Commencing this week, William Hill will start trialling a new bet guarantee offer on TV races for retail and online customers. William Hill has outlined that its shops will lay customers to lose a minimum of £5,000 for win bets on all races that are shown on ITV Racing and in online customers will be able to bet to win …
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BetVictor has announced the delivery of two exciting new features within the operator’s popular #PriceItUp market. #PriceItUp Builder gives customers the opportunity to browse and combine thousands of possible outcomes as they build their own #PriceItUp bet whilst the introduction of an ‘Edit’ feature will allow customers to tweak and build upon existing #PriceItUp outcomes to create a personalised bet. …
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Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …
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The Football Association has banned former Lincoln footballer Bradley Wood for six years and fined the defender £3,725, after he was found guilty of 25 betting related breaches. The two most damning charges which Wood denied, related to events that occurred during Lincoln’s memorable 2016‑17 FA Cup run, when the player was ruled to have purposely picked up two yellow …
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Luton Town FC and Sportego have agreed a fresh partnership which will see the data-driven sports analytics agency, help the Hatters forge better relationships with fans, improve fan engagement and increase sponsorship revenue. Sportego has proven its ability to deliver impressive results for its clients by uncovering actionable insights by breaking down sales and membership data. The group’s client, Derbyshire …
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The Racing Post has moved to expand its B2B division, confirming five new managerial appointments maintaining the fast-growth of its industry commercial services. Updating the market, the Racing Post has appointed former beIN Sports’ head of product distribution, John Matthews as its new Head of Digital B2B services. The firm’s B2B division which operates multi-media, content and data solutions for …
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Regulatory attentiveness in 2017 held monumental bonusing based consequences for gaming operators in the UK, writes Steven Valentine, Director of Interactive at Comtrade Gaming. Whether it’s in the form of player acquisition, retention or re-engagement, it seems that the subjective nature of bonusing terms is no longer up to interpretation. According to the UKGC, trust in the gambling sector is …
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BT Sport has announced that later this year it plans on launching BT Sport Box Office, a pay-per-view channel which will be available on BT TV and the Sky platform. This season, BT Sport retained the rights to Premier League football for a further three years, however, it appears unlikely for now that football coverage will be affected by the …
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Paddy Power Politics has priced ‘4/1 that Sean Hannity will leave his post as a Fox News political commentator in 2018’. The bookmaker opens its new ‘Trump betting’ market, following this week’s New York court disclosure that Hannity was a client of Michael Cohen, President Trump’s personal lawyer who is currently under criminal investigation by federal prosecutors. The Host of ‘Hannity’, …
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The Stobart Group has been announced as headline sponsor of the three-day Northumberland Plate meeting, after agreements were reached with the Arena Racing Company and Newcastle Racecourse. Titled the Stobart Group Festival of Racing, the festival is scheduled to take place June 28-30, featuring a stellar racing and entertainment line-up. David Williamson, Executive Director at Newcastle Racecourse, commented: “We are …
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