportsbet announces partnership to invigorate Australian betting experience

ASAP Italia - Copyright: anyaberkut / 123RF Stock Photo

Sports data platform provider, iSport Genius has signed a deal with Sportsbet that will allow the Australian online sportsbetting market to utilise a data proposition that informs and educates customers about their betting options. iSport Genius’ interactive consumer-facing platform leverages data via an intuitively designed interface and creates a large volume of engaging calls to action, helping to improve the …

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‘Wider sports appeal’… Argyll Entertainment switches to

Online sports betting group Argyll Entertainment has informed that it has ‘switched over’ its brand to, to form a ‘stronger connection’ with its new digital media asset Argyll informs that it will maintain a close relationship with sports broadcaster Alan Brazil, who helped launch the operator’s first sports betting property last August. Moving forward Brazil will …

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Ladbrokes extends title sponsorship of Rugby League’s ‘Challenge Cup’

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

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ManBetX nets Serie A Asia broadcast partnership

Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18. ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual …

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Hallo Deutschland…LeoVegas SPORT launches in Germany

Updating the market, Stockholm-listed LeoVegas AB has detailed the launch of sportsbook division LeoVegas SPORT for the German betting market. A key launch for H2 2017, LeoVegas SPORT enters the German betting market launching a multi-format marketing campaign for social media and TV verticals. As a new German betting market incumbent, LeoVegas aims for the its TV and social media …

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Not Normal…Betting app Kwiff launches ‘oddball’ UK marketing campaign

Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services. The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions. …

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Betfair – Major money comes in for underdog McGregor after late rule change


  Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are …

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EvenBet Gaming CEO describes Betting on Sports as the ‘perfect event to show the world’ brand new product

Betting on Sports

Online gaming software developer, EvenBet Gaming has announced its main objective at Betting on Sports 2017  is to introduce its upcoming DFS software to the sports betting and fantasy sports professional community. Widely regarded as the sports betting event of the year, the second edition of the largest international sports and betting trade conference will take place at the Olympia Conference …

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Nicola Fitton – Conor McGregor is a ‘game changer’ for Betsafe marketing

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience all media verticals …

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FAN UP! Ladbrokes expands social content partnership with Ball Street Network

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …

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