“There’s been a shift, but for the last year there has been a lot of insecurity within the operator space.” This began a recent deep-dive into the Brazilian and LatAm market in general as OKTO Commercial Director, Galina Bineva, adopted a Latin American focus during a recent sit down with SBC Media. Despite a plethora of global jurisdictions being on …
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Abios & BETER: helping operators inspire brand loyalty in the Netflix-generation
Cutthroat competition and new digital consumer habits are increasingly forcing sportsbooks and affiliates to navigate difficult seas when trying to differentiate themselves and attract new audiences. But with extensive experience within the esports segment and digitally-native audiences, Abios and BETER are using their learnings to provide insights into how sportsbooks should be positioned to win the attention of the Netflix …
Read More »Game Interaction Group: staying ahead in the fiercely competitive platform game
In a similar fashion to much of the online gambling ecosystem, the platform space is one that has quickly become inundated with wave after wave of entrants, as many look to capitalise on what is viewed as a major opportunity for significant success. Boasting 14 years of igaming experience, Game Interaction Group is aiming to adhere to a strict set …
Read More »Oddsgate: committed to sustainable growth in LatAm and Brazil
Igaming and sports betting platform and software developer Oddsgate has been highly active in LatAm, specifically the emerging Brazilian market. Tiago Almeida and Mario Silva discuss some of the key considerations for indigenous operators and market entrants. SBC: First off, talk us through the background of Oddsgate’s Work in Brazil Tiago Almeida: Many of our team members worked as senior …
Read More »Simon Hovmand-Stilling: Better Collective engaged in all media for South American growth
This November, Better Collective executed its second biggest M&A acquiring Playmaker Capital for €196m, a deal which significantly amplifies its media network for sports audiences across South American markets. Simon Hovmand-Stilling, Better Collective CEO of South America, tells SBC of the active commercial opportunities on-boarded by the Playmaker acquisition and how Better Collective will apply its most diverse and localised …
Read More »Bayes Esports: does the industry need to do more to protect esports integrity?
As esports continues to grow in popularity among bettors across the world, stakeholders need to ensure that they are doing all they can to protect integrity for the sport. This is a multi-step process and one that requires real collaboration, Amir Mirzaee, Bayes Esports’ Chief Commercial Officer (CCO) & Managing Director, explained. Mirzaee sat down with SBC News to discuss …
Read More »Natalia Hurina, V.Partners: realising the full potential of igaming affiliation
Affiliation has long been a staple in any igaming operator’s strategy, often acting as an important strategy to engage with new player bases around the world. But can affiliation sometimes be overlooked? Natalia Hurina, Head of Affiliates at V.Partners, sat down with SBC News to discuss some of the key things to consider when looking at using affiliate networks. Natalia …
Read More »Jason Angelides, Epoxy.ai: online casinos are one to many, it should be one to one
Product differentiation and fan engagement are staples of today’s digital world, and such concepts must be embraced to ensure that organisations don’t get lost in the crowd, believes Jason Angelides, Founder and President of Epoxy.ai. In a wide ranging conversation on the show floor of the recent SBC Summit Latinoamérica, Angelides addresses the cost savings to be felt by correctly …
Read More »Five pillars of OpenBet: Nikos Konstakis on a new look portfolio
Since the company was founded over 25 years ago, OpenBet has established itself as a leading force within the sports betting industry. And for good reason too. With its platform capabilities, trading knowledge and expertise in the sports entertainment space, OpenBet has long showcased the “quality, scale and depth” of its products. Speaking to SBC Media, Chief Product Officer Nikos …
Read More »‘There’s a risk it goes the wrong way’ – Kindred’s view on UK marketing and RET proposals
Finance risk checks dominated conversations during Gambling Act review consultations, and with good reason, Tom Banks observed, but Kindred’s Head of Corporate Affairs UK/Global noted marketing as an area that should not be ignored. With their plans for marketing regulation, the DCMS and UK Gambling Commission (UKGC) might be overstepping the scope of the Gambling Act review itself, in Banks’ …
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