Features

Ahead of SBC Summit Rio, SBC News and Affiliate Leaders caught up with Tarcio Santos, Marketing Manager at Adsterra, who will speak on the “Master Localised Marketing and CRM for a Winning Entry” panel as part of the Affiliate Leaders track.  Santos shared insights into Adsterra’s approach to Brazil’s gambling market, emphasising its ability to provide brands with extensive non-mainstream …

Brendan O’Kane, CEO of OtherLevels, a leading supplier of real-time multi-channel experience platforms, both for live sport and igaming, explores why Gen AI is a game-changer for operators and how they can harness its potential to elevate their customer engagement efforts. Generative AI isn’t just a buzzword; it’s a transformative force reshaping how businesses communicate with their audiences. It promises …

Empowering employees, and perhaps more crucially fostering a true sense of belonging, is a central ambition of organisations that span many if not all industries on a global basis, but is one that is far from easily achieved. In an era where employer’s ruling with an iron fist is on the wane and increasing value is placed on true talent …

France’s Gambling industry faces an uncertain future with tax rises and iGaming regulation in the balance as Prime Minister Michel Barnier faces a budget showdown with opposition to pass critical balancing measures.  Michel Barnier’s government could be the shortest-lived in France’s history as he faces a vote of no confidence that he is expected to lose this afternoon. The vote …

Changing sports betting UIs used to be difficult and time-consuming, until now. Andrew Brown, Chief Commercial Officer at GomaUX, explains how the company’s API integrates easily and quickly to deliver a UX that is modern and drives revenues for sportsbooks. SBC News: Firstly, could you please introduce Goma Development to our audience? Who is Goma, and what do you do? …

Furlongs, handicaps, claiming races and group races. Horse racing can be a confusing world containing a myriad of alien and industry-specific terminology for operators and bettors alike. Now, Arena Racing Company (ARC) is aiming to look beyond the “analogue” nature of racing through its strategic alliance with Tabcorp, Racecourse Media Group (RMG) and 1/ST CONTENT. “The Racing1 Rights Alliance is …

Interactivity, engagement and fostering a true sense of community are ultimate ambitions that are spread right across the igaming ecosystem, with each, or combination of all, crucial in ensuring players are truly valued and receive maximum satisfaction from their experience. This forms a primary objective for Slotjava and Nuovicasino, which are seeking to heighten each of these in order to …

In the lead-up to SBC Summit Rio, SBC News and Affiliate Leaders had the opportunity to speak with Fatima Gonçalves, Project Manager at Leads Global, who will be attending the event. During the conversation, Gonçalves shared how Leads Global leverages market research, cultural trends, and player data to craft highly effective, region-specific marketing campaigns. She also reflected on Brazil’s rapidly …

Tor Skeie, CEO at OddsMatrix, shares insights with SBC News revealing how to adopt a winning strategy for the regulated Brazil market when it opens on January 1. In the first part of an ongoing series, Skeie addresses Brazilian audience’s desire for entertainment in their betting and gaming experiences.  Part 1: Entertainment The Brazilian igaming and sports betting market is …