Technology

Genius Sports Media & OtherLevels strike omni-channel marketing partnership

Genius Sports Media, the publishing and advertising arm of Genius Sports has partnered with marketing optimisation platform OtherLevels to develop a unified, omni-channel and personalised marketing solution for betting incumbents. The partnership will see Genius Sports Media become the exclusive distributor for direct sales of OtherLevels in-play messaging components for the betting sector. In addition, Genius Sports Media will bolster …

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Sportium upgrades entire security infrastructure with Dell EMC

Sportium, the flagship bookmaker property of Spanish gambling conglomerate Grupo CIRSA, has completed a network securities upgrade led by multinational IT infrastructure and engineering group Dell EMC. The project saw Sportium revamp its entire IT securities infrastructure operating across its network of 3,000 retail betting points servicing +8,000 wagering terminals. Sportium’s systems upgrade was led by Dell EMC’s technology security …

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Scientific Games adds three new employees to its leadership team

Scientific Games has strengthened its leadership team by announcing three new additions to the company.  Matt Wilson will join the company as Executive Vice President and Group Chief Executive in March, while Siobhan Lane will assume the position of Chief Commercial Officer next month. Connie James has assumed the role of Chief Financial Officer, having started on the 6th of …

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Nasdaq float sees Newgioco begin its new US-Italian identity

Ringing the opening bell of New York’s Nasdaq Exchange on Tuesday 14 January, Newgioco Group Chairman and CEO Michele Ciavarella stated that the sports betting group had begun its new life as a fully established Italian-American enterprise. The New York listing sees Ciavarella complete a two-year project transforming Newgioco’s business lines and restructuring the firm’s executive team, targeting rapid growth as …

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bet365 shows the way to Google search success says Receptional

Receptional

There are almost as many Google searches for bet365 by UK consumers as there are for its top three competitors combined, according to new research from Receptional. As part of a new eBook, ‘What’s new in Gaming PPC?‘, Receptional revealed that searches for bet365’s brand each month topped 6.5 million (6,504,290), with searches for its closest competitors William Hill (3.14 million), …

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Tennis Australia deepens integrity protections with Sportradar

Coinciding with the opening day of the Australian Open, which kicks off professional tennis’ 2020 Grand Slam schedule, Sportradar has confirmed that it has expanded its partnership with Tennis Australia to bolster the governing body’s data and integrity capacities. Sportradar has served as lead data collector and distributor of Tennis Australia syndicated tournaments since 2016. The new partnership arrangement will see …

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EuroLeague turns to Genius to maximise live betting data value

EuroLeague, Europe’s top-tier of professional basketball, has expanded its existing relationship with Genius Sports to bolster the distribution of its licensed data rights for global sports betting incumbents. Since 2016, Genius Sports has served as the EuroLeague’s principal data collector and distributor for the betting industry. Expanding the Genius Sports service, EuroLeague has confirmed that data from its syndicated tournaments …

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Degree 53 ‘UX Review’ reviews operators against latest Apple app guidelines

Industry design and innovation studio Degree 53 has published a new ‘UX Review’ detailing guidance on how operators can meet Apple native design standards with their current product catalogue. In June 2019, Apple updated its App Store review guidelines to impose restrictions on real-money apps, enforcing stricter guidelines on clamping down of non-native applications – a decision that caused much industry …

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Genius Sports wins DK Injunction against FirstPlay for staff poaching & IP encroachment

Genius Sports has won a Danish injunction order against rival data supplier FirstPlay A/S related to the duplication of its business model, poaching of staff and theft of business-sensitive information. The Copenhagen filed injunction accused FirstPlay of unethical business practices, poaching Genius Sports talent to acquire IP secrets and further business-sensitive data in order to establish a new sports data …

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Stanza Calendar bolsters its sports engagement capacity with Sportradar

Sportradar has been commissioned by Silicon Valley-based Stanza to optimise its calendar and scheduling software for global sports audiences. Operating since 2013, Stanza (formerly SpotOn.it) seeks to disrupt and revolutionise how modern audiences engage with time and calendar data, providing accurate and personalised information for both business and entertainment purposes. Providing optimised ‘Calendar Suites’ feature deeper data and personalised information, …

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