Features

InCrowd’s John O’Connor: Learning from the success of our World Cup FTP game

O'Connor - InCrowd

Back in July, we sat down with John O’Connor, head of business development and sports betting at InCrowd, to chat about InCrowd’s partnership with Sky Sports to deliver a World Cup game that would raise anticipation levels ahead of the kick-off in Russia. After perhaps the most successful World Cup of all time in regard to global engagement and social …

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Circus.be – The importance of correct brand alignment

Copyright: olegtroino / 123RF Stock Photo

Sports Sponsorship is hardly a new phenomenon, with plenty of industry brands globally aligning themselves with a huge swathe of teams, leagues, individual stars et cetera. One such example is Belgian online casino and sports betting specialists circus.be, with the Ardent Group operated brand containing a number of such examples as part of its own portfolio. Alongside football sponsorships however, …

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Winning Post: Complications continue over Italian regulations

GVC - Copyright: niroworld / 123RF Stock Photo

Australia: betting market – new (Aussie) rules? In Australia, the coming of POC taxes, combined with the tightening of online gaming regulations, has been well reported. But now we can see it starting to shape the Australian market through financial results, especially given the wave of consolidation – and market exits. While the majority of operators are seeing these developments …

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Lee-Ann Johnstone: Technology’s disruption leads AffiliateFEST debate & agenda

AffiliateFEST

AffiliateFEST debuts at the ‘Betting on Sports Conference’ (#BOSCON2018), with technology disruption and its impact on the future framework of affiliate marketing, placed at the forefront of the agenda. SBC speaks to Affiliate Insider founder Lee-Ann Johnstone, gaining a detailed breakdown on this year’s must-attend event for industry publishers, who face new consumer, regulatory and technology-driven demands ___________________ SBC: AffiliateFEST …

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BetRegal diary: Tapping into the World Cup treasure chest to boost conversion

BetRegal World Cup

It was a case of ‘Vive La France’ almost four weeks ago as Mbappe, Pogba and co reigned supreme in Moscow, but how successful was the big event debut for BetRegal? Aly Lalani is back to review BetRegal’s World Cup performance, including competing for punters for whom brand connection means more than price value, and leveraging tournament acquisition to kick …

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6 of the Best – Square in the Air’s Robin Hutchison

This week’s 6 of the Best comes from Robin Hutchison, Director at Square in the Air. Read on to find out about cricketing craziness, a favourite album dilemma and a very good time at the races. Best Holiday Shelter Island in upstate New York at my mate’s pool house last summer. Beautiful place, great weather, and fabulous food. Watched Mayweather …

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Sportradar’s Lorenzo Caci: The best bet for curbing illegal activity in India

India - Copyright: corund / 123RF Stock Photo

Last month, the Law Commission of India (LCI) found that arguments in favour of relaxing the country’s gambling ban far outweigh those highlighting its immorality. As things stand, gambling in India is heavily restricted except for selective categories such as lotteries and horse racing. However, the LCI’s 267th report recommended the full legalisation of regulated betting and gambling activities, albeit …

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Dr Heather Wardle: A sustained effort to understand gambling harms

Last month the Responsible Gambling Strategy Board (RGSB) published a report that aimed to gauge a greater understanding of the full range of harms gambling can have on society. In collaboration with the Gambling Commission and GambleAware, the report examined how the social cost of gambling-related harms can be measured and better understood. SBC caught up with the report’s lead …

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Winning Post – Deals continue to be secured in the US market

US - Copyright: stillfx / 123RF Stock Photo

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. US: post PASPA positioning – first mover advantage? It has been a very busy week of deal-making, launches and planning in the US, as well as the Q2 reporting season. The biggest …

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Brian Mahon – BetBright: BetFeed breaks down barriers in Real Time!

This July, BetBright released its real-time recommendations component ‘BetFeed’, seeking to develop a ‘no constraints’ approach to its customer interaction with its in-house developed betting platform. SBC speaks to Brian Mahon BetBright’s Head of Product Development, on delivering ‘BetFeed’, as a data-led social enhancement, replicating the engagement functions utilised by tech giants NetFlix and Spotify… ________________ SBC: Hi Brian, can …

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