Football

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

Fulham FC has signed up financial trading and sports betting firm Spreadex as a principal partner of the EFL Championship club for the next two seasons. The Spreadex Trading logo will become a regular feature at Craven Cottage, including on the back of all kits worn by the players. Fulham’s 2020/21 kits will be revealed later this week ahead of Saturday’s pre-season friendly against Charlton, while …

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

Premier League club Burnley FC has named spread betting firm Spreadex as the team’s new principal front-of-shirt sponsor. As part of the ‘multi-million pound’ tie-up, the Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign. The new 202/-22 kits will be revealed later this week, whilst Spreadex will work …

MansionBet has extended its principal betting sponsorship of South London EFL Championship football club Millwall FC. Renewing its sponsorship duties for a further season, the Mansionbet brand will also be displayed on the back of The Lions matchday shirts. MansionBet initiated its sponsorship of Millwall in January 2020, with the Gibraltar-based bookmaker choosing to maintain its sponsorship duties during last …

The website for football player exchange platform Football Index has gone back online after months of inactivity, allowing the operator’s customers to withdraw previously inaccessible funds. BetIndex, Football Index’s parent company, had been involved in extensive deliberations with both its administrators Begbies Traynor and the High Court of England and Wales regarding the final date for the payout of dividends …

Stats Perform has extended its contract with Colombian football governing body DIMAYOR, continuing to collect and manage Opta data from the top two tiers of the country’s league system. As the official data provider of DIMAYOR, Stats Perform will support the governing body and its partners to create ‘unique experiences’ for audiences, leveraging sponsors, media and brands. The revamped three-year …

São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …