Affiliate News

The latest affiliate news for the gambling industry

Affilka enhances sports betting products with new module

Affilka

Affilka, an affiliate tracking platform developed by SoftSwiss, has launched a new module for sportsbooks which will enable operators to track more detailed player data.  The new module – which SoftSwiss noted will strengthen its product portfolio – will collect data on player visits, registration, deposits and cash outs.  This is in addition to the information that Affilka collects on …

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Catena lauds US progress as Michael Daly takes leadership charge

Catena Media backs the acceleration of its US publisher strategy, to mitigate ongoing European market headwinds as stateside growth underlines its 2020 performance.     Publishing its results for the three months ended December 2020, Catena declared operating revenues of €26.6 million, an increase of 0.3% from Q4 2019. Meanwhile, the company also reported a 9% increase in EBITDA to €12.3 million, …

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Better Collective hits high notes ahead of 2021 transformations

Better Collective AS has backed its digital portfolio and long-term business strategy after the company maintained its growth profile by navigating a year of unprecedented headwinds.  Publishing its full-year (FY) 2020 results, Better Collective recorded corporate revenues of €91 million – up 35% on the corresponding €64.5 million from FY2019. Corporate performance was boosted by a strong close to year-end …

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Oddspedia grows brand awareness with Real Madrid advertising deal

Oddspedia grows brand awareness with Real Madrid advertising deal

Oddspedia will grow its brand exposure after agreeing to a new partnership with La Liga champions and global football giants, Real Madrid. For the remainder of the 2020/2021 season, Oddspedia will be featured on the perimeter advertising boards at the Estadio Alfredo Di Stefano for selected Real Madrid home games, including El Clasico against Barcelona on 11 April. It comes …

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GSlot Casino joins Alpha Affiliates program

GSlot

The project manager for GSlot told SBC News that the online casino plans to “create more than five new brands” having joined the affiliate program from Alpha Affiliates. “Among our plans with one of the most famous partner programs in the gambling industry is to create more than five new brands that will cover all countries and markets,” he said. …

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Lord of the Pot to use AffiliateINSIDER for Live Fantasy promotion

Fantasy operator Lord Of The Pot has engaged AffiliateINSIDER to support the launch of the its interactive ‘Live Fantasy’ sports and esports contests platform and affiliate offering for its Tokipot.com brand. This patented product aims to differentiate itself from other fantasy offers by giving customers the chance to pick and edit a fantasy lineup during a live game, allowing players …

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Tokipot picks Cellxpert to launch new affiliate program

Cellxpert Tokipot

Isle of Man-licensed live fantasy sports and esports betting provider Tokipot has secured Cellxpert as the platform provider for its new affiliate program, Tokipot Partners. This new affiliate program, agreed through Tokipot’s holding company Lord Of The Pot (LOTP) Limited, will feature unique live fantasy and pick’em contests focused on global markets, including Asian regions. “This is a very powerful …

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Anders Crillesen joins Better Collective as PR and Communications lead

Anders Crillesen joins Better Collective

Better Collective has strengthened its team after naming Anders Crillesen as its new Head of PR & Communications. In his new role, he will take responsibility for overseeing the company’s global corporate and product communication strategy, with an aim of enhancing Better Collective’s communication initiatives toward responsible gambling. Celebrating his new role, Crillesen said: “I’m thrilled to join Better Collective …

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PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix report highlights growing opportunities for igaming affiliates

PartnerMatrix, the affiliate marketing solution of online gambling systems provider EveryMatrix, has found that 81% of advertisers in the US market have turned towards affiliate marketing strategies. Publishing its Top Affiliates Networks Report 2021, the software provider carried out an in-depth analysis of the most prominent igaming affiliate networks.  Among its key findings, it revealed that the average cost per …

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Affilka and WildTokyo Casino launch new affiliate program

Affilka and WildTokyoCasino launch new affiliate program

Affilka has entered into a new partnership with online casino WildTokyo, which will see the launch of the AffRepublic affiliate program. The new program for WildTokyo casino affiliates will utilise software from Affilka, an affiliate tracking platform developed by SoftSwiss.  Through the partnership, Wild Tokyo affiliates will gain access to ‘a combination of security and all the necessary functionality for …

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