Interviews

Andrew Morgan, ICS: Engaging bettors through the power of voice

As 2019 approaches, the methods used by operators to engage bettors continue to evolve, with the importance of maximising every platform becoming increasingly valuable. We caught up with Andrew Morgan, International Director at Independent Content Services, who emphasised why sportsbook operators must consider voice as an integral part of 2019 marketing plans. SBC: What does “voice” mean when it comes …

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InCrowd: Our League – Delivering on Rugby League’s ‘Tribal Demands’

In 2018, fan engagement technology developer InCrowd delivered the Rugby Football League’s full-scale ‘Our League’ digital platform seeking to optimise all core components for the unique sport – ticketing, match streaming, communities and content.   InCrowd CEO Aidan Cooney and Marketing Manager Darren Parsons spoke to SBC about ‘Our League’s platform development from concept to planning and delivery, and how …

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Thomas Koller – Friends4Media – Pulling off an “ambitious” UEFA partnership

Friends4Media

An established provider of brand engagement solutions with a special focus on quizzes and trivia games, Friends4Media recently became the sole mobile application games company licensed by UEFA. We caught up with the firm’s Managing Director Thomas Koller, who explained how the partnership with UEFA came about, dispelled doubts over the long-term effectiveness of quiz games, and shared his excitement …

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Better Collective Spotlight – Wettfreunde’s best music for content production

Wettfreunde

With over 10 years of experience, Wettfreunde has earned a reputation for housing some of the best German language content relating to sports betting insights and knowledge, while delivering a highly objective system determining an operator’s quality against a series of stress tests. The site, which translates to English as ‘for betting friends’, has quickly become the go to place …

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gbet and Betdaq: Why operators should never be forced to work around supplier defects

gbet

gbet started out as the founder of the Betdaq business in 2000, but having sold Betdaq in 2013 to Ladbrokes (GVC), the proprietary gbet technology still powers the exchange. gbet is now solely a B2B technical supplier to the sports betting industry, offering a proven player account management platform, plus sportsbook, exchange and Tote/Pari-Mutuel products to operators in Europe and …

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Peter Schmeichel: “Gambling can be a little fun as long as people are wary”

Schmeichel

Goalkeeping legend Peter Schmeichel will be co-hosting this year’s SBC Awards alongside Kirsty Gallacher on Tuesday 4 December. Just a few weeks before the event, which returns to The Artillery Garden at the HAC, we caught up with him to discuss his dalliance with the gambling industry through Tipico, the size of the market in his native Denmark, and a …

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Steven Spartinos – Kiron – Providing ‘must have’ virtual products to global operators

Kiron

Steven Spartinos, co-founder and co-CEO of Kiron Interactive, spoke to SBC News about the technical challenges to producing virtual content, a UKGC statistic that helps to explain the virtual transition from retail to digital in the UK, the corresponding picture in emerging markets such as Africa and LatAm, and the key differences in regulation or content to consider for virtual …

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Aaron Duckmanton: Grabyo – What you don’t know about video!

Marketing in disrupted times, all sectors appear to have fallen in love with video. Yet it remains a tentative marketing vertical for betting incumbents. Aaron Duckmanton, Head Of Marketing & Content at real-time video editing technology Grabyo, puts the industry straight on Video dynamics… Pay attention, please! __________________ SBC: Hi Aaron, thanks for the interview. As a medium, how has …

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OPTIMA’S Jacob Lopez: The flexibility to support new front-end functionality

OPTIMA

Cash out functionality, feed unification and bet builders are just three of the key components of the modern day sportsbook. OPTIMA CEO Jacob Lopez talks moving with the market in 2018, why differentiation has become a buzzword for the company, and how the technology behind its beefed up sportsbook stood up to the performance challenge presented by this year’s football World …

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SBC Bookies Corner: Grab’em by the Midterms

Billed as the most important midterm elections in modern US history, this 6 November US states decide their representatives for the House & Senate. Can the Democrats secure their much desired ‘Blue Wave’, or have polls underestimated President Trump yet again? Furthermore, will Midterms 2018 showcase the lead cast for the US  2020 General Election… SBC gets the bookies lowdown!   …

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