Features

SBC’s on the ball: Newcastle United, Euro 2020 and the Kuwaiti national team

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition breaks down the progress of  takeover talks at Newcastle United, and looks at the repercussions of the World Cup failure of the USA.  ____________________ Gulati opts not to seek re-election after World Cup failure The US Soccer …

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OtherLevels: Taking in-play messaging to the next level

messaging - Copyright: yuran-78 / 123RF Stock Photo

Joe Hannaford, Principal Consultant at OtherLevels, spoke to SBC News about how sophisticated real-time messaging can help operators maximise the full potential of in-play betting. The crowded Christmas football calendar is always a battle between trader and bettor, but with next summer’s World Cup in Russia beginning to loom large on the horizon it will be the front line of …

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Mikael Hansson – Enteractive – Staying responsible when acquiring & retaining players

Mikael Hansson, CEO of Enteractive, on why a technological solution isn’t the only route for operators to take when implementing socially responsible tools in today’s iGaming/betting climate ____________ Social responsibility has found itself in the spotlight in recent times with several high-profile cases featuring companies who’ve been found to have overstepped the mark in complying with strict regulations. With operators …

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BoscaBet CEO Fergal Downey – Evolving the independent betting shop experience

BoscaBet is aiming to revolutionise the betting shop experience by increasing the competition between independent retailers and larger retail chains in 2018. The Irish-based software company will launch its new “Live Race Center” which will expand the offering of independent bookmakers with live pricing and results, next-race signposts, premium time-form content, tips of the day ads and greyhound forecasts. Detailing …

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Expert Focus – All on the line in New Jersey’s battle of PASPA

Copyright : feverpitched / 123RF Stock Photo

All eyes are set to fall on the USA today, as the Supreme Court of the United States (SCOTUS) hears oral arguments from New Jersey officials regarding the constitutionality of the Professional and Amateur Sports Protection Act (PASPA). With a distinct focus on New Jersey’s bid to offer licensed sports betting, the state has already faced seven losses in federal …

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Nikos Chalikias – Favbet- Russia 2018 an Insider’s Perspective

Speaking to SBC, Nikos Chalikias Chief Executive of Eastern European focused online sports betting operator Favbet states that Russia 2018 will be a test for all football and betting stakeholders. Chalikias an expert in industry CIS dynamics, details the numerous intricacies and challenges that bookmakers will face in the most unique of FIFA World Cups. Furthermore, Chalikias outlines the importance …

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Chris Grove – Three questions that will determine the size of the regulated U.S. betting market

Next week the US Supreme Court will hear oral arguments put forward by New Jersey officials to repeal federal PASPA provisions. US gambling expert Chris Grove a Managing Director of Eilers & Krejcik Gaming details three contentious issues that have to be addressed by US betting stakeholders… _________________ The issue of sports betting in the United States has been a …

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SportPesa’s Shaun Simmonds – Using sporting partnerships to expand into new markets

The agreement of a five-year partnership with acclaimed video game Football Manager, marked the expansion of SportPesa’s already extensive sporting sponsorship portfolio. The Kenyan sports betting operator, currently sponsors the likes of Everton, Arsenal and La Liga, partnerships that enable SportPesa to expand into new markets, whilst growing its global footprint. Shaun Simmonds, Head of Marketing for SportPesa underlined that the …

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SBTech’s Ron Zlluf – Using Managed Services to optimise resources and revenues

Managed Services

SBTech has rolled out Managed Services, a complete solution for sports betting and casino operators. Working with this new suite of services, operators can benefit from the implementation of acquisition strategies, CRM and retention methods, as well as fraud and risk control, multilingual customer support and localised payment methods. The solution also covers product and content management alongside BI, reporting and …

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John Harlow – Perform Opta 3D: Why visualisation is a key dynamic for bookmakers

Having launched Betsson AB as the first betting customer of Opta 3D football visualisations services, SBC speaks to John Harlow SVP of Betting for Perform Group, on why industry stakeholders are placing a higher emphasis on delivering immersive product capabilities to boost player engagement. Harlow details to SBC the new trading and user dynamics brought to market by Opta 3D, …

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