Features

Sportradar’s Neale Deeley: The quest for a legal, protected and competitive US market

US - Copyright: stillfx / 123RF Stock Photo

Sportradar’s Neale Deeley spoke to SBC News about the potential of a legalised sports betting market in the US, which he says has been both “overestimated” in terms of how quickly it can all become real, and “underestimated” in relation to the size of each state. For example, he notes that people know about California’s huge economy, but don’t realise that …

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Sportdec CEO Bruce Bale – Addressing non-betting football fans

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Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

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6 of the Best – InBet Games’ Natalie Merezhkovskaya

InBet

Natalie Merezhkovskaya, Chief Marketing Officer of InBet Games, has stepped up to the 6 of the Best hot seat on SBC News. Prior to her current employment with InBet, she was in charge of marketing for an international communications agency, which included leading a promotional campaign for Ferrari in France. Find out which place Merezhkovskaya describes as “Mecca” of the surfing …

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Comtrade’s Steven Valentine: A case for objective bonusing terms

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Regulatory attentiveness in 2017 held monumental bonusing based consequences for gaming operators in the UK, writes Steven Valentine, Director of Interactive at Comtrade Gaming. Whether it’s in the form of player acquisition, retention or re-engagement, it seems that the subjective nature of bonusing terms is no longer up to interpretation. According to the UKGC, trust in the gambling sector is …

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Regulus Partners: The gender pay gap performance of the gambling sector

With UK firms publishing their official gender pay gap statistics, it meant that for the first time the true extent of wage inequality in the UK was revealed. Whilst it’s important to note that gender pay gap statistics aren’t the only representation of diversity within any industry, they do go someway to giving an assessment of levels of gender discrimination …

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Dynamic Partners offers industry newcomers Asian opportunity

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Dynamic Partners, the Asian facing gaming consultants, has partnered with G2E Asia, to provide a platform for industry newcomers, from within its home continent and further afield, opportunity for targeted business development with some of the key decision makers in the region. The Game Development Fair is set to held at the G2E event in May, and Harmen Brenninkmeijer, Managing …

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10Bet’s Road to Russia: Building up to the 2018 World Cup finals

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With less than two months to go until the 14 June kick-off, 10Bet is busy finalising its preparations for this summer’s World Cup. The company’s CMO Oshri Kostiner spoke to SBC News about making plans for the biggest betting event on the planet. SBC: How separate is the World Cup month within your marketing plans for the whole of 2018? …

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Scott Longley: Beyond the review, optimism for UK betting shops

Is the betting sector being too pessimistic about the long-term future prospects of retail betting? Should stakeholders welcome the disruption as a chance to reinvent retail betting’s overall proposition? Scott Longley gets the lowdown for SBC. The perils for land-based gambling enterprises in the UK were all too evident in the profit warning issued by bingo-to-casino operator Rank in early …

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There are no winners in a race to the bottom

Chris Murphy, Editor of SBC Americas, takes a look at some of the political infighting happening in the UK around FOBTs and suggests that the industry should be working with each other rather than against.  The fixed odds betting terminal. Crack cocaine of gambling or simply a misunderstood gambling prodigy? Whichever of those two you agree with, or perhaps it’s …

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Thomas McBride – MintBet: In depth industry knowledge

SBC News caught up with Thomas McBride, the Public Relations Officer for online casino and sportsbook brand MintBet, to find out what the firm can offer to an already saturated market; how its recently-launched affiliate programme is faring; and which horses are worth backing in this weekend’s Grand National. SBC: Hi Thomas, for those who are uninitiated, can you briefly …

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