Affiliate News

The latest affiliate news for the gambling industry

GiG Comply partner network expanded with Matching Visions addition

Gaming Innovation Group (GiG) will provide its GiG Comply B2B marketing compliance software to Matching Visions, further expanding its partner network.  The agreement with the Malta-based affiliate network – which was recently acquired by Acroud AB – will see the latter leverage GiG’s compliance solution to scan web pages for content, links and igaming code red words.  Furthermore, GiG’s rules …

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Betting.co.uk makes foray into non-league football with new acquisition

Betting.co.uk will now venture into non-league sports after acquiring NonLeagueDaily.com, a news portal dedicated to all non-league related news in the UK. Under the terms of the takeover, NonLeagueDaily.com will remain editorially independent but will benefit from additional guidance given by the Bettng.co.uk team. Ashley Hughes, product owner at Betting.co.uk, said: “Today is a landmark day where Betting.co.uk, as one …

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SOFTSWISS’ Affilka takes advantage of ‘igaming resurgence’ in 2021 trading

Affilka

Affika, SOFTSWISS‘ affiliate tracking platform, has detailed significant growth during 2021, as the company benefited from a ‘resurgence in the igaming industry’ as well as a positive trend in the affiliate space.  Last year saw the company reach 100 affiliate brands in July, whilst also incorporating 60 companies to its client list, an increase of 92% from 2020 when the …

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Raketech recruits Hills and Parsons as new MDs overseeing Malta and US operations

Raketech Plc has confirmed the dual appointment of Ian Hills and Danielle Parsons as new Managing Directors of its respective Malta and North American business units. The Nordic Nasdaq media publisher has moved to reorganise its senior management ranks to match its heightened 2022 commercial objectives with a view to grow its media network across multiple regulated online gambling markets. …

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Affilka by Softswiss secures VipSlot.Club partnership

Softswiss’ affiliate tracking platform Affilka has entered into a new agreement with VipSlot.Club, in its first major partnership of the new year. Under the terms of the deal, the Affilka marketing platform will be leveraged by the online casino – which operates under a Curaçcao licence – to support the launch of its own affiliate programme, Aff.House. Services included as …

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KaFe Rocks: A new approach to affiliate networking

For KaFe Rocks, the betting and gaming industry should take inspiration from companies operating outside the sector, notably destination brands in areas such as the travel space.  Speaking to GamblingTV in a recent interview, KaFe Rocks’ CEO, Simon Pilkington, discussed the company’s new time2play brand – an affiliate platform with a number of unique approaches and features.  As an affiliate …

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Vita Media acquires Greenplay casino from Codere

A recent acquisition has seen Vita Media Group secure Danish igaming company Greenplay, a subsidiary of Spanish group Codere Online Management Services. Incorporating the casino brand into its OMG Affiliates division – the seventh company to join the unit – Vita Media aims to strengthen its market position in European and Latin American sectors as part of its wider growth …

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Raketech secures new US vision by completing ATS buyout

Raketech Plc has significantly expanded it’s US wagering media and affiliate publishing network by completing its acquisition of ATS Consultants for $15.5 million. Announced on 9 November, the transformative deal will see Raketech take control of ATS North American sports portfolio, which includes the leading tipster communities of Winnersandwhiners.com, as well as Statsalt.com and Pickpapa.com.  The agreed purchase price for …

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Catena ends share buyback programme with over 2m repurchased

Catena Media has announced the end of its share buyback programme, having repurchased a total of 2.3 million shares during the fourth month period. First announced on 13 July and commencing on 13 September, the share buyback scheme allowed Catena to repurchase no more than 10% of the company’s issued share capital for a maximum of seven million ordinary shares …

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Tombola to charge Dutch affiliates €1125 per website for compliance check

Tombola has become the first operator to require affiliates to complete a mandatory compliance check before commencing operations with the company, specifically those serving the Dutch market. The international online bingo website now requires all Netherlands-facing affiliates to undergo a compliance check with XY Legal Solutions BV at a cost of €1125 per website, with no other legal firms accepted. …

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