Features

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Betbazar: Efootball is boosting sportsbook spend at Euro 2020

Efootball

SBC News caught up with Betbazar CEO Alex Iaroshenko to discuss why the explosion in popularity for Efootball over the last 12 months is only continuing alongside Euro 2020. Iaroshenko explained that the highest engagement with Efootball is coming around the live matches, making it complementary to the tournament schedule for sportsbook operators. He added that while League of Legends …

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Dima Reiderman: Maintaining momentum in Spain’s disrupted igaming landscape

Following the publication of  the ‘Spain Betting Focus‘ report, BtoBet revealed that online casino growth had ‘closed the gap in the fight for the largest market share by vertical.’ Speaking to SBCNoticias, BtoBet COO Dima Reiderman outlined the growth prospects of the Spanish market following its continued adjustment to Royal Decree orders, as well as COVID-19 impacts on sports betting …

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EveryMatrix: Bridging the knowledge gap between esports and sports betting

knowledge

Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can help towards a more lucrative future. The world of esports can often appear impenetrable for those who did not grow up immersed in its most iconic titles. For the uninitiated, watching a Dota 2 event can …

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Entain: Revolutionising sports entertainment through VR technology

Entain: Revolutionising sports entertainment through VR technology

The launch of the new VR project for Entain is a chance for it to “create something that will truly excite” its players through a focus on multi-sports entertainment. Speaking to SBC News, Sandeep Tiku – COO of Entain – outlined his hopes for the new “sports club” experience, highlighting the ways in which the convergence of VR, esports, interactive …

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GiG Comply: Helping operators adapt to the fast-changing compliance landscape

compliance

“If you don’t value compliance then you don’t have a sustainable business model,” said GiG Head of Performance Marketing Jonas Petersen, who explained why GiG Comply is now a crucial companion for gambling operators adapting to the fast-changing compliance landscape. GiG Comply provides a web application software that allows operators to monitor their affiliate marketing websites for content including links, …

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SportCast: Bringing game-changing concepts to evolve sports betting

SportCast

SportCast, a pioneer of the BetBuilder concept, is eyeing the ‘next phase’ of its vision to redefine the sports betting experience with the backing of Scientific Games. SBC News caught up with SportCast Managing Director Ryan Coombs and Operations Director Matthew Turk to find out how the recent acquisition will help drive future innovations from SportCast. This includes its ambitious plans …

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Joe Andrews, SIS: Taking racing to new operators in Africa

Africa

We heard from SIS earlier this year on tapping into Latin America’s strong racing heritage, but what about in regions such as Africa where there is little to no history to draw upon? Joe Andrews, Digital Sales Manager at SIS, discusses taking racing to new operators and bettors across Africa, how the esports betting boom has reached the biggest markets …

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Why SoftSwiss Game Aggregator brings ‘clear added value’ for BCGame

Why SoftSwiss Game Aggregator brings ‘clear added value’ for BCGame

Chris Butler, Head of Operations at BCGame, said that games made available via the SoftSwiss Game Aggregator platform have proved a strong addition to its content portfolio. In conversation with SBC News about engaging new players within the casino space, Butler praised BCGame’s partnership with SoftSwiss, while also stressing that companies should steer away from the “simple copy and paste” …

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Soft2Bet: Players should never be coerced into betting beyond their limits

limits

Ivan Lorinkov, Head of VIP at Soft2Bet, spoke to SBC News about facilitating enjoyable – but not addictive – gambling experiences, using real-time data to identify problem gamblers and why players should never be coerced into betting beyond their own affordability limits. SBC: How does Soft2Bet encourage an enjoyable gambling experience without it turning into an addiction? IL: VIP managers …

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Altenar: The new challenge in scouting for live betting data

data

An often overlooked side effect of Covid for sports betting, particularly outside of the most mature markets, is the impact stadium restrictions have on the provision of fast data, which can make it difficult for sportsbook operators to offer low latency in-play betting. “For us to operate live betting, we need real time coverage of what’s happening in every stadium …

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