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Gaming Realms secures ITV ‘Love Island’ games development partnership

Industry next-generation games developer Gaming Realms Plc has this week announced that it has secured content rights with UK broadcaster ITV to build and develop gaming products for its hit reality TV show ‘Love Island’. The London AIM-listed games developer will build ‘Love Island’ based games in partnership with Storm Games studio, which will be hosted through Gaming Realms mobile ... Read More »

Aleš Gornjec – Comtrade Gaming – Understanding business & the regulation of sports bonusing

From a platform provider to client perspective, Aleš Gornjec General Manager of Comtrade Gaming details that the industry has to rethink and re-understand its all-round strategy with regards to bonuses and player incentives. __________________________________ More than 8.5 million pages on Google are devoted to online gaming promotions, which means that there is both strategy and opportunity when focusing on this ... Read More »

City views tough Q2 trading outlook for FTSE bookmakers

Industry market analysts are weary of FTSE listed operator stock performance, taking the position that ‘punter friendly’ sporting results, rising costs and a tough 2016 comparable period, will have hindered all-round Q2 trading. As FTSE-listed bookmakers prepare to announce their full H1 trading results this coming July and August. City analysts have placed a gloomy forecast for industry H2 performance, ... Read More »

Major Shake-up! Sky changes sports subscriptions & content strategy

Ahead of the start of the 2017/18 English Premier League season (12 August), main broadcaster Sky will move to scrap its individual sports channels, with a view of streamlining its content and viewer paid subscription packages. Seeking to boost its subscriptions, the broadcaster will retire its Sky Sports Channels (1,2.3, 4 & 5) creating new ‘sports-themed’ package options for customers. Sky’s ... Read More »

LeoVegas continues football brand expansion netting Norwich City ‘Principal Partnership’

Nordic Nasdaq-listed European online gambling group LeoVegas AB has continued its brand expansion within the UK market, by announcing that it has secured a three-year ‘Principal Partnership’ deal with Norwich City FC. Seeking to promote its online casino and sports betting products, LeoVegas brands will be displayed on Norwich City’s match day shirts, as well as on the football club’s ... Read More »

‘Personalisation at Scale’…Goodwood partners with Qubit for digital inventory optimisation

The Goodwood Group, owners of the popular West Sussex estate Goodwood which hosts major motorsports, horseracing and leisure events has partnered with digital personalization specialist Qubit to optimise the performance of its digital assets. Confirming the partnership, Goodwood marketing has detailed that it wants Qubit technologies’ to bring ‘personalisation at scale’ to its digital inventory boosting sales and average order ... Read More »

Senet Group calls for industry to help RGSB’s Responsible Gaming study

Industry-independent watchdog, The Senet Group has called for gambling stakeholders to back the Responsible Gambling Strategy Board (RGSB), in its efforts to establish a better understanding and overall knowledge of responsible gambling. Set-up in 2016, the RGSB has proposed a three-year strategy to promote responsibility in gambling and to reduce or mitigate gambling-related harm. The RGSB’s is intending to publish ... Read More »

William Hill takes title sponsorship of St Leger Festival

Agreeing to terms with racecourse operator Arena Racing Company (ARC), William Hill will become the new title sponsor of the St Leger Festival, a heritage event for UK racing stakeholders. Signing a three-year deal, the four-day festival will now be rebranded as ‘The William Hill St Leger Festival’ (13-16 September). Further to its sponsorship, William Hill has boosted the prize ... Read More »

Bede Gaming powers up The Rank Group’s digital performance

The Rank Group recently reported 13% digital revenue growth, with a 35% uplift in its Grosvenor Casino brand’s digital performance, and credited Bede Gaming with enhancing its digital platform to generate these significant gains. Having switched to Bede in 2016 from OpenBet, Rank has not only seen strong growth in the digital field but has also achieved greater operational efficiency, ... Read More »

Martin de Knijff – Metric Gaming – Should we be betting on a “third way”?

 Metric Gaming CEO Martin de Knijff suggests that operators no longer have to accept the costly or same platform options of the past I have never cared much for convention – always looking instead for that proverbial “third way.”  It’s a trait likely shared by most entrepreneurs, and, simply put, a prerequisite for true innovation. The current betting platform market ... Read More »