SBC News Voice of the Sports Betting Industry
Lithuania-based gambling firm Tonybet has signed a sponsorship agreement with the Canadian Premier League (CPL).
The multi-year collaboration will see the operator become the CPL’s official sports betting and online casino partner.
Tonybet will also become the presenting partner of the CPL’s Match of the Week broadcast that will run on OneSoccer – the league’s official broadcast media partner.
Alex Haig, Country Manager Canada for Tonybet, commented: “We are delighted to get behind the CPL and to take our brand to a growing and passionate fan base.
“With the CPL being one of the fastest growing leagues in Canada tonybet is excited to build and enhance the fan experience.”
Furthermore, Tonybet will sponsor CPL’s Predictor contest, which allows fans to predict the action for every club’s match over the leagues’ fifth season for free through an interactive digital gaming experience.
“We are excited to add tonybet to our growing roster of CPL sponsors,” concluded Mark Noonan, Commissioner of the CPL and CEO of the Canadian Soccer Business.
“We look forward to working with them on experiences that engage our fans and enhance what it means to be a supporter of the CPL and Canadian soccer in general.”
Tonybet continues its links to global sports organisations, such as the Latvian Handball Federation (LHF) in support of the men’s handball team which was secured towards the end of last year.
