Features

PA Betting Services: Meeting demand for esports in-play action

esports

Jack Kelliher, Commercial Manager for PA Betting Services (pictured), discusses the unforeseen esports events in lockdown, the ‘pulling power’ of large brands to attack the space, popular objections for those nervous about getting involved, and the trading advantage to setting prices against those for other major betting sports. SBC: With the betting world now having had time to readjust to …

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Soft2Bet: Why diversification of white label products is essential in complex times

Soft2Bet

Boris Chaikin, CEO at Soft2Bet, talks to SBC News about boosting its catalogue of esports and virtual sports titles at the first sign of disruption to live sports, using the ‘hiatus’ to apply a raft of fresh features, and how the the crisis has magnified the need for white label providers to cover non-mainstream sports alongside traditional favourites. SBC: With …

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Nathan Rothschild: GTG Network – Why Free-to-Play is lockdown’s most valuable lesson

As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

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ESI Digital Summit: Esports targets place at broadcasting’s top table

As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content.   Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …

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Betgenius: The sound of silence… What impact does an empty stadium have on trading?

As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …

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Sam Cooke: ESI Digital Summit – “esports value is more than a pandemic anomaly”

Next week, Esports Insider (ESI) will host its ‘ESI Digital Summit’ (26-27 May), where it will discuss all critical components related to the esports value chain amid a disrupted global marketplace. Sam Cooke, Managing Director of ESI, tells SBC that although esports may have navigated COVID-19 disruptions better than its traditional counterparts, stakeholders should not take comfort in the easy …

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Igor Vasilj: Making sure the price is still right for NSoft

Igor Vasilj

Price management will become challenging for the betting industry as sports return to action, said NSoft Senior Sports Trader Igor Vasilj (pictured), because of the impact the enforced break has had on some of the information used to determine match odds. Vasilj has now spent more than six years with NSoft – a software solutions provider which provides both pre-match …

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Paul Buck: ‘Lived experiences’ remain at the heart of EPIC’s evolution

Expanding into the US and elevating its core education programme have been some of the key changes that have taken place at EPIC Risk Management since its inception in 2013. EPIC Owner and CEO Paul Buck spoke to SBC News about how the company evolved, and outlined some of the key ways that its recent ISO 9001 accreditation will support …

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Net gains: How Sportradar is helping to bring tennis back

tennis - Rioopen 2020 RIO DE JANEIRO, RJ - 20.02.2020: RIOOPEN 2020 - Dominic Thiem AUT during a match valid for the Open Rio 2020, held at the Jockey Club of Rio de Janeiro, this Thursday 20. Photo: Nayra Halm/Fotoarena x1877146x PUBLICATIONxNOTxINxBRA NayraxHalm.

Sportradar is preparing to support more tournaments to mitigate the impact of COVID-19 on the tennis ecosystem, notably the Generali Austrian Pro Series starting on Monday 25 May featuring the sport’s world number three Dominic Thiem (pictured). We spoke to Sportradar’s MD for Sports Partnerships David Lampitt to discuss how these tournaments are being handled and why both the integrity …

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Home struggles support higher odds as Bundesliga returns

Bundesliga - jubilation Raphael GUERREIRO (DO) after his goal for 2: 0, l. Erling HAALAND (DO) Soccer 1.Bundesliga, 26th matchday, Borussia Dortmund (DO) - FC Schalke 04 (GE), on May 16, 2020 in Dortmund / Germany. Photo: Ralf Ibing / firosportphoto / POOL via PHOTO AGENCY SVEN SIMON For journalistic purposes only! Only for editorial use! ## Gemvssvu the requirements of the DFL Deutsche Fuvuball Liga, it is prohibited to use or have in the stadium and / or photos taken from the game in the form of sequence pictures and / or video-like photo series. DFL regulations prohibit any use of photographs as image sequences and / or quasi-video. ## ¬ | usage worldwide

There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …

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