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Optimised communications help Wiraya deliver 15% reactivation boost

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

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DOWNLOAD: BtoBet’s report on East Africa betting potential

Africa

The online betting and gaming industry in Africa is garnering a lot of attention from major operators, both locally and internationally. However, with a widespread improvement from a technological perspective, and a wider regulatory imprint legalising the iGaming industry, many experts consider the continent’s Eastern region as having the most potential. TO DOWNLOAD BTOBET’S ‘EAST AFRICA BETTING REPORT’, CLICK HERE.

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UKGC shows no uplift in illegal gambling complaints

The UK Gambling Commission’s (UKGC) research department has published new data revealing ‘no increase in the number of complaints’ related to illegal gambling websites during the national lockdown. Tracking data since 23 March, the UKGC stated that there has been no spike in complaints – with a total of 12 disputes related to nine websites in March, and a further …

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Industry Report: New channels for BtoBet’s ‘player-centric’ Neuron 3 platform

Neuron 3

BtoBet has targeted “integration of a digitally wider channel spectrum” through Neuron 3 – a ‘player-centric’ platform supporting mobile, desktop, retail, social media and TV betting. The igaming and sportsbook provider believes that new single-solution platforms such as Neuron 3, which will be officially unveiled at ICE London, will reshape an industry “stuck in a phase where most larger bookmakers …

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Argentina: Paving the way for exponential iGaming growth

Argentina is regarded by igaming experts as a country with huge potential, writes BtoBet CEO Alessandro Fried. In fact, big recent strides to regulatory laws have cemented its igaming credentials. From a regulatory point of view there remain provinces yet to allow online betting, but it seems that the country as a whole is keen on regularizing the industry – albeit …

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BtoBet: Transforming the South African iGaming industry into a model for Africa

Copyright: rawpixel / 123RF Stock Photo

South Africa (SA) is deemed by many industry experts as the greatest opportunity when it comes to the gambling industry in Africa.  The country is, according to BtoBet Chairman Alessandro Fried, way ahead of its neighbours in terms of technological infrastructure.  All factors are indicating that should the country introduce a legal framework and regularise its online market, the chances …

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Bookmakers to battle for market share in ‘Euro 2020 Challenge’

Euro 2020

Euro 2020 is set to be the biggest yet, writes BtoBet Chairman Alessandro Fried. In fact, with more than one nation hosting, a high level of excitement across Europe is almost guaranteed.  This excitement is set to have a ripple effect on the sports betting industry, with bookmakers expecting the thrill surrounding the continent’s biggest football tournament to translate itself …

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BtoBet: Personalizing UX for the European player

Personalization

In a relatively short time span the European market has become a saturated environment for operators, who routinely face big challenges with regards to player acquisition, retention and churn. All this whilst keeping in mind that the vast majority of betting sites offer essentially the same odds, bet types and markets. Therefore, personalization is a must to mitigate these challenges, …

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Technology catch up drives huge African opportunity says BtoBet

BtoBet

African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …

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iovation report warns of prioritising SCA on inbound PSD2 directives

iovation, the TransUnion owned fraud prevention and authentication solutions provider has published a critical report developed in partnership with consumer research advisory Aite Group titled “PSD2: Advent of the new payments market in Europe.” The report incorporates original research and analyses on the consequences for the global online payments and its wider stakeholders on the revised provisions of the European Union Payment Services Directive (PSD2). …

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