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Football
World Cup ball, as a University of Nottingham study highlights differences in Premier League and World Cup ads
BREAKING
Sportsbook
Time to read: 3 min
Study shows stark differences in bookies’ presence during Premier League and World Cup
August 27, 2026
SS Lazio fans
BREAKING
Marketing
Time to read: 3 min
Lazio pens Kaiyun Sports deal after Polymarket partnership collapses
August 25, 2026
Nottingham Forest's City Ground, as the club partners with BOYLE Sports
BREAKING
Sportsbook
Time to read: 3 min
Nottingham Forest partners with BOYLE Sports as Premier League gambling deals continue 
August 25, 2026
Erling Haaland playing for Premier League Manchester City, and a regular player choice on Sky Bet and other bookies' bet builder products
BREAKING
Interviews
Time to read: 5 min
“We’re proud of our record” - Sky Bet lauds latest evolution of flagship bet builder
August 25, 2026
Premier League ball, as the BGC claims £1bn will be spent on the black market in the PL next season
BREAKING
Sportsbook
Time to read: 3 min
BGC claims UK black market will take £1bn in Premier League bets next season
August 24, 2026
A shot of one of the 'reasons' from bet365's Premier League marketing campaign
BREAKING
Marketing
Time to read: 10 min
“Starting from a clear truth” - bet365 talks 2026/27 Premier League marketing campaign
August 24, 2026
Arsenal fans celebrate their 2025/26 Premier League victory
BREAKING
Football
Time to read: 5 min
The Premier League teams, players and managers traders should watch out for this season
August 21, 2026
How will the new football season reshaping sportsbook strategy.
BREAKING
Features
Time to read: 10 min
From global spectacle to weekly action: how is the new football season reshaping sportsbook strategy?
August 21, 2026
Red alert message with an exclamation mark
BREAKING
Sportsbook
Time to read: 4 min
Finland football game sparks match-fixing concerns
August 21, 2026
BREAKING
Features
Time to read: 6 min
Bet442: Why the Premier League acquisition battle will be won beyond bonuses
August 21, 2026
Premier League logo
BREAKING
Features
Time to read: 8 min
The Premier League’s front-of-shirt ban is largely pointless - here’s why
August 21, 2026
Premier League, as we got the views of bookmakers ahead of the 26/27 season
BREAKING
Features
Time to read: 10 min
Bookies weigh in on who punters are backing as Premier League countdown continues
August 20, 2026
Ashton Gate, home of Bristol City, which Kaizen Gaming CEO George Daskalakis is reported to be interested in taking a stake in
BREAKING
Sportsbook
Time to read: 4 min
Betano CEO reportedly interested in Bristol City stake
August 19, 2026
BREAKING
Marketing
Time to read: 3 min
The full list of deals as Premier League and bookmakers continue to partner amid ban
August 18, 2026
Fans of Premier League club and painter of Entain brand Ladbrokes, Liverpool FC
BREAKING
Interviews
Time to read: 9 min
“Premier League a key battleground” - Inside Entain’s anti-black market betting campaign
August 17, 2026
Sign outside Brentford FC, which has just renewed its deal with HollywoodBets
BREAKING
Sportsbook
Time to read: 3 min
Brentford FC sign five-year Hollywoodbets deal despite operator losing front-of-shirt deal
August 17, 2026
World Cup trophy
BREAKING
Latest News
Time to read: 4 min
2026 World Cup showed a fandom trend bookmakers should keep an eye on
August 14, 2026
Lazio badge on a football shirt
BREAKING
Italy
Time to read: 3 min
Lazio ends €22m Polymarket sponsorship on mutual grounds  
August 12, 2026
BREAKING
Features
Time to read: 4 min
Amelco: how to build on the world’s biggest sporting event
August 12, 2026
2026 World Cup
25:03
BREAKING
Features
Time to read: 7 min
Why the 2026 World Cup proved product innovation now wins sportsbooks
August 11, 2026
Sky Bet EFL ball, representing the EFL Championship and its gambling sponsors
BREAKING
Marketing
Time to read: 2 min
How the EFL Championship has become a betting battleground 
August 11, 2026
A man using a phone to look at betting odds
BREAKING
Features
Time to read: 6 min
What the 2026 World Cup taught RightBet about volatility, pricing and sportsbook risk
August 10, 2026
Malta national football stadium
BREAKING
Technology
Time to read: 3 min
FeedConstruct wins streaming rights for Malta Premier League
August 7, 2026
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Featured Articles
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Featured News
Time to read: min
Sponsor Spotlight: Stake, NFL, and the Premier League
August 21, 2026
02:16
BREAKING
Marketing
Time to read: min
Betway launches ‘Clubhouse’ as global sports activation for all markets 
August 20, 2026
Bulgaria sets self-exclusion timer to a minimum of one year
BREAKING
Interviews
Time to read: min
BOS calls for hard reset on Swedish gambling and regulation
August 19, 2026
Photograph of a prison, symbolising Brazil politicians' push to make gambling illegal
02:01
BREAKING
South America
Time to read: min
Brazil Bets Law on death row in Election run-up
August 19, 2026