Interviews

BoscaBet CEO Fergal Downey – Evolving the independent betting shop experience

BoscaBet is aiming to revolutionise the betting shop experience by increasing the competition between independent retailers and larger retail chains in 2018. The Irish-based software company will launch its new “Live Race Center” which will expand the offering of independent bookmakers with live pricing and results, next-race signposts, premium time-form content, tips of the day ads and greyhound forecasts. Detailing …

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Nikos Chalikias – Favbet- Russia 2018 an Insider’s Perspective

Speaking to SBC, Nikos Chalikias Chief Executive of Eastern European focused online sports betting operator Favbet states that Russia 2018 will be a test for all football and betting stakeholders. Chalikias an expert in industry CIS dynamics, details the numerous intricacies and challenges that bookmakers will face in the most unique of FIFA World Cups. Furthermore, Chalikias outlines the importance …

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SportPesa’s Shaun Simmonds – Using sporting partnerships to expand into new markets

The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

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SBTech’s Ron Zlluf – Using Managed Services to optimise resources and revenues

Managed Services

SBTech has rolled out Managed Services, a complete solution for sports betting and casino operators. Working with this new suite of services, operators can benefit from the implementation of acquisition strategies, CRM and retention methods, as well as fraud and risk control, multilingual customer support and localised payment methods. The solution also covers product and content management alongside BI, reporting and …

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Pinnacle – Content & Social Media Manager Benjamin Cronin – Standing out at Russia 2018

This Summer’s World Cup in Russia will provide an unrivalled opportunity for sportsbooks to attract new customers, therefore for both established and growing operators fully capitalising on the event is vital.   As an operator that takes immense pride in its high quality sportsbook offering, giving high limits and not restricting successful bettors. Pinnacle’s Content & Social Media Manager Benjamin Cronin detailed to …

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32Red -Director of Brand & Acquisition Gerry Murray – Maximising the reach of brand ambassadors

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

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Paul Winslow – tappit – Ushering in the era of cashless payment

Tech startup tappit specialises in cashless experiences. It provides cashless payment technologies for events and entertainment venues, enabling users to store funds on wristbands or branded cards and venues to work cash-free. The solution uses radio-frequency identification (RFID) technology and can be used for one-off events or permanent installations. We caught up with tappit Chief Marketing Officer Paul Winslow, to …

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Tom Mitchell – RISQ – “Power is nothing without the right controls”

Copyright: kran77 / 123RF Stock Photo

Following a year of growth, SBC catches up with Tom Mitchell, B2B Director of London-based tech firm RISQ. Bringing new insurance/risk products to market, RISQ’s commercial team has  announced a number of new Tier1 partnerships. SBC gets the full lowdown from Mitchell… ______________________ SBC: Can you begin by introducing RISQ as a company and describing what it is you do? Tom …

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STATSCORE’s Marcin Rymaszewski: Standing out from the crowd

Statscore data

This time last week, we learned that two data products from STATSCORE, LivematchPro and Prematch Center, had been implemented on Ladbrokes’ Belgian facing website (Ladbrokes.be). Therefore, we caught up with Marcin Rymaszewski, the company’s Co-Founder and Head of Business Development, to find out more about what they do, how they keep pace with the data demand, and mobilising their market forces …

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Simon Westbury – VSoftCo – Providing a 360-degree service

VSoftCo - Copyright: nexusplexus / 123RF Stock Photo

This week, virtual games provider VSoftCo signed a new deal with Sport-Shotz, a provider of sports themed casino games. Just after the story broke, we caught up with VSoftCo’s Chief Commercial Officer Simon Westbury to discuss a shift towards virtuals in the digital arena, whether they should be treated as a casino or sports betting product, and how cross channel learning …

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