Interviews

Ian Bradley: Big Bang just the start for SBTech in 2019

Big Bang

Just a few moments after the eagerly anticipated launch of Exploding Jackpots at ICE London, SBC News was there to talk to Ian Bradley, SBTech’s Chief Strategy Officer. We asked him what SBTech had learned from the successful Pulse reveal in 2018, and how the ‘Big Bang’ will bring about a new betting experience for SBTech partners. SBC: What did …

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Simon Trim: Sporting Solutions – Automation as a corporate discipline

As betting incumbents seek greater independence, flexibility and individual customisation from standard platform provisions, Simon Trim, Chief Executive of Sporting Group / Sporting Solutions details to SBC that automation should be treated by leadership as a core corporate function. _______________________ SBC: Hi Simon, great to catch up on this intriguing subject matter. Can you explain ‘betting automation’ to SBC readers? …

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Better Collective Spotlight – BonusCodeBets – Using John Barnes to create brand trust

Barnes

A week on from the annual affiliate-induced madness at LAC, an event typically awash with sports stars past and present donning the colours of companies in attendance at the ExCeL, SBC News took a closer look at the use of brand ambassadors. For the next edition in our Better Collective Spotlight series, we turned our attention to BonusCodeBets, and specifically …

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Mateusz Juroszek: Building the STS brand outside of Poland

STS - European Union flag on blue sky background

It was confirmed late last week that STS, the biggest bookmaker in Poland, was ready to enter 11 new European markets – including the UK and Germany – after reaching a deal with BetConstruct for the provision of both sports betting and gaming content. Just a few days on, we caught up with Mateusz Juroszek, CEO of STS, to discuss …

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Motti Colman, Optimove: Taking a higher-level view of an operator’s performance

Customer retention specialist Optimove has launched iGaming Pulse, a new industry benchmark that will empower operators to both understand their strengths and analyse their weaknesses when it comes to marketing products. We spoke to Motti Colman, the company’s Director of New Business, to find out more. SBC: How will iGaming Pulse help sports betting operators to optimise marketing actions and …

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Simon Banks: Star Sports – Delivering on talent resources amid changing industry values

With the aim of diversifying its business portfolio, Star Sports launched its new recruitment contingent Star Recruitment back in January with the aim of providing tailored staffing solutions to the global gambling industry. SBC caught up with Simon Banks, a sector resourcing and talent development veteran, who is heading up the new vertical as its Chief Executive Officer. We asked …

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Matthew Imi: Sky Racing – The first month and adapting to industry challenges

On 1 January of this year, Sky UK launched its new channel, Sky Racing , which took Sky’s dedicated sports channel tally up to 11, has been broadcasting race fixtures from both the UK and around the world. It has been headed by the long term At the Races chief executive, Matthew Imi. SBC caught up with Imi to discuss how Sky …

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Jacob Lopez: OPTIMA – Technological innovation in the sports betting industry

Artificial intelligence (AI) has become a growing part of business in the 21st century, with more and more industries integrating it into everyday solutions. In fact, gaming operators have started to base their choice of platform provider around the adoption of new technologies, including AI, which can ensure a  better quality of service for its customers. In an interview originally …

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Genius Sports: Power behind the Price – Why premium data should be at the heart of sports betting

Data rights may not be a subject matter that sets heart rates pumping, yet as the betting sector expands its global profile, its incumbents will face greater scrutiny with regards to sports data management, integrity and collaborations. Through betting/data subsidiary Betgenius,  Genius Sports has developed one of the world’s fastest growing data and technology enterprises, detailing to SBC why in 2019 …

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Sportradar’s Felix Geyr: Improving the efficiency of ad:s spend

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Earlier this month, Sportradar launched ad:s, the firm’s full-service marketing offer for sports betting operators. We caught up with Felix Geyr, Managing Director of Sports Media at Sportradar, for his take on the new service, how it can help operators increase their customer numbers, and why its customisable combination of automated and non-automated data-driven marketing components makes it a truly …

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