Sportsbook

Sports data platform provider, iSport Genius has signed a deal with Sportsbet that will allow the Australian online sportsbetting market to utilise a data proposition that informs and educates customers about their betting options. iSport Genius’ interactive consumer-facing platform leverages data via an intuitively designed interface and creates a large volume of engaging calls to action, helping to improve the …

Online sports betting group Argyll Entertainment has informed that it has ‘switched over’ its BetOnBrazil.com brand to SportNation.bet, to form a ‘stronger connection’ with its new digital media asset SportNation.com. Argyll informs that it will maintain a close relationship with sports broadcaster Alan Brazil, who helped launch the operator’s first sports betting property BetOnBrazil.com last August. Moving forward Brazil will …

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

Lega Serie A has named ManBetX as its ‘International Presenting Partner for Asia’. The new Asian market focused bookmaker will receive heightened coverage across Serie A syndicated Asia broadcasts during season 2017/18. ManBetX marketing secured its broadcast partnership ahead of this weekend’s start of a new Serie A season. The online bookmaker will gain in match graphics, idents and virtual …

Updating the market, Stockholm-listed LeoVegas AB has detailed the launch of sportsbook division LeoVegas SPORT for the German betting market. A key launch for H2 2017, LeoVegas SPORT enters the German betting market launching a multi-format marketing campaign for social media and TV verticals. As a new German betting market incumbent, LeoVegas aims for the its TV and social media …

Next generation betting app Kwiff has launched its first UK media campaign ‘It’s Perfectly Normal’ seeking to boost coverage of its ‘super charged’ odds services. The surreal campaign has been developed by London creative agency Droga5, who detailed to marketing news sources that it wanted to create a ‘new tone’ for betting adverts which face a number of messaging/promotional restrictions. …

  Betfair has revealed that the unwavering faith of punters in Conor McGregor earning a monumental victory has led to the odds on the Irishman dramatically shortening. Eight days out from the biggest boxing event in recent memory, the odds on McGregor defeating the man widely regarded as the most talented fighter of the 21st century, Floyd ‘Money’ Mayweather are …

Online gaming software developer, EvenBet Gaming has announced its main objective at Betting on Sports 2017  is to introduce its upcoming DFS software to the sports betting and fantasy sports professional community. Widely regarded as the sports betting event of the year, the second edition of the largest international sports and betting trade conference will take place at the Olympia Conference …

Nicola Fitton Managing Director of Betsafe Europe (Bettson AB Group), has detailed that securing UFC star ‘The Notorious’ Conor McGregor as its new Brand Ambassador represents a significant milestone for the ambitious multi-market bookmaker. Speaking to sports betting affiliate BettingPro.com, Fitton details that Betsafe has partnered with a global sporting icon who carries an immense profile and audience all media verticals …

Updating the market, Ladbrokes marketing has announced that it will expand its existing relationship with social media content and fan engagement specialist The Ball Street Network. Entering a new European football season, Ladbrokes will act as lead sponsor of popular Ball Street Network YouTube channels’ ‘Arsenal Fan TV’ and ‘The Redmen TV’ (Liverpool FC focused YouTube Channel). In addition to …