SBC News Voice of the Sports Betting Industry
The SBC Digital Event Series are online conferences focusing on specific industry verticals, bringing together the leading experts to discuss the most important issues and topics.
SBC Digital – Middle East & Africa
Join industry leaders on 28-29 May 2025 for a day of insight into the Middle East & Africa’s respective fast-growing gaming markets – covering regulation, mobile gaming, affiliate marketing, payments, and South Africa’s rising influence. Discover how to navigate challenges, localisation strategies, and build sustainable, future-ready gaming brands across the African and continent.
Join our Middle East and Africa day with speakers from the Gaming Commission of Ghana, Bettomax, Pridebet, Vegas Kings, 9jawin, Ginjabet, Betbonanza, GambleAlert, AfricaBets, Western Cape Gambling and Racing Board, GoldenMatrix, and many more to be announced!
SBC Digital – Casino
Join industry leaders on 17th April 2025 for a full-day digital conference, featuring in-depth conversation on the most talked about topics currently in the online casino & slots space, in partnership with Soft2Bet.
Topics covered:
- Player engagement
- Jackpots
- Poker for a new generation
- The potential of African markets
- Live casino for the next generation of players
- Gamification
SBC Digital – Sportsbook
SBC Digital – Sportsbook, with insight from leading experts on
- Trading
- Balancing localisation and innovation
- Modular solutions
- AI
- David vs Goliath
- What’s next for Sports Betting
SBC Digital – Compliance Technology
SBC Digital – Compliance Technology – a one-day online conference presented in partnership with Vixio Regulatory Intelligence, iGaming Expert and the Player Protection Hub that brought together experts from the betting and gaming industry around the world to share information on how to tackle the latest fraud, KYC and cybersecurity challenges.
Expect to hear insight from Kindred, LeBull, Fitzdares, Kwiff, Holland Casino, Kaizen Gaming, Xtremepush, Betting and Gaming Counsel and many more still to be announced register for free now and reserve your place!
SBC Digital – Player Protection
SBC Digital – Player Protection, a one-day online conference presented in partnership with Vixio Regulatory Intelligence.
Expect insight and conversation on:
- Player protection vs profitability
- Safer gambling messaging
- Affordability checks
- Player protection tools
- Cross-operator collaboration
- And much more!
SBC Digital – Affiliate Marketing
Presented in partnership with Affiliate Leaders Summit, our next event features speakers from Game Lounge, SEObrothers, Betsson, Media Troopers, Betting Hero, Better Collective Covers, Clever Advertising and more, on topics such as influencer marketing, SEO, data and AI.
The agenda:
- How to maximise your SEO in the world of Affiliate Marketing
- Generative AI: Are the savings worth the risk?
- Making real time data work for you
- Where is your marketing strategy taking you, and is it where you want to be?
- Influencers and the value of social media marketing
- Who is responsible for social responsibility?
SBC Digital Innovation – Payments, Blockchain Open Banking & AML
Presented in partnership with PXP Financial, GambleID and Approvely, and featuring speakers from Kwiff, Kindred, LeoVegas, Kaizen Gaming, the Payment Association and more.
The agenda:
- Open Banking 2024: Have the goalposts changed?
- Navigating the pathways to digital ID
- Bulletproofing an igaming anti-money laundering strategy
- Is it time for gambling regulators to accept the reality of crypto?
- Latin America payments considerations within the newly opened markets
- Can blockchain define the future of igaming payments?
SBC Digital Innovation – Casino
Presented in partnership with Soft2Bet, and featuring speakers from Soft2Bet, Betsson, Entain, Bet99, Kaizen Gaming and Rivalo.
The agenda:
- Beyond integration – adding value through aggregation
- What next for game shows?
- Keeping it Casual
- Bringing simplicity to the next generation of slots
- Does new technology really mean improved results?
SBC Digital Innovation – Sportsbook Tech
Presented in partnership with Soft2Bet and OpenBet, and featuring speakers from the likes of Tipico, FEG, Novibet, Fitzdares, Underdog, Kwiff and more.
The agenda:
- What next for the Bet Builder?
- Driving engagement from a summer of soccer
- The journey from transactional sportsbook to modern entertainment platform
- How Casinos can make the most of the sports betting jackpot
- Is AI set to revolutionise the trading room?
SBC Digital Innovation – Affiliation
Featuring speakers from the likes of Catena Media, Time2Play, OneTwenty Group, Betsson, Better Collective, Clever Advertising and more.
The Agenda:
- The Secrets of a Well-equipped Affiliate: What’s in Their ‘Toolkit’?
- How to make your business an acquisition target
- SEO and all things affiliated
- The social responsibilities within affiliate marketing
- Maximising Conversions in the Affiliate Marketing Journey
- Generative AI – how will chatbot search change the affiliate model?