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Oulala – Sponsor Profile – #bofcon2017

LeoVegas #bofcon2017

SBC caught up with Valery Bollier of Oulala, a daily fantasy sports company sponsoring Betting on Football 2017 (3-5 May). We had a chat about why football matters to their business, why they’ve moved to sponsor Betting on Football this year and which parts of the Stamford Bridge conference agenda he is most looking forward to. SBC: Why is football important to your organisation? Valery: ... Read More »

Global Reviews – The 7 most important drivers for online sports betting customers

  What core dynamics and values drive a consumer to deposit and engage with an online sports betting operator. User experience and digital marketing consultancy Global Reviews details seven key drivers that betting consumers analyze when making their purchase decision. In an ultra-competitive price driven industry, Global Reviews notes that design and style factors play a significant role in a player’s final ... Read More »

Sandra Barton – EveryMatrix: Bringing MoneyMatrix to market…

This March industry software and platform developer EveryMatrix, announced the launch of its new industry payment service MoneyMatrix, a payment and risk management system designed and developed for industry stakeholder needs. SBC speaks to MoneyMatrix’s main project lead Sandra Barton (CEO MoneyMatrix) on the development and launch of EveryMatrix’s new service and its ambitions in 2017… _________________ SBC: Hi Sandra, ... Read More »

How affiliates can tee up some profits at the Masters 2017

Betting Gods affiliates

Tipping resource Betting Gods has encouraged major affiliates to promote its Golf Betting Expert in the run up to the first major of the golfing year at Augusta National (6-9 April). Over £100,000 was paid out to affiliates of Betting Gods in 2016, which includes the likes of Honest Betting Review, Tipsters Review, GeeGeez, Cash Master, Winners Odds and Geeky ... Read More »

Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

Mass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry ... Read More »

Getting shirty in the Bundesliga – A tale of bookmakers and sponsorship

Copyright: gemenacom / 123RF Stock Photo

Last week’s news that the 16 German states have finally agreed on making some changes to the sports betting laws means that SBC’s Betting on Football conference on 3-5 May at Stamford Bridge is a perfect platform to discuss what the implications are for the market.  One of the sessions at Betting on Football is focusing on the development of the German industry ... Read More »

David Clifton: Licensing Expert – Gambling participation & public perceptions of gambling

In last month’s article for SBC News, I wrote about the Gambling Commission’s consultation “Changes to our enforcement strategy: putting the consumer first” that runs until 21 April 2017. I referred to recent speeches given by the Commission’s Chief Executive Sarah Harrison in November and February that, foreshadowing the Commission’s new enforcement mission statement, set out its reinforced focus on ... Read More »

Authentic betting experience draws people to virtuals

Golden Race - ICE 2017

From a giant sand castle to cheerleaders, superheroes, sporting superstars and one of the world’s strongest men, the exhibition at ICE Totally Gaming never ceases to amaze. With a total net space of 40,925 sqm, representatives of 67 jurisdictions and sovereign states, and in the presence of 42 accredited media organisations, piquing interest and standing out from the crowd at ... Read More »

Susan O’Leary – Alderney – Defining a harmonious approach for new market entry

Susan O’Leary, Director of eCommerce for Alderney eGambling, on some of the pitfalls operators face when entering new markets and why a harmonious approach to regulation is the key to success    ___________________ New and emerging markets are providing operators and suppliers with an exciting and lucrative opportunity to put their brands and products in front of more players than ... Read More »

Sponsorship Spotlight – Doubling up on Premier League sponsorship

Sponsorship - Copyright: dizanna / 123RF Stock Photo

Thrust into the Sponsorship Spotlight this week was John Cruces, Head of Sports Marketing and Sponsorships at Dafabet. We caught up with him to discuss sponsorship of Sunderland and Burnley, the introduction of ‘sleeve sponsors’ in the Premier League, and the form of the record-breaking Bhoys. SBC: Can you explain to SBC readers why you chose to ‘double up’ on ... Read More »