Sport

News about sports business

IMG ARENA secures NWSL data aiding the league’s global expansion

SBC News IMG ARENA secures NWSL data aiding the league’s global expansion

IMG ARENA has secured the global data and streaming rights for the National Women’s Soccer League (NWSL) and been appointed as its official integrity partner. The exclusive multi-year deal will see the technology supplier deliver data from over 161 NWSL and UKG NWSL Challenge Cup games each season for its network – which contains around 460 sportsbook operators – and …

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Stake.com welcomed back as Volleyball Nations League partner

SBC News Stake.com welcomed back as Volleyball Nations League partner

Stake.com has linked with Volleyball World to become the exclusive betting partner of the Volleyball Nations League (VNL) 2023.  The deal follows the online casino’s involvement in the VNL Osaka event in 2022 and will now extend to cover all rounds of both the Men’s and Women’s VNL.  Akhil Sarin, Director of Acquisition for Stake.com, stated: “Our involvement with the …

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Tipico increases NASCAR presence in Truck Series car sponsorship

SBC News Tipico increases NASCAR presence in Truck Series car sponsorship

Tipico Sportsbook has partnered with Front Row Motorsports (FRM) to sponsor the No. 38 Ford F-150 in the NASCAR CRAFTSMAN Truck Series (NCTS) race. With the race taking place on 8 July at the Mid-Ohio Sports Car Course, the German bookmaker’s US-facing brand will offer new users in Ohio, New Jersey, Colorado, and Iowa an exclusive welcome offer called ‘Ride …

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Playmaker’s LatAm team expanded as Scussel and Paget take senior roles

Playmaker’s Argentina team expanded as Scussel and Paget take senior roles

Playmaker Capital has made three senior hires, two in its Latin America team and one in its US division, as it targets an enhanced presence across the Americas. Joining the group’s Buenos Aires HQ of its Futbol Sites brand are Agustín Gutiérrez Scussel and Matias Paget, taking on responsibilities as Chief Technology Officer and Head of Digital Product respectively. Scussel …

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Betano adds to naming rights portfolio in sponsoring Brazil’s Série B

SBC News Betano adds to naming rights portfolio in sponsoring Brazil's Série B

Betano has announced that it has been granted the naming rights of Série B of the Brazilian Championship.  As the second division is rebranded to Série B Betano 2023, the operator gains visibility on LED panels, central and inflatable pre-match carpet, as well as carpets on the pitch during games. Further brand exposure includes logos on the benches, custom replacement …

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ASA rigidly upholds CAP sports marketing standards against BetVictor

ASA rigidly upholds CAP sports marketing standards against BetVictor

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …

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BoyleSports returns to Down Royal with Summer Festival sponsorship

SBC News BoyleSports returns to Down Royal with Summer Festival sponsorship

BoyleSports has announced a sponsorship agreement for the Summer Festival of Racing at Down Royal Racecourse in a three-year deal. The Irish bookmaker will gain exclusive naming rights to two celebrated races at the Summer Festival, as well as title sponsorship and branding of the full race card at the Down Royal Race Evening on 2 June. Sharon McHugh, Head …

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OpenBet ‘fully equipped’ operators for ‘exceptionally high’ Grand National results

SBC News OpenBet ‘fully equipped’ operators for ‘exceptionally high’ Grand National results

OpenBet has reported ‘record-breaking’ results for the Grand National at the weekend, with 48 million bets processed during the three days festival. While Derek Fox steered 8-1 favourite Corach Rambler to victory making him a two-time Grand National winner, the sportsbook provider took in an 8% increase of bets placed in comparison to 2022.  Jordan Levin, CEO at OpenBet, said: …

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‘We’ve got to deal with gambling’ – SPFL sponsor decision criticised by ex-First Minister

SBC News ‘We’ve got to deal with gambling’ - SPFL sponsor decision criticised by ex-First Minister

After last week’s announcement that Premier League football clubs are to remove gambling brands from the front of their matchday shirts, reports suggest that there are “no plans” for Scotland to follow its English counterpart. The ban will come into place from the start of the 2026/27 season for the English top-flight, but BBC Scotland has learnt that the Scottish …

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