Affiliate News

2019 realities see Catena Media diversify strategy and verticals

Publishing its interim H1 2019 results (period ending 30 June), Catena Media Plc said it is ‘working hard to adapt to new market conditions’ facing all industry incumbents. The Stockholm-listed affiliate marketing network reported tough Q2 2019 trading, facing seasonal adjustments, regulatory headwinds and ‘high casino pay-offs’. The tough set of factors see Catena post a flat H1 2019 revenue …

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Better Collective advances US profile following strong H1 2019

Stockholm-listed affiliate marketing publisher Better Collective AB has declared that its boost in exposure across the US market has put the company in ‘pole position for market leadership’ as explained in its Q2 interim report.  Publishing its Q2 2019 trading update (period ending 31 June 2019), Better Collective has reported a 64% increase in revenues up to €15.8m (£14.7m) which …

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AffiliateINSIDER supports BetShah affiliate programme launch

BetShah has outlined plans to ‘cement and further enhance’ its current network of partnerships after confirming the launch of its new affiliate program which will be managed exclusively by AffiliateINSIDER. The partnership plans to guarantee both support and development of BetShah’s affiliate marketing strategy to a global market and provide affiliate relationship management of the highest calibre upon launch. Ioannes Lagos, Project Manager at …

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AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

AffiliateINSIDER to host Betting on Sports webinar, Reality 2019: Survival of the Fittest

SBC’s fortnightly Betting on Sports webinar series continues on Wednesday 21 August with ‘Reality 2019: Survival of the Fittest’, an in-depth look at the changing nature of player acquisition programmes, hosted by AffiliateINSIDER. The session will examine why a number of the industry’s player acquisition programmes are struggling to transition to the sector’s new marketing demands. As we approach the …

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Busy Blueclaw bags series of betting account wins

Leeds-based search marketing and content strategy agency Blueclaw has announced a series of major betting-related account wins, advancing its profile and services for sector incumbents. Detailing a ‘bumper 12-months’ of industry wins, Blueclaw management confirms that it has been retained by Betway, to act as lead content marketing agency, supporting the online betting group’s digital marketing and PR campaigns across …

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Publishing focused XLMedia sells Webpals Mobile asset

The governance of London AIM-listed industry affiliate marketing publisher XLMedia Plc has confirmed the sale of Webpals Mobile, the firm’s app marketing subsidiary to Israel-based ad-tech and SaaS solutions provider PLYmedia. XLMedia governance has chosen not to disclose the terms of sale related to the transaction, detailing that company maintains its long-term strategy of focusing on ‘higher-margin publishing activities’. ‘Webpals …

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Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Oddschecker reports boost in betting volume for H2

Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results.  As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …

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GiG ramps up emerging markets profile with Mediacle

Stockholm-listed Gaming Innovation Group (GiG) has appointed industry full-service marketing agency Mediacle Group to expand its localisation capacities for emerging markets. The agreement will see Mediacle work on optimising emerging market campaigns for GiG’s flagship online casino property Rizk (Rizk.com). Operating as a specialist industry marketing agency, Mediacle offers in-depth customisation and localisation provisions, helping its clients develop effective campaigns …

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Rightlander appoints Brand Architects to deliver first Marcom strategy

Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …

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