Affiliate News

Gambling.com bolsters group board of directors

Copyright: mariakraynova / 123RF Stock Photo

Gambling.com, the providers of digital marketing services for the global iGaming industry, has announced a new duo of appointments. Taking its total of independent non-executive directors to three, the firm has brought Susan Ball and Pär Sundberg on board. Ball, an experienced senior executive and board member in the online gambling industry, has previously led the Initial Public Offering (IPO) …

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Better Collective strengthens governance with communications specialist Petra von Rohr

Leading industry affiliate publisher Better Collective, has moved to strengthen its corporate governance confirming the appointment of Petra von Rohr as a new board member. A finance and corporate communications specialist, von Rohr becomes a Better Collective corporate advisor as the company expands within new markets and bolsters its industry portfolio through M&A activity. von Rohr currently serves as Group …

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Toby Oddy – Digital Fuel – Taking innovation by the horns to deliver a profitable service

Digital Fuel - Copyright: tanaonte / 123RF Stock Photo

Marketing agency Digital Fuel will mark this year’s London Affiliate Conference (LAC) by launching a new GDPR compliant acquisition platform for the online gambling sector. Ahead of the conference, the company’s founder and CEO Toby Oddy spoke to SBC News about the importance of attending high profile trade shows, how the increased regulatory responsibilities have shaped the market, and what …

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Jesper Søgaard – Better Collective – Bringing our industry beyond the screen at LAC

LAC - Copyright: argus456 / 123RF Stock Photo

The affiliate sector has been shaken up by a growing wave of consolidation, combined with increased regulatory responsibilities and levels of compliance placed on affiliates. Ahead of the London Affiliate Conference (LAC), we caught up with Better Collective CEO Jesper Søgaard to discuss the state of the market, along with the importance of industry gatherings, and what he thinks will …

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High flying Catena Media confident of future outlook closing record breaking 2017

Stockholm-listed industry affiliate network Catena Media Plc enters 2018 full of confidence having produced yet another ‘record-breaking performance’for Q4 2017 (period ending 31 December). A strong finish to 2017 trading, saw Catena record Q4 corporate revenues Of €20 million, an increase of 63% on corresponding Q4 2016’s €12.3 million. Updating investors, Catena governance highlighted the firm’s ability to quickly refine …

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Changing regulatory landscape sees Betway move affiliate program in-house

Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house. Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories. Moving forward, all Betway third-party marketing partners will now be fully managed …

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‘Ready for Change’… Digital Fuel unveils GDPR compliant marketing platform

Industry full-service marketing agency Digital Fuel has moved to expand its customer compliance dynamics, by launching a new tailored acquisition platform for the online gambling sector. The platform which will be unveiled at this week’s ‘ICE Totally Gaming’ & ‘London LAC Affiliate’ conferences has been specially developed to meet the rigorous new demands of the European Community’s  ‘General Data Protection Regulation’ …

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Rank Digital places new compliance demands on affiliate marketing partners

Issuing a corporate statement, Rank Group Plc has announced that it has moved to toughen its affiliate program’s due diligence requirements for new and existing marketing partners, as the operator seeks to meet ‘elevated industry regulatory requirements’. Updating stakeholders, group subsidiary Rank Digital which operates the marketing services of Grosvenor and Mecca digital properties will add a series of new …

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Breaking Barriers… Better Collective forms bettingexpert API integration with Matchbook

Sports betting affiliate Better Collective has announced an ‘industry first partnership’ with online betting exchange Matchbook (Matchbook.com), which will see its bettingexpert Tipster API integrated within the operator’s platform. The API integration, sees Better Collective and Matchbook form a data collaboration, seeking to inform and engage Matchbook exchange players with detailed objective information on tips and ROI potential of live …

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Player Control – Game Lounge acquires Slottracker Solutions

Cherry AB affiliate marketing subsidiary unit Game Lounge has confirmed the acquisition of Slottracker Solutions (Slottracker.com) for a total consideration of €1 million. Slottracker.com is a software that allows online casino players to better monitor their playing habits, tracking gameplay information with regards to slot spins, wagers staked and games played. Game Lounge management has agreed to purchase the Slottracker …

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