SBC News Planetwin365 boosts new brand via enhanced S.S. Lazio deal

Planetwin365 boosts new brand via enhanced S.S. Lazio deal

Planetwin365 has announced an enhanced sponsorship agreement of the Lazio women’s football team.

The SKS365-owned brand will have its logo inserted both in the S.S. Lazio’s training ground and in the Mirko Fersini stadium, for the 2022/2 season.

Notably, signage of the operator’s latest platform, Planetwin365.news, will now be appearing on the sides of the Olympic Stadium during the men’s team’s home games. 

Furthermore, the partnership, which originally began last season, now includes a collaboration program on the club’s social networks. There will also be some dedicated spaces on Lazio Style Radio in which Planetwin365.news will illustrate statistics and previous matches of the Biancocelesti teams.

Troy Cox, Chief Commercial Officer of SKS365, added: “We are very happy to consolidate the strategic partnership with Lazio Women in this new season which we hope will be full of successes on both sides. 

“The agreement will help us to further boost the visibility of our new infotainment brand Planetwin365.news through digital and engagement campaigns developed in synergy with the biancoceleste club. 

“The feminine connotation of this partnership testifies to the ever-increasing attention of our group towards the issues of Diversity & Inclusion and the world of sport. Sportsmanship, loyalty, inclusion, fair play and solidarity will be the key values ​​of this common project that will allow us to further strengthen the bond with the city of Rome.”

Lazio women’s manager Monica Caprini and players Ludovica Falloni, Eleni Karampouki and Noemi Visentin were present at the announcement.

Visentin concluded: “Very satisfied with the agreement reached and proud to formalise and consolidate the new partnership between Lazio Women and Planetwin365.news, an agreement that will bring even greater visibility to the increasingly growing women’s movement. 

“The club is always at the forefront to enhance the commitment, on and off the pitch, of our players.”

The pair have also highlighted their desire to promote diversity and inclusion in the coming months, in a bid to ‘offer new life’ to the social responsibility activities recently developed in support of the So.Spe di Suor Paola non-profit organisation.

Check Also

SKS365, Sportradar, Planetwin365

Lottomatica completes €640m buyout of SKS365

Lottomatica SPA has completed its €640m acquisition of SKS365 to become Italy’s largest omnichannel gambling …

SBC News Italy approves Reorganisation Decree for Online Gambling

Italy approves Reorganisation Decree for Online Gambling

Italy will undertake a sweeping reform of its online gambling laws in 2024, as the …

SKS365 ‘In The Game’ in Italy as Planetwin365 Rome flagship store launched

Lottomatica plans €500m notes sale to fund SKS365 takeover 

Lottomatica Group has informed investors that it plans to issue €500m in debt notes to …