Football

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …

After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …

Blaze has been named the latest sponsor of Campeonato Brasileiro Série A side Santos FC in a two-year deal. The online sports betting company’s branding is set to appear on both the men’s and women’s first team kits. Nick van Gorsel, Co-Founder of Blaze, stated: “We couldn’t be more excited to join Brazil’s most legendary football team and be its …

The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …

Novibet has named Chilean footballer Arturo Vidal as the group’s latest global brand ambassador. Currently at Brazilian club Flamengo, the 35-year-old central midfielder will aim to use his popular presence in Chile to help the European and LatAm gametech company’s continued growth strategy.  Rodolfo Odoni, Chairman of Novibet, stated: “We are really excited about joining forces with a top-class player …

Sky Sports is set to continue to show the EFL after being named the ‘preferred bidder for 2024 onwards.’ The British broadcaster has held the live rights to the league since 2002, but its partnership recently became uncertain with the EFL revealing that it was open to ‘new ideas and partners’. Last week, it was reported that DAZN was looking …

The Argentine Football Association (AFA) has announced a regional sponsorship agreement for the entire Asian continent with DAFABET. The agreement spans for the entire year 2023 and 2024, with the first title ahead of Copa América 2024. Dafabet’s Marketing Director, Nikos Diakoumopoulos, said: “We are very proud to announce the partnership with AFA, which needs no introduction.  “We look forward …

DAZN is looking to buy the rights to show every EFL game, reports are suggesting, in a bid to remove the UK’s 3pm blackout. With a large number of matches available, the rights offering has been split up into more than 20 packages including all three EFL divisions, the play-offs, the EFL Cup and the EFL Trophy. The company is …

Manchester City has launched a regional partnership with SportyBet which sees the operator become the club’s official betting partner in Africa.   The Sporty Group-owned brand has licensed operations throughout the continent including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.  Sporty Group’s Brand Director, Oluchi Enuha, commented: “We are absolutely delighted to add Manchester City to our list of partners. Manchester …

DoradoBet has formed a partnership with Fedefut, sponsoring both the National Football Federation of Guatemala and its national teams. The press conference where the ‘strategic alliance’ was made official was attended by members of Fedefut, football players and technical staff of the different national teams. José Osorio, General Manager of DoradoBet Guatemala, expressed his excitement of the growth opportunities for …