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Cherry AB unifies all igaming assets under ComeOn business area

Having completed its outright acquisition of Malta-based European online casino operator ComeOn, Stockholm-listed Cherry AB has announced that it will unify its industry igaming portfolio under the acquired ComeOn brand. Confirming its restructuring decision, Cherry AB governance stated that all Cherry iGaming B2C assets, would be moved to the ComeOn brand as of 1 April 2017, with the firm creating ... Read More »

How affiliates can tee up some profits at the Masters 2017

Betting Gods affiliates

Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky ... Read More »

Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry ... Read More »

EnergyBet shares frustration over Polish market withdrawal

EnergyBet - Copyright: jameschipper / 123RF Stock Photo

EnergyBet has confirmed that it will be withdrawing from the Polish market as of 1 April, 2017. In line with many other online international gambling services, the operator will cease to direct any advertising or promotions towards the market. EnergyBet had been watching developments regarding regulations in Poland closely for some time, and had hoped that the Polish government would ... Read More »

iGB Affiliate announces a ‘Chef Special’ for Nordic Affiliate Conference delegates

Industry affiliate marketing news source and corporate event organiser iGB Affiliate (Clarion Gaming) has confirmed that its first-ever Nordic Affiliate Conference in Stockholm (NAC 6-7 April) will begin with a ‘networking dinner’ from one of Sweden’s most celebrated chefs. NAC 2017 delegates will be treated to a three-course meal at Winterviken restaurant by renowned chef Markus Aujalay, who has represented Sweden ... Read More »

‘Passing of the Batton’…LatestCasinoBonuses.com acquires WorldCasinoDirectory for $1.7 million

Online casino review portal LatestCasinoBonuses.com (LCB) has confirmed that it has expanded its website portfolio by acquiring WorldCasinoDirectory.com (WCD), one of the oldest industry affiliates for $1.7 million (£1.25 million). Confirming the deal, Joshua Chan CEO & Founder of LCB detailed that his firm would takeover management of WCD main domain and its related assets. Founded in 2002, WCD is ... Read More »

Noel Fehily to provide daily Cheltenham blogs for Bet Bonus Code

Fehily, Bet Bonus Code

Champion Hurdle-winning jockey Noel Fehily has signed a deal to become brand ambassador for affiliate site Bet Bonus Code until the end of the 2016-17 National Hunt season. The 41-year-old, who has ridden more than 1,000 winners, will provide daily blogs throughout the Cheltenham Festival, where he is set to partner Buveur D’Air, Unowhatimeanharry and Neon Wolf. Fehily will then ... Read More »

iGB Affiliate announces schedule for Nordic Affiliate Conference (NAC – Stockholm)

iGB Affiliate (Clarion Gaming) provider of news and events for industry affiliate marketing and player acquisition services, has announced the schedule for the upcoming Nordic Affiliate Conference (NAC), which will feature many of the biggest names in Scandinavian gaming. Among the highlights of the two-day conference, which will be held at Stockholm’s Grand Hôtel between 6-7 April, will be panels ... Read More »

Easyodds releases new version of Cheltenham app

Odds comparison company Easyodds.com has released its 2017 Cheltenham Festival app in time for next week’s major festival. After a successful version last year, which had over 3000 users and garnered a positive review in the Racing Post on Sunday, the 2017 edition already features the latest ante-post odds from UK bookmakers so punters can find the best value bet for the Festival. ... Read More »

Turn yourself into a ‘bettingexpert’ with Cheltenham 2017 Guide

Leading affiliate bettingexpert has continued its quest to produce the ultimate betting resource around the Cheltenham Festival, the biggest meet on the horse racing calendar. The company’s dedicated Cheltenham 2017 page is complete with tips for every race, although these may change when the final start lists are confirmed. Meanwhile, bettingexpert horse racing analyst Stephen Harris has confirmed that they ... Read More »