SBC News Voice of the Sports Betting Industry
Planet Sport Bet has signed National Hunt jockey Harry Cobden as its new horse racing brand ambassador.
The deal will see 18-time Grade 1-winning jockey provide ‘unique insight’ into his rides throughout the 2023/24 National Hunt season via a weekly written blog as well as through regular video content and exposure on social media.
Cobden will also provide analysis each day during the major spring festivals at Cheltenham, Aintree and Punchestown.
Mike Grenham, MD of Betting at Planet Sport, said: “We are delighted to have signed Harry as our horse racing brand ambassador for the 2023/24 National Hunt season. He is one of the top jump jockeys around, and it’s fantastic that he will be able to offer his thoughts on some of the best horses exclusively to our customers.”
The sportsbook officially launched in 2021 as part of the founding of a Betting & Gaming division that also houses multi-sports media title PlanetSport.com and recent acquisition, Tipstrr.
“You just have to look at the likes of Bravemansgame, Stage Star, Stay Away Fay, Captain Teague and Hermes Allen to see the quality that Harry will ride this season,” Grenham continued.
“And with him involved in the jockeys’ title race as well, he’s set for a very exciting season and one we’re really excited to be involved with.”
The 25-year-old, who is stable jockey to 14-time Champion Trainer Paul Nicholls, will ride the likes of Bravemansgame, Stage Star, Stay Away Fay and Captain Teague this season.
He joins the operator’s portfolio of brand ambassadors, which includes former Premier League footballer Robbie Savage and TV presenter Emma Jones.
“I’m really looking forward to getting started with Planet Sport Bet,” Cobden said. “It might be a relatively new sportsbook, but I’ve been really impressed with what they’ve done so far and what better place to kick things off than at Cheltenham for the November Meeting!
“The National Hunt season is in full swing now and I’m very lucky to be riding some of the best horses in Britain each week, while I’m still focused on challenging for the jockeys’ title. It’s set to be a very exciting few months.”
