Sport

William Hill has secured a deal to become the Official Betting Partner of the Qipco Guineas Festival. The partnership follows a string of sponsorship deals for William Hill with Lincoln at Doncaster and the Punchestown Champion Chase, as well as the Randox Grand National Festival.  William Hill will sponsor a total of 15 races across the three-day meeting, including the …

The UK Tote Group (UKTG) has signed an agreement with Singapore Pools to bring their pools together.  Through the agreement, liquidity with customers of Singapore Pools betting will be combined into the UK Tote’s pools on British racing meetings to create bigger UK pools, better customer experience and improved financial return.  Simon Leong, Chief Product Officer of Singapore Pools, said: …

Betano has officially become Aston Villa’s new principal and front-of-shirt partner.  The two-year deal will see the Kaizen Gaming-owned operator’s logo featured on the front of the Premier League club’s men’s team’s kits starting from the 2024-25 season.  George Daskalakis, Kaizen Gaming Co-Founder and CEO, stated: “Aston Villa fans have a lot to be proud of in the Club’s long …

In the latest development to strengthen the Brazilian market’s regulatory dawn, the Brazilian Football Confederation (CBF) has released new compliance guidelines to control sports betting marketing in across its competitions and events. The 2024 General Competition Regulation (RGC) incorporates Bill PL3626/23, which was signed into force by President Lula da Silva to lay the groundwork for a federal regulated sports …

What does it take for a sportsbook operator to succeed in the dynamic and diverse markets of Latin America? Drawing on insights from current market leaders, overarching trends, and extensive experience on the operator side of the business, the answer, according to GR8 Tech’s Senior Business Development Manager Thomas Carvalhaes, centres around one pivotal element: localisation. In a region as …

Star Sports has announced that it is sponsoring racehorse trainer Brian Toomey for the 2024 flat season. The British bookmaker praised the ex-jockey for the amount of high-profile owners in his portfolio which include: Amo Racing, Clipper Logistics, Jimmy Fyffe and Jeff Smith.  Harry Redknapp provided him with his first winner when Wake Up Harry won at Kempton on 20 …

Betting and Gaming Concil’s (BGC) Grand National Charity Bet campaign has managed to raise more than £15,000 for good causes. Launched in time for the Grand National, the campaign saw over 50 parliamentarians placing a charity bet on last weekend’s race. The funds were then distributed to their charities of choice by some of the UK’s biggest betting operators.  Christian …

To commemorate today’s (15 April) EU Sport Integrity Day, European Lotteries (EL) has reaffirmed its commitment to fighting against match-fixing across the region.  The EL is the umbrella organisation that represents national lottery operators in more than 40 European countries. According to the organisation, in 2022 all money invested back into society by all of its members amounted to over …

After a lengthy off-season spanning the entirety of Q1, the Brazil Serie A campaign finally got underway at the weekend. One of Latin America’s most-watched leagues, Serie A will captivate a nation which is hooked on football and celebrates the sport as a cultural cornerstone rather than a hobby or pastime.  The 2024 season will throw up several intriguing storylines. …

Sky Sports and BBC Sport have extended their respective media rights deals with the Women’s Super League (WSL) for an additional year.  The two media organisations will continue to showcase the best of England’s women’s football throughout the whole 2024/25 season, with a total of 44 games being aired on Sky and 22 on the BBC.  Fans will be able …