Affiliate News

Catena restructures board as Optimizer Invest decreases shareholding

The governance of Stockholm-listed industry affiliate marketing network Catena Media has confirmed that it will put forward the appointments of Göran Blomberg and Per Widerström as new members of the board, to be voted on at the firm’s upcoming AGM scheduled for 2 May 2019. Issuing a corporate filing, Catena governance discloses that Optimizer Invest senior partners Henrik Persson Ekdahl …

Read More »

Raketech Q4 bolstered by double platform launch

Raketech has recorded sizeable, across-the-board revenue growth for Q4 2018, bolstered by the launch of flagship Finnish sports betting product urheiluveikkaus.com and the esports community-targeting esportsguide.com. The affiliate network oversaw a revenue increase of 65.6% (to €7.6 million), an organic growth rise of 50.2% and an EBITDA increase of 122.1% (to €4.5 million). The full-year results, released in tandem with …

Read More »

Better Collective: ‘Transformative 2018’ accelerates all future growth options

Publishing its full-year 2018 results, Stockholm-listed Better Collective AS declares a ‘transformative year’ for its business in which it has laid the foundations to become betting/gaming’s leading global affiliate marketing network. Completing its third corporate update as a Stockholm Nasdaq enterprise, Better Collective continues its strong trading momentum recording Q4 2018 revenues of €12 million (Q4 2017: €9.3m). Publishing a …

Read More »

Risk mitigation sees Rightlander launch first US compliance tool

Industry marketing compliance developer Rightlander has announced the launch of its first US-centric tool, the ‘Premium Risk Mitigation Report – PRMP’, which will allow US incumbents to identify affiliate partners promoting unlicensed online casino brands within individual states. A first of its kind function for US stakeholders, PRMP is designed to strengthen operator compliance marketing capacities within a disrupted US …

Read More »

TotoGaming picks PartnerMatrix to power Affiliate Program

TotoGaming

PartnerMatrix, a stand-alone Affiliate Management and Tracking Software System as part of EveryMatrix, has powered the launch of the TotoGaming Affiliate Program, which has been directly integrated with TotoGaming’s current platform as a third party. Through PartnerMatrix, TotoGaming Affiliates will provide flexible commissions structure, an easy-to-use and friendly interface, plenty of marketing tools, support for attractive bonuses and promotions and constant …

Read More »

Catena points towards ‘organic discipline’ leading future growth

Stockholm-listed industry affiliate marketing network Catena Media has this morning published its full-year 2018 results (12-month period ending 31 January), citing strong progress on its ‘2020 Vision’ corporate guidance strategy. Catena assets closed year-end trading strongly, reporting Q4 2018 increased revenues of €27 million (Q4 2017: €20m), supporting a 17% EBITDA increase of €12 million (Q4 2017: €10m). Updating investors, …

Read More »

FanDuel secures real-time automation with Fresh8

Paddy Power Betfair (PPB) US subsidiary FanDuel has announced that it will optimise its full marketing suite utilising Fresh8 software. Updating stakeholders, FanDuel is set to integrate Fresh8 ‘machine optimised assets’ across its entire marketing/advertising inventory, operating across all active US state markets. The partnership will see the US betting operator move to significantly improve its audience engagement across programmatic, …

Read More »

Better Collective Spotlight – Betarades’ five ways to boost YouTube performance

YouTube Betarades

An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has taken its output to the next level by converting some of the content into video. For the latest instalment in the Better Collective Spotlight series, the Greek firm’s …

Read More »

BetRegal revamps affiliate program with Income Access for crucial 2019

Seeking to significantly bolster its online marketing and player acquisition capacities in 2019, low-margin online bookmaker BetRegal (BetRegal.com) has upgraded its affiliate marketing platform provisions with Income Access (Paysafe Group). Updating stakeholders, BetRegal has migrated its entire ‘BetRegalAffiliates’ program to Income Access software, stating that its marketing partners will benefit from improved player tracking, reporting functionalities and optimised campaign variables. Launched in 2017, …

Read More »

Toby Bentall to take up CEO role at rebranded Oddschecker Global Media

Oddschecker Managing Director Toby Bentall will take up the role of CEO at the newly rebranded Oddschecker Global Media. The rebrand comes as Oddschecker merges with iBus Media, majority owned by Stars Group, to create a ‘new superpower affiliate business’, PokerTube has reported. The merger is a result of Stars Group’s acquisition of Sky Bet, with the Toronto TSX-listed firm …

Read More »