Interviews

Area for interviews

VBET: Broadening horizons and embracing a new era for iGaming

VBET

Ani Atabekyan, Chief Business Development Officer at VBET, discusses coming out of its “comfort zone” to enter a string of competitive gaming markets across the world, before explaining the natural shift to digital sponsorship assets and outlining an “unprecedented” deal to support Armenian football. SBC: What would you class as your key target markets? And which of these are new …

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IPL cricket: RPM Gaming on why ‘lazy’ traders need to keep Pace

IPL

As IPL T20 cricket returns this weekend, albeit with a new home, we pick the trading brain of William Stephenson, Head of Data & Trading Feeds at RPM Gaming, whose new PACE feed promises the fastest and most accurate data and pricing for the sport. SBC: The Indian Premier League returns this weekend, but how much uncertainty still remains? WS: …

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Xtremepush: Building betting engagement for the new football season

The focus for operators in the European market should be on reactivation and retention, explained Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush, as he discussed the global betting landscape for operators looking to finish 2020 on a high. Ahead of the upcoming SBC Summit Barcelona – Digital, where Xtremepush will be exhibiting, we spoke with …

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George Fotopoulos, Vermantia: Streaming’s shift from commodity to necessity

streaming

Advancements to technology in recent years mean that the low latency streaming of live events is now both achievable and cost effective even for betting operators with a huge network of retail shops.  And this is why Vermantia reacted quickly to build out its streaming service, focused on both online and offline delivery, but crucially tailored to the needs of …

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Translation100: Global content coverage with an igaming stamp

Translation100

Jeff Summers, Operations Director at Translation100, explains where the nuances reside for translation work in the igaming industry and why its recruitment process must be flexible to service most of the industry’s key territories. SBC: How nuanced are translations for an igaming website?   JS: Overall, I would say igaming websites use common words that are not specifically nuanced. However, there …

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Jonathan Smith, Sportsbook Training Services: Building an in-play football model

Jonathan Smith, Sportsbook Training Services: In-Play Football Modelling Masterclass

Jonathan Smith, Founder of Sportsbook Training Services, is set to deliver a masterclass on In-Play Football Modelling at September’s SBC Summit Barcelona – Digital.  The session, worth £200, is open to all delegates at the four-day virtual conference and exhibition, and is free to attend. Smith’s masterclass on how to build a simple league winner simulation in Excel was one …

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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers

For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …

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Alberto Alfieri: Leading the way for Gamingtec’s B2C growth

Earlier this year, Gamingtec set itself an ambitious goal of making significant headway in the B2C sector, which doesn’t come without its own set of challenges. Heading up Gamingtec’s B2C division is Alberto Alfieri (pictured), who will lead the way for the company’s expansion into additional European markets. Discussing plans for his new role, Alfieri looked back upon childhood lessons …

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Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling

Jason Ader has stated that his company SpringOwl, an ‘independent sponsor and buyout firm’, is tracking all developments of a disrupted global gambling landscape as ‘the pandemic has opened the market’. Speaking to SBC, Ader stated that he is neither undeterred by talk of ‘doom-and-gloom’ nor swayed by easy rhetoric related to ‘business accelerations’. Instead, Ader recognises that global gambling …

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Mark Wilson: How FSB is meeting the recreational cricket punter’s demands

On the eve of England’s final test match against Pakistan, FSB Head of Trading Mark Wilson (pictured) gave SBC News valuable insight on the rise of cricket algorithms and how he and FSB had to quickly adapt their cricket strategy during lockdown. SBC: International cricket made a return earlier this summer with the Test series. Can cricket step-up to the …

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