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How affiliates can tee up some profits at the Masters 2017

Betting Gods affiliates

Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky ... Read More »

Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry ... Read More »

Getting shirty in the Bundesliga – A tale of bookmakers and sponsorship

Copyright: gemenacom / 123RF Stock Photo

Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market.  One of the sessions at Betting on Football is focusing on the development of the German industry ... Read More »

David Clifton: Licensing Expert – Gambling participation & public perceptions of gambling

In last month’s article for SBC News, I wrote about the Gambling Commission’s consultation “Changes to our enforcement strategy: putting the consumer first” that runs until 21 April 2017. I referred to recent speeches given by the Commission’s Chief Executive Sarah Harrison in November and February that, foreshadowing the Commission’s new enforcement mission statement, set out its reinforced focus on ... Read More »

Authentic betting experience draws people to virtuals

Golden Race - ICE 2017

From a giant sand castle to cheerleaders, superheroes, sporting superstars and one of the world’s strongest men, the exhibition at ICE Totally Gaming never ceases to amaze. With a total net space of 40,925 sqm, representatives of 67 jurisdictions and sovereign states, and in the presence of 42 accredited media organisations, piquing interest and standing out from the crowd at ... Read More »

Susan O’Leary – Alderney – Defining a harmonious approach for new market entry

Susan O’Leary, Director of eCommerce for Alderney eGambling, on some of the pitfalls operators face when entering new markets and why a harmonious approach to regulation is the key to success    ___________________ New and emerging markets are providing operators and suppliers with an exciting and lucrative opportunity to put their brands and products in front of more players than ... Read More »

Sponsorship Spotlight – Doubling up on Premier League sponsorship

Sponsorship - Copyright: dizanna / 123RF Stock Photo

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on ... Read More »

Breon Corcoran – Paddy Power Betfair considering all options to build a Global Legacy

Breon Corcoran has told Paddy Power Betfair (PPB) investors and the media that his company will not shy away from corporate acquisitions, as he expects further consolidation within the global gambling market. Speaking to investors following the presentation of PPB’s full-year 2016 results, Corcoran detailed that PPB governance was keeping an eye on market M&A activity, despite undertaking the integration ... Read More »

Pascal Lemesre – Smarkets – The fairest of them all…

Smarkets is looking to change the public’s perception of the gambling industry. From its home overlooking St Katharine Docks the company has enjoyed a fruitful few years. It recently placed 12th in Inc’s 5000 Europe of the continent’s fastest growing companies. Its focus is on a sleek and simplistic customer experience (which includes a flat 2% commission) and the way the ... Read More »

John Pettit – Playtech BGT: Unifying individual strengths, dynamics & intelligence

Unifying all of its sports betting assets under the Playtech BGT Sports division, leading industry technology provider Playtech aims to bring market innovation through the optimal convergence of its joint products, services and user engagement mechanisms. John Pettit Managing Director of Playtech BGT UK, Ireland, Australia & Asia details to SBC readers his firm’s serious intent at challenging the sports ... Read More »