UK

BetVictor punter on track to land £1 million jackpot

One BetVictor punter is on course to become a millionaire after an extraordinary World Cup bet which netted them €3,360 from a €1 stake. The anonymous punter placed the bet through the UK operator’s new #PriceItUp Builder ahead of Brazil vs Switzerland. In doing so they were automatically entered into The Million Pound Bet – BetVictor’s World Cup competition for …

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William Hill appoints Kirsty Gallacher as new Brand Ambassador

William Hill marketing has confirmed the appointment of former Sky Sports presenter Kirsty Gallacher, as its ‘New Brand Ambassador’. Gallacher one of the most recognisable UK sports journalists/broadcasters joins William Hill’s brand ambassadorial team, working alongside Robbie Savage (football) and Sir Tony McCoy (racing). In its update, William Hill details that Gallacher has signed a ‘long-term’ brand representative contract and …

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Betway enhances european reach with two-year C.D. Leganés deal

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Betway has extended its reach across the top tiers of European football, by signing a sponsorship deal with The Primera División’s, also known as La Liga, C.D. Leganés. The two year deal will see the online bookmaker become the club’s official shirt sponsor, in a year in which C.D. Leganés is to celebrate its ninetieth anniversary by competing for the …

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Tune-in! Former football stars lead World Cup videos for UK betting brands

Seeking to maximise brand coverage during the crucial World Cup trading period, bookmakers and betting stakeholders have turned to former football stars to turn-up the football dialogue… Bonus Code Bets has ramped up its partnership with John Barnes to provide engaging videos around England’s progress at this summer’s World Cup in Russia. One of Better Collective’s portfolio of affiliate sites, …

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Buzzed Up! Playtech secures Gala Leisure omni-channel lead systems agreement

FTSE industry technology group Playtech Plc has confirmed that it will act as lead omni-channel systems provider for Gala Leisure, as the UK bingo operator transitions to its new identity as Buzz Bingo. Updating the market, Playtech will become the lead bingo and casino platform provider for Gala Leisure, servicing the retail and land-based provisions of Buzz Bingo future enterprise. …

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Six events make up ‘must attend’ Betting on Sports Week in September

Betting on Sports

SBC Events will invite more than 2,500 delegates to “feel the pulse of the sports betting industry” through six events at this year’s Betting on Sports Week in London. Taking place from 18-21 September at Olympia London, #boscon2018 will feature five conferences – Betting on Sports, ESI London, Casino Beats Summit, AffiliateFEST and Sponsorship Forum, as well as a lavish …

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Simon Trim: Sporting Group – Beyond the Noise… Developing Russia 2018 as a long term proposition

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

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IGRG sets November date for Responsible Gambling Week 2018

The Industry Group for Responsible Gambling (IGRG) has announced that Responsible Gambling Week 2018 will take place from 1st-7th November and that, for the first time, organisations and businesses from Ireland and Northern Ireland will join those from Great Britain in supporting the event. The IGRG brings together every sector of the gambling industry through its member trade associations, covering …

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32Red handed £2m penalty package for consumer failings

iakov / 123RF Stock Photo

32Red has been handed a £2m penalty package by the UKGC, for failing to protect a consumer from gambling-related harm and money laundering failures. Focusing its investigation on dealings with a customer between November 2014 and April 2017, it’s detailed that the individual and the online gambling firm, acquired by Kindred Group in June 2017, established a business relationship from …

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ASA bans animated Coral Interactive ads for under-18s appeal

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The Advertising Standards Authority (ASA) has reprimanded Coral Interactive, following a complaint that challenged whether the content of three adverts would have a particular appeal to children. Ads in question were seen on February 20 of this year and related to the Rainbow Riches, Fishin’ Frenzy and Lucky Wizard titles, which feature animated images, including that of a leprechaun, pot …

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