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World Cup trophy, representing bet365's Sub On Play On costing the firm £30m in the first 11 days of the tournament
BREAKING
Football
Time to read: 4 min
bet365’s ‘Sub On Play On’ feature leads to £30m pay out in first 11 days of 2026 World Cup
June 24, 2026
Diego Maradona Documentary from Better Collective Wettbasis brand
BREAKING
Football
Time to read: 3 min
BetWarrior slammed for AI advert featuring Diego Maradona
June 24, 2026
Italy
BREAKING
Football
Time to read: 3 min
Giovanni Malago wins tenure as next Italy football boss
June 22, 2026
Spain lifting Euro 2024 trophy, as SBC News speaks to Codere Online as part of its World Cup Betting Tour
BREAKING
Features
Time to read: 9 min
World Cup Betting Tour: Codere’s hopes reinvigorated after Spain demolish Saudi Arabia
June 22, 2026
Australia football team, as betr speaks to SBC News for the World Cup Betting Tour
BREAKING
Features
Time to read: 7 min
World Cup Betting Tour: betr and Australia looking to build on Turkey win against USA tonight
June 19, 2026
Lionel Messi, who has promoted Kalshi on Instagram
BREAKING
Football
Time to read: 4 min
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
June 17, 2026
Bosnia and Herzegovina World Cup
BREAKING
Features
Time to read: 9 min
World Cup Betting Tour: Premier on Bosnia and Herzegovina’s start as national team eyes first-ever knockout stage
June 15, 2026
Bratislava, Slovakia
BREAKING
Marketing
Time to read: 3 min
Slovakia places all gambling licences under compliance watch for World Cup 2026 
June 15, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
BREAKING
Football
Time to read: 4 min
Betting firms lay out punters’ faith during World Cup
June 12, 2026
Logo of the Czech Republic Football Team
BREAKING
Football
Time to read: 8 min
World Cup Betting Tour: Fortuna on the marketing challenge in Czechia and Croatia
June 12, 2026
A tick and cross on either side of a box, representing the yes/no markets that predictions like ADI Predictstreet offer
BREAKING
Sportsbook
Time to read: 4 min
Matchbook rolls out ADI Predictstreet across the UK
June 11, 2026
BREAKING
Europe
Time to read: 5 min
Bettors reminded to keep a level head during World Cup
June 10, 2026
Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup
BREAKING
Features
Time to read: 8 min
World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period
June 10, 2026
An England fan and Scotland fan side by side wearing their national flags during the Euro 2020 tournament in 2021 - the duo will both feature in this year's World Cup
BREAKING
Football
Time to read: 4 min
Entain: England and Scotland punters showing little faith for World Cup prospects
June 9, 2026
The two contenders for leadership of the Italian Football Federation (FIGC)
BREAKING
Football
Time to read: 3 min
Italian football contenders want 2% betting tax to fund revival
June 9, 2026
Shirts of the Argentina national team during a World Cup name, Argentina being one of Codere Online's core Latin American markets
BREAKING
Interviews
Time to read: 5 min
Aviv Sher: ‘genuinely local’ Codere Online will win World Cup race in LatAm and Spain
June 9, 2026
Mbappe playing in the France national team, 2022
BREAKING
Marketing
Time to read: 5 min
Mbappé demands Les Bleus kill image rights for French bookmakers
June 8, 2026
Croatia World Cup, as Entain CEE's SuperSport talks to the World Cup Betting Tour
BREAKING
Features
Time to read: 9 min
World Cup Betting Tour: Chance for Croatia as national team and Entain's SuperSport look to defy odds again
June 8, 2026
Sweden World Cup, as SBC News talks to LeoVegas for the World Cup Betting Tour
BREAKING
Features
Time to read: 7 min
World Cup Betting Tour: LeoVegas says patriotic hype is ‘off the charts’ in Sweden
June 5, 2026
Wolves, representing Midnite's sponsorship of the club
BREAKING
UK
Time to read: 5 min
Midnite becomes Wolves’ headline sponsor in potential new money-spinner for UK gambling
June 3, 2026
Scotland World Cup, as McBookie speaks to SBC News for the World Cup Betting Tour
BREAKING
Features
Time to read: 8 min
World Cup Betting Tour: McBookie on Scotland’s excitement after 28 years away
June 3, 2026
OneFootball, which has partnered with Polymarket
BREAKING
Marketing
Time to read: 4 min
Polymarket secures partnership with Germany-headquartered OneFootball
June 1, 2026
PSG winning the Champions League final, which they will compete in again tomorrow
05:00
BREAKING
Europe
Time to read: 5 min
Champions League final countdown continues as PSG markets proving popular with punters
May 29, 2026
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Featured Articles
A Kalshi advertisement a in New York City street
BREAKING
Featured News
Time to read: min
Kalshi to lap Flutter and Las Vegas Sands if it lands $40bn valuation
June 26, 2026
BREAKING
Reports
Time to read: min
REPORT: What do media buyers actually value in 2026?
June 25, 2026
Entain regains Netherlands foothold as BetCity takeover completed
BREAKING
Featured News
Time to read: min
VBET aims for Dutch breakout during World Cup summer
June 25, 2026
The Meta logo on a corporate building
BREAKING
Featured News
Time to read: min
Meta and predictions - a savvy business move or a step too far?
June 24, 2026