Sport

News about sports business

Virgin Bet rides as title sponsor of the Ayr Gold Cup festival

Virgin Bet has secured a sponsorship agreement with the Ayr Gold Cup, along with the naming rights to the three-day Ayr Gold Cup Festival, which runs from 16 to 18 September. The highlight of ITV Racing’s live television coverage on the day, the Virgin Bet Ayr Gold Cup will be run on 18 September. In addition to the Virgin Bet Ayr Gold Cup, the sportsbook …

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AC Milan strengthens foothold in Africa with Premier Bet

Serie A club AC Milan has selected iGaming brand Premier Bet as the Italian team’s official betting partner in Africa. Touted as a ‘new and exciting partnership’ by both parties, the collaboration will allow the Italian giants to expand its presence in the African continent, which already has a vast Rossoneri fanbase. The agreement will present supporters with the opportunity …

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Unibet secures three additional races at Qatar Goodwood Festival

Sports betting operator Unibet has expanded its existing official sponsorship of the upcoming Qatar Goodwood Festival. Unibet will sponsor a further three races at next week’s premier meeting, taking the betting brand’s number of sponsored races at the festival to a total of 12. As part of the partnership, the operator has added three Group 2’s; the Unibet Lennox Stakes, …

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GLMS publishes 2021 Mid-term intelligence report

The Global Lottery Monitoring System (GLMS) has published its 2021 Mid-term Monitoring & Intelligence Report, citing ‘a busy first six months’ of the year, from education to policy-making, engaging with its members and monitoring to maintain sport integrity. The GLMS shared several activities in which its lottery, associate and regulating members have participated, enhancing the quality of sports betting and especially facilitating the …

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BHA set for ‘urgent’ meetings over BBC Panorama content

The content of a BBC Panorama investigation has prompted the British Horseracing Authority (BHA) to call an ‘urgent’ meeting with the independently-chaired Horse Welfare Board, along with other industry leaders. Furthermore, the BHA will also contact colleagues at Horse Racing Ireland after the Monday night Panorama programme, entitled ‘The Dark Side of Horse Racing’, broadcast covert footage filmed inside one …

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Spreadex nets Burnley FC shirt sponsorship

Premier League club Burnley FC has named spread betting firm Spreadex as the team’s new principal front-of-shirt sponsor. As part of the ‘multi-million pound’ tie-up, the Spreadex Sports logo will be worn by Clarets players across the home, away and third kits during Burnley’s sixth consecutive top flight campaign. The new 202/-22 kits will be revealed later this week, whilst Spreadex will work …

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Stats Perform: ‘Digital transformation’ of pandemic has reshaped content consumption

A new research whitepaper compiled by Stats Perform has identified the changing trends in fan engagement during the COVID-19 pandemic, demonstrating how the sports industry has ‘not only survived but thrived’. In publishing its 2021 Fan Engagement Report, Stats Perform interviewed over 150 sports-related organisations, located around the world, and from a variety of industry verticals, to identify the changing …

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MansionBet doubles down on Millwall FC partnership

MansionBet has extended its principal betting sponsorship of South London EFL Championship football club Millwall FC. Renewing its sponsorship duties for a further season, the Mansionbet brand will also be displayed on the back of The Lions matchday shirts. MansionBet initiated its sponsorship of Millwall in January 2020, with the Gibraltar-based bookmaker choosing to maintain its sponsorship duties during last …

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ITIA examines betting Irregularities of Wimbledon matches

Two 2021 Wimbledon matches are under investigation after bookmakers flagged ‘possible irregular betting patterns’ to the International Tennis Integrity Agency (ITIA). According to German newspaper Die Welt, the probe is centred around a first-round singles match and a first-round men’s doubles match, which raised suspicion when a series of bets were placed. The Times also added that no British players are involved. The German publication …

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Football Index allows customers to withdraw account funds

The website for football player exchange platform Football Index has gone back online after months of inactivity, allowing the operator’s customers to withdraw previously inaccessible funds. BetIndex, Football Index’s parent company, had been involved in extensive deliberations with both its administrators Begbies Traynor and the High Court of England and Wales regarding the final date for the payout of dividends …

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