Stake.com has been revealed as the official betting partner of Amazon Prime‘s Live Boxing 4 event taking place this Saturday.
The match sees the debut of 40-0 undefeated kickboxing champion Tenshin Nasukawa who will take on No.4 ranked Japanese bantamweight Yuki Yonaha at the 15,000-capacity Ariake Arena in Tokyo.
The crypto firm’s branding is to ‘feature heavily’ on Nasukawa’s gloves, across the stadium inventory and also in the ring.
Akhil Sarin, Director of Acquisition for Stake.com, stated: “We’re delighted to continue to support the biggest events in boxing across the globe and are very excited to become the official betting partner for Tenshin Nasukawa’s official debut.”
“The southpaw is one of the biggest stars in Japan and everyone at Stake.com is excited to watch his progress in the world of boxing as he builds towards future world championship opportunities.”
The contest marks Stake.com’s fourth high profile boxing sponsorship in Japan in the past year.
The brand has previously been ringside for the World Middleweight unification bout between Gennady Golovkin and Ryōta Murata in April 2022, the rematch between Naoya Inoue and Nonito Donaire in June and the Light Flyweight title match when Kenshiro Teraji took on Hiroto Kyoguchi in November.
Other fights on Prime Video include Kenshiro Teraji vs Anthony Olascuaga for the Unified WBC, WBA, and WBO World Light Flyweight Championship and former two-weight world champion Kiko Martinez returning to face Reiya Abe, and a Welterweight bout between Keita Obara and Jin Sasaki.
The deal adds to Stake.com’s global sports sponsorship portfolio including partnerships with Formula One’s Alfa Romeo F1 Team Stake and Everton FC, along with ones in the entertainment industry such as Drake.