Sport

Betfred has revealed that jockey Jonjo O’Neill JR has joined as a brand ambassador until the 2024 Grand National. Jonjo O’Neill JR is the son of two-time Gold Cup-winning jockey and Grand National-winning trainer Jonjo O’Neill. He is also a former Conditional Jockey Championship winner who will now be looking to claim victory at the 2023 Cheltenham Festival, which begins …

XLMedia has entered a new partnership with Spotlight Sports Group (SSG) to upgrade its horse racing content and data provisions across its digital media network.  The London AIM media group will deploy SSG’s ‘Superfeed content engine’ across its most popular domains, which will gain access to news, data and analysis on over 60,000 racing fixtures annually. SGG’s content engine has …

With the Cheltenham Festival only a few days away, the UK Tote Group has taken steps to make its offering ‘more competitive than ever’, in the words of CEO Alex Frost. In the run up to the highly anticipated racing event, the pool betting operator has launched a new video marketing campaign featuring company brand ambassador Danny Mullins. The National …

Tally Technology has partnered with NSX to provide a new free-to-play prediction game for select domestic and international football matches. Described as a ‘Brazilian sports betting ecosystem’, NSX has stated that the collaboration covers two fixtures per week, with the introduction of prizes including free bets provided by the group’s partner, Betnacional.  Eric Gaigher at NSX said: “We are always …

Further expanding Genius Sports’ reach and visibility in North American wagering and sports, the firm’s Second Spectrum subsidiary has penned a deal with the NBA. The agreement between the London-based, NYSE-registered sportstech firm and the basketball league will focus on data and analytics, continuing to integrate NBA tracking data, basketball insights and analytics engine. On a broader scale, Second Spectrum …

The Malta Gaming Authority (MGA) has announced a data sharing partnership with the The Badminton World Federation (BWF) Integrity Unit. Looking to demonstrate the BWF Integrity Unit’s commitment to a ‘clean and fair sport’, the agreement has been recognised as a key component of the badminton’s monitoring of suspicious betting activity. “I am very pleased to see the Badminton World …

PA Betting Services (PABS) has extended its partnership with Flutter Entertainment, providing its horse and greyhound racing content services to the firm’s full sportsbook portfolio. The renewal of PABS’ contract with the FTSE100 sports betting and gaming group will see the long-running partnership continue until 2028, supporting the Paddy Power, Sky Bet, Betfair, Sportsbet and Sporting Life brands. Over 50,000 fixtures …

Elgin City striker Kane Hester has been found to have over £2,000 in his bedside drawer, a trial heard, following accusations made that he plotted to defraud bet365. The Scottish league footballer has been accused of intentionally getting booked during a match against Hibernian in a plan to defraud the bookmaker, which involved three of his friends, but has denied …

EstrelaBet has extended its sponsorship of Campeonato Brasileiro Série A’s Sport Club Internacional until March 2026.  The Brazilian sports betting operator has supported the top-flight team since June 2022, but the brand will be present on the back of the men’s first team kit. Head of EstrelaBet Sponsorships, Rafael Zanette, described this agreement as “a bet won even before signing …

Betsafe has announced its sponsorship of the King Mindaugas Cup Final 4 annual basketball event in Šiauliai, Lithuania.  The Betsson-owned brand is already the title sponsor of the Lithuanian Basketball League (LKL), entitled Betsafe-LKL. The operator said on Twitter: “We’re excited to share that Betsafe sponsored the King Mindaugas Cup Final 4 basketball annual event in Šiauliai, Lithuania (locally known …