Interviews

Iryna Kurochkina: Digital Choo – Unconventional wisdom is needed to clear industry media hurdles

Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have to move beyond ‘rational approaches’ governing their media strategies in order to extract long-term ROI.  Fresh from winning the ‘Marketing Services Provider’ at the 2019 Betting Awards, Digital Choo and Kurochkina credit their winning formula to bridging creative competencies with optimised …

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888 Holdings’ Guy Cohen on purchases, PASPA and poker

888

Guy Cohen, SVP, Head of B2C at 888 Holdings, discuss his company’s BetBright deal, operating in the newly regulated US sports betting market, and making plans to restore poker to its former glory. SBC: You have been on an acquisition spree lately. Can you explain the philosophy behind this, particularly regarding your BetBright purchase? GC: Sport was the missing link …

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Better Collective Spotlight: ‘Lead generation’ white label gamification on Betarades

Betarades

For this month’s Better Collective Spotlight, we returned to Betarades – a provider of sports insights and free betting tips in Greece – to look at its Tipster League product launched in February. Edward Fowler, Marketing Automation Specialist at Better Collective, shares his insights on the product which lets users guess the outcome of events and compete for attractive monthly …

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Martin Wachter, Golden Race: Preparing virtuals for US players

Golden Race

Martin Wachter, CEO of Golden Race, discusses the “enormous” growth prospects for virtual sports in the US, where it is targeting a first state licence and launching games with “new and unique functions” to meet player tastes across the pond. SBC: What are the plans for Golden Race in the US? MW: We have been doing a great amount of …

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Nikos Konstakis, SG Digital: In-play wagering has boosted punter engagement with tennis

With this year’s Wimbledon tournament capturing the attention of a global audience, tennis has continued to grow in popularity among punters.  Nikos Konstakis, VP Sportsbook Product at SG Digital, explained to SBC the reasons why tennis is a good fit for in-play wagering, and how the new live score product Match HQ can help grow the appeal of the sport. …

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Stanleybet Group’s Magellan Robotech B2B division targets international growth

Stanleybet Group’s Magellan Robotech

Christian Maglia recently moved from WeAreCasino to become Chief Commercial Officer of Magellan Robotech, the B2B division of Stanleybet Group, and SBC News caught up with him to find out about his new role and plans to grow the business.  Maglia is also set to speak at Betting on Sports 2019, the leading international event for the sports betting and …

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Round table – Betinvest: The future of sportsbook personalisation

Betinvest

Some of the leading suppliers to the sports betting industry have offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was Betinvest, represented by its VP of Business Development Valentyn Kyrylenko. SBC: What role does pricing and risk have to play in the …

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Better Collective Spotlight – Speltips.se first in mind and first in search for Sweden

Sweden

For this month’s Better Collective Spotlight, SBC News took a closer look at Speltips.se, the flagship brand for Better Collective in Sweden. We asked Jesper Ribacka, Director of Better Collective Stockholm, about the history of tipster sites in Sweden, why the opportunity is greater for affiliates than operators and what the future might hold for the country’s affiliate market.  SBC: …

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Russell Karp: DataArt – US betting faces a UX ‘culture clash’ challenge…

Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA.   Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …

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Jesper Søgaard: Stage 1 – Establishing Better Collective’s US profile

Last May, Stockholm-listed Better Collective A/S moved to significantly advance its US profile by acquiring US legacy betting publisher the RotoGrinders network for $21 million. Branded as a transformative deal for Better Collective’s organisation and growth strategy, Chief Executive & Co-Founder Jesper Søgaard details to SBC why his firm is ready to gamble on the US betting market’s undefined agenda …

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