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Interviews

Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry ... Read More »

Sponsorship Spotlight – Doubling up on Premier League sponsorship

Sponsorship - Copyright: dizanna / 123RF Stock Photo

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on ... Read More »

Pascal Lemesre – Smarkets – The fairest of them all…

Smarkets is looking to change the public’s perception of the gambling industry. From its home overlooking St Katharine Docks the company has enjoyed a fruitful few years. It recently placed 12th in Inc’s 5000 Europe of the continent’s fastest growing companies. Its focus is on a sleek and simplistic customer experience (which includes a flat 2% commission) and the way the ... Read More »

John Pettit – Playtech BGT: Unifying individual strengths, dynamics & intelligence

Unifying all of its sports betting assets under the Playtech BGT Sports division, leading industry technology provider Playtech aims to bring market innovation through the optimal convergence of its joint products, services and user engagement mechanisms. John Pettit Managing Director of Playtech BGT UK, Ireland, Australia & Asia details to SBC readers his firm’s serious intent at challenging the sports ... Read More »

Sponsorship Spotlight – Using sports content and marketing to optimise sponsorship

Sponsorship - Copyright: dizanna / 123RF Stock Photo

Just two weeks after JDG Sport was hired by Betfred to optimise title sponsorship of the 2017 Super League, we caught up with Managing Director James Gordon to discuss the use of agencies for activating sponsorship and reaction to the number of gambling companies getting involved in Rugby League. JDG Sport, a provider of sports content and marketing services, will ... Read More »

Jacob Johns – Easyodds – Preparing for The Cheltenham Festival

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With less than two weeks to go until the biggest horse racing meet of the year, we caught up with Jacob Johns, one of the leading horse racing tipsters at odds comparison site Easyodds, to find out more about his company’s preparation for The Festival and how he expects the bookmakers to respond after the ‘Worst Ever Cheltenham’ in 2016. ... Read More »

Bernard Marantelli – Colossus Bets – Building a Crowd Pleaser with Colossus Syndicates

Bringing new player engagement dynamics to its football pools product, Colossus Bets has announced the launch of its ‘Colossus Syndicates’ feature which will enable users to propose crowdfunded tickets which will compete for Colossus jackpots. Colossus Bets Founder & CEO Bernard Marantelli speaks to SBC on the challenges of developing an effective crowdfunded game for the sports betting market and how his ... Read More »

Ryan Scarratt – Front Runner – Giving niche sports the airtime they deserve

Droit d'auteur: mavrek / 123RF Banque d'images

Following Front Runner’s sponsorship deal with the bookmaker Mr Green, we had a chat with Ryan Scarratt of niche sports channel Front Runner. The new free to view sports channel has taken an interesting approach to broadcasting in 2017 when the bulk of similar companies are reflecting the paid subscription model. From showing ice hockey to poker and MMA it’s focused ... Read More »

Tom Mitchell – RISQ – Liability gains…

Tom Mitchell Chief Commercial Director of RISQ, an industry specialist in risk management services, speaks to SBC on the development of his firm’s B2B insurance backed game for betting operators. In a saturated marketplace with increasing player demands, RISQ services seek to bring a much-needed point of differentiation for betting stakeholders… _____________________ SBC: Hi Tom, thanks for this interview, as ... Read More »

Betcart – attention to detail when it comes to affiliates

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Natalie Berenato, Head of Marketing and Affiliates at operator Betcart, explains the firm’s attention to detail when it comes to customer, and affiliate, care. SBC: Hi Natalie, Can you provide SBC readers with a breakdown of Betcart services and provisions? What does this new brand bring to the betting market? Natalie Berenato: Betcart, although young, is not exactly new to the ... Read More »