Sport

News about sports business

Chiliz files injunction against Binance sponsorship of Argentine football. 

Chiliz the blockchain operator of football fan token Socios.com has filed a commercial injunction against the Argentina Football Association (AFA).  The injunction has challenged the sponsorship of the AFA by leading cryptocurrency exchange Binance, which this week was announced as Argentine football’s ‘global partner’. Securing Argentine football’s history biggest ever sponsorship, the AFA declared that Binance had become the title …

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Horse Racing Ireland betting back on track in 2021 report

Horse Racing Ireland (HRI) has revealed its 2021 year-end figures which reported an on-course betting bookmaker turnover of €12.9m, showing an increase of 67.5% on the previous year. Results suggest that the industry has ‘bounced back from a difficult 2020’, with most figures far ahead of both the previous 12 months and the pre-pandemic figures of 2019. Suzanne Eade, CEO …

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Betfair finds new ambassador in ‘innovative’ Bryony Frost

Betfair, a subsidiary of Flutter Entertainment, has named top jockey Bryony Frost as an ambassador of the betting brand. The collaboration sees Frost share her views on racing and her weekly rides, including 12-time champion trainer, Paul Nicholls, two-time champion jockey, Ryan Moore, and TV pundits such as Kate Tracey, Kevin Blake and Vanessa Ryle. Laura-Jane O’Shea, Chief Executive Officer …

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IBIA identifies consistent YoY betting alert trends in 2021 report

Khalid Ali, IBIA CEO

The International Betting Integrity Association (IBIA) has revealed that the number of betting alerts recorded in 2021 fell to 239, a 13% decline on the 2020 figure of 270. This is part of a wider trend ‘consistent in recent years’ which has seen the average number of betting alerts annually standing at 240 between 2018 and 2020.  Geographically, Europe continued …

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Interwetten secreus regional NHL partnership in Germany and Austria

Interwetten has entered into an agreement with the National Hockey League (NHL), becoming an official partner of the tournament in Germany and Austria.  The collaboration will see Interwetten leverage the tournament’s popularity to boost its own brand awareness in the two countries, whilst also promoting its betting products to followers of international ice hockey.  Supported by Sportardar, the NHL’s official …

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UK racing calls for stakeholder input to measure environmental footprint 

The British Horseracing Authority (BHA) has urged all stakeholders to participate in its online questionnaire to help map the environmental activity of UK racing. The questionnaire forms part of UK racing’s CSR commitment, in which the governing bodies of the BHA, The Horsemen’s Group, Racing Foundation and Racecourse Association (RCA) have pledged to progress the sport’s environmental sustainability. Last year, …

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Betway ‘accelerates expansion’ with Genius Sports live data deal

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

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Sportradar appoints Bimson to oversee betting, sports and marketing growth

Sportradar has hired Andrew Bimson as Chief Operating Officer in North America in a bid to expand its betting & gaming, sports entertainment and ad:s (marketing services) operations. The NYSE-listed, Swiss-based sports technology company has stated that Bimson will be reporting to Arne Rees, Sportradar North America’s CEO, and has a wealth of experience in the industry. Rees commented: “Andrew …

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Colbet predicts continued high sports betting turnover ahead of casino launch

Colbet is preparing to launch its live casino offering in the Colombian gaming market, but anticipates that sports betting will remain the dominant vertical across its wider operations.  Speaking to local news outlet La Republica, Santiago Melo, the General Director of the operator, anticipated that the sports betting vertical will continue to contribute around 80 per cent of total group-wide …

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Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

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