Interviews

InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

Read More »

Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

Read More »

Lee-Ann Johnstone: Technology’s disruption leads AffiliateFEST debate & agenda

AffiliateFEST

AffiliateFEST debuts at the ‘Betting on Sports Conference’ (#BOSCON2018), with technology disruption and its impact on the future framework of affiliate marketing, placed at the forefront of the agenda. SBC speaks to Affiliate Insider founder Lee-Ann Johnstone, gaining a detailed breakdown on this year’s must-attend event for industry publishers, who face new consumer, regulatory and technology-driven demands ___________________ SBC: AffiliateFEST …

Read More »

Sportradar’s Lorenzo Caci: The best bet for curbing illegal activity in India

India - Copyright: corund / 123RF Stock Photo

Last month, the Law Commission of India (LCI) found that arguments in favour of relaxing the country’s gambling ban far outweigh those highlighting its immorality. As things stand, gambling in India is heavily restricted except for selective categories such as lotteries and horse racing. However, the LCI’s 267th report recommended the full legalisation of regulated betting and gambling activities, albeit …

Read More »

Dr Heather Wardle: A sustained effort to understand gambling harms

Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

Read More »

Brian Mahon – BetBright: BetFeed breaks down barriers in Real Time!

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

Read More »

Tristan McDonald – i-pools: “an innovative, skill-based alternative”

Social pools betting network i-pools recently launched the UK’s first real-money Daily Fantasy Racing games, with the aim of offering punters an alternative to fixed-odds markets and totaliser betting. SBC caught up with i-pools Founder Tristan McDonald to find out more.   SBC: Hi Tristan! Firstly can you begin by introducing the concept of Daily Fantasy Racing pools and what it …

Read More »

Robbie Morris – Two-Up Digital: “We’re excited for the future”

British retail bookmaker Star Sports recently launched its first online sports betting site, enlisting the help of London-based platform provider Two-Up Digital to do so. SBC caught up with Two-Up CEO Robbie Morris to find out more about the partnership. SBC: As a developer, how testing/difficult has it been to launch legacy racing bookmaker Star Sports digital proposition? How does …

Read More »

Betano.com “not afraid of competition” following German entry

Initial sports betting plans outlined by @CaesarsEnt #USA #casino #sportsbetting http://casinobeats.com/2018/07/30/caesars-casinos-poised-for-sports-betting-introduction/

Aligning your brand with a particular sport or team is widely recognised as a hugely effective way to drive fresh interest amongst a potentially huge audience, bringing with it a plethora of benefits along the way. As part of a concerted effort within the recently entered German market, sports betting provider Betano.com, launched a little over two years ago by …

Read More »

Endre Nesset: Delivering GiG’s ‘next level’ sportsbook platform

Endre Nesset, Director of Sports for Gaming Innovation Group (GiG) breaks down delivering a two-year project, launching GiG’s new sportsbook platform. Highlighting increased operator-to-consumer demands, Nesset details to SBC that GiG’s sportsbook platform had to develop as an ‘anything is possible’ proposition, beating the expectations set by ‘one-size fits all’ solutions.     _____________  SBC: Hi Endre, can you detail to …

Read More »