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Sportingtech: The Premier League – attracting bettors through next-level sportsbook features

Sportingtech: The Premier League - attracting bettors through next-level sportsbook features

The current regulatory environment in Europe sees the promotion of online gambling restricted or even banned in certain cases. With the 22/23 Premier League season underway and the addition of an end-of-year World Cup creating even more opportunities for sportsbooks to drive engagement, Sportingtech Managing Director Bobby Longhurst discusses the ways in which sportsbook features have become increasingly important as …

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Betting Innovation Centre ‘fills the gaps’ in World Cup wagering

SBC News Betting Innovation Centre ‘fills the gaps’ in World Cup wagering

The Betting Innovation Centre, a joint venture from Stats Perform and Sporting Solutions, has launched its first B2B product set. Opta BetBuilder Plus has been developed for the upcoming World Cup, as well as other football competitions, seeking to ‘unlock the true potential’ of player props and same-game betting for both operators and bettors.  The product aims to ‘fill the …

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NFL selects ITV as new UK home 

SBC News NFL selects ITV as new UK home 

ITV is to serve as the new free-to-air UK broadcast partner of the NFL – in a partnership that seeks to maximise the coverage of America’s Game to British audiences.  Beginning with the start of the NFL 2022/2023 season on Friday 9 September, ITV has secured a three-year partnership to showcase exclusive NFL matchday highlights. ITV will kick-start its NFL …

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Casino Secret capitalises on AS Monaco’s ‘strong digital audience’

SBC News Casino Secret capitalises on AS Monaco’s ‘strong digital audience’

Casino Secret has been named the official online gaming partner of Ligue 1 team AS Monaco in Japan for the next two seasons. The pair will also jointly launch an exclusive digital campaign, featuring a series of ‘high-impact’ content in a bid to bring more exciting content to its audience and football fans in the region. “Since our launch in …

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OneFootball recruits Jean Charles Gaudechon to lead Labs Web3 venture 

SBC News OneFootball recruits Jean Charles Gaudechon to lead Labs Web3 venture 

OneFootball has confirmed the appointment of Jean Charles Gaudechon as Chief Executive of its ‘OneFootball Labs’ joint-venture. In 2022, OneFootball entered a three-way JV with Web3 games studio Animoca Brands and blockchain investment fund Liberty City Ventures to launch OneFootball Labs – a strategic venture that aims to pioneer football’s next commercial assets through blockchain and Web3 innovations. Taking lead …

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Stats Perform extends betting data deal with LaLiga

SBC News Stats Perform extends betting data deal with LaLiga

In an extension of its agreement with the Spanish top-flight, Stats Perform has announced a new five-year partnership with LaLiga, covering multiple aspects of data distribution. The long-term strategic deal allows the sports data and analytics company to continue collecting and distributing LaLiga data to betting firms, fantasy sports providers, broadcasters, publishers and teams until 2028. Using its Opta data …

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Pferdewetten.de sets sites on aggressive German retail expansion

SBC News Pferdewetten.de sets sites on aggressive German retail expansion

Pferdewetten.de AG, German horse racing’s dedicated racebook, has secured new investor capital to bolster its business transformation programme.  The capital is required for Pferdewetten.de (Horsebets.de) to launch a new retail subsidiary to support its online platform upgrade and to further expand its Sportwetten.de (Sportsbets.de) subsidiary. Publishing an H1 interim update, Pferdewetten.de disclosed that existing shareholders had generated €5.1m in working …

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ITV becomes exclusive home of LaLiga in the UK

SBC News ITV becomes exclusive home of LaLiga in the UK

ITV has entered into an agreement with LaLiga to broadcast the Spanish top-flight live and free-to-air. Ten LaLiga matches per season will be shown exclusively on ITV, ITV4 and ITV Hub, starting from this current season up to and including 2024/25. Niall Sloane, ITV Director of Sport, commented: “This deal ensures free-to-air coverage for all football fans of one of …

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RushBet expands LaLiga partnership to provide ‘top-tier’ content

Copyright: tomruethai / 123RF Stock Photo

RushBet and LaLiga have announced that they are now expanding their wagering partnership throughout the continent. The RushBet sportsbook, operated by US gambling firm Rush Street Interactive (RSI), is teaming up with the Spanish league in an exclusive deal. Extended through the next three football seasons, the enhanced partnership with focus on Latin America, particularly Colombia, where RushBet holds a …

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Duelbits begins brand visibility strategy with Aston Villa

SBC News Duelbits begins brand visibility strategy with Aston Villa

Duelbits has made its debut into the Premier League, becoming Aston Villa’s official European betting partner for the current football season. The crypto casino and sportsbook’s branding will now appear on pitch-side LED boards during domestic games at Villa Park, in a bid to gain major exposure for the company. Marco Pinnisi, Chief Marketing Officer at Duelbits, said: “We felt …

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