Sport

News about sports business

Liga Stavok strengthens position in sports and esports with AS Monaco

Liga Stavok has linked with French Ligue 1 club AS Monaco, becoming the regional partner of the team for the 2021/22 season, whilst also strengthening its position in esports with Gambit Esports. As a result of the collaboration with the French top-flight team, the Russian sports betting operator will gain brand exposure in its home market via virtual LED technology …

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TPD to showcase racing live graphics at £4m QIPCO British Champions Day

Total Performance Data (TPD) will trial its in-running graphics on-course visualisation solution at this Saturday’s ‘QIPCO British Champions Day’ hosted at Ascot (16 October).  Spectators of European racing’s most valuable raceday will be amongst the first to see TPD’s in-running graphics visualisation, which follows successful trials by Sky Sports Racing during its broadcast of the William Hill Racing League. The …

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SIS backs Australia’s RACELAB GLOBAL with significant investment

SIS backs Australia’s RACELAB Global with significant investment

SIS (Sports Information Services) will expand both its international and digital presence after making a significant investment in RACELAB GLOBAL, an Australian racing data science company. As a result of the investment, SIS will gain access to RACELAB GLOBAL’s proprietary technologies, including the supplier’s live PRO FORM informatics and ODDS ENGINE technology suite. Richard Ames, SIS CEO and new Chair …

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Sportradar to overhaul ICC’s data and streaming capacities

The International Cricket Council (ICC), the governing body of pro-cricket, has announced that Sportradar will serve as its new lead data and media rights distributor. The partnership will see Sportradar charged with the data and media distribution of 275 ICC syndicated matches including eight men’s and women’s tournaments – starting this month with the ICC Men’s T20 World Cup hosted by …

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Betway gains ‘prominent exposure’ in tennis sponsorship

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

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TebWin prioritises responsible gambling in QPR partnership

TebWin has become the official betting partner of Queens Park Rangers (QPR) for the 2021/22 season. The collaboration sees the blue and yellow logo displayed around the Kiyan Prince Foundation Stadium along with other promotional material. King J. Entertainment is the marketing company behind the Tebwin.com sportsbook, and Business Manager, Pearl Dougal, commented: “We are delighted to be able to …

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Betfred secures two-year extension to Super League sponsorship

Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …

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Coral docu-series ‘Against the Odds’ to be broadcast on ITV

ITV has announced that it will broadcast ‘Against the Odds’ on Tuesday 19 October a new sports documentary series co-developed and funded by Coral.   The ten-part series will showcase unique insights on the individual journeys and experiences of athletes who have risen to the top of their sports.  Each episode of Against the Odds will be presented and narrated …

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Asiabet33 secures partnership with Fulham FC

Asiabet33 has been named as the official Asian betting partner of EFL Championship side Fulham FC, under the terms of a deal covering the 2021/22 season. The firm primarily focuses on providing ‘cutting edge technological’ solutions to industry incumbents across the Asia betting and gaming market, and is currently active in Malaysia, Singapore, Thailand and Japan. “Asiabet33 is thrilled to …

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Betclic promotes equality in Portuguese basketball sponsorship

Betclic has entered an agreement to provide The Portuguese Women’s Basketball League the same sponsorship pay as the men’s competition. Over the next three years, the partnership will see an investment of €3 million for both competitions, which comes from a partnership protocol signed between the Portuguese Basketball Federation and Betclic Portugal.  Pureza Sousa, Betclic’s Portugal Country Manager, commented: “It’s …

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