Features

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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BetBuilder: The perfect entertainment backup for Euro 2020

BetBuilder

We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …

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Bookmakers anxious over whether football can really come home

With little fanfare or hype, this week bookmakers priced England at 5/1 joint-favourites (alongside France) to win this summer’s rescheduled UEFA Euro 2020 Championships.  The perennial underachievers in major football tournaments, England is recognised as ‘the gift that keeps on giving for bookmakers’ by allowing them to cash-in on a summer of patriotic bettors chasing that ‘Three Lions glory’. Though …

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Why closing the gender gap can help igaming reach its full potential

Why closing the gender gap can help igaming reach its full potential

As with many other industries, online gambling can be considered guilty of fostering a gender imbalance, writes Jack Holmes, Affiliate & SEO Marketing Manager at Bettor Media. But while there are similar levels of females and males within many positions, certainly those in the entry and middle levels, the same cannot be said for the ‘positions of power’ higher up …

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Euro 2020 marketing funds likely to be wasted

Ahead of this summer’s Euro 2020 Championship, sports betting brands will be embarking on a marketing blitz as they jostle for position to be front of mind when the football crazy population look to place bets on the long awaited tournament.  However much of this marketing spend is likely to be wasted, according to Solitics CEO & Founder Tomer Baumel, …

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Cheltenham Festival a runaway winner for Xtremepush’s multichannel clients

multichannel

Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …

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European gambling companies looking for opportunities in the US

European

It is fair to say that the move which saw US states begin to legalise gambling within their boundaries is the biggest move the industry has seen for many years, writes Bettor Media‘s Jack Holmes. Everyone is looking to take a slice of the pie, and when you think how many people live in the US, how many sports fans …

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Internet Vikings: Simplifying the complexity around hosting service options

hosting

“If you are in manufacturing, it’s the factory. If you are running a shop, the hosting is your store. And you must treat it that way.” This was an analogy used by Rickard Vikström, Founder at Internet Vikings, to frame the importance of hosting services to an online business as part of a recent webinar. He said: “I’ve seen so …

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Fitzdares: Putting fan engagement at the forefront of the US Masters

Fitzdares: Putting fan engagement at the forefront of the US Masters

Just five months on from its latest instalment, and we’re ready to return to Augusta National for the 85th edition of The Masters.  Despite the limited number of patrons at this year’s tournament, a return to its traditional April placement will be a welcome change from the drizzly one-off (hopefully) November edition, as world No.1 Dustin Johnson attempts to become …

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Jumio: Education and engagement are key to increasing onboarding efficencies

Customer interaction and education can be key to identifying the most efficient onboarding experience for online gambling, according to panel members engaged in the latest SBC Webinar titled: ‘The Dice are Cast for KYC and Players Verification Compliance’.  The timing of the webinar is significant as the user journey takes on deepened importance for gaming and betting operators, with any …

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