Affiliate News

Digital Fuel boosts US Vision with Pennsylvania trusted approval

Industry full-service marketing agency Digital Fuel, announces its second major ‘US win’ of the month, confirming that it has been authorised to operate marketing services for the state of Pennsylvania. Updating the market, Digital Fuel confirms that it has been sanctioned as a ‘wagering industry specialist’ by state regulators, allowing to the company to service marketing provisions. News of Pennsylvania’s …

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Raketech appoints Oskar Mühlbach as operations lead

Issuing a market update, Stockholm-listed industry affiliate marketing network Raketech Group Plc confirms the appointment of Oskar Mühlbach as Chief Operations Officer (COO) A seasoned industry executive in marketing and enterprise planning, Mühlbach is the former Chief Ventures Officer and Managing Director of Green Media, the previous digital marketing and player acquisition arm of igaming group Mr Green & Co. …

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Gambling.com becomes first APSE syndicated betting member

Strengthening its position as a US sports publisher, industry affiliate marketing network Gambling.com Group (Gambling.com) informs that it has become the first sports betting syndicated member of the Executive Committee of the ‘Associated Press Sports Editors – APSE’. Following a committee vote, the affiliate marketing group’s flagship Gambling.com and bookmaker review portal bookies.com have been confirmed as APSE members, passing APSE …

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Processing.com delivers seamless payment process for Campeón casino players

Campeón

Processing.com will continue to provide proactive payments support from its team of in-house experts to help drive sustained growth of the Campeón Gaming Partners affiliate network. Since launching in 2017, Campeón Gaming Partners has been working with the card acquiring solution from Processing.com to deliver a seamless payment process for its casino customers. This is specifically for players active on …

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Better Collective Spotlight – Optimising CTA elements through Wettfreunde redesign

Wettfreunde

A known brand in the German language market, Wettfreunde is the go to place for in-depth match analysis, data based sports betting tips and outrights odds comparison. In March, the team launched an extensive redesign of the Wettfreunde website, including a new logo and a reworked structure of the website to improve the user experience. We caught up with Sebastian Faurholdt …

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Kindred integrates new GiG Comply technology to monitor affiliate activity

Gaming Innovation Group (GiG) has penned a new deal with Kindred Group which will see them integrate its new B2B marketing compliance technology, GiG Comply, across its business model. The new technology will allow Kindred to track affiliate activity and content across its online betting and gaming brands, ensuring that compliance is upheld. It will also offer the chance to …

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Affiliate Marketing Masterclass confirmed for Betting on Sports America

Masterclass

Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April. The Masterclass is free to attend and delivered in partnership with AffiliateINSIDER through the organisation’s Founder and CEO Lee-Ann …

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New licences top 2019 targets for Campeón Gaming Partners

Campeón

Campeón Gaming Partners is hoping to follow up a successful year by increasing its affiliate network capacity and adding four new brands, as well as finalising the acquisition of new licences for both Sweden and the UK in 2019. Marinos Shiapanis is the co-founder and CMO for the fast-growing igaming operator, which recently secured its licence from the Malta Gaming …

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Oddschecker hires Nick Wilby to lead US drive

Leading sports betting affiliate and media portal Oddschecker, has stated its intent on expanding its services within the liberalised US betting market, confirming the appointment of Nick Wilby as its first Head of US. A 10-year veteran in marketing and publishing, Wilby joins Oddschecker’s senior management team from Stockholm listed competitor Catena Media, where he formerly served as Head of …

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XLMedia hires ‘performance pro’ Shaun O’Neill as new commercial lead

London AIM-listed affiliate marketing network, XLMedia Plc has confirmed the appointment of Shaun O’Neill as new Head of Sales with immediate effect. An industry veteran in affiliate marketing and player acquisition strategies, O’Neil joins XLMedia senior management team from Kindred Group, where he formerly served as Head of Affiliate Marketing for iGame and Kindred new brands. O’Neil has further industry and affiliate marketing experience …

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