SBC News Voice of the Sports Betting Industry
BoyleSports has announced a sponsorship agreement for the Summer Festival of Racing at Down Royal Racecourse in a three-year deal.
The Irish bookmaker will gain exclusive naming rights to two celebrated races at the Summer Festival, as well as title sponsorship and branding of the full race card at the Down Royal Race Evening on 2 June.
Sharon McHugh, Head of PR and Sponsorship at BoyleSports, stated: “We are thrilled to be back at Down Royal sponsoring this year’s Summer Festival of Racing. Last year was a fantastic event, and we are looking forward to welcoming racegoers back to what we know will be a great weekend of racing.
“Our new extended partnership with Down Royal highlights our continued investment in Northern Ireland, in local horse racing and it reinforces our support of not only the sport, but the owners, trainers and jockeys involved.
“This deal will continue to provide us with the opportunity to promote the BoyleSports brand to a diverse audience, to deepen our association with the key festival in the Northern Ireland annual racing calendar and to encourage everyone to have a great day out.”
The newly named BoyleSports Ulster Derby (Premier Handicap) and The BoyleSports Ulster Oaks will both take place at Down Royal on the second day of the Lisburn event – with a total prize fund of £170,000.
The two-day Festival takes place on the 23 and 24 June, whilst the operator will also become the title sponsor and will have branding rights across the full card for Down Royal’s evening race meeting on Friday 2 June.
“We are delighted to welcome BoyleSports back to Down Royal with an extended three-year partnership spanning from 2023-2025,” added Emma Meehan, Chief Executive of Down Royal Racecourse.
“Last year’s Summer Festival was a huge success and we’re looking forward to what will be an exceptional two days of racing with a record crowd expected.
“Our Summer Festival is one of the highlights of our racing calendar, and we are excited for an action-packed weekend full of top-class racing while continuing to build on our long and mutually beneficial relationship for both brands.”
