SBC News Voice of the Sports Betting Industry
Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and share profits over the long term so there “won’t be any surprises” when it comes to commission. Those were the words of Nick Profokev, CEO and co-founder of Alpha Affiliates, whose team has been working …
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March 5, 2021
Nick Profokev, Alpha Affiliates: A proven program with no surprises
Webmasters and SEO specialists should partner with an affiliate program proven to drive traffic and …
March 5, 2021
How Sportradar is helping to drive fan engagement for Formula One
In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar …
March 5, 2021
William Morris, SIS: Showcasing the best racing content across every time zone
William Morris, Head of International Horse Racing at SIS, discusses the importance of providing a d…
March 4, 2021
Jette Nygaard-Andersen: Entain must sharpen its customer centric approach
Jette Nygaard-Andersen, the new CEO at Entain, made her debut corporate statement this morning by st…
March 4, 2021
Jason Ader: Mattingley must awaken Playtech’s US future
Brian Mattingley’s appointment as the new company chairman of Playtech Plc has been welcomed by comp…
March 4, 2021
SBC Leaders – Combining education and differentiation with sporting passion
Latin America is a prominent emerging market in the international sports betting sector, with countr…
March 3, 2021
Quick Sports: How BetInvest is creating a ‘new level’ of sports events
Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a …
March 2, 2021
‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth
Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franch…
March 2, 2021
Flutter bulks up for global dominance as TSG merger objectives are achieved
Flutter Entertainment Plc has exceeded 2020 corporate objectives by demonstrating its ‘unparalleled …
March 1, 2021
Sports and slots: How ESA Gaming is combining the best of both worlds
With a spring and summer full of major sporting events approaching, Maria Luisa Malfasi (pictured be…
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Baillie and Seddon renewed as UKGC commissioners
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Kärrbrink joins Internet Vikings for new US market webinar
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Paddy Power returns to Cheltenham with ‘thoroughbred Crouchy’
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Stake.com targets LatAm and Asian markets with UFC partnership
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How Sportradar is helping to drive fan engagement for Formula One
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NOGA and APAJO seek greater European harmonisation
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SBC Digital Africa 2021 set to bring together continent’s betting and gaming industry
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William Morris, SIS: Showcasing the best racing content across every time zone
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Baillie and Seddon renewed as UKGC commissioners
The Department for Digital, Culture, Media & Sport (DCMS) has extended the tenures of John Baillie and Catharine Seddon as commissioners of the UK Gambling Commission (UKGC) for a further year. Baillie and Seddon have served on the UKGC board since 2016, having been appointed by former DCMS Secretary John …
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Jette Nygaard-Andersen: Entain must sharpen its customer centric approach
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William Hill lauds online performance as Caesars chapter begins
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BGC praises relief focused Budget
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Stake.com targets LatAm and Asian markets with UFC partnership
Stake.com has been confirmed as the first official betting partner of the Ultimate Fighting Championship (UFC), in an agreement targeting the Latin American and Asian markets. The agreement has seen the cryptocurrency sports betting and gaming operator named the mixed martial arts (MMA) promotion’s official sponsor in both regions, with …
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How Sportradar is helping to drive fan engagement for Formula One
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LVBet kickstarts LatAm expansion with Douglas Costa partnership
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Parimatch secures full Ukraine online gambling rights
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Affilka enhances sports betting products with new module
Affilka, an affiliate tracking platform developed by SoftSwiss, has launched a new module for sportsbooks which will enable operators to track more detailed player data. The new module – which SoftSwiss noted will strengthen its product portfolio – will collect data on player visits, registration, deposits and cash outs. This …
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Catena lauds US progress as Michael Daly takes leadership charge
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Better Collective hits high notes ahead of 2021 transformations
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Oddspedia grows brand awareness with Real Madrid advertising deal
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GSlot Casino joins Alpha Affiliates program
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Videoslots appoints Ulle Skottling as Deputy CEO
Videoslots.com has confirmed the promotion of Chief Operations Officer Ulle Skottling to the position of Deputy CEO. The executive has served as Videoslots COO since 2016, having joined the Malta-based firm from former Stockholm-listed games developer NetEnt AB, where he served as Deputy Managing Director and Head of Account Management …
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NOGA and APAJO seek greater European harmonisation
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Salsa Technology appoints Alberto Alfieri as COO to lead South American drive
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Golden Race drives virtual football engagement with Euro Cup
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Pronet Gaming gains HD lift with TVBET partnership
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Paddy Power returns to Cheltenham with ‘thoroughbred Crouchy’
Paddy Power has given adman Peter Crouch its ‘thoroughbred treatment’, as the bookmaker returns to the Cheltenham Festival. Releasing its new advertising campaign, Paddy Power has reappointed Crouch as its Cheltenham Festival frontman – with the Irish operator putting the former England striker in tip-top shape to carry out his …
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Videoslots appoints Ulle Skottling as Deputy CEO
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Safer gambling trio launch #TalkBanStop campaign
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Fresh Eight deal strengthens Sportradar’s marketing services
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LeoVegas launches ‘LeoUniverse’ marketing initiative
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SoftSwiss updates Trustly Pay N Play for online casino clients
Clients of the SoftSwiss online casino platform can now activate all available payment markets as part of the Pay N Play module from Trustly. The new developments, said SoftSwiss, will enable its online casino clients to ‘activate all currently available markets seamlessly and hassle-free at once’. Pay N Play allows …
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Jason Ader: Mattingley must awaken Playtech’s US future
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Fresh Eight deal strengthens Sportradar’s marketing services
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Playtech appoints Brian Mattingley as inbound chairman
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IGT lottery growth wiped-out by COVID wrecked global gaming unit
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Kärrbrink joins Internet Vikings for new US market webinar
Jesper Kärrbrink, co-founder and creative director of Green Jade Games, will be joining Internet Vikings for a new webinar on ‘How to enter the US as a gaming B2B supplier‘. Alongside Kärrbrink in the presenting hotseat for this webinar on 17 March (16:00 to 17:00 CET) will be Elena Kvakova …
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SBC Digital Africa 2021 set to bring together continent’s betting and gaming industry
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SBC Leaders – Combining education and differentiation with sporting passion
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SBC and GiocoNews announce new SBC Digital Italia event
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SBC Digital Latinoamérica to shine light on emerging opportunities
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Entain embraces sustainable energy with carbon-neutral pledge
Entain, the holding company behind Ladbrokes and Coral, has announced a new commitment to sustainable energy, pledging to become completely carbon neutral by no later than 2025. The operator will reduce and offset emissions within its own operations, in addition to cooperating with suppliers to decarbonise its supply chain. The …
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Safer gambling trio launch #TalkBanStop campaign
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UKGC deepens Lived Experience Panel’s policy feedback role
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Casumo strengthens responsible gaming capacity via beBettor partnership
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BGC pledges to maintain safer gambling momentum