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SBC Leaders – Combining education and differentiation with sporting passion

Latin America is a prominent emerging market in the international sports betting sector, with countries such as Colombia having already embraced regulation, whilst others such as Argentina, Mexico and Brazil are beginning to open their sectors.. Speaking to SBC Digital – Latinoamerica, the SBC Leaders Panel outlined the significance of the emerging market and highlighted key factors for success, in …

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BGC praises relief focused Budget

The Betting and Gaming Council (BGC) has joined wider leisure and hospitality trade bodies in welcoming Chancellor Rishi Sunak’s COVID business support and economic measures.  This lunchtime’s Budget announcement saw the government extend its much-needed rates relief on highstreet retail and hospitality venues – a decision welcomed by the BGC on behalf of England’s betting shops. Also positively received was …

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LeoVegas launches ‘LeoUniverse’ marketing initiative

Online betting operator  LeoVegas has launched its ‘LeoUniverse’ marketing campaign, introducing the fictitious Chief Entertainment Officer, ‘Leo,’ who will ‘work’ at the company’s headquarters. The new commercial concept will create a unified communication strategy consistent across all markets, and will be launched with localised adaptations during the first quarter of 2021. Sarah Krusell, Marketing Production Director at LeoVegas, explained ”Offering …

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UKGC deepens Lived Experience Panel’s policy feedback role 

Neil McArthur

The UK Gambling Commission (UKGC) has cited a successful first meeting of its Lived Experience Advisory Panel, which will maintain a prominent role in how the Commission reshapes its public policies.  This week, panel members held their first meetings with the Commission’s Experts by Experience Group, providing first-hand accounts of lived consequences of gambling harms and addiction. Established as a …

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CS:GO ‘Pinnacle Cup’ kicks off in partnership with GRID, Relog Media and Trustly

Pinnacle Cup

The Pinnacle Cup, a $100,000 CS:GO event launched by the online betting and gaming operator in collaboration with GRID, Relog Media and Trustly, is now underway. For the event, Pinnacle’s leading esports betting product will be supported by data from GRID and the high-production value provided by esports giant Relog, with online payment provider Trustly on board as an ancillary …

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KSA publishes licensing trademark for Dutch online gambling 

Kansspelautoriteit (KSA), the Netherlands gambling regulatory authority, has revealed its ‘licensed trademark’ that operators must display across their digital portfolios as a duty of the ‘Remote Gambling Act’ (KOA Act).  At present, KSA maintains its rescheduled timetable for the implementation of the KOA Act regime, with the regulatory agency launching Dutch online gambling’s licensing window on 1 April. Approved KOA …

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Casumo strengthens responsible gaming capacity via beBettor partnership

Online casino operator Casumo has enhanced its responsible gaming framework via a multi-year partnership with technology and data science company beBettor. By integrating beBettor’s Affordability API into its platform, Casumo will be better equipped to gauge the initial affordability of its UK customers and construct automated decisioning for personalised interactions with players. In addition, beBettor will also provide Casumo with …

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Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Quick Sports: How BetInvest is creating a ‘new level’ of sports events

Lockdown left many bettors craving new forms of entertainment as major sporting leagues ground to a halt. And for some, that came in the form of quick sports such as table tennis. BetInvest, which is targeting both renewal and modernisation, strives to hold up modern sports and explained that ‘now is the perfect time to focus on its Quick Sports …

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Pronet Gaming gains HD lift with TVBET partnership  

Pronet Gaming has significantly amplified the live gaming capacity of its iGaming platform and turnkey software services by partnering with TVBET.  The partnership will see TVBET supply Pronet with 12 new games from its live studio portfolio, made directly available to its new and existing customers.   Moving forward, Pronet’s platform and igaming turnkey solution will benefit from TVBET’s live HD …

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