SBC News Voice of the Sports Betting Industry
PA Betting Services (PABS) has announced a partnership with Miami-based fantasy sports brand, No House Advantage, to provide Formula One content to its platform.
As part of the new deal, No House Advantage will obtain real-time Formula One data. This includes fixtures, results, lap-by-lap updates, driver profiles, championship standings and further stats.
Danny Speck, Business Development Executive of PA Betting Services, said: “We’re really excited to help power No House Advantage’s fantasy sports platform and add Formula One content to their growing list of sports on offer.
“It’s great to add another brand to the long list of clients who receive PA Betting Services’ sport data. I am looking forward to seeing our partnership with No House Advantage develop and see them grow their product even further.”
The collaboration is said to be a significant milestone for PA Betting Services, demonstrating its ability to offer a ‘broad range of sports data and services to meet the needs of clients’.
The pair both asserted that they are looking forward to a ‘successful and mutually beneficial partnership’ over the coming years, bringing top Formula One content to fantasy sports fans.
“We are delighted to have signed a multi-year agreement with PA Betting Services’, taking advantage of their premium Formula One content,” commented Kevin Koeppel, Founder and CEO.
“PABS made the on-boarding and integration process for their service seamless, we look forward to working with them closely as we develop our platform further.”
Earlier this month, PABS extended its partnership with Flutter Entertainment, providing its horse and greyhound racing content services to the firm’s full sportsbook portfolio.
The renewal of PABS’ contract with the FTSE100 sports betting and gaming group will see the long-running partnership continue until 2028, supporting the Paddy Power, Sky Bet, Betfair, Sportsbet and Sporting Life brands.
Over 50,000 fixtures per year will be distributed under the agreement, including both international and domestic UK meetings, accompanied by PABS’ real-time news, race previews, tips and betting analysis services.
