Football

Betsson has partnered with AC Milan to become the club’s official regional partner in line with the online gambling company’s focus on expansion in LatAm. The move continues the operator’s growth strategy as over the past couple of years it has been solidifying a presence in several markets, such as Brazil, Argentina, Colombia, Mexico, and Perù. The 2021/22 Serie A …

OlyBet has signed a partnership with Spanish football team Real Betis to drive media campaigns and provide engagement opportunities to local sports fans. The online sports casino brand currently holds a strong online presence in the Baltic states and has expanded to multiple countries throughout Europe during the last few years.  OlyBet’s recent partnerships with international sports brands such as the …

Crystal Palace FC has replaced online gambling company W88 in announcing cinch as its new official front of shirt sponsor for the 2022/23 season. The news follows continuing discussions of a betting sponsorship ban throughout football, and this month the UK government cooperated with the Premier League in a bid to put forward an early end to clubs’ gambling/betting sponsorships. …

Betano – the sports betting and online gaming operator of Kaizen Gaming – has formed a partnership with the Romanian Football Federation. The deal sees the firm become the Cup’s naming partner for the next three seasons, which is to now be called The Cupa Romaniei Betano.  “Our partnership with this historic football association marks a milestone for Kaizen Gaming …

VBET has agreed a three-year extension to its partnership with Ligue 1 football team, AS Monaco. The online sports betting company noted a desire to strengthen its presence in the French sports betting market. VBET also explained a shared aim to ‘to develop, together, the visibility of both organisations, beyond their respective fields’. David Ozararat, CEO of VBET France, commented: …

The Entain Foundation and the Trident Leagues have created the Pitching In Volunteer Hub – an online portal that aims to connect football fans and potential volunteers.   Set up to assist prospective volunteers with offering their services to clubs, Entain has also promised to promote volunteering through its network of community-based Ladbrokes and Coral betting shops. Entain first launched the …

Brazilian football clubs Palmeiras, Corinthians and America have each formed partnerships with sportsbooks Betfair, Galera.bet and EstrelaBet, respectively. Palmeiras’ two-year sponsorship agreement with Betfair will provide exposure for the online gambling company in the Verdão women’s soccer team uniform as well as in all official digital content. Similarly, Corinthians’ partnership with Galera.bet names the company as the official sponsor of …

Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …

Sky Bet has launched its latest campaign as a partner of the English Football League (EFL), focusing on the upcoming Play Offs deciding the promotion hopes of several teams. The campaign, labelled #StepUp, will see the Flutter Entertainment betting and gaming brand continue the messaging around the play-offs it has displayed for the past three seasons. On-pitch activations and video …

In an expansion of its Portuguese operations, Genius Sports has partnered with SL Benfica, covering live tracking data, analytics and enhanced broadcasting. The deal will see Genius’ Second Spectrum subsidiary provide tracking technology, machine learning and AI capabilities to provide ‘statistical insight’ into the team. Additionally, the company will also conduct a broadcast role for Benfica to bolster fan engagement …