Sport

News about sports business

ARC reveals £1 million pot under ‘landmark’ bonus schemes

Arena Racing Company (ARC) has introduced two bonus schemes that will operate across the group’s flat racecourses in the coming months, and into 2023. A winner’s bonus is being implemented across all class four, five and six flat races to offer a minimum first prize of £5,500, £5,000 and £4,000 respectively. Applying to all flat races at this class, irrespective …

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Jermaine Jenas encourages ‘a summer of horseracing’ with Everyone’s Turf

Television presenter and former professional footballer, Jermaine Jenas, has become the face of Great British Racing’s (GBR) Everyone’s Turf campaign launching this summer. Everyone’s Turf will run as a national advertising-led campaign which aims to show the different facets of the sport, and is receiving support from the Horserace Betting Levy Board (HBLB).  As Jenas swaps the TV studio for …

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Jens Melvang, Stats Perform: Maximising data ‘pivotal’ in fuelling betting engagement

With stakeholders from a wide range of areas in the multi-dynamic environment of sports business, data remains an extremely important asset in various companies’ arsenals.  Jens Melvang, Senior Product Manager at Stats Perform, spoke to SBC of the firm’s newly announced series of advanced football metrics with the introduction of live Opta Vision data feeds. For the 2022-23 football season, …

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Betcris enhances ‘historic’ commitment to Mexican market with FC Juárez

Betcris has signed an agreement to become the official sponsor of Mexican football team, FC Juárez, for a minimum of four years. The collaboration looks to reinforce the firm’s commitment to the Mexican market, where it is already present as an official bookmaker for the Mexican National Soccer Team and Club Pachuca and is a sponsor of Atlante FC. Betcris …

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Sportsbet.io unveils ‘football legend’ Nwankwo Kanu as global ambassador

Sportsbet.io has announced the signing of Nigerian former professional footballer Nwankwo Kanu who becomes the firm’s latest global ambassador. The crypto-led sports gambling company has signed a four-year deal with Kanu, as he will feature across various promotions and activities. Albert Climent, Head of Africa at Sportsbet.io, said: “Nwankwo Kanu needs no introduction, he’s a true football legend and it’s an …

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AllSported expands international portfolio via Racing Partnership deal

AllSported has signed an agreement with The Racing Partnership, expanding its holdings of international horse racing data rights.  The arrangement will see AllSported carry data for UK and South African horse racing content on its platform, distributed to licensed betting operators.  AllSported aims to improve engagement with customers via front end content, whilst also offering benefits to rights holders by …

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HBA Media facilitates increased Royal Ascot exposure to all major continents

HBA Media has facilitated a deal for the Royal Ascot to gain increased exposure to over 170 territories throughout this week. Reaching all major continents, the media rights company has allowed for the ‘showpiece’ of international horseracing in the UK to have coverage from more than 20 broadcasters. Host broadcaster ITV Racing is presenting the competition in a daily five-hour …

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A World Cup with adjusted goalposts – BOSE examines Qatar 2022 marketing

The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges.  Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …

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Report: High number of accas expected from Royal Ascot

A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …

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