Sport

News about sports business

Betano extends Lisboa e Benfica sleeve sponsorship

SBC News Betano extends Lisboa e Benfica sleeve sponsorship

Betano has extended its sponsorship of Sport Lisboa e Benfica for a further three years. In the 2021/22 season, the Kaizen Gaming-owned sports betting brand was the first to occupy the sleeve of the Liga Portugal team’s official kit, and will now remain as the official betting sponsor’ until the 2026/27 season. Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, …

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Premier League clubs to vote on VAR’s future

SBC News Premier League clubs to vote on VAR's future

Premier League clubs will vote on whether to keep-or-end virtual assistant referees (VAR) at next month’s annual general meeting. The proposal was forwarded by Wolverhampton Wanderers due to the club being left frustrated with some decisions which it believes have gone against its team this season. Other clubs, such as Liverpool and Arsenal, have also issued letters criticising the VAR process this season. Nottingham Forest also accused …

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William Woodhams, Fitzdares: Getting Real on Racing’s Experience for Recreational Customers…

SBC News William Woodhams, Fitzdares: Getting Real on Racing’s Experience for Recreational Customers…

Across the board, betting stakeholders agree that horseracing’s offering must be redeveloped to engage with wider recreational audiences. Yet why has this simple endeavour caused such friction within betting’s value chain? SBC speaks to Fitzdares CEO William Woodhams on racing’s structural  issues and how a collaborative approach is needed to fix a generational challenge… A key topic of discussion at …

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1xBet supports global growth of Volleyball in five-year deal

SBC News 1xBet supports global growth of Volleyball in five-year deal

1xBet has been named the global betting partner of Volleyball World in a five-year agreement. Encompassing both volleyball and beach volleyball, the deal will see the Cyprus-headquartered operator fully leverage Volleyball World’s digital platforms as well as have its branding featured throughout live events.  A 1xBet company representative described how the long-term agreement with Volleyball World is important to the …

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VBET sponsors Women’s Premiership League Cup

SBC News VBET sponsors Women’s Premiership League Cup

VBET has become the official betting partner and title sponsor of the Women’s Premiership League Cup in partnership with the Northern Ireland Football League (NIFL). The five-year deal will see the betting brand promoted via ‘impactful signage’ at stadiums, bespoke digital content on social channels as well as collaborations on digital innovation projects. Pantelis Kotopoulos, VBET Chief Growth Officer, commented: …

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Sportradar asserts AI-backed odds tech driving operator profits

SBC News Sportradar asserts AI-backed odds tech driving operator profits

Sportradar has reported that its AI-driven personalised odds technology, Alpha Odds, made a significant contribution to operator trading during UEFA European Championship qualifying matches. The firm outlined that Alpha Odds has boosted bookmaker profits by 15% during the qualifying fixtures. With the upcoming UEFA Euro 2024 anticipated to generate more than €62.2bn in global betting turnover, Sportradar emphasised that operators …

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Betano named title sponsor of Argentina’s top-flight

SBC News Betano named title sponsor of Argentina’s top-flight

Betano has come to an agreement with the Argentine Football Association (AFA) to become title sponsor of Argentina’s Liga Profesional de Fútbol (LPF). The LPF will now be renamed Torneo Betano, as the pair seek to offer Argentine football fans a ‘distinctive experience’, emphasising the connection between passion and enjoyment, while prioritising the enhancement of the overall fan experience.  In …

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Betfair named shirt sponsor of Vasco da Gama FC

SBC News Betfair named shirt sponsor of Vasco da Gama FC

Betfair has linked up with Vasco da Gama FC to become the Campeonato Brasileiro Série A club’s new sponsor.  The operator’s branding will appear on the men’s and women’s kits, as well as on exclusive digital content from Legítimo Clube do Povo, while the brand will have exposure on Vasco’s digital media.  Betfair International General Director, Kimberly Daly, said: “The …

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King Charles III and Queen Camilla announced as Patrons of The Jockey Club

SBC News King Charles III and Queen Camilla announced as Patrons of The Jockey Club

King Charles III and Queen Camilla have become the latest patrons of The Jockey Club.  Both Their Majesties follow the footstep of The late Queen Elizabeth II, who continued her patronship of The Jockey Club from 1954 until her death in September 2022.   The King has established himself as an avid fan of equestrian sports, having been an amateur jockey …

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