Football

LaLiga has agreed a landmark multi-year partnership with SportyBet as new official betting partner for African audiences. The African markets bookmaker will gain advertising and marketing exposure during broadcasts, including billboards and cam carpets featuring its branding. S SportyBet has been stepping up its activities in football recently, with LaLiga clearly being the firm’s primary marketing target for now. The …

Online betting firm Betway has confirmed a new sponsorship deal with Italian Serie A side Bologna FC. The company’s branding will appear across LED boards around Bologna’s Stadio Renato Dall’Ara home stadium. Fan engagement is an added element, similar to Betway’s existing football partnership deals. The duo are planning VIP tickets and ‘money-can’t-buy’ experiences for fans of the team, such …

La Liga has announced that Luckia will serve as the principal gaming and entertainment partner of Spain’s top professional football league. Luckia has secured a three-year international agreement, where it will actively promote itself as an international sponsor of La Liga in Spain and the South American market of Mexico. As part of the Galician gambling conglomerate Grupo EGASA, Luckia …

Brazil’s three biggest media firms of Globo, Band UOL, and SBT are reported to be eyeing options to launch online sports betting franchises. The development follows the Secretariat of Prizes and Betting (SPA) completing the framework of technical ordinances required for the government of Brazil to launch a federal online gambling marketplace—commonly referred to as ‘Bets’. The conclusion of final …

DAZN will significantly expanded its global football broadcasting content by adding the National League System to its global OTT platform, including coverage of the fifth and sixth tiers of English football. The National League System covers the Vanarama National League (England’s fifth tier) and the National League North and South (the sixth tier). DAZN will broadcast all National League matches …

Martin Clarke, Chief Growth Officer at OddsMatrix, sits down with SBC News to take a look at betting behaviour on the EveryMatrix platform during the bumper summer of sport which saw both the Euros and Copa America take place. SBC News: It was heartbreak for England and delight for Spain as Mikel Oyarzabal’s late strike won the Euros for the …

Parimatch has signed with the Argentine Football Association (AFA) to become the sports body’s regional sponsor.  The link will enable AFA to strengthen its links with the online gaming sector, as well as receive extra visibility at various corporate sports industry events in Asia.  In addition, Parimatch customers will be able to participate in prize entries for the chance to …

Southampton FC will once again step on the Premier League pitch this season, accompanied by a new sponsor in the face of crypto casino Rollbit.  Rollbit is a company specialising in cryptocurrency-funded online casino gaming. Its branding will be visible on the front of the Saints’ men’s team shirts, as well as designated advertisement spots across the St Mary’s stadium.  …

With talks still ongoing as the likes of Amazon, DAZN and BeIN Sports consider buying domestic media rights for Ligue 1, the French Professional Football League (LFP) is now considering launching a dedicated streaming platform.  The creation of a direct-to-consumer (DTC) streaming service is being held as a contingency plan by the LFP with a broadcast deal yet to be …

Sportsbook community Gambling Zone has scored an epic result at Euro 2024, as its ‘In The Zone‘ podcast has broken 1 million views. In The Zone breaks 1 million views off the back of Gambling Zone planning its star-studded Euro 2024 campaign, providing its audiences with in-depth and on-the-ground insights into the tournament’s ongoing developments. Prior to last Friday’s big …