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Interviews

Oskar Mühlbach – Garbo – Taking a niche product into a crowded industry

Garbo - Copyright: lucadp / 123RF Stock Photo

Mr Green chief venture officer (CVO) Oskar Mühlbach has been tasked with relaunching Garbo.com, the company’s female player focused online casino brand. We caught up with Mühlbach to discuss his plans for the Swedish target market, providing a customer-centric experience and standing out within a crowded industry. SBC: With the relaunch of this product, what have you done differently and ... Read More »

Sponsorship Spotlight – Playing a part in the Newcastle story

Newcastle - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when ... Read More »

Jamie Reeves – FFMag – Bringing fantasy football to print

fantasy - Copyright: blackosaka / 123RF Stock Photo

At the end of the 2016/17 Premier League season, Jamie Reeves, the man behind FFMag, released an e-mag version focusing on Fantasy Premier League (FPL) strategy. The number of downloads (5,000) convinced him to launch a crowdfunding campaign for the operation of a new print product. A few months on, and having reached over 150% of the fixed funding goal, ... Read More »

Simon Westbury – VSoftCo – Using professional footballers to increase the realism of virtual products

VSoftCo - Copyright: 123rf / 123RF Stock Photo

VSoftCo has been in the news recently after agreeing a multi-year deal to integrate its branded football game VStriker and a branded variant of Spot The Ball on Leander Games. To mark the start of a busy summer for the virtual sports specialist, we caught up with the company’s sales director Simon Westbury to discuss motion capture filming at Bramall ... Read More »

Chris Watson – Why Betsafe punches above weight with boxing…

Seeking to boost its brand coverage and profile within the saturated UK betting market, European sports betting operator Betsafe has bet on boxing to gain its visibility and exposure. SBC speaks to Chris Watson Betsafe Brand Manager for the UK & Ireland, on the impact and engagement of boxing, and why the sport may offer the best marketing value for ... Read More »

Ebbe Groes – Power Up – Taking EveryMatrix to the Next Level…

An SBC exclusive interview, Ebbe Groes CEO of industry platform and software provider EveryMatrix speaks on his firm recent strategic investment, combined with a new board of governance. Following the firm’s most successful year in business, Groes the leader of EveryMatrix since 2008 details his firm’s future ambitions and product strategy, stating that he aims to take EveryMatrix to the ‘Next Level’… ... Read More »

Erlang Solutions: From bet365 to William Hill – how functional programming wins at the bookies

Erlang Solutions - Copyright: chrisdorney / 123RF Stock Photo

With the Grand National behind us, and the Champions League final fast approaching, we wanted to know how bookmakers keep up with demand. To find out, we sat down with the experts at Erlang Solutions – CEO Stuart Whitfield and Francesco Cesarini, Founder and Technical Director. ____________________________________ SBC: bet365 are widely respected as the leader in online betting – what ... Read More »

Natalie Berenato – Betcart – Working with affiliates to grow together

Betcart - Copyright: baranq / 123RF Stock Photo

Just a few weeks ago, Betcart marked its Betting on Football debut by appearing on the ‘New brands in football betting’ panel at Stamford Bridge. We caught up with the company’s head of marketing and affiliates Natalie Berenato to find out more about Betcart’s #bofcon2017 conference experience. SBC: First of all, can you name a few highlights from your Betting ... Read More »

Jesper Kärrbrink – Mr Green – An entertainment focus for Sportsbook 2.0 development

Mr Green Interview

In June of last year, Mr Green launched its Kambi-powered sportsbook product in time for UEFA Euro 2016. Less than a year on, we caught up with the company’s CEO Jesper Kärrbrink, a speaker at the recent Betting on Football conference, to discuss operational challenges of the launch, balancing the revenue potential of the sportsbook with increased associated costs, and a newly ... Read More »

Ronan Smith – Secure Trading – The rise of cryptocurrency

Secure Trading - Copyright: stevanovicigor / 123RF Stock Photo

Just two weeks after sponsoring Betting on Football 2017 at Stamford Bridge, SBC caught up with Secure Trading Senior Account Manager Ronan Smith to discuss the evolution of mobile payments, the role of crypto-currencies and the impact of payment processing on customer acquisition. SBC: What’s next in the mobile payment space? RS: For Secure Trading, it’s obvious that mobile devices are ... Read More »