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IMG ARENA boosts table tennis offering with WTT deal

IMG ARENA has entered into a long-term partnership with World Table Tennis (WTT) which will see the sports betting service and content hub gain worldwide live betting streaming and data rights for WTT events. Under the terms of the agreement, sports betting operators will gain access to content from events organised by WTT, including the World Table Tennis Championships. Freddie …

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Lee Willows, YGAM: Education is central to gambling reform 

Lee Willows, Chief Executive of educational charity The Young Gamers and Gamblers Education Trust (YGAM), said that the education sector must be further engaged in the regulatory makeup of the gambling sector.  Willows made his statement reflecting on the significant events of last week, following three separate industry oversight reports being published by the Advisory Board for Safer Gambling (ABSG); …

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Affiliate concerns: Maintaining trust in the modern market

Affiliate - Safe Affiliate Programs

Trust and integrity between an affiliate and a sports betting or gaming operator has always been a hot topic. This is based on an unusual relationship between the two partners, where the operator holds the key to any affiliate earnings as the affiliate business is a “deliver first” get paid after operation.  Ellen Learmonth, who manages the affiliate program for …

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Snack Media drives digital growth with Wisden partnership

Snack Media has strengthened its network of partnerships after signing a new agreement with international cricket almanac Wisden. Lauded as the ‘independent voice of cricket’, the new partnership with Wisden will allow Snack Media to grow its digital revenue by monetising content, driving traffic via its fan engagement tools, and utilising SEO strategies. James Murphy, Head of Partner Network at …

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Superbet highlights integrity commitment with IBIA membership

Romanian gambling operator Superbet has upped its commitment to sports betting integrity after becoming a member of the International Betting Integrity Association (IBIA). Under the partnership, Superbet will feed into IBIA’s unique global monitoring and alert system, and benefit from the platform’s security and business protection measures. Ivan Gojic, Head of In-Play Trading at Superbet, commented: “Superbet’s membership of IBIA …

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GVC and MGM activate $450m playbook for JV prospects

Shareholders of GVC Holdings and MGM Resorts have sanctioned a further funding round in joint-venture property ROAR Digital, increasing investment in the US market venture to $450 million. The funding is approved to accelerate ROAR’s flagship sportsbook property of BetMGM, which since its launch in 2018 is on track to operate in 11 US states by the end of year …

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GambleAware defends RET funding structures following Lords criticism

GambleAware has defended its position on the funding of problem gambling research education and treatment (RET) programmes, following last week’s publication of the House of Lords’ Select Committee ‘Time for Action’ report on UK gambling.  Citing 66 recommendations, the Lords report stated that GambleAware must correct its current ‘anomalous system’ of funding RET directives so that further charities are free …

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Restructured GVC sidelines Oddschecker affiliate services 

GVC Holdings has confirmed that its UK flagship properties Ladbrokes, Coral and BETDAQ will no longer utilise Oddschecker affiliate marketing services. Issuing a short statement, GVC explained that the decision to call time on its Oddschecker partnership has been undertaken for ‘commercial reasons’ – adding that it has terminated all marketing inventory as of 9 July 2020.  GVC statement read: …

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GambleAware refreshes ‘Safer Gambling Campaign’ for summer 2020  

GambleAware has updated its nationwide ‘Safer Gambling Campaign’ to raise awareness of the National Gambling Treatment Service in the UK.  With the return of major sports broadcasting across TV and digital verticals, GambleAware has launched a ‘burst of new activity’ to support its #BetRegret safer gambling initiative and further awareness of the UK’s gambling harm prevention and support services.  Targeting …

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Kindred marks Q2 comeback ahead of July interim statement

Despite the cancellation of live sporting events over the past few months, Kindred Group expects a ‘substantial’ increase in gross revenues during Q2, attributing the growth to technology, esports and virtual sports alternatives. Ahead of publishing its interim report on 24 July 2020, Kindred anticipates that Q2 gross revenue will equate to approximately £235 million, up from £226.2 million in …

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