Football

Lega Serie A is putting the betting and data rights for Italian football’s three biggest tournaments to tender, presenting a big opportunity for the right bidder. The Italian football governing body announced that it will issue a Request for Proposal (RFP) for the betting and data rights to the Serie A Championship, Coppa Italia Frecciarossa, and EA Sports Supercup. The …

As has been the case consistently since 2019, the Premier League stands out as the biggest market for Britain’s bookmakers, and in turn bet365, AK Bets and BetMGM seem to stand out as this year’s big operator winners. Liverpool lifted the trophy this year, marking the club’s second Premier League win and its 20th national title overall. The team enjoyed …

Betano has become the official partner of the upcoming FIFA Club World Cup 2025 for the South American region. As the Kaizen Gaming-owned operator continues to sponsor top-level football competitions, the new deal will look to deliver entertainment initiatives to fans whilst also showcasing its branding during DAZN broadcasts. Having begun yesterday (15 June) and running until 13 July, the …

UK betting operator Kwiff has made its debut in Scottish football, adding Premiership side Motherwell to its already quite extensive sports sponsorship portfolio. The company, which operates what it calls a ‘super-charged sports betting’ solution, has signed the two-year deal ahead of the 2025/26 season, which will commence in three months time on 2 August. Director of Spryme Limited, Garry …

As the match-fixing investigation into Flamengo forward Bruno Henrique continues, his defence has now adopted a new strategy. Henrique was indicted by Brazil’s Federal Police (FP) for alleged involvement in match-fixing after a lengthy investigation into a yellow card he received during Flamengo’s game against rivals Santos in November 2023. The probe unearthed messages between Henrique and his brother that …

The decision comes late in the football season, but bookmakers view the block as a positive move that should  help increase wagering volumes in Ligue 1 matches.  France national broadcasters and the country’s Ligue de Football Professionnel breathed collective sighs of relief at the end of last week when a Paris tribunal ordered VPN firms such as NordVPN, SurfShark and …

This afternoon, Genius Sports announced the expansion of its BetVision platform to include live soccer streams and markets. Chief Product Officer Matt Fleckenstein endorsed BetVision’s seamless experience as a the next evolution for in-play betting, transforming how audiences engage with live sports content.  For years, the sports betting industry has talked about the potential of streaming and bet slip integration. …

“The football regulator would have a wider role than currently envisaged in the Bill if the Liberal Democrats were in charge.” said Max Wilkinson MP, during the second reading of the Football Governance Bill in the House of Commons on Monday. Wilkinson’s remarks that the Liberal Democrats would give the Independent Football Regulator (IFR), which the Governance Bill aims to …

Fortuna has been named the official betting partner of the 2025 UEFA European Under-21 Championship. Taking place across eight host cities in Slovakia from 11 to 28 June, the competition will gain brand exposure for Fortuna – an operator in the country, as well as in Croatia, Czechia, Poland and Romania. Part of Fortuna Entertainment Group (FEG), the brand is …

The Brazilian Football Confederation (CBF) has moved to strengthen its integrity oversight amid the continuing growth of the country’s betting market. The confederation extended its partnership with sportstech and data group Sportradar this week, specifically leveraging the firm’s Sportradar Integrity and Regulatory Services. Set to restart in the 2025/26 season, the deal looks to boost efforts to fight match-fixing in …