Football

Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

In an expansion of its Portuguese operations, Genius Sports has partnered with SL Benfica, covering live tracking data, analytics and enhanced broadcasting. The deal will see Genius’ Second Spectrum subsidiary provide tracking technology, machine learning and AI capabilities to provide ‘statistical insight’ into the team. Additionally, the company will also conduct a broadcast role for Benfica to bolster fan engagement …

The Belgian betting industry’s links with sports have come under the spotlight, as the country’s Minister for Justice proposes an advertising ban, according to local news outlet De Tijd. Vincent Van Quickenborn, Justice Minister, has proposed a Royal Decree which would ban most forms of advertising by the end of the year and all marketing in sports by the end …

Interwetten has formed a long-term regional partnership Liverpool FC (LFC) in an ambition to deliver ‘emotional brand experiences’ and entertainment opportunities for football fans. The deal is set to include offline promotions and content on the Premier League side’s digital platforms in-market. The sports betting operator will also work on the development of a joint entertainment programme that aims to …

On Thursday night, Rangers FC qualified for the 2022 Europa League final, beating match favourites RB Leipzig 3-1 on the night (3-2 on aggregate) at Ibrox to make it through to the final against Eintracht Frankfurt in Seville on May 18. It will be the club’s first European final in 14 years, and Giovanni Van Bronckhorst’s men will be aiming …

Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …

DAZN has finalised a non-exclusive distribution deal which will provide its La Liga content to Spanish entertainment platform, Movistar Plus+, beginning from next season. DAZN was awarded exclusive broadcasting rights for 175 LaLiga matches from 2022/23 – 2026/27, and will now make this package available to customers of Movistar Plus+ both through its app and its linear channels. “We are …

Betano has announced the renewal of its sponsorship agreement with Atlético Mineiro as the online betting site continues to appear on the team’s shirt until the end of 2024. With the original collaboration with the Campeonato Brasileiro Série A Club beginning in January 2021, the partners stated that it has been successful as it “ratifies the growing strength of betting …

Bet365 Group, the owner of Championship side Stoke City FC, has announced that it is reducing the debts of the club’s holding company by £160million. In looking to underline the owner’s continuing long-term commitment to the club and its funding, the firm converted £40million of shareholder loans into equity in Stoke City Holdings Limited and have also waived £120million of …