Mojabet has signed an agreement with Olympique de Marseille (OM) to become the Ligue 1 club’s official African betting partner for the next six years.
The collaboration aims to pursue the operator’s ambitions of expanding its online offerings for African sports fans.
MOJA Group CEO, Paris Anatolitis, commented: “Olympique de Marseille is a world-renowned club that has deep roots within the African football landscape and communities.
“Mojabet has established a dominant position across the continent but also has ambitious growth plans. OM is the perfect strategic partner for us to help us nurture even stronger fan connections through unique live experiences, and complement our highly engaging online betting opportunities.
“Our OM8 competition offers a glimpse of the engaging initiatives we’ll be running to give something back to our customers.”
The partnership also aims to highlight Mojabet’s commitment to international growth and the promotion of fan-friendly engagement within a ‘responsible gaming culture’.
The brand will also benefit from digital overlay technology, which targets audiences in the region by geo-location ads displayed on the club’s LED screens. Mojabet can leverage this technology in Africa for all French top-division matches played at the Orange Velodrome.
“We are delighted to welcome Mojabet as a regional betting partner in Africa,” added Pedro Iriondo, Strategy & Development General Manager, Olympique de Marseille. “We believe Mojabet will be an ideal partner for the club, and together we will be able to reach and engage more with our fan base in Africa.
“We share similar values around the beautiful game to achieve our goals. We look forward to developing our cooperation with Mojabet with top-class content. This partnership demonstrates our commitment to continuing the club’s history with the African continent.”
In September, Moja Group Co-Founder and Director Marc Saba explained to SBC that the firm sees the African continent as ‘54 unique markets’, exploring opportunities as and when they are identified across borders.
However, he also shared his insights on the language differences across the continent and how operators should tailor their strategy according to the contrasting regulatory approaches between English-speaking and French-speaking countries.
“You principally have French speaking countries in the West and English speaking countries in the East and South, and each has a different approach,” he said.
“The French approach is very centralised, you have a regulator-operator who is looking to open up some licences, especially in this digitisation phase that we’re going through. Before that it was a monopoly, and it is still the casein most countries around monopoly and in some in sports.”