Sport

PA Betting Services (PABS) has announced that it has enhanced its partnership with betting exchange platform Smarkets. The new multi-year deal will see the sports betting data supplier continue to deliver UK, Irish, and selected international horse racing content, as well as UK greyhound racing, to Smarkets and its sportsbook, SBK. Niamh Richardson, Account Director at PA Betting Services, said: …

Over 40 MPs from across the political spectrum have joined forces to support various charities through the Betting and Gaming Council’s (BGC) annual ‘Grand National Charity Bet’ campaign.  Each MP will have a £50 stake to bet on a horse in the renowned Grand National, with all winnings will be donated to a charity of their choice, ensuring a positive …

Novibet has named Chilean footballer Arturo Vidal as the group’s latest global brand ambassador. Currently at Brazilian club Flamengo, the 35-year-old central midfielder will aim to use his popular presence in Chile to help the European and LatAm gametech company’s continued growth strategy.  Rodolfo Odoni, Chairman of Novibet, stated: “We are really excited about joining forces with a top-class player …

Betfred has revealed that it has become the new sponsor of The Oaks and The Derby at Epsom Downs. The company’s Boss Fred Done has said he is ‘immensely proud’ of the new three-year deal, which will see the operator also support two other races across the two days of The Derby meeting, which in 2023 takes place on 2 …

Stake.com has been revealed as the official betting partner of Amazon Prime‘s Live Boxing 4 event taking place this Saturday. The match sees the debut of 40-0 undefeated kickboxing champion Tenshin Nasukawa who will take on No.4 ranked Japanese bantamweight Yuki Yonaha at the 15,000-capacity Ariake Arena in Tokyo.  The crypto firm’s branding is to ‘feature heavily’ on Nasukawa’s gloves, …

Parimatch has secured sponsorship of the Stock Car Pro Series – a touring car auto racing series based in Brazil, organised by Vicar. The two-year deal sees the Ukraine-founded, Cyprus-based betting company start its activities in Brazilian motorsport. Maksym Tsaryk, Director of Parimatch Brazil, stated: “Brazil has a remarkable tradition in world motorsport, and Stock Car has been instrumental in …

Sky Sports is set to continue to show the EFL after being named the ‘preferred bidder for 2024 onwards.’ The British broadcaster has held the live rights to the league since 2002, but its partnership recently became uncertain with the EFL revealing that it was open to ‘new ideas and partners’. Last week, it was reported that DAZN was looking …

Betgoodwin has announced its sponsorship of The Spring Cup at Newbury Racecourse –  a Class 2 Handicap race. The deal sees the newly named Betgoodwin Spring Cup Handicap Stakes take place on 22 April as part of Newbury’s flat season opener. Regularly one of the top five betting turnover races in Newbury’s calendar, the race is run over one mile …

BetMakers and 1/ST Content have signed a non-binding agreement targeting several international markets, with the UK and Ireland highlighted in particular. The partnership will  focus on delivery of BetMakers’ North American horse racing content to established global betting markets, distributed via the Australia-based firm’s Global Racing Network.  This will include fixtures from race tracks such as Kentucky Downs, Charles Town, …

The Argentine Football Association (AFA) has announced a regional sponsorship agreement for the entire Asian continent with DAFABET. The agreement spans for the entire year 2023 and 2024, with the first title ahead of Copa América 2024. Dafabet’s Marketing Director, Nikos Diakoumopoulos, said: “We are very proud to announce the partnership with AFA, which needs no introduction.  “We look forward …