In an interview with InsiderSport, Viktor Hoffmann – recently appointed Global Marketing Director at VBET -detailed why the partnership with Arsenal sends the perfect message for the VBET brand and its UK ambitions, as well as how the operator can maximise the partnership to expand its global footprint. ________________ InsiderSport: Firstly, can you tell us how much it means to be associated with a …
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After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world. Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter. The …
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Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …
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A decision made by the Court of Arbitration for Sport (CAS) has dismissed an appeal made by KS Skënderbeu of the Albanian Superliga. The dismissal comes after the football club disputed accusations of match fixing, however UEFA has now been cleared to implement its sanctions on the Albanian outfit. A statement released by CAS confirmed the decision: “On the basis …
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Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season. The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …
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More than two thirds of EFL supporters believe that gambling companies’ involvement in the football league is acceptable, according to a survey of more than 27,000 fans. Furthermore, 62 per cent of fans stated their belief that the gambling industry’s involvement in football was acceptable with suitable safeguards to protect the young and problem gamblers. Over half of supporters surveyed …
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BetConstruct’s B2C online sportsbook brand Vbet has announced its biggest commitment to the UK betting market, confirming that it has become the official betting partner of Arsenal FC. Updating the media, Vbet marketing confirms that it will serve as ‘official betting & gaming partner’ of the North London Premier League club until 2022. Detailing further partnership provisions, Vbet has hired …
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Online gambling operator, ManBetX has expanded its portfolio of sponsorships, unveiling a record partnership with English Premier League side, Wolves. As part of the long-term agreement, which is the the largest in the club’s history, and is signed ahead of a second successive Premier League campaign and first appearance in European competition for 40 years, ManBetX will see the international gaming company …
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Asian betting operator LoveBet has expanded its sponsorship portfolio by announcing a new partnership with Burnley FC. The partnership, which sees LoveBet becomes the club’s new shirt sponsor, will aide the Clarets as it seeks to grow its presence within the Asian market. The Asian betting brand, which also announced a deal to become Paris St Germain’s Official Asian Betting Partner earlier …
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Bolsa Madrid gambling group Codere SA has launched its first specific Codere Apuestas Colombian multi-media marketing campaign – ‘Acepta el Reto’ (‘Take the Challenge’) featuring Colombian football legend Carlos Valderrama. The exclusive Colombian marketing campaign has been developed by Barcelona based advertising agency Manfiesto, with the aim of promoting Codere Apuestas Colombian sportsbook property to the wider general public. Codere …
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