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LarryCasino.com launches affiliate program with NetRefer

New European online casino brand LarryCasino.com has launched its affiliate marketing and player acquisitions program utilising NetRefer software. Themed after popular 90’s video game ‘Leisure Suit Larry’, LarryCasino.com launched last March. The online casino will be managed by Gaming Innovation Group (GIG) subsidiary iGaming Cloud. Using gamification mechanisms combined with a ‘storifyied gameplay’ LarryCasino.com aims to bring innovative play and ... Read More »

Verkauft…GIG purchases DACH affiliate marketing asset for €5.7 million

Oslo-listed Gaming Innovation Group (GIG) continues the expansion of its industry affiliate network by confirming that it has agreed to purchase a DACH region (Germany, Austria and Switzerland) marketing asset for a total consideration of €5.7 million. Updating investors, GIG governance chose not to disclose the assets name, but stated that its acquisition would bolster the firm’s German language sports ... Read More »

Coming Home… Better Collective launches Danish version of SmartBets

Industry affiliate marketing specialist Better Collective, has announced the launch of ‘customizable odds comparison’ portal SmartBets for its home market of Denmark. The Danish launch of SmartBets sees Better Collective continue its multi-language strategy for the odds comparison portal, which currently services English, German and Italian versions. The latest version of SmartBets follows in the footsteps of its counterparts with ... Read More »

Former Camelot digital creative lead Matt Loomis launches specialist industry creative agency

Matt Loomis former Digital Creative Lead for National Lottery operator Camelot UK has set up a new creative agency ‘The Hand of Aces’ specialising in industry marketing and design capabilities. Launching the London-based specialist agency, Loomis details that The Hand of Aces will focus on creative delivery for Lottery, Casino, eGaming sector clients. To date, the agency has handled creative work for ... Read More »

Cherry’s XCaliber signs first affiliate client with FSport Sweden

Stockholm-listed Cherry AB’s new business B2B services division XCaliber will provide Swedish fantasy sports platform FSport with its affiliate marketing platform ‘Omarsys’. Launched in November 2016, XCaliber is a specialist division focusing on player management and acquisition services. The division is set to bring to market new performance related tools to help industry stakeholders optimise performance and management of game ... Read More »

‘The Next Level’…Intertops revamps affiliate marketing program

Antigua-based sportsbook Intertops (Intertops.eu), one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, ... Read More »

RakeTech executes M&A growth strategy acquiring BetXpert & Turtle Gaming

Industry affiliate marketing and player acquisition specialist RakeTech Group (RakeTech) has confirmed that its undertaken two corporate acquisitions, purchasing sports betting platform provider BetXpert and affiliate network Turtle Gaming. Confirming its ‘undisclosed sum’ purchases, RakeTech management detailed that it had acquired BetXpert for its ‘high-quality’ sports content, online betting competencies and live score/data capabilities. The acquisition of Turtle Gaming, sees ... Read More »

RakeTech strengthens senior management team with new CFO & non-executive appointments

Industry affiliate marketing specialist RakeTech Group (RakeTech) has strengthened its senior management team by confirming the appointments of Anna Nilsson as new Chief Financial Officer and Fredrik Svederman as a non-executive director. Updating the market, RakeTech informs that Nilsson will join the firm’s leadership team this May. Nilsson has held financial and controllership duties at EY, Phone House, Truecaller and ... Read More »

iGB Affiliate – Inaugural NAC Stockholm conference sold out

Industry marketing news source and event organiser iGB Affiliate has announced that tickets to its first ever Nordic Affiliate Conference (NAC) in Stockholm have sold out ahead of schedule. Seeking to push insight, opinion and debate on the Nordic industry affiliate landscape, NAC will bring together key affiliates, media agencies, advertising networks and operators discussing the lucrative Scandinavian igaming/betting market. ... Read More »

Tipbet upgrades marketing dynamics with NetRefer

Updating the market, European bookmaker Tipbet has informed that it will integrate a further two new products offered by industry player acquisition and affiliate software provider NetRefer, as the company looks to optimise its digital channels. Tipbet marketing furthers its relationship with NetRefer, who currently supply the bookmaker with its affiliate marketing platform and provisions. Moving forward Tipbet will integrate ... Read More »