Interviews

Area for interviews

Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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BETER: Why Euro 2020 has sparked new interest in e-football

BETER's Chief Product Officer Alex Lobov revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.

Traditional sports will always drive the esports industry, but there will soon be real competition in the popularity stakes, said BETER‘s Chief Product Officer Alex Lobov who revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.  Speaking to SBC News, Lobov explained that BETER currently provides its clients with live streaming and monthly data and …

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Alina Yakirevich, Fonbet: Euro 2020 and overcoming the challenges of the pandemic

Alina Yakirevich, Fonbet: Euro 2020 and overcoming the challenges of the pandemic

New measures brought in by the Russian government will undoubtedly protect bettors while also increasing traffic for licensed operators “who pay taxes, support athletics with targeted deductions and sponsorship contracts” according to Alina Yakirevich,  Marketing Director at Fonbet. Speaking to SBC News, Yakirevich drew attention to the fight against the black market, explaining that measures brought in by the Russian …

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Zohrab Karapetyan: How Digitain is supporting sportsbook partners for Tokyo 2020

Tokyo

From skateboarding to surfing, Digitain has ramped up the number of Olympic sports it is supporting for its sportsbook partners during Tokyo 2020. We spoke to Zohrab Karapetyan, Digitain’s Sportsbook Product Manager, about launching new initiatives to meet the growing Olympic betting appeal and mitigating the impact of time difference on turnover, particularly in Europe, before looking slightly further ahead …

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Bigger and BETER: New sports driving more engaging Setka Cup content

Setka Cup

By adding new sports to the Setka Cup tournaments roster, BETER is now delivering even more ‘fast’ and reliable content for sportsbook operators, said BETER’s Chief Product Officer Alex Lobov. We spoke to Lobov about strengthening its foothold in the fast sports betting niche through the addition of beach volleyball, risk management and countering the threat of match fixing, as …

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Lotto Reloaded: A natural continuation for BetGames’ flagship product

Lotto

Aiste Garneviciene, COO at BetGames, reacts to the relaunch of its signature Lotto product.  She discusses the role of its Emerald lottery machine as an “engagement driver”, how it is powering the next generation of lottery with more than 36 draws per hour, the standing of the Lotto product within its complete live games portfolio, and why we shouldn’t expect …

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Yury Krasovskiy: How Liga Stavok promotes Russian football on the international stage

ury Krasovskiy discusses how Liga Stavok’s initiatives are making the RPL “even more spectacular and exciting” for international bettors

In an exclusive interview for SBC News ahead of the upcoming Russian Premier League (RPL) season – which is due to start on 23 July – Yury Krasovskiy discusses how Liga Stavok’s initiatives are making the RPL “even more spectacular and exciting” for international bettors and why long-term partnerships with sports organisations are helping the operator to achieve its goals. …

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William Hill: Striking a positive workplace balance for post-lockdown business

As the sector emerges from COVID-19 lockdowns, the challenge of maintaining a positive balance between workplace safety and business efficiency has been on the minds of leadership teams.  Speaking to SBCNews, Mark Skinner, Chief People Officer at William Hill, discussed the company’s ‘Balance Project’, a hybrid working strategy informed by employee feedback, with the objective of creating a safe and …

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Sabine Müller: Building GAMOMAT’s momentum and breaking new ground

GAMOMAT’s innovative and creative power drives the business, according to Sabine Müller – Chief Design Officer – as she explained how the company is inspiring players across a range of markets.  Speaking to SBC News, Müller touched upon GAMOMAT’s sponsorship of upcoming SBC events while also highlighting how the “Books &” series continues with new ideas to drive player engagement. …

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