Interviews

Area for interviews

Stats Perform: How to generate ‘the best analysis possible’ from FA Cup fixtures

Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …

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Sorare: How NFTs add the ‘extra dimension’ to the sporting experience

NFTs are infiltrating numerous industries, with both major sports leagues and betting companies increasingly drawn towards the emerging digital assets, although this has not gone unnoticed by regulators. Shortly after assuming his position as Head of Sales at Sorare, the providers of an NFT-based digital fantasy football platform, Dan Sormaz discussed sports’ engagement with the blockchain with Insider Sport, whilst …

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‘Go big or go home’: Nikola Teofilovic and Tetiana Vozniuk on Speed Media’s growth plans

SBC spoke to Speed Media CEO Nikola Teofilovic and Tetiana Vozniuk, Senior Investment Manager at JKR, about the expansion plans in the crypto affiliate market.  Last time you spoke to SBC Nikola, you were the Senior Investment Manager at JKR – but now you’re also the CEO of Speed Media. Can you tell us about this soft switch in roles? …

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OMEGA Systems: Creating a true omni-channel experience

The trend in the gambling industry in recent years of business increasingly shifting to online verticals is showing no signs of slowing, and for OMEGA Systems it has informed the core development of its product.  Taking time to discuss the company’s movements with SBC’s Joe Streeter, Editor of Payment Expert, at ICE London 2022 last month, OMEGA’s Chief Commercial Officer, …

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Delasport: all about the If Bet innovation with Oren Cohen Shwartz

In a fast-moving and ever-evolving sports betting industry, sportsbook customers have come to expect a higher level of wagering, always looking for something new to enhance their experience and new ways to bet on their favourite markets. SBC sat down with Oren Cohen Shwartz, CEO of Delasport, to talk about the firm’s latest innovation – If  Bet.  SBC: How would …

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Capitalising on new opportunities: Altenar’s plans for 2022

As more of the world opens up to regulated sports betting, Altenar is confident that it can deliver a stand-out user experience for its customers across the world. That’s according to Domenico Mazzola, the company’s Chief Commercial Officer.  Speaking to SBC, Mazzola highlighted some of the recently launched products that have been added to the Altenar portfolio, before explaining why …

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Jeevan Jeyaratnam: Abelson Odds: No Niche… Recognising the thriving role of stats betting

From shots on target to player tackles, stats betting and data-driven markets have deeply enriched the matchday offering that sportsbooks provide over the last few years. Speaking to SBC Leaders, Abelson Odds’  Chief Operations Officer Jeevan Jeyaratnam shines a light on how stats betting has evolved from a unique feature of sportsbook markets to an integral part of any operator’s …

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Bayes Esports: Challenges in marketing esports to the ‘traditional’ sports bettor

Ben ‘Noxville’ Steenhuisen (pictured right), Senior Software Architect at Bayes Esports, looks at the overlaps between esports and ‘traditional’ sports before assessing some of the key challenges companies face when marketing the concept of competitive video gaming to new demographics of bettors. For a long time the variety of sports available for traditional sports betting was a mostly stagnant pool. …

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Pontus Lindwall: Positioning Betsson as a leading technology company

The gambling industry has changed substantially over the last few years, most notably with the growing influence of the online sphere on how we consume information and entertainment.  Speaking in the latest SBC Leaders magazine, Betsson Group CEO Pontus Lindwall explained that when he first entered the online gambling industry in 1996, the sector was very much in its infancy. …

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