Features

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Frank Wenzig: Sportradar – Virtual Sports serves as betting’s ‘fan connector’

Frank Wenzig, Managing Director of Gaming at Sportradar shares his thoughts as to how continued innovation and deeper collaboration with rights holders are pushing the boundaries of fan engagement in the virtual sports betting space… SBC: How has the virtual sports betting market evolved over the years?  Frank Wenzig: The market has changed beyond recognition in the last 10, 15 …

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SOFTSWISS: Simplifying the game aggregation process

Building strong relationships with clients is a key driver to the growth of SOFTSWISS’ Game Aggregator, according to Deputy Team Lead for Account Managers Karina Burhun-Karmazina, who highlighted the decision to place customer service at the heart of the business. Speaking to SBC, Burhun-Karmazina discussed the stand-out features of the SOFTSWISS Game Aggregator before dissecting some of the top trends …

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Martina Åkerlund, Triggy: Changing digital consumption and US expansion

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

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SBC Spotlight: Jesper Søgaard – “Better Collective stronger on all fronts following 2021 diversification”

Speaking to SBC, Better Collective CEO and Co-Founder Jesper Søgaard looks back at an eventful 2021 that transformed the Stockholm-listed firm’s global outlook by diversifying its business units beyond affiliate publishing… Overall, I think 2021 was a great year in spite of the fact that most of the world was still affected by the impact of COVID-19. However, the pandemic …

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Spotlight Sports Group: Navigating a complex sports betting ecosystem with BetTech

As the sports betting industry continues to grow and change, it can often be quite difficult to understand where each company ‘sits’ within the sector’s ecosystem. So in order to tackle this, Spotlight Sports Group recently launched its BetTech report.  Speaking at the recent SBC Summit North America, Spotlight Sports Group’s Head of B2B Marketing, Alan Davis, shed some further …

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Dean Akinjobi: Digital sports and music sponsorships provide ‘comprehensive offering’ for betting brands

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

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Vladislav Artemyev: Why AI will be ‘widely used’ across the betting industry

The betting industry experienced a rapid expansion in 2021 with the emergence of the US market and re-regulation across Europe, whilst Artificial Intelligence (AI) has similarly witnessed an upward trend.  Sharing his views on why and how the betting industry should leverage AI, Vladislav Artemyev, CEO of ZingBrain AI, highlighted the ‘hugely significant’ potential the technology has for operator expansion, customer …

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Inside Stats Perform’s tennis betting revolution

Inside Stats Perform’s tennis betting revolution

Tennis betting markets powered by an umpire generated data feed have met the needs of betting operators for a long period of time, but as demands for more entertaining betting markets increase, the provision of the data that fuels those richer experiences must evolve as well, Shane Gannon, Senior Vice President of Stats Perform told an audience at SBC Summit Barcelona, SBC’s flagship event in 2021.  “Stats Perform was awarded the …

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Winning Post: Appeasement on advertising helps nobody

Regulus Partners warns that early 2022 regulatory developments have set a dangerous precedent on the future of gambling advertising. Despite visible flaws across multiple jurisdictions, operators should defend their right to advertise rather than face the dire consequences of caving into regulatory appeasement… The New Year has opened with a number of threatened or delivered changes to gambling advertising. Gambling …

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