Football

BK8.com announces John Terry as first Asia ambassador

Former Chelsea and England football captain, John Terry has been named to be the first ambassador of Asian market focused online gaming and betting brand BK8.com. The agreement permits BK8.com exclusive marketing rights to John Terry as Brand Ambassador, which will be across BK8’s marketing campaigns and advertising platforms throughout Asia. Lawrance Wayneson, General Manager of BK8.com, said: “We are …

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Genius Sports strengthens football focus with Gonteri appointment

Genius Sports has deepened its focus on football data, with the appointment of Daniele Gonteri as the firm’s new Head of Football. Gonteri joins from UEFA where he was responsible for driving the development and digital transformation of the 55 National Association Members. He brings over 15 years of experience to the role, having previously played a key role several vital projects including FAME, UEFA’s …

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SportPesa strengthens Everton links via charity contributions

Everton’s principal partner SportPesa has strengthened its relationship with the Premier League, after becoming an official partner of the club’s charitable arm. The multifaceted deal alongside Everton in the Community will see funding be provided for the long-standing ‘Imagine your Goals’ programme, which provides five football therapy sessions each week, supporting over 200 people. This initiative offers those living with …

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Eleven Sports hands over UK Serie A rights

Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …

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Sportium demonstrates commitment to women’s football by recognising Spain’s U17 team

Spanish betting operator, Sportium, has demonstrated its commitment to promoting Women’s football by presenting the Spanish U-17 Women’s National Team with the “Sportium Prize”. The prize was presented to the team during the awards ceremony for the Association of Sports Journalists of Madrid (APDM) on Monday. The operator wished to both recognise and celebrate the success of the club after …

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Paul Fox – Smart Inter Milan plays open new Asian horizons for LeTou

Paul Fox, Chief Executive of Asian focused online gambling operator LeTou has proclaimed a positive and progressive first six months for the betting brand’s key partnership with Serie A football team Internazionale Milan. Back in August 2018, Philippines based LeTou extended its European football sponsorship portfolio becoming the ‘Official Asia Gaming Partner’ of the Nerazzurri, securing its biggest sports partnership …

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SBC’s On The Ball: QPR, Reddit and Chicago Fire

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered, this week’s edition looks at a controversial new sponsorship for West Ham, as well as an innovative new initiative between QPR and Ticketmaster. FA to investigate West Ham Sponsorship  The Football Association (FA) will carry out inquiries into …

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Energybet acts as Millwall sleeve sponsor for crunch FA Cup tie

European online bookmaker Energybet has expanded its partnership arrangement with South London Championship football side Millwall FC, becoming the sleeve sponsor for ‘the Lions’ FA Cup 4th round match against Premier League side Everton FC. Energybet currently serves as Millwall in-stadia betting partner, a partnership it has served since 2017. After beating Hull City in round 3 of FA Cup, …

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SBC joins sporting world with InsiderSport.com

InsiderSport, the latest addition to SBC’s growing news network, offers deep insight and cutting-edge analysis from the evolving business of sport. Placing a key focus on sponsorships, integrity, media rights and hospitality, the new online information platform is for sports business professionals and companies whose passion is not limited to the action on the pitch but seek a deeper dive …

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MoPlay joins Hertha Berlin as official sports betting partner

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

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