Sport

Vermantia has signed a deal with Altenar boosting the worldwide visibility of its racing content, distributing its offering to a range of established and emerging markets. The Greek omni-channel content provider’s racing product will be distributed by Altenar to European betting markets as well as up-and-coming sectors in Latin America and Africa. An unnamed Altenar partner has already taken the …

AdmiralBet has been announced as a premium partner of Bundesliga 2 club SV Elversberg. The gambling company will now receive an ‘extensive rights package’ with TV-related measures in the Ursapharm Arena in an extended relationship which originally began a few years ago. AdmiralBet is the sports betting brand of the state-licensed German online gaming provider NOVO INTERACTIVE. “SV 07 Elversberg …

The Premier League’s decision to phase out gambling shirt sponsorships by the end of the 2025/26 season proved to be a significant moment for the sports’ storied history with betting partners. However, this has not deterred bookmakers from seeking to capitalise on the maximum visibility of the league while the opportunity remains. With the new season just a few weeks …

STATSCORE has announced a deal to continue to be named the official statistics partner of Fortuna 1 Liga – the second tier of football in Poland. Adding to its current relationship with the league as its official data provider, STATSCORE will continue to deliver verified sports data from all games, provide statistical insights about the ties, as well as support …

La Française des Jeux (FDJ) has opened the application window for projects to become a partner of its Corporate Foundation for the Paris 2024 Olympic and Paralympic Games. The state-owned betting, gaming and lottery operator has outlined projects focusing on the inclusion and education of young, vulnerable and disabled people as being of particular interest. Organisations that prove they can …

The British Horseracing Authority (BHA) has announced the members of its ‘Judicial Panel’ to oversee disciplinary affairs, appeals, and licensing disputes.  The panel has been reformed following last year’s departure of Chair Brian Baker (CBE), who was succeeded by sports law expert Sarah Crowther KC. Crowther and the BHA have undertaken a comprehensive consultation with diverse stakeholders to change the …

QuinnCasino has been named the official betting partner of Dundee United for the 2023/24 season. The casino brand of Irish bookmaker QuinnBet will see its logo placed across several touchpoints at Tannadice Park under the new agreement, as well as on the lower back of all first-team shirts over the upcoming season. Although the Premier League has now announced that …

Nationale Loterij – the Belgian National Lottery – and RSC Anderlecht have announced a renewal of their sponsorship agreement.  As the organisation remains a partner of the club, it will continue to lend its name to the Belgian football club’s stadium, Lotto Park. Belgian National Lottery Managing Director, Jannie Haek, commented: “I am delighted that our partnership with Sporting Anderlecht …

STS has signed a sponsorship agreement with Polish football club, Korona Kielce.  The partnership, spanning until the end of the 2023/2024 season, is the second of the bookmaker’s this week, after also signing a deal with GKS Katowic – notably becoming the first bookmaker in the country to sign a multi-section agreement with a sports club.  Similarly, the bookmaker’s logo …

Nye expekt has entered into a sponsorship agreement with the 3F Superliga – Denmark’s premier football league. The LeoVegas-owned sports betting brand becomes the league’s official betting partner, and will gain brand visibility and awareness in Denmark through TV ads, 3D signage on the pitch, and a digital presence on the 3F Superliga website and social media channels.  The sponsorship …