Features

David Clifton: Licensing Expert – The future is within the industry’s power!

For the first time that I can recall, all four major UK political parties have featured gambling reform within their respective General Election manifestos. As a result, it’s clear that, regardless of the outcome of Thursday’s voting, the industry’s regulatory landscape will experience some fundamental change in the not too distant future. Online is the clearly declared focus but the …

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Bookies Corner – Final Take on UK 2019

Just one day of campaign shenanigans remains as the UK electorate heads for General Election 2019 polls on Thursday 12 December. How confident are bookmakers of their market readings, as polls and punters anticipate a Conservative majority outcome, or will  Britain be hung out to dry on its Brexit election… SBC gets the bookies lowdown.!  _______________ SBC: Entering the final …

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Gaurav Assomull: Livepools – Fantasy numbers a realistic goal in India

Livepools

Growing player numbers from 300,000 to 10 million in just two-and-a-half years may seem like an impossible goal for any business, but as Gaurav Assomull of fantasy sports platform LivePools explains, conditions in India are right for exactly that kind of expansion. The continuing lack of regulated online gambling markets in all but two of India’s 36 states and union …

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Andrew Ashenden, Stats Perform: Delivering a superior player prop experience

Stats Perform

We spoke to Andrew Ashenden, Chief Betting Officer at Stats Perform, about why VQ – a new API service already live for NFL and NBA player performance lines – is boosting the betting experience for punters and solving a previous pricing problem for operators.   SBC: In the simplest terms, what is VQ? AA: VQ is Stats Perform’s advanced player …

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Winning Post – Another week, another credit card consultation

Industry strategic consultancy Regulus Partners kick starts the week by assessing the global changes to taxes, the Australian government’s crackdown on credit cards, and the recent NHS statistics released in the UK. Global: gambling tax changes – call of duty This week has seen three elements of ‘bad news’ from a tax perspective. Denmark (€520m run-rate online market) has announced …

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Daniel Schreiber: ‘We’re not breaking the model, we’re improving the model’

Having launched in February 2018, BetConnect, an enterprise seeking to deliver betting’s next-generation exchange, is still a relatively new incumbent to the industry.  With this being said, the company has stated it is trading at unrivalled year-1 growth after recording another record-breaking month following the release of its October figures which show over £2 million of monthly matched bets – …

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Better Collective Spotlight: Improving the user experience through personalised content

personalised

The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …

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Katerina Belorusskaya: How the Parimatch Foundation gives back to the community

Giving back to the local community and supporting charitable causes has been a core feature of the Parimatch DNA according to Katerina Belorusskaya, Chairwoman at Parimatch Foundation.  Speaking to SBC, she explained that important for gambling operators to implement their social corporate responsibility at the local level, with a focus upon ‘taking care of the future generation.’ Can you tell …

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Justin Chamberlain: onload{media} – Rebalancing adnetworks’ capacity for online gambling

 Branded as low quality and ineffective advertising vertical for industry incumbents, the Ad-network holds a dubious reputation with industry marketing teams. Launching new ‘compliant network’ onload{media}, Founder Justin Chamberlain wants to change the negative narrative… ________________ SBC: Hi Justin, thanks for this interview. Can you detail to SBC Audiences the development of onload’s ‘gambling compliant ad-network’ – from its initial …

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Design or content – The key to customer loyalty for iGaming?

design

What is the key to customer loyalty for iGaming – design or content? There is no clear-cut answer to this complex question, writes Betinvest COO Max Dubossarsky. Experts believe that the average person sees around 3000 advertising messages a day. Advertisements are played before TV shows, they appear amongst articles in the pages of glossy magazines, look out from billboards, …

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