Interviews

Peter Ivanov – UltraPlay – Betting patterns in esports

UltraPlay - Copyright: lculig / 123RF Stock Photo

It’s important to remember when looking at esports as a whole that it’s just an umbrella term. Under the sports term there’s cricket, rugby, football and a plethora of other disciplines and each will have unique and independent betting markets. The same applies, too, for esports. Dota 2, Counter-Strike: Global Offensive and League of Legends are the three biggest titles …

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Duncan Keene – ContentSquare – Big Bet… rethinking & re-evaluating user-experience

Entering 2018, next-generation digital insights platform ContentSquare has secured £30 million in series B funding. ContentSquare seeks to become the leading user insights technology for all businesses, developing profitable UX actions that increase engagement, reduce operational costs and maximise conversion rates. SBC speaks to UK Managing Director Duncan Keene, on ContentSquare’s platform dynamics and UX vision for the saturated gaming/betting …

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Bodog – Expanding its global presence with unique sponsorships

International online gaming brand Bodog recently signed to be a master sponsor of the Copa do Brasil in a seven figure dollar deal. The competition is the most significant club competition in the region – similar to the FA Cup in the UK. Bodog already has a long history of major sponsorships in Europe with English Premier League clubs like …

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Perform Group’s John Harlow: Reinventing the role of the second-screen for betting

Perform - Copyright: wavebreakmediamicro / 123RF Stock Photo

Last week, John Harlow, SVP for Betting at Perform Group, revealed the slogan that explains why they’re seeing such interest in more detailed player data – ‘The game is the same, but the fan has changed’. Seven days on, we asked him to explain how much of this behaviour change is a derivative of fantasy sports, and tease some of …

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Richard Carter – How SBTech is solving Mansion’s vertical challenge

SBTech CEO Richard Carter spoke to SBC about the major new deal announced this morning which sees the company bring on major brand Mansion as a client which and also herald the launch of Mansionbet.  SBC: This is a pretty major deal – how did it come about? Richard Carter: As a group Mansion was looking to move into sports …

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Operators unite for inaugural Responsible Gambling Week Ireland

The Irish gambling industry is coming together to support the launch of the first ever Responsible Gambling Week Ireland. It is the biggest social responsibility campaign that has been held in Ireland. The theme for the campaign is simply, “A great tip – know when to stop” with the aim of starting conversations about what it means to gamble responsibly. …

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Peter Ivanov – UltraPlay – Exploring the esports ecosystem

Img credit: Valve - esports

Esports is no longer the industry’s best kept secret. The burgeoning industry has shown remarkable growth in recent years as an entertainment product in itself. As a result, the betting landscape has also developed at a remarkable pace. Whereas previously there was few bookmakers who offered markets on esports, it’s now rare to find an operator who doesn’t have any …

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Perform Group’s John Harlow: “The game is the same, but the fan has changed”

Sports fan - Copyright: tnn103eda / 123RF Stock Photo

Opta Sports, a leading international sports data and analytics provider, has been operated as a wholly owned subsidiary of Perform Group since 2013. We caught up with John Harlow, Perform’s SVP for Betting, who outlined how sportsbooks are leveraging fan awareness of Opta’s data to power innovative, entertaining betting experiences. Harlow also talked about compiling insight into changing fan preferences, …

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Game, set and Mats: An interview with Pinnacle’s new brand ambassador

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends …

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Chris Grove – Eilers Research: American outlook 2018

US gambling industry strategist Chris Grove, Managing Director of Eilers Research outlines the US betting landscape in 2018. As New Jersey and US pro-betting advocates fight to repeal PASPA laws, Grove details to SBC readers stakeholder-wide concerns relating to licensed sports betting, which if approved will be implemented within a changing US sports landscape. _____________________ SBC: Hi Chris, great to …

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