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LVBet kickstarts LatAm expansion with Douglas Costa partnership

Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …

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Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Boris Johnson supports UK and Ireland joint 2030 World Cup bid

Prime Minister Boris Johnson has backed the UK and Ireland’s proposed bid to jointly host the 2030 FIFA World Cup, pledging £2.8 million to the cause, which is expected to be confirmed at tomorrow’s Budget. The football associations of England, Scotland, Wales and Northern Ireland came together to put together a proposal to host the 2030 edition of the World …

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Inside Edge: Man United test for Tuchel’s resurgent Chelsea

Chelsea - Chelsea's Mason Mount (left) celebrates scoring his side's second goal of the game as Manchester United goalkeeper David de Gea looks on after his mistake during the FA Cup Semi-Final match at Wembley Stadium, London.

Joe Mellor and Nick Haynes from Football Form Labs preview the biggest matches of a bumper weekend of Premier League action including Man United’s trip to Chelsea, as well as a truncated Six Nations round headlined by the ‘grudge match’ between a buoyant Welsh side and Eddie Jones’ misfiring England. For more analysis and discussion by the Football Form Labs …

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West Ham United and Trustly seal banking partnership

Premier League football club West Ham United FC has named online platform Trustly its official global open banking partner. As a result of the agreement, the Stockholm-based banking provider will gain brand exposure via pitch side signage at the Hammers’ London Stadium. The East London club has a large fan base both in the UK and internationally and is currently …

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Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

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UK government releases latest Sport Winter Survival Package tranche

The UK government has released the second tranche of funding as part of the Sport Winter Survival Package, which will designate women’s sport as a priority. In November last year, the government assembled a winter rescue package – consisting largely of loans – worth £300 million for 11 sports suffering financially due to the coronavirus crisis. In the latest tranche, …

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Low6 launches U’s Picks app for Colchester United supporters

Mobile betting games developer Low6 has expanded its sports affiliations by launching its new U’s Picks app in cooperation with Colchester United FC. The app can be played for free by Colchester fans on every match day, with a share of £500 as the main prize.  Supporters will need to accurately predict designated match outcomes in order to win the …

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Premier League to air live games via broadcast partners until fans return

The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …

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BGC sets out new rules on football clubs’ gambling social media posts

The Betting and Gaming Council (BGC) has introduced new rules aimed at preventing football clubs from promoting gambling offers and operator websites through official social media accounts. Last week, a handful of Premier League, English Football League (EFL) and Scottish Premiership clubs received a letter from a group of ‘50 former gambling addicts’ warning of the risks of advertising betting …

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