Kindred priorities ‘clubs and their communities’ with Rangers gambling education

Kindred has revealed that it is funding gambling education sessions designed for players and staff at Rangers FC. 

In line with the operator’s ten years of collaboration with the Scottish football team, the independent sessions will be led by gambling harm minimisation consultancy, EPIC Risk Management.

Sam Mead, UK General Manager at Kindred Group, commented: “Kindred wants to run a sustainable business built on people enjoying themselves safely. That’s why we have reaffirmed our commitment not only to this project with Rangers but to our Journey towards Zero too.”

The group’s Zero % Mission holds the aim that over time, 0% of revenue should be generated from harmful gambling. 

It also marks the next step in driving towards a better model of sponsorship that benefits sporting organisations and their communities.

“Added to that, we are investing in our technology stack to further develop our sophisticated detection software,” Mead added.

“This, allied with a greater emphasis on education and safer gambling messaging will help Kindred drive forward its industry-leading model of sponsorship that is benefitting clubs and their communities.”

The partnership is the first time a club in the Scottish Premiership has worked with an organisation such as EPIC to provide independent gambling guidance to their employees, following EPIC’s work in the EFL.

The group detailed that the education sessions will be bespoke, tailored to individual needs, featuring insights from former football players who have experienced gambling-related issues, including some who have played at international level.

“Education is at the heart of EPIC’s offering, underpinned by real-life experiences from those who have lived experience of gambling-related harm,” emphasised Michelle Evans, Senior Sports Partnerships Manager at EPIC Risk Management.

“We recognise the importance of the sector to the UK’s leisure industry, and we’re dedicated to providing a bespoke, holistic service that allows participants to share and discuss matters in a safe way. 

“We’re delighted that Rangers are the latest high-profile football club to recognise the importance of protecting their players and staff through preventative education.”