Novibet has named Chilean footballer Arturo Vidal as the group’s latest global brand ambassador.
Currently at Brazilian club Flamengo, the 35-year-old central midfielder will aim to use his popular presence in Chile to help the European and LatAm gametech company’s continued growth strategy.
Rodolfo Odoni, Chairman of Novibet, stated: “We are really excited about joining forces with a top-class player like Arturo Vidal, but also for the timing of this partnership as it comes to capstone our dynamic expansion in the broader Latin America region.
“With his unparalleled talent and unwavering dedication to the game, Arturo embodies the spirit of sportsmanship and perseverance that our brand stands for. Welcome, Arturo”.
The online betting firm described Vidal as someone who “embodies Novibet’s ambitious vision for global expansion”, being a popular figure in Europe too playing for some of the continent’s most successful and well-known clubs such as Juventus, Bayern Munich and FC Barcelona.
“I am very glad to start this partnership with Novibet, as together we will have the opportunity to share with the whole world our common excitement for football,” added Vidal on his new role.
“Novibet is a very dynamic ally and I am very pleased to see the substantial support it provides to sports teams and organisations as well as to important social causes internationally.”
In continued links to football, last month Novibet was announced as Fortaleza Esporte Clube’s main sponsor until the end of 2024.
Named the biggest sponsor in the history of the club, the deal saw the GameTech-owned bookmaker consolidate its arrival in Brazil, penning a two-year contract with the Northeastern team.