Features

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Florian Geheeb: Sportradar – ad:s stands for operator efficiency

Sportradar’s ad:s service has been embellished with some interesting new technological innovations to improve efficiency and ease of use. Global Director Advertising Sales Florian Geheeb explains more. Sportradar used the recent ICE London event to reveal an expanded version of its ad:s digital marketing service. The firm has broadened the platform beyond programmatic display and video advertising to include paid …

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Stats Perform: How to generate ‘the best analysis possible’ from FA Cup fixtures

Featuring 160 games and over 700 clubs from the top-tier to tenth division of the English football pyramid, the FA Cup poses unique challenges for data collection and analysis. Ahead of this weekend’s FA Cup Final between Chelsea and Liverpool, Stats Perform’s Sr. Data Editor & Audience Engagement Manager, Matt Furniss, disclosed the lengths data providers need to go to …

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Altenar: Investing in sports betting brings diversity to your growing portfolio

Altenar outlines the reasons why investing in sportsbook software providers can help investors diversify their portfolios and offer new opportunities for growth. The world of investments, investing, stocks and shares is nothing new. In fact, the industry of well-dressed individuals and highly-lucrative moments has stapled modern culture, while rising sports betting economies across the globe, and investors new and seasoned, …

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Tomas Ericsson, Abios: FIFA and NBA2K may have had their heyday in 2020 but they are here to stay

Writing for SBC News, Tomas Ericsson, Abios VP of Odds, discusses FIFA and NBA2K as betting products and their future potential as filler products for regular sports.  When referring to esports, many think of games such as League of Legends, CS:GO or Dota 2, typically landing in the categories of first-person shooters or MOBAs. The games are indeed the most …

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Cameron Conn: OneComply – Is compliance part of your gaming company’s culture?

Cameron Conn, Founder and CEO of compliance and licensing management platform OneComply, delves into gaming company culture and asks if enough is being done to make it sufficiently customer-focused… Gaming and sports betting operators spend billions of dollars and massive resources to ensure they are providing an exemplary experience for their customers. From initial client acquisition to ongoing promotions, operators …

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Sorare: How NFTs add the ‘extra dimension’ to the sporting experience

NFTs are infiltrating numerous industries, with both major sports leagues and betting companies increasingly drawn towards the emerging digital assets, although this has not gone unnoticed by regulators. Shortly after assuming his position as Head of Sales at Sorare, the providers of an NFT-based digital fantasy football platform, Dan Sormaz discussed sports’ engagement with the blockchain with Insider Sport, whilst …

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‘Go big or go home’: Nikola Teofilovic and Tetiana Vozniuk on Speed Media’s growth plans

SBC spoke to Speed Media CEO Nikola Teofilovic and Tetiana Vozniuk, Senior Investment Manager at JKR, about the expansion plans in the crypto affiliate market.  Last time you spoke to SBC Nikola, you were the Senior Investment Manager at JKR – but now you’re also the CEO of Speed Media. Can you tell us about this soft switch in roles? …

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Winning Post: UK Government silent on several key reviews

Regulus Partners observes that the UK government has remained silent on several key reviews ahead of the pending publication of its White Paper on Gambling Review recommendations… As with Monty Python’s Spanish Inquisition, it is extremely hard to know when to expect key events in the government’s review of the 2005 Gambling Act. This week’s non-barking dog was the Government …

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PandaScore: How game literacy requirements impact barrier to entry in esports and betting

With interest in esports as a betting product continuing to rise, Oliver Niner, PandaScore’s Head of Sales, highlights the importance of simplicity when promoting the market to the general consumer.  To read Oliver Niner’s interview with SBC about the distribution, consumption and operation of esports betting products, click here. Esports has seen consistent growth year-on-year, with more viewers, companies, consumer brands …

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Delasport: German gambling sees changes on the horizon

Sports betting and igaming software solutions provider Delasport has published a new report this week detailing the current state of the German gambling market – a sector that is undergoing significant transformation.  In recent months, the largest country in the European Union has taken significant strides to open the online gambling market to its population of more than 83 million. …

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