Affiliate News

David Da Silva: Easyodds.com – A ‘modern romance’ with Vinnie Jones

Leading odds comparison site Easyodds.com has struck a partnership with actor and former  footballer Vinnie Jones, in which the FA Cup winner will write weekly articles on the firm’s website. To find out how this unlikely partnership came into fruition we caught up with Easyodds.com’s CEO David da Silva to discuss how Jones first got involved with the company, the …

Read More »

Matchbook Betting Podcast repeats best in show performance

For a second consecutive year, online betting exchange Matchbook’s ‘Matchbook Betting Podcast’ has been recognised as the ‘Best Betting Podcast’ by members of tipster community the ‘Smart Betting Club’. Securing 24% of votes, Smart Betting Club members acknowledged the Matchbook Betting Podcast for its ‘Consistent expertise and insight on football, horse racing, the NFL, and a wide range of other sports’. …

Read More »

XLMedia strengthens leadership with two appointments

Affiliate marketing publisher XLMedia has strengthened its senior leadership team with the appointment of Iain Balchin as its Group Chief Financial Officer. The appointment will be effective immediately, joining XLMedia from payment optimisation specialist Ixaris Group as Group CFO. Prior to Ixaris, Balchin worked at WorldRemit where he supervised the restructuring of the finance division and preparing the company for …

Read More »

Mr Green demands UK Casino publishers stop advertising

Mr Green, the online casino property of William Hill Plc, has issued an ‘urgent request’ to its UK affiliate marketing publishers demanding that all active advertising be stopped with immediate effect. The online casino brand cites ‘recent changes in compliance’ for its urgent demand requesting partner publishers to terminate all advertising inventory related to Mr Green casino, its promotions and …

Read More »

XLMedia addresses Google ranking concerns with strategic changes

Affiliate marketing specialist XLMedia has confirmed that it will address concerns over Google’s changes to its search algorithm by increasing the speed at which it implements a range of its strategic initiatives. Last month, XLMedia issued a warning regarding the recent updates to algorithms on Google, stating that the changes could hinder the group’s revenue. In a statement on its …

Read More »

XLMedia warns Google rankings could hinder revenues

Affiliate marketing specialist XLMedia has warned that the recent updates to algorithms on Google could hinder the group’s revenue. Publishing a trading update, XLMedia explained that its site demotions within Google were done manually. This was despite it coinciding with search algorithm changes, which were rolled out on 13th January. “On 18 January 2020, the company became aware that a …

Read More »

Bragg’s sports media subsidiary GMS gets NJ affiliate approval

GMS

GiveMeSport (GMS), a sports media subsidiary of the Bragg Gaming Group, can now direct users to New Jersey-licensed sportsbook websites after being granted a vendor licence by the New Jersey Division of Gaming Enforcement (DGE). This means that GMS, a publisher which reached over 320 million unique Facebook users and racked up 1.1 billion Facebook video views in 2019, can …

Read More »

Catena backs i15Media’s new acquisition phase

Seeking to boost its US market profile and coverage, Stockholm-listed Catena Media confirms that it has entered a strategic arrangement with ‘i15Media’, the media investment vehicle established by Chris Grove and Kendall Saville. Updating the market, Catena governance confirms that it has completed its buyout of i15Media US assets, initially triggered in December 2016. Further to the earn-out, Catena governance …

Read More »

Gambling.com strengthens US presence with Indiana launch

Golden Race

The US subsidiary of Gambling.com Group, KAX Media America Inc, has been given the green light to expand into Indiana after it received approval from the Indiana Gaming Commission. The approval means that Gambling.com Group will be authorised to provide services to licensed gaming operators in the state. “Indiana got it right by offering mobile sports betting and the state …

Read More »

XLMedia outlines strategy for global expansion for 2020

Affiliate marketing publisher XLMedia has outlined plans to bolster its global expansion strategy as confirmed in a business trading update for the remainder of 2019 and the full year to 31 December 2020. Outlined in the trading update was a number of strategic initiatives that XLMedia looks to pursue following a two month internal review initiated by newly appointed CEO …

Read More »