Football

For its new football sponsorship, the Custom Group has chosen to partner with sports marketing agency Infront, a firm that manages a portfolio of international agencies and is specialises in sports sponsorships, event management, media rights distribution and production. Already sponsoring MotoGP and volleyball with LCR Honda and Top Volley Latina respectively, the group is aiming to increase its brand …

Celtic Football Club will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt Racing. Both the seven-in-a-row Scottish champions and the multiple Isle of Man TT-winning race team are sponsored by online betting company Dafabet, and will use the event to promote the Glasgow club …

This week’s 6 of the Best comes from Ben Cronin, Head of Content Marketing at Pinnacle. Continue reading to discover who was an unlikely hero in the Hammers’ Premier League return, which iconic film director never disappoints and who triumphed in a favourite album dilemma. Best Holiday I would like to be able to recall some great tales of adventure …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at new plans from to level the playing field in Dutch football, as well a new betting partner for one of Italy’s top clubs. Eredivisie big guns to spread wealth In a bid to strengthen …

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at a new potential buyer for Newcastle United and record breaking results for Barcelona. Barca’s billions Issuing financial results for the 2017/18 season, Spanish champions Barcelona have become the first team to reach $1bn in …

This week’s 6 of the Best comes from Keith Whyte, Executive Director of the National Council on Problem Gambling (NCPG). Read on to discover about audio and visual dilemmas, a Luc Besson spectacular and stumbling upon a moving march for equality in the French capital. Best Holiday Years ago my wife and I happened to be in Paris on July …

This edition of ‘On The Ball’ looks at the digital growth of Manchester United, the potential sale of Wembley stadium moving a step closer and a significant rule change for next season’s Champions League. Uninspiring performances not hampering Manchester United’s digital growth Despite a turbulent period on the pitch, Manchester United reported record revenue of £590m for the 12 month …

This week’s edition of ‘6 of the Best’ comes from the Isle of Man’s eGaming Higher Executive Officer and long-suffering Ayr United fan Tony Jones. Read on to find out about historic derby victories for The Honest Men, being mugged in Bolivia and ‘messed up’ Rob Zombie flicks. Best Holiday In 2011 and 2012 I was fortunate to go on …

Betway has signed a three-year extension to remain as the sponsor of the Croky Cup, Belgium’s most prestigious knockout football competition. SV Zulte Waregem (2017) and Standard de Liège (2018) lifted the trophy in Betway’s opening two years of sponsorship, and the leading online bookmaker will now remain as the tournament’s official betting partner up to and including the 2020-21 …

Russian bookmaker Fonbet has become an official partner for Spain’s La Liga on a three year deal, which is set to see “ground-breaking activation’s and brand promotion” begin this year via Project11. Dubbed “unique” for the firm, it marks the time that such a partnership with one of the world’s leading football leagues has been made. Alina Yakirevich, Marketing Director …