SBC News Voice of the Sports Betting Industry
Racing company 1/ST CONTENT has made the decision to begin a new venture into Moroccan racing.
Broadening its global footprint outside of the Americas, the company won the international distribution rights for this Saturday’s Morocco International Meeting (MIM) at the Hippodrome de Casablanca, courtesy of Société Royale d’Encouragement du Cheval (SOREC).
The firm will now continue to widen its influence across a raft of global racing content in 2024 with a burgeoning international portfolio of racetracks and marquee meetings.
Simon Fraser, Senior Vice President International at 1/ST CONTENT, said: “We’re delighted to announce to our growing group of worldwide partners that we’ve secured the distribution rights for this jewel in the emerging Moroccan horse racing scene.
“The opening day of the festival features eight elite international races comprises of many intercontinental challengers for a more familiar feel, as raiders from Europe, backed by a truly global ownership group, all converge on Casablanca.
“Our friends at SOREC have pulled together the best resources to organise this event in accordance with the highest equine-welfare standards, as MIM continues its mission to bolster awareness of Moroccan horse racing on the world stage.”
The VP also explained that its racing data and broadcast media are all set from the usual sources, with a simple integration available using the group’s EasyGate API.
Morocco’s Hippodrome de Casablanca now joins other top venues, such as Hipódromo de San Isidro in Buenos Aires and Hipódromo da Gávea in Rio de Janeiro.
The platform described the latest move as a step forward in its strategy of ‘locking up more and more cornerstone tracks and big-race meetings’ across emerging markets as it widens its international footprint.
“We are glad to announce our partnership with 1/ST CONTENT, a collaboration that underscores our commitment to elevating Moroccan horse races on the global stage, which will enhance our ability to attract international participants for our prestigious races,” added a spokesperson from SOREC.
“The data and wagering technology from 1/ST CONTENT, along with broadcast and video streaming rights, make them the most suited provider for betting formats via their EasyGate integration, thus contributing to growth in the international racing sector.”
In October, 1/ST CONTENT also agreed a deal with 4Racing TV which focused around delivery of its North American racing content to the South African platform.
The agreement now covers delivery of live pictures, data and multidimensional betting services from 70 North American tracks, and accounts for both commingling and fixed-odds betting.
