Sport

Belgium-based gambling company 711 has partnered with SC Telstar to become a main sponsor of the club for the upcoming season. The deal will see the 711 brand be prominently featured on the kits of the White Lions, who compete in the Eerste Divisie – the Netherlands’ second tier. Notably, the online casino brand will also become a stadium partner …

The Premier League is increasing its live TV coverage from 200 to 270 matches, with all Sunday games available from the season after next, according to reports. Looking to acquire the ‘best possible deal’ once broadcast rights negotiations begin in 2025, the news may see fans face midday and 7pm kick-offs at weekends – a change from the current two …

10bet South Africa has announced a deal with the South African Football Association (SAFA) to become the official betting partner of the Men’s National Team (Bafana Bafana). The four-year partnership aims to be ‘at the centre’ of fan engagement opportunities and create ‘lasting impacts’ through community initiatives. The deal will also cover the next two Africa Cup of Nations (AFCON) …

Unibet has been named the official training wear partner of Leeds United, from the beginning of the 2023/24 season. The Kindred Group-owned operator’s branding will feature on the men’s first team and women’s team training wear, along with the men’s first team coaching staff. Sam Mead, Head of UK Marketing at Kindred Group, commented: “We are delighted to be linking …

Despite the Premier League’s vote to gradually reduce the visibility of gambling sponsorships, the top-flight remains a prominent vehicle for operators due to its broadcasting reach and branding power.  This is the primary motivation behind SBOTOP’s deal with Fulham FC, Celton Manx Limited CEO Bill Mummery explained. The firm’s agreement with the Cottagers marked its return to the Premier League, …

HKJC has revealed that its World Pool will be in operation at both the Irish and German Derbies for the first time this Sunday.  The Deutsches Derby marks the first time that World Pool has operated in Germany and will see the country’s richest race offered to bettors in 28 countries. This will come just two hours before World Pool …

Superbet has been named the title sponsor of the 2023 Superbet Poland Darts Masters which is taking place 7-8 July. The Romanian international operator will see its logo displayed on competing players’ shirts as well as on-stage at the event. Lukasz Seweryniak, CEO of Superbet Poland, said: “We are delighted to be the title partner of the Superbet Poland Darts …

Britain’s first ever thoroughbred census has been launched to help improve the traceability of former racehorses after they retire from the sport. With all owners of former racehorses being asked to complete the census between 28 June – 31 December 2023, the results will help build an improved thoroughbred data bank about these horses and the lives they go on …

Belgian Pro League team RSC Anderlecht has signed a partnership with Napoleon Sports for the next four seasons.  Through activating the deal, the online casino will gain visibility on the sleeves of the team kit. The collaboration also means that the club will be able to focus on investing in the stadium experience of its supporters. Napoleon Sports CEO Eamonn …

W88 has been confirmed as the official shirt sponsor of Burnley FC, covering the 2023/24 season. The new shirt featuring the gambling operator’s logo will be worn by both the men’s and women’s first teams for the upcoming campaign as the club makes its return to the Premier League. Hilly Ehrlich, W88 Business Development Manager, stated: “We’re hugely passionate about …