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Aleš Gornjec – Comtrade Gaming – Understanding business & the regulation of sports bonusing

From a platform provider to client perspective, Aleš Gornjec General Manager of Comtrade Gaming details that the industry has to rethink and re-understand its all-round strategy with regards to bonuses and player incentives. __________________________________ More than 8.5 million pages on Google are devoted to online gaming promotions, which means that there is both strategy and opportunity when focusing on this ... Read More »

Oskar Mühlbach – Garbo – Taking a niche product into a crowded industry

Garbo - Copyright: lucadp / 123RF Stock Photo

Mr Green chief venture officer (CVO) Oskar Mühlbach has been tasked with relaunching Garbo.com, the company’s female player focused online casino brand. We caught up with Mühlbach to discuss his plans for the Swedish target market, providing a customer-centric experience and standing out within a crowded industry. SBC: With the relaunch of this product, what have you done differently and ... Read More »

Martin de Knijff – Metric Gaming – Should we be betting on a “third way”?

 Metric Gaming CEO Martin de Knijff suggests that operators no longer have to accept the costly or same platform options of the past I have never cared much for convention – always looking instead for that proverbial “third way.”  It’s a trait likely shared by most entrepreneurs, and, simply put, a prerequisite for true innovation. The current betting platform market ... Read More »

Sam Hill – Betgenius: Introducing 3×3, the Groundbreaker for Basketball Betting!

Sam Hill Head of Business Development at Betgenius, introduces 3×3 basketball, the latest addition to the Tokyo 2020 Olympic Games sport roster. An action-packed sport, Hill details what makes 3×3 a great game for betting stakeholders. ____________________________ 3×3 is Played on a half-court, with just one hoop and games that last for 10 minutes, or until one team scores 21 ... Read More »

Believe the Hype! Unibet gearing up for monumental Mayweather vs McGregor fight

On Thursday 15 June, the official announcement of Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor set the world of sports and media alight, with the Las Vegas boxing bout being instantly branded the ‘most hyped fight ever!’ The leading men of boxing and MMA will square-off at the Las Vegas T-Mobile Arena on 26 August, in a fight that ... Read More »

BHA ‘thanks’ the bookies who participated in ABP scheme

The now discontinued Authorised Betting Partner (ABP) scheme initiated by the British Horseracing Authority (BHA) to fill the funding gap left by offshore operators sidelining the old levy scheme raised £12m in its first-and-only year of operation. _________________________ According to the BHA’s annual report published at the very end of May, the ABP help fill a revenue gap ahead of ... Read More »

David Clifton: Licensing Expert – GBGA Tax Ruling… Are all bets now off in Gibraltar?

Almost a year ago, the Government of Gibraltar issued a statement following the Brexit vote in which it said that it had been working closely with the remote gambling industry in Gibraltar following that vote and had assured them of its support and vision for the sector in the short, medium and long term. It went on to confirm that ... Read More »

SBC Bookies’ Corner – Snap Judgment – UK 2017 Election Aftermath…

Another year… Another shock political outcome as PM Theresa May failed to secure her parliamentary majority following the shock results of the 2017 UK Snap Election (8 June).  SBC’s Bookies’ Corner’gauges the impact of the Snap Election results on the UK political landscape, as Theresa May handles a fragile government ahead of entering Brexit negotiations, while opposition leader Jeremy Corbyn ... Read More »

Sponsorship Spotlight – Playing a part in the Newcastle story

Newcastle - Copyright: dizanna / 123RF Stock Photo

Last month, independent sports marketing agency SportQuake played a major role in the activation of FUN88’s new three-year shirt sponsorship deal with Newcastle United. We caught up with SportQuake CEO Matt House to find out how dependent this deal was on the Magpies’ promotion to the top flight and how the company’s marketing strategies are different in the UK, when ... Read More »

Standing out from the crowd: LeoVegas delivers SEO advice to affiliate partners

LeoVegas

LeoVegas has encouraged its affiliate partners to stand out from the crowd by connecting better with long-tail keywords, improving load times and making regular checks on website rank. As part of its Affiliate Academy, launched in December of last year, the Swedish-based gaming operator promoted the value of long-tail keywords to establish better communication between a website or blog and ... Read More »