SBC News Betano nets first Czech Republic partnership with Viktoria Plzeň

Betano nets first Czech Republic partnership with Viktoria Plzeň

Betano has announced that it has become a premium partner of FC Viktoria Plzeň, now appearing on the reigning Czech League champions’ team kit. 

This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic.

The top-flight club will be supported by Betano financially, meanwhile, the operator outlined the deal as a ‘key pillar’ of its growth strategy as well as a step forward in supporting the sport.

Julio Iglesias Hernando, Business Director of Kaizen Gaming, said: “Supporting sports and supporting individuals and teams who write exceptional sports stories has been a key pillar of our strategy at Kaizen Gaming from the beginning. 

“When deciding on our first partnership agreement in the Czech Republic, FC Viktoria Plzeň was a clear choice for us. Viktoria is not only the reigning champion, but also one of the most successful clubs in the country in the last ten years.”

“The final and decisive factor was meeting the people of the club. That’s when we realised that both our teams share the same passion for football and that means our collaboration does not start and end with the signing of a contract, but goes much deeper. We look forward to winning more games together on and off the pitch.”

Kaizen Gaming has a portfolio of notable football club sponsorships in Europe and Latin America through Betano and Stoiximan. 

For example, FC Porto, Sporting Lisbon and SL Benfica, Greek teams Olympiakos, Panathinaikos and PAOK FC or Fluminense and Atlético Mineiro in Brazil. However, This is the first sponsorship agreement of Kaizen Gaming and its Betano brand in the Czech Republic.

“I would divide the significance of signing the contract with Betan into two areas,” added Adolf Šádek on the new deal, Owner of FC Viktoria Plzeň. 

“Firstly, it is an honour for us to join the imaginary family of clubs of such importance as Porto, Benfica and other great teams with a great history. Viktoria wants to present itself as a European club on the pitch and in the business and marketing area, and this connection brings us closer to this goal.

“At the same time, this partnership is an important moment for us in terms of ensuring the economic stability of the club. This is a fundamental and long-term cooperation, which I value the most, as well as the partner’s wish to further develop our cooperation in the future.”

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