UK

Paddy Power pays out on City winning the title

Ahead of this Sunday’s eagerly awaited derby clash, bookmakers Paddy Power have already taken the bold decision to pay out on City winning the title. With an eight point lead at the top of the table, many pundits believe that a City victory at Old Trafford on Sunday will all but end the title race, however Mourinho’s United side come …

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Sports stars help launch Betsafe’s Walk of Adversity

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A host of global sports stars are the focus of a new Betsafe integrated advertising campaign titled ‘The Walk of Adversity.’ A number of brand ambassadors are amongst those featured in the ad, and include MMA star Conor McGregor, boxer Tony Bellew, jockey Sam Twiston-Davies plus a smattering of stars from Rugby Union outfit Saracens and football side Manchester City. …

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SBC’s on the ball: Newcastle United, Euro 2020 and the Kuwaiti national team

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the progress of  takeover talks at Newcastle United, and looks at the repercussions of the World Cup failure of the USA.  ____________________ Gulati opts not to seek re-election after World Cup failure The US Soccer …

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bettingexpert: Spurs fans enjoy European success on Unibet

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Tottenham Hotspur might be experiencing a wobble in the Premier League, but their Champions League matches are proving to be a hit on bettingexpert, particularly with odds from Unibet. Two of the top four matches on the bettingexpert tipster community in November featured Mauricio Pochettino’s side, including their Dele Alli inspired victory over Real Madrid at Wembley and a 2-1 …

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Paddy Power Betfair Joins the ‘All-in Diversity Project’ as founding industry participant

FTSE listed betting group Paddy Power Betfair Plc (PPB) has announced that it has partnered with industry workplace diversity program ‘All-in Diversity Project’, as the company seeks to lead the sector in employee equality and inclusion directives. The All-in Diversity Project is an industry-driven, not-for-profit initiative which aims to deliver new benchmark and best practices for diversity in the global betting …

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Calls for companies to provide gambling support backed

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Asian sports betting and online casino company LeTou, the gaming shirt sponsor of Premier League side Swansea City, has backed calls for professional sportsman to receive problem gambling education and support. The Professional Players Federation (PPF) and GambleAware has called for added guidance to be provided, with the PPF urging bookmakers to ensure any sponsorship agreements include a provision for …

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Gambling Commission on the hunt for new CEO

The UK Gambling Commission is looking for a new CEO after Sarah Harrison revealed she will be leaving the Commission at the end of February 2018 to take up a senior role with the Department for Business, Energy and Industrial Strategy. Neil McArthur, the Commission’s Chief Counsel and Executive Director, will be appointed by the Commission as Acting Chief Executive with …

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OtherLevels: Taking in-play messaging to the next level

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Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

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Playtech BGT appoints Lee Drabwell as UK & Ireland Operations lead

Playtech sports betting technology subsidiary, Playtech BGT Sports (PBS) has bolstered its executive leadership team confirming the appointment of former Ladbrokes Managing Director Lee Drabwell as new Chief Operating Officer (COO) for PBS’ UK and Ireland division. A seasoned industry veteran, Drabwell spent 29-years with Ladbrokes serving a number of senior executive roles within the firm’s retail arm. Drabwell left …

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Bookmakers say it’s a ‘Perfect’ Christmas for Ed Sheeran and Beyonce

Bookmakers are backing the UK-US duo of Ed Sheeran and Beyonce Knowles to be the UK’s Christmas Number One on December 25. This week Sheeran, the UK’s highest selling record artist released a special version of his single ‘Perfect’, featuring US RnB Queen Beyonce. Opening markets, all bookmakers currently back ‘Perfect’ as clear 4/7 favourite to land the Christmas Number …

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