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Parimatch nets highest Serie A coverage with Juventus

Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …

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Sportsbet.io signs official betting partnership with Arsenal

Arsenal - File photo dated 01-08-2020 of Arsenal's Pierre-Emerick Aubameyang

Sportsbet.io, part of the Coingaming Group, has secured a three-year official betting partnership with three-time Premier League (PL) winners Arsenal FC. Sportsbet.io, already a shirt sponsor for fellow PL team Southampton FC, is a sportsbook combining “cutting-edge technology with cryptocurrency expertise”. This latest partnership will focus on creating exclusive experiences to reward Arsenal’s large global fanbase and Sportsbet.io customers. The …

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W88 remains as Leicester City betting partner for 2020/21 campaign

Copyright: moovstock / 123RF Stock Photo

W88 has renewed its deal with Leicester City Football Club meaning that the Asian betting company will continue as the Premier League side’s official betting partner for the 2020/21 campaign.  As a result of the renewal, W88 will continue to gain brand exposure during Leicester City match days via the club’s pitch-side LED advertising boards. Moreover, the firm will be …

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M88 strikes multi-year La Liga regional betting partnership

M88 has been named as La Liga’s regional betting partner in Asia after signing a multi-year partnership with the Spanish football competition. The commercial agreement will run until the end of 2024 and will see the online betting platform collaborate with La Liga to produce exclusive content to grow the competition’s reputation in Asia, while also increasing fan engagement opportunities …

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Stats Perform and Starlizard warn of weekday threats in suspicious betting report

A total of 456 matches were found to have suspicious betting patterns, including a ‘clear trend’ for those played on weekdays, as part of the third annual ‘Suspicious Betting Trends in Global Football Report’ co-authored by Stats Perform and Starlizard Integrity Services. The report aims to help football’s global stakeholders better understand the complexities of monitoring suspicious wagering activities, providing …

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Premier League looks to broadcast every behind-closed-door fixture

All behind-closed-door Premier League matches are set to be broadcast following the FA’s confirmation that the traditional Saturday 3pm TV blackout will be lifted for the start of the 2020/21 campaign. Due to this announcement, all top flight games can be negotiated to broadcasters to be aired live until crowds start to come back to stadiums. The top-tier ban will …

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EFL announces that all non-Sky Sports fixtures will be available to stream

The EFL has announced that following a deal with Sky Sports it will implement a flexible framework to ensure that fans of all the body’s divisions are able to broadcast or stream every fixture whilst football remains without crowds. Along with Sky Sports showing 130 live EFL league matches throughout the 2020/21 season, all fixtures not aired live by the …

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FDJ’s ParionsSport launches sponsorship programme for French amateur football

Française des Jeux (FDJ) has announced a new responsibility directive after its flagship sportsbook property ‘ParionsSport’ launched a sponsorship programme to help France’s distressed amateur football clubs. Launching a national campaign across French media, ParionsSport has outlined plans to directly sponsor 100 amateur football clubs, with individual grants of €1,600 allocated for team equipment.  ParionsSport has begun taking applications from …

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Vbet sponsors AS Monaco as Ligue 1 kicks off new season

Vbet, the flagship European sportsbook property of BetConstruct, has expanded its French market presence after becoming the ‘official betting partner’ of Ligue 1 football club AS Monaco. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Agreeing terms on a two-year partnership, Vbet has secured its first ever French football sponsorship arrangement, …

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QPR names Football Index as new shirt sponsor

Gambling platform Football Index has been named as Queens Park Rangers Football Club’s latest front-of-shirt sponsor for the upcoming EFL Championship season. The agreement, which is initially a one-year deal with the option to extend, sees the ‘Football Stock Market’ displayed on QPR’s home and away kits for the 2020/21 season. Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football …

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