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Genius Sports drives new revenues for Taiwan football

SBC News Genius Sports drives new revenues for Taiwan football

Genius Sports has secured an official data, streaming and integrity partnership with the Chinese Taipei Football Association (CTFA) – the data rights holder of Taiwan football. The four-year agreement covers the CTFA competitions including the Taiwan Football Premier League (TFPL), the Taiwan Mulan Football League (TMFL) and the Taiwan Football League Second Division.   Head of Customer Success, APAC of Genius …

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Playmaker continues to champion women’s football via Chilean media deals

SBC News Playmaker continues to champion women’s football via Chilean media deals

Playmaker Capital’s media business, Futbol Sites, has been named a media partner of Chilean women’s football tournament, the National Women’s Championship 2023. The company has also secured the position of streaming partner for professional football teams, Colo Colo and Universidad de Chile.  This will see Futbol Sites’ Chile-based media property, Redgol, now lead the partnerships and livestream productions. On the …

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Betfair issued £300k penalty for offering bets on Sweden’s U21 league

SBC News Betfair issued £300k penalty for offering bets on Sweden’s U21 league

British gambling company Betfair has received a penalty fee of SEK 4 million (just over £300,000) and a warning for unauthorised betting. On several occasions, the operator has offered betting on the Under-21 14 football league to its Swedish customers, which is not permitted.  This is because, in compliance with regulation SIFS 2020:2, betting on football in the country’s league …

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A former ‘match made in heaven’ – Russell Yershon on betting’s Premier League future

SBC News A former ‘match made in heaven’ - Russell Yershon on betting’s Premier League future

Following the news that Premier League has chosen to reduce the coverage of gambling sponsorships, the future of the links those betting brands have with top-flight teams remains unclear for now. Speaking to SBC News, Russell Yershon, Director of Connectingbrands.co.uk – a sports marketing services company – explained the impacts that the decision will have on the industry as we …

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IMG ARENA secures NWSL data aiding the league’s global expansion

SBC News IMG ARENA secures NWSL data aiding the league’s global expansion

IMG ARENA has secured the global data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner. The exclusive multi-year deal will see the technology supplier deliver data from over 161 NWSL and UKG NWSL Challenge Cup games each season for its network – which contains around 460 sportsbook operators – and …

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Playmaker’s LatAm team expanded as Scussel and Paget take senior roles

Playmaker’s Argentina team expanded as Scussel and Paget take senior roles

Playmaker Capital has made three senior hires, two in its Latin America team and one in its US division, as it targets an enhanced presence across the Americas. Joining the group’s Buenos Aires HQ of its Futbol Sites brand are Agustín Gutiérrez Scussel and Matias Paget, taking on responsibilities as Chief Technology Officer and Head of Digital Product respectively. Scussel …

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Betano adds to naming rights portfolio in sponsoring Brazil’s Série B

SBC News Betano adds to naming rights portfolio in sponsoring Brazil's Série B

Betano has announced that it has been granted the naming rights of Série B of the Brazilian Championship.  As the second division is rebranded to Série B Betano 2023, the operator gains visibility on LED panels, central and inflatable pre-match carpet, as well as carpets on the pitch during games. Further brand exposure includes logos on the benches, custom replacement …

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ASA rigidly upholds CAP sports marketing standards against BetVictor

ASA rigidly upholds CAP sports marketing standards against BetVictor

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …

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‘We’ve got to deal with gambling’ – SPFL sponsor decision criticised by ex-First Minister

SBC News ‘We’ve got to deal with gambling’ - SPFL sponsor decision criticised by ex-First Minister

After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …

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Blaze moves to Brasileiro Série A as latest sponsor of Santos FC

SBC News Blaze moves to Brasileiro Série A as latest sponsor of Santos FC

Blaze has been named the latest sponsor of Campeonato Brasileiro Série A side Santos FC in a two-year deal. The online sports betting company’s branding is set to appear on both the men’s and women’s first team kits. Nick van Gorsel, Co-Founder of Blaze, stated: “We couldn’t be more excited to join Brazil’s most legendary football team and be its …

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