Sport

News about sports business

Jonathan Burke keeps CopyBet logo on the racecourse

Checks could ‘decimate’ racing: stakeholders re-raise affordability concerns

CopyBet has extended its partnership with jockey Jonathan Burke, the firm’s first-ever horse racing brand ambassador. Burke, who has over 200 career wins to his name and was appointed Fergal O’Brien’s new stable jockey earlier this year, first became a CopyBet ambassador in October 2023. Commenting on his continuous commitment to the CopyBet brand, Burke said: “I am delighted to …

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Arc weekend ‘richly rewarded’ with a huge global distribution

SBC News Arc weekend 'richly rewarded' with a huge global distribution

HBA Media has secured wide visibility for one of its flagship French assets, the Qatar Prix de l’Arc de Triomphe – known as the Arc. In total, 37 broadcasters will cover the event which is taking place on 6 October at the ParisLongchamp Racecourse.  Domestic coverage will be provided by the M6 and BFM Paris outlets, including on-site coverage, alongside …

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Virgin Bet remains a top player in UK racing with The Jockey Club

SBC News Virgin Bet remains a top player in UK racing with The Jockey Club

The deal sees the operator continuing its role as title sponsor for a series of races across several top UK courses. Dominic Vye, Marketing Director of Virgin Bet, commented: “As a brand deeply rooted in the passion for British horse racing, we are thrilled to extend our partnership with The Jockey Club. “This ongoing collaboration allows us to continue supporting …

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Digitain: delivering sportsbook excellence requires constant innovation

technology concept

Hamest Safaryan – Regional Sales Manager at Digitain – chats to SBC News ahead of SBC Summit 2024 to discuss the firm’s sportsbook platform and how its new innovation performed during EURO 2024 this summer.  Safaryan also notes Digitain’s significant achievements in acquiring new licenses across Europe during 2024. SBC News: Digitain has focused a lot on its sportsbook product …

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Stats Perform unveils AI-powered, immersive features for Bet LiveStreams

SBC News Stats Perform unveils AI-powered, immersive features for Bet LiveStreams

Since pioneering live video streaming for sports betting almost 20 years ago, Stats Perform has strived to continue leading the space in both rights and product innovation, ensuring video experiences are tailored for more trusted and entertaining betting, across the world’s biggest betting sports.   At the SBC Summit in Lisbon, the company be presenting their latest cutting-edge range of new …

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CopyBet makes racing sponsorship debut at Ascot

SBC News CopyBet makes racing sponsorship debut at Ascot

CopyBet has announced that it has become the title sponsor of the November Racing Weekend. The two-day meeting at Ascot Racecourse, happening 22-23 November, will be the operator’s first-ever horse racing event sponsorship. Anton Ivanov, Business Development Manager of CopyBet UK, said: “We are thrilled to support Ascot Racecourse by sponsoring the CopyBet November Racing Weekend, our first-ever event sponsorship …

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Keith Hayes, Metric Gaming: in this era, it’s one size fits none

SBC News Keith Hayes, Metric Gaming: in this era, it’s one size fits none

Enabling businesses to unlock their full long-term growth potential is the primary ambition of many across the industry. However, after what has been billed as “a gruelling two-and-a-half-year labour”, Metric Gaming are confident of being well on their way to achieving exactly that. The group’s new multi-tenant sportsbook technology offers the ability to create a bespoke, hyper-local sportsbook from the …

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BHA recognised for continuous British Armed Forces support

SBC News BHA recognised for continuous British Armed Forces support

To commemorate its long-standing support for the British Armed Forces, the British Horseracing Authority (BHA) has been awarded the Gold Award by the UK Government.  The award is given to employers with a demonstrated “exceptional commitment” to those who serve and have served, such as veterans and reservists, as well as their families. As part of its support for the …

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