Betway grows women’s football in Ghana via enhanced GFA deal

Betway has extended its sponsorship with the Ghana Football Association (GFA) relating to its Women’s Premier League.

The online betting and gaming brand will continue to be the official development partner of the league, enhancing its brand recognition in the country.

Kwabena Oppong Nkrumah, Country Manager at Betway, stated: “We are delighted to announce an extension of our sponsorship with the Ghana Football Association for the Women’s Premier League. 

“Through our sports sponsorships, we have demonstrated our commitment to the development of sports since our inception in Ghana. Our goal is to help grow our women’s football in Ghana and develop interest in the game.”

The pair have underlined their intent to continue to ‘equip and upskill’ women’s football administrators and coaches, with the operator organising several leadership, governance, and operational skills training workshops.

This is a continuation of last season’s mentorship and training programme organised for participating teams.

“The Ghana Football Association is extremely happy that we have been able to renew our relationship with our cherished official development partner for the Women’s Premier League,” added GFA General Secretary Prosper, Harrison Addo.

“Working together with Betway, we will continue to make improvements in our Women’s Football. The developmental support will help us bridge the resources gap between men and women football. The recent improvements in women’s football have started yielding great results.”