Sport

News about sports business

Betsafe enhances Lithuanian basketball presence with King Mindaugas Cup

SBC News Betsafe enhances Lithuanian basketball presence with King Mindaugas Cup

Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania.  The Betsson-owned brand is already the title sponsor of the Lithuanian Basketball League (LKL), entitled Betsafe-LKL. The operator said on Twitter: “We’re excited to share that Betsafe sponsored the King Mindaugas Cup Final 4 basketball annual event in Šiauliai, Lithuania (locally known …

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Industry’s ‘extraordinary’ diversity achievements celebrated ahead of IWD2023

SBC News Industry's ‘extraordinary’ diversity achievements celebrated ahead of IWD2023

In line with International Women’s Day 2023, top organisations in the betting, gaming and racing industry are supporting a campaign to embrace equity. Under the #GamingAsOne hashtag, BetMGM, Betsson, Entain, Kindred, LeoVegas, Paddy Power Betfair, Penn Entertainment, PokerStars and Sportsbet are among the operators supporting the campaign, alongside suppliers such as Games Global, IGT, Light & Wonder, Microgaming and Playtech. …

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Date set for ‘wonderful’ Racing Together Community Day 2023

SBC News Date set for ‘wonderful’ Racing Together Community Day 2023

The BHA has announced that the Racing Together Community Day is making a return on 25 May 2023. The annual event is racing’s national day of volunteering in support of local communities when those involved in the sport are invited to give their time for good causes. John Blake, CEO of Racing Together, commented: “We’re pleased to announce this year’s …

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‘A dream fit’ for JBO as Dimitar Berbatov extends ambassadorial role

SBC News ‘A dream fit’ for JBO as Dimitar Berbatov extends ambassadorial role

Just Bet Online (JBO) has announced the renewal of its partnership with former Tottenham Hotspur and Manchester United star Dimitar Berbatov as a brand ambassador. In continuing his role for the Asian sports and eSports betting operator, the Bulgarian former forward will continue to be the face and force behind a series of promotions and activations. A JBO spokesperson said: …

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William Hill and Sam Allardyce return to the dugout for Checkd Media

Checkd Media No Tippy Tappy Football, sponsored by William Hill

Checkd Media has brought its ‘No Tippy Tappy Football with Sam Allardyce’ podcast back for the final stages of the football season, sponsored by William Hill. Distributed via Checkd’s Footy Accumulators platform, the video podcast will continue to be hosted by Natalie Pike and former West Ham and Everton manager Allardyce, set to feature a series of ‘high profile’ guests.  …

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Ivan Toney denies ‘press speculation’ of FA betting breach confession

Ivan Toney charged with 30 additional betting breaches by FA

Brentford footballer Ivan Toney has expressed concern about recent reports claiming that he has confessed to breaching FA betting rules. A statement released by the 26-year-old striker on his Instagram (IG) account informed followers that his lawyer’s were ‘writing to the FA to request that they conduct a leak inquiry’. The Daily Mail reported yesterday that Toney had confessed to …

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Better Collective strikes betting media partnership with Goal 

SBC News Better Collective strikes betting media partnership with Goal 

Better Collective continues to expand its B2B services, having entered into an exclusive agreement to support global football media publisher Goal.  Launching the partnership on 1 March, Better Collective has been charged with providing new commercial sports betting content, tech and data insights for Goal domains, which attract an average of 64m monthly visitors. The partnership was struck with Footballco, …

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Betano continues motorsports venture with FRAS extension

SBC News Betano continues motorsports venture with FRAS extension

Betano and the Romanian Sports Motor Federation (FRAS) have expanded their partnership for the National Rally Championship.  In 2023, the Romanian motorsport competition will now be named the Betano National Rally Championship (CNRB). The Kaizen Gaming-owned operator started its partnership with FRAS back in 2020, which marked the brand’s first motorsports sponsorship initiative. Dragoș Mîndreci, Country Manager Betano Romania, commented: …

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