Features

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Betting CEOs expected ‘no soft landing’ for 2020

Betting’s C-level agenda holds no respite, as European markets prepare for another round of COVID-19 restrictions and lockdown enforcements.    Moderating a CEO panel at this morning’s Betting on Sports Europe – Digital, Keith O’Loughlin, SVP of Sportsbook & Platforms for SG Digital, asked participants whether a second wave has created further disruptions for betting returning to any semblance of normality. …

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Trustly: What do you need to know about Open Banking in the UK?

Open Banking

Open Banking, as the name would suggest, is a directive designed to ‘open up’ banking data by forcing the UK’s nine biggest banks to release their data in a secure, standardised form so that it can be shared online more easily. It brings more competition and innovation to financial services, which in turn leads to better products for customers to …

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Fabio Schiavolin: Resilience in a time of uncertainty

COVID has undoubtedly had far-reaching implications for the betting industry across the world, putting a halt on live sporting events and – according to Fabio Schiavolin, Chief Executive of Snaitech – accelerating the migration of customers from retail to online betting. Delivering his keynote speech on day one of Betting on Sports Europe – Digital 2020, Schiavolin touched on a …

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National economies: What role does sports betting play?

The ethical implications of introducing a legalised betting framework can be considered ‘controversial’, said Alexandra Kalchuk at BetInvest. She explained that there is a balance to be achieved for countries that wish to benefit from the economy boost betting can bring while acknowledging – and containing – some of the problems or reputational issues that come with the decision. In …

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SBC Magazine Issue 11: Ralph Topping, SPACs and the best way to spend £100m

Kicking off Issue 11 of SBC Magazine, we have an exclusive interview with former William Hill CEO Ralph Topping, who reflected on his journey from a part-time cashier in one of Glasgow’s independent betting shops to the boardroom of William Hill. He looked back on the ways that UK betting shops have evolved in recent years and how bookmakers have …

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Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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Winning Post: Germany 2021… the enemy of a good plan

Observing German regulatory developments ahead of 2021, Regulus Partners states that in seeking to have a rule for everything, the onrushing Interstate licensing regime is likely to be immensely destructive on many levels… Perhaps attempting to prove that there is such a thing as a national character, German licensing authorities are now applying considered and potentially highly effective operational engineering …

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Acroud: The sports betting comeback and focusing on fast-growing markets

Acroud

Robert Andersson (pictured) is the CEO for Acroud, a leading company for iGaming lead generation. He spoke to SBC about how its poker heritage sets it apart from other affiliates, as well as putting more focus on sports betting, opportunities afoot in the US and how operators must move away from the ‘easy’ bonus led approach. SBC: Can you just …

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Inside Edge: The case for the defence in the Premier League

defenders - Aston Villa's Tyrone Mings (right) celebrates scoring his side's third goal of the game during the Premier League match at Craven Cottage, London.

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

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Blueclaw: Enhancing SEO and PPC Performance

Blueclaw at Betting on Sports Europe - Digital

As competition for players continues to grow, developing effective SEO and PPC strategies is becoming ever more important for sportsbooks and affiliates.  Marketing agency Blueclaw, which counts tier one operators and leading affiliates among its client base, will shed some light on how to approach the challenge of improving online visibility and player acquisition at next week’s Betting on Sports …

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