Sport

Betsson has been named an official sponsor of the International Handball Federation’s (IHF) Women’s World Championship 2023. The deal will see the Swedish operator’s branding featured on LED screens throughout the arenas that will stage games. Betsson PR Manager, Robin Olenius, said: “This sponsorship aligns with our commitment to promoting and supporting women’s sports. We hope that through our support …

Sky Bet has enhanced its social responsibility profile via a partnership with York Racecourse, centred on financially supporting charities across Yorkshire. The Flutter Entertainment betting brand will donate £20,000 generated from bets placed at the Sky Bet Ebor Festival to one of 22 Yorkshire-based charities, foundations and community groups. A shortlist of organisations has been written up as contenders for …

LiveScore has announced a partnership with Fara Williams to access a ‘detailed analysis’ of the upcoming Women’s World Cup. Williams – who is the most-capped Lioness of all time – will be diving into some of the lesser-known stories that are set to unfold in Australia & New Zealand, which is kicking off in less than two weeks. Data from …

The UFC’s UK and Ireland-focused partnership with bet365 has been extended for the third year running and expanded to include new markets across Europe. Continuing as the official sportsbook partner of the UFC for the UK and Ireland, bet365 has secured a widening of the deal’s international scope to cover Bulgaria, Denmark, Germany, Greece, Italy, Netherlands, Spain and Sweden. The …

Genius Sports has announced that it is extending its partnership with the NFL, holding the title of the league’s exclusive data rights holder until the end of the 2027/28 season.  The extension means that the UK data and technology company will continue to distribute real-time, official stats of the sport to betting operators globally. Furthermore, it will also be able …

QuinnBet and Hibernian FC have announced a two-year extension to their commercial partnership, which began at the start of last year. The Ireland-based betting company’s logo will now be displayed across the first team’s 2023/24 and 24/25 travel-wear range which will be worn by first team players for international travel, home and away fixtures. Niall McPartland, QuinnBet Marketing Manager, said: …

LeoVegas has been named the new principal partner and front-of-shirt sponsor of Blackpool FC. The Swedish gambling company’s branding is set to ‘prominently feature’ on the front of all 2023/24 first-team shirts, as well as pitch-side LED screens and static boards at Bloomfield Road Stadium.  Sam Behar, LeoVegas Director of UK and Sponsorship, said: “We are delighted to announce this …

Chelsea FC has pulled out of widely reported potential partnership with Stake.com following backlash from the club’s supporter’s trust. The Premier League side was apparently nearing completion of a one-year agreement that would have branded the online casiono’s logo on the front of the team’s shirts for the upcoming 2023-24 season.  Whilst no statement or reasoning by the club has …

The Belgian Competition Authority (BCA) has objected to a horse racing betting distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU). Particular criticism was levied at the potential for the deal between the UK and French companies to limit the operator’s competition with one another in Belgium, breaching local and EU anti-competitive laws. Ladbrokes is founded and headquartered in London and …

Sportradar has been named the successful bidder for exclusive global audio and video (AV) and betting data rights to the South American Football Confederation (CONMEBOL).  The sports technology company will now enhance the accessibility and engagement of South American football for a broader global audience. In detail, the rights encompass the major regional club tournaments organised by CONMEBOL, including the …