Sport

Bookmakers have made a £277,000 donation to several UK charities following the flagship Britannia Stakes race at Royal Ascot. BGC members Flutter (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), 888 William Hill, Kindred (Unibet), Betway, Rank Group (Grosvenor Sport), Virgin Bet, LivescoreBet, Tote, Fitzdares and Bet with Ascot were all part of the initiative. The operators had pledged …

FIFA has revealed New Zealand betting agency TAB as the first gambling sponsor of the Women’s World Cup. TAB NZ will be promoted across the four New Zealand stadiums from 20 July – 20 Aug, but the value of the sponsorship has not been disclosed.  In detail, the tournament, which is being co-hosted with Australia, sees the Wellington-based company become …

Betclic has announced an exclusive partnership to become the official betting partner of UFC in France, Poland and Portugal.  The mixed martial arts promotion is the European operator’s first global organisation that it has ever collaborated with, the pair reported. The deal also marks UFC’s first official betting partner in the three individual countries. Nicolas Béraud, Managing Director of Betclic, …

Betsson has become the official title sponsor of the A1 Padel Swedish Master tournament, which is taking place between 10-16 July. The Halmstad-based competition offers a prize pool of one million SEK (€86.5k / £74k), and involves top-ranked players such as Maximiliano Arce and Franco Dal Bianco, as well as Leo “Tolito” Aguirre. A1 Padel, formerly known as APT, was …

Betsson AB has secured its biggest marketing commitment for the Argentine market, becoming the principal shirt sponsor of Boca Juniors. This weekend, Argentine news sources reported that Betsson had agreed to definitive terms to become Chief Sponsor of Boca, whose matchday shirt has been sponsor-less since July 2022. Local news sources reported that Betsson will pay $7.5m to place its …

Aston Villa has announced a multi-year partnership with BK8 which will see the online betting operator front the Premier League club’s shirts as its primary sponsor.  The three-year deal will last until the end of the 2025/26 league season, which will coincide with the enforcement of the recently agreed upon league-wide ban on gambling front-of-shirt sponsorships.  Under the terms of …

In honour of King Charles’ coronation, industry trade body Betting and Gaming Council (BGC) has announced that its biggest members will donate all profits from Royal Ascot’s Britannia Stakes race to UK charities.  Winnings from Thursday’s handicap race will be distributed to SportsAid – whose Patron is Her Royal Highness the Princess of Wales – the Holocaust Educational Trust, Cystic …

The Football Association of Montenegro (FSCG) has expanded its sponsorship with sportsbook operator Meridianbet, which will now become the official sponsor of Montenegrin football. The sponsorship agreement was signed by Dejan Savićević, President of the FSCG and former European footballer, and Jovana Klisić, Executive Director of Meridianbet Montenegro. The partnership is set to last until the end of 2024 and …

The future potential of sports marketing for UK betting stakeholders has been cast into doubt by recent decisions by both the Premier League and government. This has not deterred Kindred, however, which renewed its partnership with Scotland’s Rangers FC. Unibet, the group’s sportsbook brand, recently took over the reins from Kindred’s casino operator 32Red as Rangers’ primary partner. To gain …

Chelsea FC has entered final negotiations with a betting company for it to become the club’s new primary shirt sponsor, according to reports.  The partnership is said to be an initial one-year contract, which falls in line with the Premier League‘s decision to keep front of shirt gambling sponsors until the end of the 2025/26 season. According to research from …