SBC News Voice of the Sports Betting Industry
PA Betting Services (PABS) has announced that it has enhanced its partnership with betting exchange platform Smarkets.
The new multi-year deal will see the sports betting data supplier continue to deliver UK, Irish, and selected international horse racing content, as well as UK greyhound racing, to Smarkets and its sportsbook, SBK.
Niamh Richardson, Account Director at PA Betting Services, said: “We are thrilled to continue working with Smarkets and to support them as a business.
“As the world’s leading supplier of horse racing data and content, it’s great to see businesses like Smarkets choose to stay with us long-term. It’s a testament to the value they place on working with reliable and trusted suppliers.”
The company has utilised PA Betting Services’ technology to deliver racing data for over ten years.
PA Betting Services has outlined that it has supported Smarkets ‘as its business continues to grow from strength to strength’.
“This new deal demonstrates our commitment to remaining at the forefront of racing content for Smarkets and SBK,” the company continued.
Adam Baylis, Marketing Director at Smarkets, added: “We are delighted to be partnering once again with such a well-respected data provider.
“Continuing to work with PA Betting Services was the obvious choice, especially when it comes to racing content. We wanted to keep providing our customers with high-quality data they can rely on, and Smarkets is known for delivering accurate and reliable data.”
PABS has made significant moves in recent months, including a deal with DAZNBet covering pre-race and race-day data, including fixed odds for horse racing and greyhounds, an extended partnership with Flutter Entertainment and an agreement with fantasy sports brand, No House Advantage, to provide Formula One content to its platform.
